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PODCAST

Brand Your Way to A Million

Jasmine Haitalani

You"ve heard of selling and marketing your way to business growth but it"s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry

business marketing

All Episodes

08:39

EP 165 - The Photo Shoot Mindset Mini Series:...

Brand Your Way to A Million ·

2025/05/15

Your photo shoot planning shouldn't take months! I pulled mine together in just four days without any stress. In this final episode of our mindset mini-series, I tackle the logistics drama that often surrounds brand photography. While many entrepreneurs believe they need to block off weeks or even months to plan a successful shoot, I'm sharing how I followed the exact same process we use for our Rebrand Experience clients to execute a seamless photo shoot in less than a week - all while managing

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09:36

EP 164 - The Photo Shoot Mindset Mini Series, P2:...

Brand Your Way to A Million ·

2025/05/15

Your photo shoot is where your internal identity finally meets your external reality, transforming how you see yourself as a business owner. In this second episode of our mindset mini-series, I explore why professional brand photography is about so much more than getting marketing assets. When done right, your photo shoot becomes a transformational experience where you literally become your brand in the room. This identity shift happens before you even see the final images, as you step into the CEO

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09:48

EP 163 - The Photo Shoot Mindset Mini Series: The...

Brand Your Way to A Million ·

2025/05/15

Your brand photo shoot doesn't have to be a big ordeal, unless you make it one. In this first episode of a special mindset mini-series, I dive into why brand photo shoots often feel so daunting and how to shift your perspective. Whether you've never done a professional shoot before, or you've had a negative experience in the past, I'll help you understand why photo shoots are simply a marketing activity and identity exercise - not the high-stakes event you might be imagining. The truth is, the more

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25:40

EP 162 - 3 Shifts To Transform Your Brand from...

Brand Your Way to A Million ·

2025/05/08

Your ideal clients shouldn't be shopping around. They should see you as the only option from the moment they discover you. In this strategic episode, I break down what it truly means to be the "only option" in your niche and why it's not about being the best in a crowded market. The difference between being seen and being visible is crucial: one is passive and reactive, while the other actively positions you as the clear choice for your ideal clients. This positioning is what's allowed my agency to

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19:04

EP 161 - The Four Signs It's Time to Rebrand Your...

Brand Your Way to A Million ·

2025/05/01

Your recycled launch content is costing you premium clients, even if you think it's working. As the founder of a seven-figure design agency, I've identified four clear signs that indicate it's time to reposition your brand for increased revenue. Whether you're experiencing stagnant sales, feeling disconnected from your audience, or preparing to launch new offerings, these indicators reveal when your current branding no longer aligns with where your business is headed. The first sign appears when

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24:09

EP 160 - Visionary Accountability: How to Trust...

Brand Your Way to A Million ·

2025/04/24

You don't need more opinions. You need a stronger relationship with your vision. In this coaching-focused episode, I dive deep into the concept of "visionary accountability" - the delicate balance between owning your creative direction and leveraging expert guidance. Whether you're working with coaches or hiring done-for-you services, many entrepreneurs find themselves caught in a frustrating cycle: asking for direction, then feeling disconnected from the advice they receive, ultimately losing trust

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26:15

EP 159 - The Quarter Review Framework: How to Audit...

Brand Your Way to A Million ·

2025/04/17

Your marketing shouldn't be a surprise. Yet, most entrepreneurs wait until it's too late to evaluate what's not working. As we approach a new quarter, it's the perfect time to reflect on your current marketing strategy and performance. Instead of waiting six months or even a year to assess what's working, successful entrepreneurs use a strategic quarterly review process to identify patterns, make adjustments, and double down on what's generating results. The key to an effective marketing audit lies

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17:59

EP 158 - The Campaign Strategy That Makes a Small...

Brand Your Way to A Million ·

2025/04/10

Your small audience isn't a limitation, it's your greatest advantage for creating deep connection and driving sales. As someone who's built a thriving business with a modest following, I've discovered that campaign success isn't about audience size, it's about strategic re-engagement. Most entrepreneurs with small audiences make the critical mistake of recycling the same visuals, copy, and strategies, then wonder why their audience seems burnt out. The truth is, your audience isn't tired of buying

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31:55

EP 157 - High Ticket vs. Low Ticket: How to Market...

Brand Your Way to A Million ·

2025/04/03

Your high-ticket and low-ticket offers need completely different marketing strategies, but most entrepreneurs are treating them exactly the same. As the founder of a seven-figure design agency, I've mastered the art of marketing both premium services like our $15,000 Rebrand Experience and more accessible offers like our $2,000 Sales Studio. The key difference? High-ticket buyers make decisions based on trust in you as the expert, alignment with your values, and confidence in the experience, while

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27:59

EP 156 - Hail Mary Marketing: Why Your Campaigns Are...

Brand Your Way to A Million ·

2025/03/27

If you're exhausted by your marketing campaigns, you're probably falling into the trap of "Hail Mary marketing" without even realizing it. As the founder of a seven-figure design agency, I've identified a pattern that's burning out entrepreneurs and sabotaging their sales: marketing that positions your offer as the last hope for everyone. This desperate approach not only exhausts you but attracts the wrong clients who expect your offer to save them from everything. The real problem isn't that you're

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22:46

EP 155 - How to Actually Take Action on All of the...

Brand Your Way to A Million ·

2025/03/20

Your personal brand isn't just about being authentic - it's about being marketable. As the founder of a seven-figure design agency, I've developed a strategic framework for personal branding that goes far beyond basic aesthetics or sharing personal stories. Through four key content categories and core brand stories, we help clients create a personal brand that's both sustainable and profitable. The framework starts with identifying your content pillars, A.K.A: areas you're genuinely passionate

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22:01

EP 154 - Creativity Isn't Slow: How to Make Fast...

Brand Your Way to A Million ·

2025/03/13

Your perfectionism isn't making your marketing better, it's making you miss opportunities. As the founder of a seven-figure design agency, I've noticed a common pattern among clients: they're spending too much time overthinking creative decisions and not enough time ideating new possibilities. The truth is, creativity doesn't have to be slow, and quick decisions often lead to better results than endless refinement. Instead of giving yourself months to make creative choices, try setting strict

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16:43

EP 153 - The Four-Phase Content Creation System That...

Brand Your Way to A Million ·

2025/03/06

Your content creation process shouldn't take hours. And if it does, you're doing it wrong. As the founder of a seven-figure design agency, I've mastered the art of creating converting content quickly. The secret lies in understanding which part of your process is actually slowing you down: ideation, creation, design, or scheduling. Once you identify the bottleneck, you can implement specific strategies to streamline that phase. Most entrepreneurs struggle with content because they're trying to

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21:05

EP 152 - The Ultimate Re-Engagement Strategy to...

Brand Your Way to A Million ·

2025/02/27

Your recycled content and repetitive sales pitches have trained your audience to ignore you - but it's not too late to turn things around. As the founder of a seven-figure design agency, I've mastered the art of re-engaging dead social media accounts. The truth is, most entrepreneurs don't need to start over on a new platform or create more content. They need a strategic approach to winning back their audience's attention through creative, exclusive content that sparks curiosity. Through our proven

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23:52

EP 151 - Stop Hating Social Media: A Fresh Approach...

Brand Your Way to A Million ·

2025/02/20

Your love-hate relationship with social media is costing you more opportunities than you realize. As the founder of a seven-figure design agency that built its success through Instagram, I've watched countless entrepreneurs try to escape social media marketing. The truth is, if you're planning to run an online business, you need to work through your thoughts about marketing yourself online - because the platform changes won't stop with Instagram. Whether it's FTC regulations affecting email

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31:47

EP 150 - The Six-Figure Campaign Blueprint: Behind...

Brand Your Way to A Million ·

2025/02/13

We just generated the same revenue in one campaign that we made all of last year and I'm sharing exactly how we did it. After years of running our signature Rebrand Experience as an evergreen offer, we decided to shift to a campaign model for 2025. The results were incredible: a six-figure campaign, nearly 100 registrants for our free training, and more qualified leads than ever before, all with an email list of just 400 people and 2,500 Instagram followers. The secret wasn't in creating more

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27:55

EP 149 - The Art of Subtle Selling: Why Your Direct...

Brand Your Way to A Million ·

2025/02/06

People want to love watching you sell. But your current marketing strategy might just be turning them off! As the founder of a seven-figure design agency, I've mastered the art of subtle selling. So today, we're chatting about a strategy that makes your audience feel entertained and educated while they're being sold to. In 2025, direct selling isn't just boring; it's ineffective. Everyone's become a salesperson, from TikTok creators to Instagram influencers, which means your audience is more

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54:52

EP 148 - From DIY to Fully Booked: How 4...

Brand Your Way to A Million ·

2025/01/30

Your outdated brand photos and DIY website are deleting opportunities before they even reach your inbox. In this special episode, I'm sharing four powerful client stories that demonstrate exactly why strategic branding transforms businesses. From Holly's $115K launch to Maria's fully-booked premium offers, these success stories prove that professional branding isn't just about looking polished - it's about converting high-ticket clients. The truth is, most entrepreneurs are still using photos

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28:56

EP 147 - 3 Must Have Elements to a No-Competition...

Brand Your Way to A Million ·

2025/01/23

Your recycled launch content is costing you premium clients, even if you think it's working. 👀 As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners by reusing the same photos, copy, and strategies year after year. The truth is, if you're experiencing stagnant sales or a disengaged audience, it's not because you need to create more content - it's because you need a no-competition campaign strategy. A no-competition campaign requires three key

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22:13

EP 146 - The Photo Strategy That Converts: Why Annual...

Brand Your Way to A Million ·

2025/01/16

Professional photos aren't just about looking polished - they're about making more money in your business. As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners with iPhone selfies and basic stock photos. While everyone's focused on creating reels and short-form content, they're missing a crucial truth: strategic brand photography is what separates six-figure businesses from seven-figure ones. Think about it: Skims doesn't use the same five photos

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206 results

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