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PODCAST

The Brand ON! Show

Brandon Coleman Jr

Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and

business entrepreneurship

All Episodes

32:34

Philip VanDusen: Two Legends Rap Brand at Highest Level

The Brand ON! Show ·

2025/01/28

Philip VanDusen has spent 30 years transforming brands from forgettable to iconic, and today, he’s dropping the playbook. On The Brand ON! Show, Brandon Coleman Jr digs into Philip’s no-fluff approach to branding that’s helped Fortune 100 companies, SMBs, and solopreneurs alike. You’ll learn why your brand strategy must dictate every move your business makes, how design drives results (not just aesthetics), and the steps to maintain consistency at every touchpoint. Want your business to stand out

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8:51

BOOK LAUNCH TODAY! It’s a Philanthropic Experience...

The Brand ON! Show ·

2025/01/21

Everyone wants to know why an author writes a certain book. For Brandon Coleman Jr, it is all about caring and sharing. In this episode, he tells you why he wrote his much-anticipated book, Brand ON! He shares how God inspired him to help those who may, or may not, have access to great brand counsel. Learn why he believes his sole purpose is to help you achieve yours and how you can benefit from his many free resources. Learn why after five decades leading thousands of strategic branding projects,

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34:10

Franchise Powerhouse! Featuring Franchise Guru Kevin...

The Brand ON! Show ·

2025/01/14

In this episode, Brand ON! has a very candid talk with franchise guru Kevin Hogan—backed by 30+ years of experience with over 1,000 brands. They do a deep-dive into the critical importance of brand alignment in franchising. Learn how top brands like McDonald’s, Starbucks, and Chick-fil-A achieve success not just with products, but through unmatched consistency and a unified franchisor-franchisee vision. Hogan uncovers common missteps, like franchisees misunderstanding their role, and reveals how

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7:51

New Year's Inspiration - Part 2

The Brand ON! Show ·

2025/01/07

Be Brand On!This is Part 2 of the New Year's Inspiration show. It includes a brief review of Part 1 as well as the next steps in your brand alignment journey for the year ahead. Start by asking yourself if you are starting the year Brand ON! or Brand OFF? This is a question you need to answer from two different perspectives: personal and business. Take the time to assess both your brand alignment situations in preparation for the year ahead. Get ready for your best year yet by gaining a clear

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9:17

New Year's Inspiration - Part 1

The Brand ON! Show ·

2024/12/31

Is your life and business truly aligned?As we step into the new year, it's time to reflect, reset, and realign. In this episode, we dive deep into the power of aligning your personal values with your brand, creating momentum that will propel both your life and business forward. Whether you're an entrepreneur looking to refine your customer experience or seeking inspiration to start the year strong, this episode has the tools and insights you need to succeed. Grab your favorite drink, take a moment

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27:01

A Challenging Christmas

The Brand ON! Show ·

2024/12/24

Ever been on the brink of losing your company?Running a business is tough. Whether you have 2, 20, or 200 employees, in different ways you feel responsible for them. To listen to this episode, you need to stop what you are doing, get your favorite holiday beverage, and park yourself in your most comfortable chair. This episode demands your undivided attention.This is our Christmas episode and it contains the most powerful piece of business, and life, advice I can ever share with you. Entrepreneurs

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17:45

Why Franchisees Need Brand Alignment

The Brand ON! Show ·

2024/12/17

Even the Best Franchise Systems Can’t Do It AllSuccessful Franchisees (Zees) understand even the best franchise systems can’t do it all for them. The most successful Zees also see themselves as implementers of the system, doing all they can to stay in total alignment with the Franchisor (Zors) model and brand. This alignment is so critical to meeting, and preferably, exceeding customer expectations that each Zee must take responsibility for their own alignment at the store level. Brand alignment

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14:55

BEWARE OF MARKETING EXPERTS

The Brand ON! Show ·

2024/12/10

The Over-Abundance of Marketing ProfessionalsEntrepreneurs and business leaders are having a fit trying to find the best branding and marketing help for their companies. The global transformation from traditional media to digital media has created more sub-specialty niches than most can keep up with. Many of those niche workers are siloed off and work in a space without real collaboration toward a united brand strategy. Cell phones and AI essentially eliminate the barrier to entry for a service

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30:57

Katie Harvey: Passion, Purpose, and Profitability

The Brand ON! Show ·

2024/12/03

Strap in for an electrifying conversation as Brandon Coleman Jr. welcomes Katie Harvey, Founder and Marketing Agency CEO of KGB Texas, to unpack the game-changing impact of brand alignment. Katie reveals how integrating values, operations, and marketing transformed her firm—boosting employee retention and client satisfaction.The duo tackles the tough stuff, from navigating rebranding challenges to the courage and trust it takes to lead with purpose. Katie’s faith-fueled journey and her triumph as a

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13:54

The Energy of Gratitude

The Brand ON! Show ·

2024/11/26

The Most Influential Brand Alignment StrategyGratitude is not only part of a virtuous life, it is also the single most influential brand alignment strategy. Learn how making gratitude the foundation of your brand alignment will build enduring customer relationships while driving lifelong profits. Integrate the energy and enthusiasm of gratitude into your culture and customer experience and improve the lives of all your stakeholders.————Ask Brandon ANY

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33:52

Interview with Scott Medlin - The Santa’s Wonderland...

The Brand ON! Show ·

2024/11/19

Interview with Scott Medlin - The Santa’s Wonderland Story!Nestled outside of Houston, Texas is the World’s Largest Christmas Park that draws over a half million visitors a year from around the country. In this interview with Santa’s Wonderland founder Scott Medlin, you will learn how his childhood passion for Christmas became a magical business success story. Like most entrepreneurs, success didn’t come without many challenges. Scott shares what he learned through his entrepreneurial journey and

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38:07

Eric Poerschke: Taking Your Brand to the Next Level

The Brand ON! Show ·

2024/11/12

Learn how the very best consultants challenge their clients! My guest today is marketing agency Managing Partner, Eric Poerschke, a successful brand strategist who challenges entrepreneurs to think differently. His firm, NextLevel Thinking, is a strategic partner for clients who depend on brand alignment guidance to achieve growth and success. Join us for an entertaining and valuable discussion that will help you see your business differently.————Ask Brandon ANY

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42:31

Nice Guys Podcast with Guest Brandon Coleman Jr...

The Brand ON! Show ·

2024/11/05

This episode features Brandon in the guest seat, originally published on the Nice Guys on Business podcast. Branding legend Brandon Coleman Jr joins the Nice Guys Podcast, sharing decades of valuable insights on the power of brand alignment. From defining a brand as a "promise wrapped in a delivery" to discussing how success can erode brands, Brandon provides an expert’s perspective on building and maintaining a strong, consistent brand. Learn the importance of aligning every customer touchpoint

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14:31

The Top 7 Potholes

The Brand ON! Show ·

2024/10/29

Discover the Top 7 Potholes that will knock your brand out of alignment and give your business a bumpy ride. Branding guru Brandon Coleman Jr shares his insights from 50 years of guiding clients along the road to success and identifies the unforeseen issues that hobble the smooth ride for many entrepreneurs. Avoid these surprising problem spots in your business journey and get in alignment to turn your Brand ON!!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order

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12:09

Brand Alignment Leadership

The Brand ON! Show ·

2024/10/22

Send me your question and I'll answer it @ https://www.brandoncolemanjr.com/brand-on/Just like the very best championship-level athletes, entrepreneurs are responsible for leading their team, and their brand, to victory. Whether you were blessed with the gift of situational awareness and can see the whole business playing field at once, or you need guidance and support to align your brand, understanding the imperative need of leadership in a brand alignment initiative is critical. Building a truly

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18:47

Experiencing Aligned Brands

The Brand ON! Show ·

2024/10/15

There is no greater consumer joy than experiencing an aligned brand. Discover the hidden power of brand alignment and what an aligned brand can achieve. Brandon Coleman Jr, a branding legend, shares insights from his 50 years of strategic brand consulting to reveal why truly aligned brands are so elusive. Learn what it takes to create an aligned brand from the captivating story of Buc-ee’s, the Texas phenom convenience store chain that has perfected brand alignment. Learn how to find your own point

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16:56

Brand Alignment: Art, Science, or Common Sense?

The Brand ON! Show ·

2024/10/08

Great brand alignment is part art, part science, and a whole lot of common sense. Branding legend Brandon Coleman Jr unpacks how brands are successfully aligned so entrepreneurs can avoid the pitfalls of self-proclaimed “experts”. Whether you are launching a new venture or revitalizing an established business, this episode will equip you with the insights to Turn Your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The

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10:58

The Hidden Power of Brand Alignment

The Brand ON! Show ·

2024/10/01

Great brand alignment is part art, part science and a whole lot of common sense. Branding legend Brandon Coleman Jr unpacks how brands are successfully aligned so entrepreneurs can avoid the pitfalls of self proclaimed “experts”. Whether you are launching a new venture or revitalizing an established business, this episode will equip you with the insights to Turn Your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The

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7:32

Welcome to The BRAND ON! Show

The Brand ON! Show ·

2024/09/24

Are you BRAND ON! or BRAND OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and

en-us

59 results

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