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PODCAST

THRIVE, a Paychex Business Podcast

Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.

business management

All Episodes

32:01

The Reach Factor: Neil Patel on How Small Businesses...

THRIVE, a Paychex Business Podcast ·

2021/11/16

Google AdWords vs. Organic SEO. Facebook. Instagram. LinkedIn. When it comes to online marketing, how can small businesses stretch limited dollars over multiple platforms to reach customers effectively? And how can they compete against larger companies with massive marketing budgets? Neil Patel, recognized as one of Forbes’ top 10 marketing influencers, shares insights and growth marketing strategies your business can leverage across social media, digital ads, and your company website, to earn the

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29:40

Forecasting Future Success for Franchises

THRIVE, a Paychex Business Podcast ·

2021/11/09

Franchise owner-operators are facing current challenges on several fronts: labor shortages, uncertainties around pending vaccine mandates, and pressures from potential expansion of joint employer classification with national brands. Meanwhile, wages and benefits are up, and opportunities for veteran- and minority-owned franchises continue to grow. Hear from Matthew Haller, president and CEO of the International Franchise Association (IFA), how the organization advocates for its members, and the data

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24:18

Could a 4-Day Work Week Be On the Horizon?

THRIVE, a Paychex Business Podcast ·

2021/11/02

With many U.S. workers emerging from the pandemic seeking more flexible working hours, could a 4-day work week become a new standard for business? Hear why U.S. Rep. Mark Takano (D-CA) has proposed an hourly change to the standard work week, the different shapes it could take across various sectors, and which companies might be the first to give it a try. Topics Include: 5:03- History of the 5-day, 40-hour work week 6:38 - What shape could a 4-day week take? 10:25 - How might different sectors

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36:26

On Guard: Why IT Security Remains a Business Priority

THRIVE, a Paychex Business Podcast ·

2021/10/26

Whether it’s compromised emails, phishing attacks, ransomware or more, IT security risks are a key concern for businesses today. When might passwords disappear in favor of biometrics? What is “smishing” and how could it impact you? In this episode, WIRED magazine senior writer Lily Hay Newman shares her expertise on trends happening in the field of information security and digital privacy, and why she advocates disclosing data breaches to improve IT safety for all businesses. Topics include: 2:36 -

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30:18

Warning to Businesses: Brace for Impact of U.S. Debt

THRIVE, a Paychex Business Podcast ·

2021/10/21

Hard times are coming for the ship of state, says economic analysts Antony Davies and James R. Harrigan. As Congress raises the U.S. debt ceiling again, while the national debt and government overspending spiral past the bounds of reality, harsh outcomes loom on the economic horizon, they warn. How can businesses prepare to minimize the painful realities that could come sooner than preferred? Don’t miss Part 2 of this conversation on debt, inflation, and what’s showing in the lines of our national

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28:12

Brace for Impact: The Coming Pressures of Inflation

THRIVE, a Paychex Business Podcast ·

2021/10/19

The signs are clear: inflation isn’t just on the way, it’s already here. That’s what economic experts Antony Davies and James R. Harrigan tell host Gene Marks in this episode, the first of two on inflation, U.S. debt, and the nation’s economy. How did we get here, and where might we be going? Whether rising prices, Federal Reserve actions, supply chain shortages, or labor force impacts have you concerned, hear the steps they recommend to buffer your small business for the bumpy road ahead. Topics

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30:05

Shake It ’Til You Make It: Zumba® Creator Beto...

THRIVE, a Paychex Business Podcast ·

2021/10/12

Zumba® creator Beto Perez, a native of Colombia, brought his passion for music and dance into the fitness world and took it by storm. His story epitomizes the American dream for entrepreneurs: starting with nothing but a vision and hard work, then watching it succeed beyond imagination. Zumba dance workouts and classes are beloved by millions, and now reach more than 185 countries, while the brand includes instructor certification, sub-brands, and apparel. Celebrate Hispanic Heritage Month with this

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29:56

It’s Not Business as Usual for Retail

THRIVE, a Paychex Business Podcast ·

2021/10/05

While you thought e-commerce and the pandemic might signal the end of retail, it’s alive and well, says Tom McGee, president and CEO of ICSC. Thanks to tech innovations, changes to physical store layouts, and a shift to service customers’ last mile of delivery, retail has been reborn. Further, a look beyond the shopping malls of yesterday will show that essential retailers and experience-oriented service providers have transformed commercial real estate hubs into modern centers of community

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27:55

Season 2 Finale: Rising Costs, Labor Shortages are...

THRIVE, a Paychex Business Podcast ·

2021/09/21

Host Gene Marks wraps up season two of the Paychex Business Series podcast with advice for businesses facing the biggest issues of the year—rising costs and workforce disruptions. First, how can entrepreneurs and business owners like you tackle the challenges of inflation and supply chain increases? And what strategies—including higher pay, lifestyle benefits, federal tax credits, and referral sources—can you use to compete for employees in today’s tight labor market? Resources: To explore how the

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27:59

Running Your Business Safely in a COVID-19 Era: The...

THRIVE, a Paychex Business Podcast ·

2021/09/14

In the era of COVID-19, business safety has been prioritized more than ever. From cybersecurity to disease prevention, Gene looks back on some of the best conversations he’s had with experts this season. Tune into the first half for a recap with Rick McElroy, Principal Cyber Security Strategist at VMware, as they discuss how companies can avoid cyber attacks and utilize security tools. Listen into the second half for a talk with Infectious Disease Epidemiologist, Saskia Popescu, on COVID-19 health

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27:31

Diversity & Inclusion: How The Manufacturing...

THRIVE, a Paychex Business Podcast ·

2021/09/07

Our population is a diversity of different ages, genders, and skills for hire. However, recruiting labor is still one of the largest issues facing businesses. To resolve this, Executive Director Carolyn Lee of The Manufacturing Institute, supports programs like FAME, Second Chance Hiring, and the STEP Women's Initiative. Listen in as she talks with Gene Marks about these innovative campaigns to sustain and empower the global workforce. Resources: Are you an owner of a manufacturing business? Learn

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29:22

How the Infrastructure Bill and PRO Act Will Impact...

THRIVE, a Paychex Business Podcast ·

2021/08/31

The Infrastructure Bill and PRO Act are both legislations that have major impacts on the American construction industry. With deadlines nearing, where does the Infrastructure Bill stand and will the PRO Act benefit contractors? In this episode, Gene Marks speaks with CEO Steve Sandherr of The Associated General Contractors of America on his views of these two bills and the concerns they may present to general contractors. Resources: Learn more about what the PRO Act means for the construction

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28:12

How the American Farm Bureau Federation Helps Farmers...

THRIVE, a Paychex Business Podcast ·

2021/08/24

How do we help farmers stay in business in a modernizing society? Today’s America sees inflation, corporation-led farm equipment, and insufficient labor. Zippy Duvall, President of the American Farm Bureau Federation, is addressing these issues by giving a united voice to the agricultural community. Hear as he speaks with Gene Marks on the Right to Repair, the Infrastructure Bill, and more. Resources: Hear more about how the American Farm Bureau Federation is pushing for prosperity in agriculture:

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32:38

Wellness in the Construction Industry: How the PRO...

THRIVE, a Paychex Business Podcast ·

2021/08/17

The Associated Builders and Contractors Association values not only the physical safety of workers, but their wellness, happiness, and mental health. With the hit of COVID-19, human health has become an even larger commitment. Hear as Gene Marks speaks with President and CEO of the ABC, Michael Bellaman, about the ABC’s motives as well as his insights on the newly passed PRO Act, Infrastructure Bill, and the future of the industry. Resources: Where safety is a priority in the construction industry,

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14:28

Direct Loan Forgiveness, 60/40 Rule, and More: What...

THRIVE, a Paychex Business Podcast ·

2021/08/10

As the COVID-19 pandemic pushes on, covering expenses grows difficult for small businesses. The SBA is taking the lead to help owners by expanding its Paycheck Protection Program. So, what new changes can owners expect? Listen in as Gene Marks speaks with Connor Mykins on the Direct Loan Forgiveness Portal, 60/40 rule, and how you can apply for forgiveness. Resources: Planning on applying for a PPP loan? Calculate your loan forgiveness with our easy-to-use PPP Loan Forgiveness Estimator at

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21:50

Senator Ben Cardin on Creating Opportunities for...

THRIVE, a Paychex Business Podcast ·

2021/07/27

As new markets emerge in the U.S economy, the Senate is working to ensure growth in our diverse minority communities. In today’s episode, Gene Marks is joined by Senator Ben Cardin, part of the Senate Committee on Small Business and Entrepreneurship. Hear as he talks about three bills he’s supporting to develop, fund, and uplift minority entrepreneurs. Resources: Want to know more about the importance of diverse small businesses? Check out this article, Business Owner Diversity: A Look at

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34:27

The Seven Core Principles Behind the Art of Influence...

THRIVE, a Paychex Business Podcast ·

2021/07/20

Having spent over 30 years designing, conducting, and publishing peer reviewed research on the ethical applications of influence and why people say yes to requests, Dr. Robert Cialdini joins host Gene Marks to talk about the seven core principles behind the art of influence. Listen in as they talk about how reciprocity, scarcity, authority, commitment and consistency, liking, consensus, and unity can help persuade people and how they relate to businesses like yours. Resources: For more ways to get

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30:21

With Cyber Attacks on the Rise, What Can You Do to...

THRIVE, a Paychex Business Podcast ·

2021/07/13

Currently a $1.5 trillion market, the cyber crime economy just continues to grow. So, is your business prepared with the security it needs to protect against a cyber attack? On this episode of the Paychex Business Series podcast, Gene Marks is talking with Rick McElroy, Principal Cyber Security Strategist at VMware, about what businesses need to do to protect themselves. Hear as he talks about the different types of cyber crimes, the security threats you may face with a remote workforce, how to

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19:10

The Future of the Small Business Administration and...

THRIVE, a Paychex Business Podcast ·

2021/06/29

On this episode of the Paychex Business Series podcast, host Gene Marks talks with Isabella Casillas Guzman, Administrator of the Small Business Administration (SBA). Hear what she had to say about the future of the SBA, future financing models, the expansion of SCORE, and more. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other

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25:31

Small Business Impacted by COVID-19: Rep. Sharice...

THRIVE, a Paychex Business Podcast ·

2021/06/24

In Kansas, small business owners, new and old, struggle to adapt to the changing economy and modernization needed to survive during COVID-19. Congresswoman Sharice Davids, of the House Small Business Committee, is working to support these entrepreneurs through community lending, grant funding, and tech resources. Tune in as she speaks with Gene Marks about the 4 bills she’s sponsoring to help local small businesses navigate during the pandemic. Resources: Learn more about how the pandemic has

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525 results

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