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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

21:32

The Daily: How the EU's AI Act Is—and Isn't—Informing...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/12

On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more

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21:43

The Daily: What Will TikTok Turn Into Next, Threads...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/11

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.Follow us on Instagram

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39:19

The Weekly Listen: What Went Wrong With Online Ads,...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/08

On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.Follow us on Instagram

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18:15

The Daily: Disney's Next Moves, Where Roku Stands,...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/07

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes. Follow us on Instagram

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21:55

Reimagining Retail: How the $100 Billion Resale...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/06

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls. The 2024 CommerceNext Growth

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21:37

The Daily: What Happens When You Merge Humans with AI...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/05

On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram

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21:09

The Daily: What's Behind The Upswing in Social Ad...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/04

On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact

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43:49

The Weekly Listen: The End of Search as We Know It,...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/01

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship

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22:07

The Daily: Young People's Evolving Relationship with...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/29

On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:

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29:19

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/28

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode,

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23:49

The Daily: How Building Creatives is Changing;...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/27

On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt. Follow us on Instagram

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31:43

Around the World: Sports Advertising Opportunities...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/26

On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities

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39:43

The Weekly Listen: The Best Apple Vision Pro...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/23

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities

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21:30

The Daily: What to Expect from the US Ad Market in...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/22

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship

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22:50

Reimagining Retail: How AI Can Help with...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/21

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what AI can do for retail, who the biggest players are, and if hyperpersonalization is something people even want. Then, for "Pop-Up Rankings," we rank four promising examples of AI in retail. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities

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21:49

The Daily: Can Spotify Become The 'Audio App' and...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/20

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a

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43:26

The Weekly Listen: Takeaways from Super Bowl LVIII;...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/16

On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens. Follow us on Instagram

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17:26

The Daily: Why Snap's Decent Numbers Failed to...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/15

On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:

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24:05

Reimagining Retail: How Different Buying Alcohol Is...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/14

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman. Follow us on Instagram

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20:45

The Daily: How Amazon Was Able to Sell More, Its New...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/13

On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:

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508 results

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