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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:57:40

A Life Altering Diagnosis That Inspired A Luxury...

Shopify Masters ·

2021/12/14

You'll learn from an entrepreneur how she built a black-owned, luxury brand. Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors. For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How this entrepreneur used her

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00:22:57

A 10,000 Unit Mistake: How Bushbalm Solved Their...

Shopify Masters ·

2021/12/09

To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear: The initial mistakes that taught valuable lessons for David A 10,000 unit failure and how David solved it The mindset and mental wellbeing that helps David to face failures

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00:56:13

How This Energy Drink Maker Raised Over $1 Million...

Shopify Masters ·

2021/12/07

You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How do you make sure that customers are aware of your differentiators when you're in a crowded marketplaceWhy they made a near-fatal mistake by going first into retail and how the transition to ecommerce

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00:34:51

Bootstrapped to 8-Figures: How a DTC Skincare Giant...

Shopify Masters ·

2021/12/02

To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJsDavid Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn: The initial set up for finances and banking accounts How they worked past traditional banking limitations The process of pitching on national TV Crucial financial practices for managing a business

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00:54:22

How This Sustainable Fashion Brand Rebuilt to Bounce...

Shopify Masters ·

2021/11/30

You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn What is it like to work with a technical designer to create your products What is the Entrepreneurial Operating System Her experience going on Dragons Den and its impact on her business

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00:44:51

The Marketing Strategies that Turned a $900...

Shopify Masters ·

2021/11/25

To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0David Gaylord will share key lessons he's learned while marketing Bushbalm: Three essential components of the marketing stack for new businessesRule of thumb for allocating marketing spendWays to scale your brand using public relations

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01:01:07

How This Pet Accessories Maker Expanded by Producing...

Shopify Masters ·

2021/11/23

You'll learn from these two entrepreneurs how they made collars that cats love to wear. For more on Supakit and show notes: www.shopify.com/blog/supakit-online-course?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn How to identify which projects to abandon and which to keep Why entrepreneurship is not always about acting fast Why they made a digital course for their product line

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00:37:44

Product Development Process of an 8-Figure Skincare...

Shopify Masters ·

2021/11/18

To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc David Gaylord, the co-founder of Bushbalm will share the product development learnings of: Ideation for their first hero product Finding the ideal production partner and how they work with chemists Incorporating data and marketing trends into product development How to manage large orders from retail partners For more on Bushbalm and transcript:

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00:53:14

How This Gender-Defying Clothing Company is Tailoring...

Shopify Masters ·

2021/11/16

You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company. For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The big surprise when these entrepreneurs did their market research for the first time Why you should have 1 flagship product when you do not have experience in an industry What is a Fit Party and why

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00:40:55

How Bushbalm Grew From a $900 Side Hustle into an 8...

Shopify Masters ·

2021/11/11

Watch on Youtube: https://youtu.be/7Plih4Fp9o8Read on Shopify: https://www.shopify.com/blog/bushbalm-business-journeyBushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify’s COO Toby Shannan chats with David about

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00:40:38

How This Seafood Company Scaled 6X While Managing...

Shopify Masters ·

2021/11/09

Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymastersLearn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID. For more on Get Maine Lobster and show notes:

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01:03:05

Break One Rule and Break It Hard: Disrupting the Soda...

Shopify Masters ·

2021/11/02

You'll learn from these two entrepreneurs how they disrupted the soda industry by making it healthy. For more on Olipop and show notes: https://www.shopify.com/blog/olipop-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why nutrition is important for entrepreneurs What it means to break one rule and break it hard when it comes to creating new products The big downside when it comes to overvaluing data

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00:58:02

Brought Back to Life: How Pantee Uses Deadstock to...

Shopify Masters ·

2021/10/26

In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learnHow to approach building a business when you have no background in the industryWhy being outsider in an industry is an advantageThe hardest problems to overcome during

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00:50:37

How an Eco-Friendly Laundry Brand Eliminated Big...

Shopify Masters ·

2021/10/19

In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive. For more on Dropps and show notes: https://www.shopify.com/blog/dropps-customer-education/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most useful insights from transitioning from brick and mortar to ecommerceHow climate change played a role in the growth of their businessThe two most important types of people to talk to

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00:46:18

Finding Sweet Success with Sugar Free Beverages

Shopify Masters ·

2021/10/12

You'll learn how one entrepreneur has continually adapted to the realities of COVID—and still managed to find success along the way. For more on Swoon and show notes: https://www.shopify.com/blog/swoon-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to find and work with flavor scientists to help with your food or beverage brandHow sampling events teach you exactly how to market your productsWhat are the most important questions to ask when vetting new

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00:53:01

The Secret Recipe to Scale a DTC French Bakery

Shopify Masters ·

2021/10/05

You'll learn from an entrepreneur the step-by-step process started a French dessert store online. For more about Pastreez and show notes: https://www.shopify.ca/blog/pastreez-email-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to build an email list if you started your business offline How to deliver a wow factor to the unboxing experience How do you maximize profit margins for your products

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00:53:28

How Masks For Dogs Landed a Deal on Shark Tank

Shopify Masters ·

2021/09/28

You'll learn from an entrepreneur who started a business that sells a product that doesn't exist in the market. K9 Mask is an air filter mask maker for dogs designed for health protection against air pollution. For more on show notes and K9 Mask: www.shopify.com/blog/k9-mask-shark-tank Tune in to learn How to work with a manufacturer when you are creating a product that has never been made before How to market a product that people don't know exists His experience after a successful appearance on

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00:41:55

Stirring up the Cereal Market and Pouring into...

Shopify Masters ·

2021/09/21

You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years. Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients. For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to decide what

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00:42:52

The Preordering Model that Scaled a Hobby Into a...

Shopify Masters ·

2021/09/14

You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns. Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh pattern designs, and a warm and welcoming spot to find your weaving home. For more on Gist Yarn and show notes: https://www.shopify.com/blog/gist-yarn-preorderTune in to learn The pros and cons of turning a hobby or passion into a business The most important skillsets to learn when you are

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00:46:25

How Camille Brinch Went from Maker to Multimillion...

Shopify Masters ·

2021/09/07

Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel. For more on Camille Brinch and show notes: https://www.shopify.com/blog/camille-brinch-brand-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn: The strategy that scaled Camille Brinch while maintaining a personal touch in all their interactions How the company runs Black Friday without

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758 results

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