x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:33:05

Paul Furiga: Standing Apart in a Field of Sameness

BE THAT LAWYER ·

2022/03/31

In this episode, Steve Fretzin and Paul Furiga discuss:Sharing your Story with the decision makers. Understanding your Story, not just your story. Where to start in understanding what your Story is about. How your Story affects your marketing and business development. Key Takeaways:The most important marketing asset an attorney owns, a law firm owns, is their story - the one thing that really sets them apart.Partner with those who can reliably and accurately share your unique story to help you

en

00:34:44

Marsha Redmon: Thought Leadership and Harnessing the...

BE THAT LAWYER ·

2022/03/28

In this episode, Steve Fretzin and Marsha Redmon discuss:Using presence and thought leadership to build your practice.The worst mistakes people are making when communicating digitally.Diminishing attention spans and strengthening your messaging.The breadth and depth of thought leadership. Key Takeaways:If you are on camera, you have authority as you are speaking if you speak with presence and authority.Look at the camera when you are on a Zoom meeting. It makes the other party feel like you are

en

00:29:12

Jessica Stern: Building Your Brand Around Your Magic...

BE THAT LAWYER ·

2022/03/24

In this episode, Steve Fretzin and Jessica Stern discuss:Niche down to stand out in the sea of lawyers. Honing in on when you are your best self at work. Rate your clients and the type of work that is coming in to understand where you should be focusing your work. Tapping into your magic statement and understanding what keeps you going every day. Key Takeaways:If you niche down to what you are passionate about, others will see that and you will stand out. Find your differentiator - there are many

en

00:38:25

Stacey Brown Randall: Relationship Based Referrals...

BE THAT LAWYER ·

2022/03/21

In this episode, Steve Fretzin and Stacey Brown Randall discuss:Generating referrals without asking, without manipulation, without compensation, without networking to know a ton of people, and without just waiting and hoping that they'll happen.Showing up and being seen as the expert.The power behind words and using them for good.Looking at the data of where your referrals came from (not just where you think they may have come from). Key Takeaways:There are a lot of strategies you can learn when it

en

00:32:29

Aaron Baer: The Mindset and Intentionality Behind...

BE THAT LAWYER ·

2022/03/17

In this episode, Steve Fretzin and Aaron Baer discuss:Being intentional with your legal business development. The mindset behind business development.Preparing for the future of legal. Tips for your best business development practices. Key Takeaways:Start stupid small when you are building habits, including for your business development, and they will become part of your daily routine. The first sell you make is to yourself - you have to believe in yourself and your firm. The younger generations

en

00:31:04

Tom Freeman: The Billable Hour is Broken

BE THAT LAWYER ·

2022/03/14

In this episode, Steve Fretzin and Tom Freeman discuss:The evolution of the legal industry between the great recession and the great resignation. Building beyond the billable hour. The future of law firm cultures. The value and portability of having your own book of business. Key Takeaways:Lawyers and associates now have more choices than they ever have and they are being more particular about what they are willing to accept. DEI is late coming to law firms and law firm culture, but we are starting

en

00:31:37

Sam Mollaei: Automation to Grow Your Firm

BE THAT LAWYER ·

2022/03/10

In this episode, Steve Fretzin and Sam Mollaei discuss:How the legal space has radically changed in the last few years. Why following up is key to bringing in new business. Refining your automations.The automation tools all lawyers should be using. Key Takeaways:You need to understand automation before you can most effectively use it in your firm. The automations that work best for you may not be for someone else. But utilizing automations can save your team thousands of hours and thousands of

en

00:35:23

Ashley Robinson: Making an Impression in Marketing

BE THAT LAWYER ·

2022/03/07

In this episode, Steve Fretzin and Ashley Robinson discuss:Authentic marketing and becoming the expert in your niche. How video can play a role in law marketing. Videos as a long term investment, not as a quick, results-now marketing tool. Creating regular content and reusing it in other ways. Key Takeaways:Video is still a newer technology in the legal field. It can help lawyers gain trust and show expertise and credibility with their clients and potential clients. A high-end video effects more

en

00:38:18

Jay McAllister: Leveraging Technology to Build a...

BE THAT LAWYER ·

2022/03/03

In this episode, Steve Fretzin and Jay McAllister discuss:The value of technology used in the proper context.Coming to the table as a student in all that you do. Working smarter, not just harder, through the use of technology. What separates adequate practices from flourishing firms. Key Takeaways:The more you illuminate your sphere of knowledge, the more you will learn that you do not know. Understanding the right tools for your firm and how they all work together is key to creating an ideal

en

00:35:12

Steve Hamburg: Thriving in the Uncomfortable

BE THAT LAWYER ·

2022/02/28

In this episode, Steve Fretzin and Steve Hamburg discuss:Pursuing meaningful pursuits with a higher degree of conversion. Moving past the stigma of being a salesperson in your own mind. Practical tips for sales free selling. Creating your structure around selling to gain comfort with selling. Key Takeaways:Winging it is not a strategy or a process. Engage a sales journal into your process in a way that works for you. If you can quantify it, you can track it and understand what you need to do in

en

00:31:07

Alay Yajnik: Actively Staffing Up Your Law Firm

BE THAT LAWYER ·

2022/02/24

In this episode, Steve Fretzin and Alay Yajnik discuss:The biggest errors law firms make when hiring. Leveraging your network to grow your firm (not just your business). Vetting the candidates that you bring into your firm. Hiring quickly in the current war for talent. Key Takeaways:You do not need to settle for your hire. Working with a recruiter is often worth the money as it saves you time and resources in looking for that new hire. Ask open ended questions when you are interviewing to dig deep

en

00:29:31

Maya Markovich: Legal Tech and The Client Experience

BE THAT LAWYER ·

2022/02/21

In this episode, Steve Fretzin and Maya Markovich discuss:The evolution of the legal tech industry. The growing need for focus on client-centric law practices. Useful technologies that can help lawyers run a more efficient practice. How COVID has changed the legal industry for the better. Key Takeaways:We all have to fight together for access to justice. The law is not set up to be client-centric, and there is no single solution to change this. Robots and AI are not replacing lawyers. There is more

en

00:31:27

Jay Paul Deratany: Taking the Team Approach

BE THAT LAWYER ·

2022/02/17

In this episode, Steve Fretzin and Jay Paul Deratany discuss:Doing things in your work and life that make a difference. Making smart decisions to achieve your ambitions. Creating time to yourself in the midst of your busy life. Lessons learned in starting your own practice. Key Takeaways:Go into everything you do with the mindset of service, not just a mindset of serving yourself. Making mistakes is going to happen, but we need to learn from those things and continue to track what is working as you

en

00:31:48

Kate Curler: The Power in People

BE THAT LAWYER ·

2022/02/14

In this episode, Steve Fretzin and Kate Curler discuss:The power of people’s networks. Finding mutual advantage in your networking meetings. Redirection during connection conversations. Keeping at the front of a networking partner’s mind. Key Takeaways:When you are networking, give your networking partner something they can work with to help you even as you are helping them. Going into a networking meeting with the plan to sell is not going to work for you for long. Be a giver, but also stay top of

en

00:34:00

Walt Hampton: Seizing Your Joy

BE THAT LAWYER ·

2022/02/10

In this episode, Steve Fretzin and Walt Hampton discuss:Your extraordinary toolbelt taught in law school.Success beyond what society thinks it should be.Why you should write a book and what it can do for your book of business.Writing, publishing, and marketing a book. Key Takeaways:There will be amazing rewards for those who can lean into the discomfort.With a book in the world you have the capacity to touch people beyond your wildest imaginations.From a business perspective, there is no better

en

00:33:46

Andy Cabasso: Getting Found on Google

BE THAT LAWYER ·

2022/02/07

In this episode, Steve Fretzin and Andy Cabasso discuss:Focusing on the business, not just in the business Why a law firm should care about their web presence. Finding your unique differentiator (and communicating it properly). Ways to increase your Google ranking and SEO. Key Takeaways:Your website is your only chance for a first impression with those who find you online. Your client is looking to solve a specific issue. They want to know that you can help them with their very specific

en

00:33:31

Ida Abbott: Realigning Your Values and Considering...

BE THAT LAWYER ·

2022/02/03

In this episode, Steve Fretzin and Ida Abbott discuss:Realigning your values and your work.Developing and retaining talent.Challenges lawyers face when considering and thinking about retirement.Examining who you are by choice, not by default. Key Takeaways:People want to feel a sense of belonging and community in their firms.Loyalty is earned and ever changing. It needs to be constantly developed and the relationships maintained.65 is an arbitrary number decided by the social security system. Your

en

00:32:00

Susan Ibitz: Being Present in Your Relationships

BE THAT LAWYER ·

2022/01/31

In this episode, Steve Fretzin and Susan Ibitz discuss:Soft skills are marketable and make you employable.The relationship behind know, like, and trust. Starting soft and inviting questions. Tips about nonverbal communication. Key Takeaways:If you’re not selling a product, you are selling yourself or your service. If people don’t remember you when you talk, there is a problem. We have two ears and one mouth, use them proportionately. Treat others the way they want to be treated and you will be

en

00:33:04

Jennifer Bullock: Creating Your Own Harmonizing Book...

BE THAT LAWYER ·

2022/01/27

In this episode, Steve Fretzin and Jennifer Bullock discuss:Treating customers in a way that will make them feel like your only customer. Becoming a strong, influential woman in law. The importance of committing to your business growth and development early on as part of your necessary work. Harmonizing your work and your life in the right environment. Key Takeaways:When you are opening your own firm (or even just looking to grow your book of business) talk to everyone you know and make yourself

en

00:32:22

Andy Stickel: Marketing is More than Leads

BE THAT LAWYER ·

2022/01/24

In this episode, Steve Fretzin and Andy Stickel discuss:Overcoming analysis paralysis. Marketing beyond getting leads. Taking a lead through to a sell. Understanding the pain of your prospective clients and the impact that pain is having. Key Takeaways:Getting leads is rarely the problem. Follow up is the key - three times, three ways, and continuously reaching out. Nobody likes a linktree. Have a real person answer the phone. Focus on the end result, not on the vehicle for getting to that

en

574 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...