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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

14:42

How to Stand Out in a Sea of Other Creators

The Edward Show ·

2025/01/03

E548: More and more creators are coming onto the scene every day. People using their face and faceless AI. So how do you stand out? This is one basic thing to focus on and then two things people don’t realize. Two hacks for creating above-average mobile video - TikToks and Instagram Reels. This is what I have personally learned from making literally 3,000-4,000 videos since starting on November 1, 2022. And this advice will get you views and sales. 00:00 Introduction: Three Epiphanies 00:26

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10:09

5 Weekly Things to Boost Local SEO LFG

The Edward Show ·

2025/01/02

E547: Impactful, unexpected, ROI-driving, and some unusual ways to boost local SEO with Google Business Profile and more. This is not your standard “add high-quality photos” advice. This is the exact content to make, the language to use, and even a crazy black hat technique that you’ve probably never heard of. This advice is focused on making the phone ring, not just on getting better rankings. This stuff will bring you real qualified traffic with local SEO. Source:

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09:24

Hacking Growth on Reddit to Build a $1M SaaS

The Edward Show ·

2025/01/01

E546: This guy hacked growth on Reddit to build his software as a service (SaaS) company to over a million dollars. The strategy is straightforward, repeatable, and works for any niche and any brand. This is a good one. Source: https://www.reddit.com/r/SaaS/comments/1hqdd65/how_i_hacked_growth_on_reddit_to_build_a_1m_saas/ 00:00 Introduction: The Reddit Growth Hack 00:41 Why Reddit is a Goldmine for Growth 02:10 Five Straightforward Strategies 05:07 Viral Post Formula on Reddit 07:00 Final Tips and

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09:36

Positive Friction and the Ben Franklin Effect

The Edward Show ·

2024/12/31

E545: Positive Friction in apps is one of the strangest retention tricks ever. Get people to expend more effort and it makes them stick with an app more! Very similar to the Ben Franklin Effect. Get somebody to do something for you and they like you more! As marketers, we look for every edge we can get, not just in awareness, but in getting people to stick with our brands. These tricks are very cool and very worth knowing. 🧪 Positive Friction: https://read.first1000.co/p/positive-friction The Ben

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07:30

5+ Million Views for Barely Any Work

The Edward Show ·

2024/12/30

E544: One of the most basic lessons in content marketing that constantly goes overlooked. And a lesson that, in far less time than it takes me to make a normal daily mobile video, got me something with 5+ million views and growing. Super powerful. Super easy. Frequently ignored. 00:00 Introduction 00:23 The Viral Facebook Reel 01:24 Creating the Viral Video 03:53 Repurposing Content for Multiple Platforms 05:46 The Lesson 06:50 Viral Video Showcase The Edward Show. Your daily digital marketing

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05:51

Mistakes That Aren’t Letting you Grown on Social Media

The Edward Show ·

2024/12/29

E543: Straightforward mistakes that everybody makes, including myself. This is a good framework for what to do on social media, Instagram, TikTok, 𝕏, and what not to do. And this comes from a real case study on the Instagrammarketing subreddit. 5 mistakes everyone makes. Source: https://www.reddit.com/r/InstagramMarketing/comments/1h8shym/mistakes_that_arent_letting_you_grown_on_social/ 00:00 Introduction to Social Media Growth 00:22 Case Study: Transforming an Ecommerce Jewelry Brand 00:38

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16:12

SEO Article Spinning and How to Protect Against It

The Edward Show ·

2024/12/28

E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors. It’s ultra black hat SEO. This explains how article spinning is performed. How article spinning has adapted in recent years. Alternatives to article spinning. And - how to protect against article spinning. Sources below ⬇️ Ahrefs on article / content spinning: https://ahrefs.com/seo/glossary/article-spinning The Insane Inefficiencies of AI Crawlers -

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17:09

Ideas That Market Themselves

The Edward Show ·

2024/12/27

541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately. But what about products that do? I share three products that caught crazy fire right when they were launched, as well as how they were first launched. Then I share how you can launch a product that you think has viral potential. It’s a boolean outcome. It’s either going to pop off and go viral, or it’s not. So if you think you have a product with a positive boolean outcome on your hands, how do

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09:27

How Adding TL;DR Boosted My Conversions by 33%

The Edward Show ·

2024/12/26

E540: Most people are clueless about this misconception in SEO. Lots of digital marketers and even experienced SEOs think the best practice is to optimize for long duration on page. It’s not. It’s giving your searchers what they want as fast as you can. This is how adding TL;DR to pages boosted conversions by 33% From Reddit: https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ 00:00 Introduction 00:59 Implementing the TLDR Strategy 01:32 Why TLDR Works:

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24:50

Power Strategies to Grow On Instagram and Convert...

The Edward Show ·

2024/12/25

E539: Powerful strategies to grow on Instagram and convert followers in a variety of niches. What’s covered: - How to make an Instagram profile and Instagram content that converts. - Creative content ideas. - Click-through rate on Meta Ads and how to get them to convert better. - How to get the “Can’t be shown to non-followers" label removed from an Instagram account status. - Good growth stats for a new account. - How to do social media if you’re making strange art. - How to grow an Instagram page

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09:24

How Ryan Reynolds Builds Billion-Dollar Brands

The Edward Show ·

2024/12/24

E538: This is why Ryan Reynolds turns out so many billion dollar brands, going deep into the marketing that he employs when he buys stakes in companies. He is the king of billion-dollar brands. Companies he co-owns or has sold are valued at $14 Billion+. If you study Ryan and his success, you’d notice he: • Is always on the lookout for opportunities. • Actively markets the businesses himself. • Becomes the face of the brand with his goofy personality. • Creates creative ads that are one-of-a-kind. •

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12:18

When and How to Block AI Crawlers from Accessing Your...

The Edward Show ·

2024/12/23

537: All the scenarios where you would want to block AI crawlers from accessing your website or certain sections on your website. Then, exactly how to block these AI crawlers, specifying user agents, giving limitations, and more. Finally, the specific scenario where you absolutely do want AI crawlers to access your stuff. 00:00 Introduction 00:42 When to Block AI Crawlers 01:11 Managing Crawl Budget and Server Load 04:05 Risks of AI-Generated SEO Content 06:51 Protecting Paid and Private Content

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19:22

The Insane Inefficiencies of AI Crawlers - How to Get...

The Edward Show ·

2024/12/22

E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient. Crazy inefficiencies compared to Googlebot. And this means there’s actually a decent chance Generative AI can’t even access your pages and posts to learn off them. If the bots can’t access them, the generative AI can’t recommend your brand. So this is what’s wrong with these AI crawlers and then how you can fix this (and yes, there is a direct and actionable solution). Source:

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07:34

Help a Reporter Out: Why It Shut Down and What to Use...

The Edward Show ·

2024/12/21

E535: Help a Reporter Out (HARO) was a favored tool for digital marketing professionals. It was great for link-building. It was great for social proof and credibility building. It was great for public relations. It was great for so many things within digital marketing. It reigned as the supreme journalist <> expert tool for decades. Literally decades. And just a few weeks ago, after rebranding to Connectively, it shut down for good. No more Help a Reporter Out. No more Connectively. This explains

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13:50

$100,000 per Month With a Throwaway Camera App

The Edward Show ·

2024/12/20

E534: POV camera app is making $100,000 per month with a very simple social media marketing strategy. Faceless content. Some paid. Some influencers. Images, and very few videos. Crazy. But we’re only scratching the surface of what’s possible. They’re in a popular niche for SEO and can absolutely dominate the SEO game as well. This is a wild digital marketing breakdown. Source from Iamgdsa: https://x.com/iamgdsa/status/1869402132362994089 Google Doesn’t Want You to Know This Is Possible:

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26:46

The Google Site Reputation Abuse Policy: What It Is,...

The Edward Show ·

2024/12/19

E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization. Major publishers were violating Google rules in droves, doing affiliate Parasite SEO, and making hundreds of millions of dollars. This is everything that’s going on with Google’s Site Reputation Abuse Policy, what the takeaways are, how the policy can be avoided, and how the SEO game is changing. Links in the episode: The Google Site Reputation Abuse [Parasite SEO] Policy:

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10:27

Google Doesn’t Want You to Know This Is Possible

The Edward Show ·

2024/12/18

E532: I now take up 3 out of 4 of the top spots for my keyword on Google! All with video SEO. And even crazier, I called my shot. On yesterday’s podcast I said I thought I could get the #1 spot in just a few hours of publishing my content. 8 hours later, that’s exactly what has happened. Here’s what I did and how you can do this, too. 00:00 Google Doesn’t Want You to Know This 00:48 My Case Study: Outranking Competition 01:23 Creating and Uploading Optimized Video 02:04 Results and Analysis 03:11

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10:46

Outranking the Original Video on Google With Your Own...

The Edward Show ·

2024/12/17

E531: Crazy discovery. You can outrank an original video on Google with your own edit of it. Here’s how this just happened to me and how I’ll be doing this in the future. You can literally find videos about interesting subject matter, tighten the script with your own edit, target the same keyword, and outrank the original video on YouTube and Google for that keyword. Again, this works for both YouTube and Google and oftentimes the videos rank the next day! 00:00 The Marketing Agency's Strategy 01:09

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18:56

Unbelievable Way to Social Proof Yourself for Free

The Edward Show ·

2024/12/16

E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free. I received a question back: “How do I use something like this to legitimize myself and have social proof when I'm not an expert on a topic yet?” Expertise has to start somewhere. This episode is a recap of yesterday’s newsletter (https://edwardsturm.com/articles/featured-free-tier-is-mental/), then how to use this strategy if you’re not an expert yet and want to make

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12:01

Scaling TikTok With 60+ Accounts

The Edward Show ·

2024/12/15

E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts. Creators outsourced to low GDP per capita countries like the Philippines or Georgia. Strategy being used by dozens of AI companionship apps. On the high end, some of these apps are making hundreds of thousands of dollars per month. Some of the apps doing this: Dippy AI, Crushon AI, Talkie AI, Moemate AI, Juicy Chat AI, Alice AI, HeyReal AI, DokiChat AI, Sekay AI, TaleTape AI, and Onnichat AI Here’s what is

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