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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

42:21

Priscilla Keeps Her Mojo

Ponderings from the Perch ·

2016/01/22

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how she keeps her mojo - even through a very demanding schedule and the pressure of growth. She talks about paying attention to your life and how you carve out a great balance by simply becoming awake and alive to what inspires you and what truly feeds you. She challenges listeners to think about separating out what makes you money and what makes you happy and making sure you know the difference. She

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31:41

Priscilla Talks Trade Shows

Ponderings from the Perch ·

2016/01/08

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the do's and dont's for trade shows. Especially after the 2008 downturn in the economy many companies trimmed the budget and cut out trade shows. That was much to Priscilla's liking in what seems like the wasted time and effort at most trade shows. But trade shows done correctly can be AMAZING. Done poorly they are a TOTAL WASTE OF MONEY. She challenges the listeners to not only think about the

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63:14

Priscilla's Top 8 Habits for Less Stress in the New Year

Ponderings from the Perch ·

2015/12/25

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about listening to your life in such a way as to lower the stress levels and get more done that is TRULY MEANINGFUL to you. She openly admits she loves goals and New Year's resolutions!!!! Really, she does, but she hates it when people make meaningless resolutions without thinking about meaning first. She focuses on how small habits can make radical changes in your life and encourages people to start with

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51:02

Priscilla Introduces You to Brett Baker. You're Welcome.

Ponderings from the Perch ·

2015/12/11

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Brett Baker of Trustpoint Management. As her sales coach, he has brought infinite wisdom and deep personal growth at a critical time in her entrepreneurial journey. They talk about bringing your sales process in alignment with your values and how to respect yourself and others when faced with other personalities and methods for making decisions. They discuss the worst podcast episode ever

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48:56

Priscilla Introduces Personas

Ponderings from the Perch ·

2015/10/09

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks about the "red flag" statements she hears from marketing managers and business owners which tell her that they are no longer considering their audience. With the insanely important need to create epic and relevant content for digital marketing, social media engagement and search engine optimization, she

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48:01

Priscilla Shares Entrepreur Secrets

Ponderings from the Perch ·

2015/09/25

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the reality of entrepreneurship and how hard it is to keep up with all you should know about business. Priscilla talks candidly about the shame that surrounds what we don't know about business and how few risk showing their vulnerability. Priscilla talks about how to listen to fear and use it to bring your true self to the table to grow through the process. They discuss the risk of

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37:56

Priscilla Emerges with Chantal Pierrat

Ponderings from the Perch ·

2015/09/11

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Chantal Pierrat, the amazing power behind Emerging Women. This movement was birthed out of a true transformation she experienced in her career as she emerged into owning her feminine power. They discuss what it means to walk through life with focused self reflection and how that can offer opportunities for total alignment with our true selves. They talk about finding support, the courage to be who we truly are, the power

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38:59

Priscilla Talks about "My Generation"

Ponderings from the Perch ·

2015/08/28

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the meaning of generational differences. Popular business culture demands that management change their practices to accommodate specific generations, but Priscilla's entrepreneurial experience has left her to believe she should do no such thing. They discuss The Economist's article "Myths about Millennials"

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34:51

Priscilla Calls you to Action

Ponderings from the Perch ·

2015/08/14

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the importance of asking for what you need. Key ingredient of asking for what you need is first knowing what you need. She points out that companies many times fail to craft a successful calls to action because they don't truly know what they need clients or potential clients to do. Perhaps that comes from a lack of understanding profit, or simply a lack of understanding the audience. They discuss

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39:59

Priscilla Says "Get LinkedIn"

Ponderings from the Perch ·

2015/07/30

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how LinkedIn is NOT a dating site. They explore the mighty, mighty power of LinkedIn and the mighty, mighty fears people have about maintaining a presence online. However, as more than 300 million other professionals are using it to successfully connect and generate leads on a wide scale it is high time you created a profile. Priscilla likes to refer to her teachings on LinkedIn use as a primer on how

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38:23

Priscilla Sings a Song

Ponderings from the Perch ·

2015/07/17

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she interviews Chris Stewart, who you might know as the musician behind the Ponderings from the Perch soundtrack. Priscilla has known Chris for more than two decades and has worked with him on multiple music projects for clients. They dive into the difficulty of marketing yourself as an artist, and making something as subjective as music for commercial purposes. They tried to keep the Spinal Tap references to a minimum but agree that D

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27:41

Priscilla Dreams a Little Dream of Work

Ponderings from the Perch ·

2015/06/19

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about dream jobs. Starting with an interesting list, they discuss the pros and cons of having some portion of your hobby become your job. If you love to cook, do you really want to have to do it as a J.O.B.? From cooks, to bed and breakfast owners to travel writers, they discuss the pros and cons of so many jobs people consider to be dream jobs. Just know that you can't be a Purveyor of Fine Cognac as

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29:25

Priscilla Presents at Career Day

Ponderings from the Perch ·

2015/06/05

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about careers. They ruminate about the reality that so many viable careers did not even exist when they were in school, question their own career paths and are faced with how to explain to 4th and 5th graders what they actually do all day! They discuss the rate of technological change and try to imagine an advertising agency job without social media. Priscilla discusses digital marketing, platform building,

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38:06

Priscilla Collects & Critiques Art

Ponderings from the Perch ·

2015/05/22

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about art and collecting art. Priscilla discusses difficult conversations she has in her job every day as she critiques work of multiple graphic artists. She explains how a culture which protects people's self-worth creates an environment where they can be vulnerable, fail multiple times, learn from mistakes, grow as a designer and ultimately succeed in producing their very best work. She holds fast to

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49:26

Priscilla and Helene Take the Midwest

Ponderings from the Perch ·

2015/05/08

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she has a morning conversation with fellow globetrotter, Helene Sheeler-Johnson. As they both work marketing and PR angles in the same small town in the Midwest they exchange several knowing glances. Yet they continue to work day in and day out to bring the marketing and PR aspects of their jobs into the same strategy. With Helene's massive experience with companies like Midway, Nike, Nestle and more, she gives real-world examples

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44:17

Priscilla Has Concerns about Jeff Cannata

Ponderings from the Perch ·

2015/04/24

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with the illustrious Jeff Cannata. As fellow podcasters they explore the idea that revealing the inner-workings of making a podcast might indeed be like making sausage - a bit messy, but worth it all in the end. First and foremost she is a huge fan of WE HAVE CONCERNS podcast which he co-writes and hosts with Anthony Carboni. They discuss the process of starting a podcast, naming conventions for episodes, consistency and

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37:00

Priscilla Says, "Fakers Gonna Fake"

Ponderings from the Perch ·

2015/04/03

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter the most fascinating case of complete and utter faking. Priscilla reaches back to the story of the sign language interpreter for the Nelson Mandela memorial service and discusses, with incredulity, the absolute audacity some people have and the painful experience that is watching fakers try to spin their story. They discuss the cost on businesses when they hire a faker and the on-going costs if they

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35:21

Priscilla Looks for the Win Win Win

Ponderings from the Perch ·

2015/03/20

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about finding unique win-win-win situations in marketing. She gets bored with the typical promotional giveaways and questions marketing decisions that make companies all look the same. She talks about her thought process in developing marketing strategies that will offer that will create the right behavior with clients which lead to increased revenue. They marvel at Baz Lurhmann's genius and discuss

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35:46

Priscilla Podcasts about Podcasting

Ponderings from the Perch ·

2015/03/06

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about podcasting. She pours out her heart on her love for podcasting and reveals some of her current personal playlist. As both are podcasting professionals, they discuss the virtues of podcasting and how it compares to blogging. Join them as they marvel at the wide variety of experts available to everyone totally for free. She also elaborates on the intimacy a podcast listener can feel with the

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35:20

Priscilla Gives the Gift of Goals

Ponderings from the Perch ·

2015/02/20

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a follow up conversation about creating New Year’s resolutions in the workplace and aligning them with your business values. She gets practical and talks about how and why to make SMART goals which are S for specific, M for measurable, A for assignable, R for realistic and T for time-driven. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you

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438 results

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