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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:39:21

Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC...

DTC Podcast ·

2022/12/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years. A wise singer once said “I need a hero,” and I think they were talking about Ju. In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive

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00:34:55

Ep 261: Headless commerce and the future of UX and...

DTC Podcast ·

2022/12/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're going head first into headless commerce, what it means and what it allows ecommerce bands to do. We check in with friend of the show, veteran web designer/developer Jesse Campbell from https://heyPartner.co as well as Brett who leads innovation at Pilothouse. When you need to consider headless as an option How headless commerce translates to page speed and performance marketing The

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00:35:53

Bonus: EcomCFO.co - Sam Hill: Make Your Finances...

DTC Podcast ·

2022/12/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’re going a layer deeper…deeper than ads, deeper than product, today we’re talking all about money. I can’t believe for a podcast all about revenue growth, this is the first time we’ve ever interviewed a finance expert, and I can’t imagine a more insightful and delightful conversation as I had with Mr. Sam Hill, Founder of EcomCFO, outsourced financial services for Ecommerce

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00:30:21

Ep 260: Mini Katana's Isaac Medeiros: The path to a...

DTC Podcast ·

2022/12/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views. https://minikatana.com Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spending a penny

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00:31:44

Ep 259: Black Friday Review Roundtable with Meta,...

DTC Podcast ·

2022/12/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup How did this year's BFCM stack up to our expectations as well as to last year? Team leads from Pilothouse's Meta Ads, Tik Tok Ads, and Amazon Ads join us for a roundtable discussion on: ROAS up, strong revenue on decreased spends Cost Cap and Advantage Plus dominance on Meta Why momentum matters massively with BFCM Work with Pilothouse? ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on

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00:38:37

Ep 258: Plufl's Yuki Kinoshita: Seven Figures...

DTC Podcast ·

2022/11/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; I’m Eric Dyck Today we’re getting cozy with Yuki Kinoshita, the creator, and co-founder of Plufl, the dog bed for humans… Have you ever just looked at your dog snuggled up in its bed and thought…that should be me!? Yuki did, since then they’vedone 7 figures in presales, 11xed Kickstarter Goal by raising $290,000 USD in 30 days, garnered 20M Views & 5M likes on TikTok, and had their product featured on

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00:52:12

Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black...

DTC Podcast ·

2022/11/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup It’s All Killer No Filler, the DTC Podcast and it’s BLACK FRIDAY! In honor of the most important day on our listener’s calendar’s we’re rewarding the DTC Audience with an absolute MASTERCLASS presentation by Clifford from Pilothouse’s Amazon growth team. Just work with Pilothouse already: https://pilothouse.co 😃 You’ve heard Clifford on the podcast, you know he’s a beast. At our live Mastermind event in Victoria, we turned Clifford loose

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00:32:47

Ep 256: Wealthsimple, Harry Hothi - Marketing wealth...

DTC Podcast ·

2022/11/21

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re transacting with Harry Hothi, Senior Product Marketing Manager at Wealthsimple, one of Canada’s largest and fastest growing investment management software tools with over $18B in funds under management. Harry’s job is to onboard and educate new clients, introducing them to products like crypto trading, and more, to increase engagement and improve LTV. With the bear market in full

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00:26:29

Ep 255: 99% of abandon cart sequences suck (and how...

DTC Podcast ·

2022/11/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Abandon coupons for content in your Abandon Cart Flows and watch your revenue soar The inspiration for this episode is from Eli Weiss' (CX Expert and eminent statistician*) recent tweet about how all brands have abandon cart email sequence, but most of them are just canned responses and blanket coupons that rarely work well. This All Killer No Filler Podcast with Pilothouse features email and

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00:49:48

Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi -...

DTC Podcast ·

2022/11/14

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re reading into the surprisingly lucrative children’s book industry with Puppy Dogs and Ice Cream founder and CEO Jason Kutasi. Jason, who built a massive performance agency, quickly realized that agency life can mean a lot of cash, but often means you’re not building long term assets, before building his 8 figure children’s book empire. Gather ‘round and listen to what happens when a

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00:35:09

Ep 253: Google Ads Masterclass + GA4 and Server-Side...

DTC Podcast ·

2022/11/11

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re releasing a Google Ad Masterclass from Day three at our C-Suite Mastermind event, with Pilothouse’s Paid Search Technical Lead Richard, who manages and guides 11 buyers, responsible for over $21 M in ad spend last year on Google Ads. The insights are fast and furious, as Richard walks you through his best practices for Google’s full suite of tools, focusing specifically on. Why Google Analytics 4 with server-to-server tracking is

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00:44:01

Bonus: MagicLinks, Aleks Chojnacka: Influencer...

DTC Podcast ·

2022/11/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck, today we’re under the influence of Aleks Chojnacka from Magic Links, the global leader in social commerce for YouTube, Instagram and TikTok video influencers. https://magiclinks.com Aleks is an encyclopedia of knowledge and insights about influencer marketing and this one went deep on: Why a great influencer program is more than just incredible conversion rates (the halo effect) Why

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00:38:56

Ep 252: Every Man Jack, Troy Petrunoff - Spooky...

DTC Podcast ·

2022/11/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re loading up on lead-edge retention and segmentation tricks and treats with returning guest, Troy Petrunoff from Every Man Jack, a clean ingredient self care brand for men we chatted with last year. https://everymanjack.com At that time Every Man Jack was moving off of Magento into the green fields of Shopify, so it was great to catch up on the benefits of the switch and a bunch of

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00:24:34

Ep 251: The Golden Triangle: Managing Social Video on...

DTC Podcast ·

2022/11/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Pilothouse Socials media buying and creative teams to discuss how it's impossible to overstate how important creative is, when it comes to combatting platform data loss, with the goal of profitably scaling your campaigns. Crush Creative and defang data loss with Pilothouse ➝ https://pilothouse.co Listen in and learn The Golden Triangle method of triangulating in on social video ad

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00:24:10

Bonus: Scaling SPF and Finding Your Most Affluent...

DTC Podcast ·

2022/11/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re talking with Caroline Homlish, SVP at Supergoop and Heather Doughtery VP Customer success at Lexer about maximizing the value of your customer data. https://supergoop.com https://lexer.io Supergoop is a leader in the SPF category and is scaling it’s 40+ item product catalog across both DTC and Retail. That’s where Lexer comes in, helping Caroline identify and scale the most

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00:33:02

Ep 250: VKTRY Gear, Drew Arciuolo: How to achieve...

DTC Podcast ·

2022/10/31

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re finding a new spring in our step with VKTRY Gear’s Drew Arciuolo. https://vktrygear.com Drew’s father invented the VKTRY Insole, the First Carbon Fiber Performance Insoles, the only true, energy-returning insoles and since Drew joined the family business as Director of Marketing and has overseen massive growth (in revenue, profit, and vertical leap). This podcast shows us the path

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00:28:21

Ep 249: AKNF - Amazon - The right (and wrong time) to...

DTC Podcast ·

2022/10/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're talking with Rob and Clifford from the Pilothouse Amazon team about Why it might make sense even if you're earning as little as $15K per month Red flags and green flags when it comes to knowing if your agency is any good What it looks like team-wise to collaborate with Pilothouse Amazon Take flight with us ➝ https://directtoconsumer.co Subscribe to DTC Newsletter -

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00:40:49

Ep 248: Bryan Alston, Greater Than - How Greater Than...

DTC Podcast ·

2022/10/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re synergizing with Bryan Alston, Co-Founder and CMO of Greater Than and proud member of very first C-Suite Mastermind Cohort. https://drinkgt.com Greater Than was a struggling Performance Hydration brand, until they met Bryan, who helped them uncover the most passionate part of their audience, lactating mothers. Since then they’ve scaled to $7 Million with eyes, and realistic

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00:19:38

Ep 247: AKNF - Paid Social State of the Union:...

DTC Podcast ·

2022/10/21

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including Rising costs and click through rates (and why CTR increases mean worse audience targeting) Why Scrappy Creative is still the

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00:37:30

Bonus: Attribution is Dead and What To Do Instead...

DTC Podcast ·

2022/10/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict the

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