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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

15:43

BYP 91 - Keep Pressure On the Wound

Brand You Personal Branding ·

2016/09/28

What does it take to really grow a business? In today's episode, I talk about why being grateful for where you are may actually be keeping you from where you need to go. Starting and scaling a business takes a lot of hard work, but there's a reason you decided to do it in the first place. There was something in your life that was unfulfilled. You didn't want to do meaningless work. That was a longing -- even a pain point -- that caused you to launch your own brand. Today's episode is all about

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38:36

BYP 90 - How To Rest, Refuel, and Re-Engage with...

Brand You Personal Branding ·

2016/09/21

Fact: You don't need more time. You need more energy. Energy is your greatest source of productivity. But do you have enough? What could you accomplish if you had more energy? Today's podcast features Bryan Buckley, a high-performance coach I got to know during the most recent semester of The Pivot Course. Bryan is the type of guy that just exudes energy, and today he walks us through what he calls "The Exhaustion Cycle" and "The Energy Cycle" -- and how we can tap into better sleep and new levels

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16:36

BYP 89 - 3 (More) Ways To Identify Your Ideal Client

Brand You Personal Branding ·

2016/09/14

Today's episode is all about identifying your ideal client. This is one of the most vital components of building a business, and this episode will outline three ways you can do this. Here's a bit of the copy I used as an example in today's episode: A Poor Example: Our ideal customer uses our product to gain control of their finances. They want to take better control of their finances, so our service is useful for helping them gain control of their income and expenses. A Better Example: Alan is a 38

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13:57

BYP 88 – The 3 You’s Of Building A Personal Brand

Brand You Personal Branding ·

2016/09/07

If you've ever entertained the idea of re-branding your existing business, or making the leap into launching your own personal brand business, this episode is for you. Part of the reason there's so much anxiety in this type of transition is that it almost feels as if there is more than one 'you' ... well, there is. There are actually three: The Present You, The Public You, and The Pending You. In this episode, I help you differentiate between these three you's and give you a strategy on how to lead

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12:06

BYP 87 - 5 Reasons Opportunity Isn't Knocking On Your...

Brand You Personal Branding ·

2016/08/31

There are numerous sayings about what you should do when opportunity knocks. But you'll never capitalize on opportunity if she can't even get to your door. Your lights are off. Your shades are down. Your path is full of shrubs. There's no welcome mat. You didn't answer last time. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram:

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10:15

BYP 86 - The Top Question I've Been Asked At...

Brand You Personal Branding ·

2016/08/03

On this episode I share the top question I've been asked during coaching sessions at Ray Edwards' Copywriting Academy Live event in Nashville, TN. I was privileged to serve the Ray Edwards International team pull of the event, and did some mini ten-minute coaching sessions with attendees throughout the conference. Oddly (or perhaps not) the questions seldom involved actual copywriting. The majority of questions revolved around how to land high end coaching sessions, so I share my feedback here in

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34:38

BYP 85 - Designing, Developing, and Delivering Great...

Brand You Personal Branding ·

2016/07/20

Today, Michael Hudson shares insights from his work with over 2,500 businesses over the past 30 years, ranging from academia, finance, small business, and politics. If you are a speaker or looking to do more speaking as part of your business, you won't want to miss this value-packed interview. Michael shows us how to design, develop, and deliver great presentations. Free Resource (It's Awesome, I've Used It Many Times): Get your copy of Michael's 52 Speaker Secrets here.

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26:58

BYP 84 - How To Overcome Imposter Syndrome with Dr....

Brand You Personal Branding ·

2016/07/06

In this episode, Dr. Ann Vertel takes us inside her own struggle with imposter syndrome and how to overcome it. If you've ever struggled with a lack of confidence, or allowing yourself to be "you" -- especially when it comes to growing your personal brand, you'll enjoy this episode. Ann is a women's leadership expert who helps women develop executive leadership skills so they can stop settling for less, start leading with confidence, and achieve their highest potential in life, love, and business

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21:33

BYP 83 - 4 Questions You Must Always Ask When Writing...

Brand You Personal Branding ·

2016/06/29

Today's episode features Marshall Bone, a seasoned copywriter who’s done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales. In this interview, Marshall shares four important (and out-of-the-box) questions that lead to better sales copy. As a copywriter myself, I'm always

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37:43

BYP 82 - How To Build An Engaged, Take-Action...

Brand You Personal Branding ·

2016/06/22

Today's episode features Matt Dobschuetz, a marketing pro who has used his skills to build a profitable coaching business in a very unique niche: porn addiction and recovery. Yep, you read that right. Perhaps you're in an industry that isn't a widespread as business or marketing, and you're not sure it's possible to build a profitable personal brand business in a smaller niche. Matt shows us how he did it, and how you can do it too. Get Matt's Marketing Kit here: http://dobber.co/mikekim Liked this

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15:30

BYP 81 – [Real Talk] Why No One Is Buying Your Products

Brand You Personal Branding ·

2016/06/08

Frustrated that your products or services aren't selling? It may boil down to a very simple issue. Your offering must tap into one of these three needs. If it doesn't, it won't sell. Like my new podcast art? Hire Jason Clement: http://redletterdesign.com Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook:

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13:20

BYP 80 - What's The One Thing You Must Do Before You Die

Brand You Personal Branding ·

2016/05/25

In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including: the difference between goal-achieving and tension-relieving activities the difference between being a business owner vs. business operator Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I

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11:47

BYP 79 - Stop Being Over-Responsible For Your Clients

Brand You Personal Branding ·

2016/05/19

This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group. In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover: the difference between over-delivering vs. being over-responsible the one word we all need to re-introduce to our vocabulary One of

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31:43

BYP 78 – Market Your Book Like A Best-Selling Author...

Brand You Personal Branding ·

2016/05/11

Jessica N. Turner is the founder of the popular lifestyle blog The Mom Creative, where she documents her pursuit of cultivating a life well crafted. She is a writer for DaySpring's (in)courage community, an advocate for World Vision, a regular speaker at blogging conferences nationwide, and an award-winning marketing professional. I met Jessica in February 2016 during our Nashville "epic breakfast" -- and was so glad she spent some time with us to talk book marketing on the show. Her latest

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36:17

BYP 77 - How To Build a TEDx Brand On the Side with...

Brand You Personal Branding ·

2016/05/04

Jon Harrison built his brand while working a full-time healthcare job, and ended up a few months later being featured on huge platforms like Lifehacker and TEDx. In this interview, he walks us through the journey of how he did it -- and you'll be surprised to know the unique blend of subjects that make up his brand: leadership and videogames. Find out more about Jon at: http://classicallytrained.net

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09:35

BYP 76 - Networking Tips (From Social Media Marketing...

Brand You Personal Branding ·

2016/04/27

This is a short (but hopefully sweet) episode from San Diego atSocial Media Marketing World where I share how I planned to network at the event. You may be able to use the same approach the next event you go to. Enjoy!

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18:58

BYP 75 - When Your Personal Life Affects Your...

Brand You Personal Branding ·

2016/04/06

It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business. My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.

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30:20

BYP 74 - The Art of Public Speaking with Ken Davis

Brand You Personal Branding ·

2016/03/23

Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking. One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL. If you'd like to join me there, two quick details: Ken has offered a discount code for you: KIMAFTERSCORRE Ken has offered to do a private hangout with you, me, and anyone else that shows as a

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15:35

BYP 73 - 9 Ways To Repurpose Your Content

Brand You Personal Branding ·

2016/03/16

One of the keys to becoming more efficient in marketing is to repurpose your content. I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material. If the source material is a podcast: podcasts transcribed into blog posts blog posts repurposed into articles articles repurposed into keynotes If the source material is a blog

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26:49

BYP 72 - The Exact Process Behind My Flagship Product...

Brand You Personal Branding ·

2016/03/10

In this episode, I share the overall strategy and step-by-step process behind the launch of my flagship program, The Pivot Course.

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