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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

education how to

All Episodes

00:51:28

Attention Retention Episode 6: How to Capture and...

Higher Ed Pulse ·

2022/08/30

In this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, technologies, and strategies to attract and retain younger millennials and Gen Z.There’s so much conversation out there right now on where marketers and admissions teams should put their budget in order to garner the attention of prospective students, the trio discusses what they think is worth paying attention to right now and what’s just noise. They

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00:40:57

The Brewstorm Episode 6: A Platform to Increase...

Higher Ed Pulse ·

2022/08/17

In this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admissions teams on its head. How do we make prospects feel wanted, increase school affinity, and level the playing field for all? Tune in!If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake

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00:57:36

Attention Retention Episode 5: How Marketing &...

Higher Ed Pulse ·

2022/08/16

In episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrollment marketers to create personalized experiences for the prospects that matter most.The trio walks through some examples of how schools are leveraging marketing automation in “beginner”, “intermediate”, and more “advanced” ways, and explores when schools should (and shouldn’t) be leveraging marketing automation.About The SeriesAttention Retention is

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00:53:36

Episode 130: From the Desk of a New Higher Ed CMO —...

Higher Ed Pulse ·

2022/08/04

On this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas at Little Rock. From defining the role of the marketing office in higher ed, to the impending enrollment cliff, to the future of student expectations, Zach and Carrie engage in a riveting conversation about how colleges and universities can change and shift responsibly and tactfully in order to remain competitive in the years to come.This episode is

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00:34:37

The Brewstorm Episode 5: What Makes an Awesome Higher...

Higher Ed Pulse ·

2022/08/03

During this episode of The Brewstorm, Shane, Dan, and Zach discuss some key stats around chatbots and its usage and then dive into what makes an awesome higher ed chatbot. They discuss various types of chatbots, the pros and cons, and how best to utilize it one your website to generate prospective students. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you

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00:50:40

Attention Retention Episode 4: How to Compete in a...

Higher Ed Pulse ·

2022/08/02

In this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably.The dynamic trio unpacks: Ideas for how to deliver a way more personalized experience with fewer resources Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report Ranking

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01:04:02

Episode 129: Why Higher Ed Needs to Better Define...

Higher Ed Pulse ·

2022/07/28

Amrit Ahluwalia is a prolific content producer and the Editor In Chief at The EvoLLLution a publication of Modern Campus.In this episode of The Enrollify Podcast, Amrit and Zach chat all about micro-credential programs. The two have an engaging conversation about what micro-credentials are, the sustainability of these programs as new forms of revenue for schools, and how to effectively market micro-credentials to an array of student personas. You can connect with Amrit on LinkedIn here.Helpful

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00:47:11

The Brewstorm Episode 4: How to Get Prospects to Give...

Higher Ed Pulse ·

2022/07/25

During this episode of The Brewstorm, Shane, Dan, and Zach discuss what makes someone want to give away their contact information.From the offer, to the landing page, to the form, why would someone give you their name and email – and maybe even phone number!?If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in

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01:00:16

Episode 128: How to Reimagine Product, Experience,...

Higher Ed Pulse ·

2022/07/21

Join Dr. Dustin York (an Associate Professor whose specialties include digital transformation, branding, and the future of higher education) and Pamela Bryan Williams (a Chief Strategist for Learning Design and Development) from Maryville University for an invigorating conversation around how higher education can reimagine its core products, experience, and marketing for the lifelong learner.The duo sits down with Zach to discuss the future of learning design and development and how the Maryville

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00:54:43

Attention Retention Ep. 3: How to Successfully...

Higher Ed Pulse ·

2022/07/19

In this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences.The dynamic trio discusses: How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups)What kind of messaging (ad copy, email tone and style, etc.) works with each persona?Whether or not traditional recruitment events work for

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00:32:59

The Brewstorm Episode 3: What Makes You Actually...

Higher Ed Pulse ·

2022/07/08

In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click. What ads drove you to click/purchase? Any common themes? Let us know! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From

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00:55:45

Episode 127: Hot Takes on the Future of Social Media...

Higher Ed Pulse ·

2022/07/07

Todd Sanders, Creative Director at the University of Florida, sits down with Zach to discuss the future of social media marketing and management in higher education. Get Todd’s hot takes on influencers, how to tell stories on social, and how to discern the channels and tactics that are right for your institution both today and tomorrow. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing,

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01:11:48

Attention Retention Episode 2: The Future of...

Higher Ed Pulse ·

2022/07/05

In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing. The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay

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00:40:28

The Brewstorm Episode 2: Hosting Memorable Student...

Higher Ed Pulse ·

2022/06/22

In this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on attendees. Spoiler alert, a standard intro speaker and some small breakouts aren’t enough! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher

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00:56:51

Attention Retention Episode 1: Higher Ed Has a...

Higher Ed Pulse ·

2022/06/21

In this episode, Clayton, Angie and Zach unpack the challenges with major and program relevance in higher ed and discuss ideas for how to design, develop and promote majors and programs that meet market needs and consumer demands. They discuss:Higher ed’s current brand problem in the broader marketplace (fewer students going to college, pop culture challenging the relevance of college, etc.)The rising popularity of alternative education pathways (Lambda School, General Assembly, other bootcamps) Why

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01:03:36

Episode 126: How Higher Ed Should Think About TikTok

Higher Ed Pulse ·

2022/06/16

On this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell, founder of Education Marketer, about why higher ed has been so slow to adopt TikTok and how higher ed should be thinking about TikTok.Zach and Kyle riff on the opportunity that exists for higher ed marketers to grow their personal brands on platforms like Twitter and LinkedIn and how the growth of one’s personal brand directly impacts the growth of the institution. This week’s episode is brought to you by - Unibuddy -

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00:50:03

The Brewstorm Episode 1: Starting and Maintaining a...

Higher Ed Pulse ·

2022/06/15

In this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students. What we're after is TRANSPARENCY! But how do you achieve that while also letting your students run the show? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by

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00:58:06

Episode 125: How to Package and Promote a Unique Set...

Higher Ed Pulse ·

2022/06/02

On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.”Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” None of RIT’s New Economy Majors were actually new

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00:25:59

Fanatical Fridays Episode 54: How to Ask Better...

Higher Ed Pulse ·

2022/05/27

Every enrollment manager knows how important authentic student stories are to the student recruitment process. Prospective students want to know what current students think of your institution — full stop. But sourcing great student stories can be challenging. On this week’s episode of Fanatical Fridays, Mickey and Zach brainstorm simple, creative, and effective strategies for finding the best student stories and facilitating interviews that enable these stories to be captured and

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00:51:16

Episode 124: Why It’s Time for Higher Ed to Take SEO...

Higher Ed Pulse ·

2022/05/19

On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education — a tech-enabled marketing, enrollment, and retention services for higher ed company. Ray offers listeners a crash course on what SEO is, why it matters for higher ed marketing and student recruitment, and how schools — regardless of budget — can begin to rethink their content strategies to focus on building sustainable, earned acquisition channels and become less reliant on paid

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