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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

34:42

Celebrating 100 Episodes

Bringing Business to Retail ·

2017/07/03

Yes, it's a big honour for me to reach the 100th episode of the Bringing Business to Retail podcast. Plus there are also the 'TV episodes' that get streamed, so I can say I have about 200 episodes recorded in last couple of years. This episode marks a turning point in how the podcast is produced, with the introduction of Patreon, a platform that will allow you to have the opportunity to now only become a patron of the show, but also to have your business questions answered AND appear on the show

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12:35

Mastering The Art Of Customer Follow Up

Bringing Business to Retail ·

2017/06/28

There’s a general consensus in the sales world, that the art of the “follow-up” is the most important part of the sales funnel. Yet for some reason, as retailers, we seem to forget we too, are in the sales industry, and once someone walks out the door, it shouldn’t mean the end of the communication (and buying) process. Retailers around the world, have lost the art of communicating, especially once a customer left the store. Even worse, for those that do follow up, it’s often with an email, which

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38:43

All Aboard To Antarctica - Laura Trotta

Bringing Business to Retail ·

2017/06/26

Laura Trotta is one of Australia’s leading home sustainability experts. She has a Bachelor of Environmental Engineering, a Masters of Science (in Environmental Chemistry) and spent 11 years working as an environmental professional before creating her first online eco business, Sustainababy, in 2009. Laura has won numerous regional and national awards for her fresh and inspiring take on living an ‘ecoceptional’ life (including most recently winning the Brand South Australia Flinders University

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12:39

How Email Can Be The Most Personal Staff Member In...

Bringing Business to Retail ·

2017/06/21

As business owners, it’s easy to feel that automating something can be a saving grace when it comes to time saved, but it can also feel impersonal. If you had a choice of a full time staff member to answer customers questions, or the option to automate, which would you choose? Let’s take a look at how email can be the most personal staff member in your business. Think about the time, effort and money, that it takes to on-board a new team member. Whilst you will have to put in some time, effort and

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46:16

How Being A Minimalist Doesn't Have To Equal Being...

Bringing Business to Retail ·

2017/06/20

I’ve always been organized and somewhat OCD, but after five moves including melding lives with my husband, dog and eventually son, I wasn’t able to be as organized as I would have liked to be. I needed a simpler solution and was tired of having stuff just for the sake of having stuff. While I always thought I had simple habits, all the excess clutter accumulated over time proved that maybe I wasn’t living so simply. So I joined the simplicity movement and went on a decluttering spree. But somewhere

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15:10

10 Ways To Turn A Good Store Into A Great Store

Bringing Business to Retail ·

2017/06/14

As a retailer, you’re constantly trying to stay relevant, stay ahead of the trends and predict what your customer is going to want. Know what your customers like Sounds obvious, right. Most retailers ‘innately’ know what products their customers like, and what they don’t. What they choose to buy each season, is all “up here” (in their head). However, when I ask retailers to go through their sales data and see what groups of items sell the best, every single time, they’re always a little surprised

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45:28

Cultivating A Thriving Community Online - Abagail...

Bringing Business to Retail ·

2017/06/12

We help overwhelmed creative entrepreneurs create a functioning command center to tame the chaos of their business so they can build a profitable and sustainable business from their passion. We’ve got happy and hustling students from all over the world who are both brand spankin’ new and a little bit seasoned in their business. At Think Creative Collective we strive to pivot the creative community from keepers of secrets to givers of tactics and strategies. When we unlock something (anything) we’re

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12:21

10 Facts About Retail That Will Instantly Put You In...

Bringing Business to Retail ·

2017/06/07

The media loves spreading doom and gloom, when it comes to the economy, and retail. If you have a bad day, it’s easy to fall into the rabbit hole of despair and focus on anything negative that crosses your path. But a poor sales day, does not have to equal a bad week, a bad month or bad year. It’s time to focus on the positive, so here are 10 facts about retail, that will instantly put you in a good mood. it’s in the mail I did some research, and according to Mailchimp, if you have an ecommerce

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49:00

Not All Action Heros Wear A Cape - Ellen Goodwin

Bringing Business to Retail ·

2017/06/05

A little sass, a dash of smart-ass, and a whole lot of answers about the science of achievement, Ellen Goodwin is your middle-aged Action Hero, ready to provide you the swift kick in the @ss that you need to take action and empower yourself. But Ellen wasn’t always an Action Hero. A lifelong creative entrepreneur, Ellen didn’t know when to say when, and like many of us stayed too long in a career that was no longer fulfilling. When procrastination drove her to the brink of losing her business, Ellen

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08:32

The Productivity Hack You Have To Try Today

Bringing Business to Retail ·

2017/05/31

The phone’s ringing, your laptop is beeping at you, an alert goes off, in the midst of all this, you get 3 text messages. Busywork : 10 Productivity: 0 In 2015, I did a 15 day blog challenge, and one of those days ways to write about one tool that I use to be remove distraction. And this one had me thinking. It was a bit of a toughie. I talk a lot about productivity, and all of the apps that I use. Asana for keeping my small but mightyteam n track Google calendar, for running my life Facebook

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45:58

Embracing Profit - Melanie Miller

Bringing Business to Retail ·

2017/05/29

Melanie Miller is a lover of the unsexy side of business. After breaking up with the corporate world of soul sucking employers she became a business coach focusing on dishing up the hard unsexy truths of business to women. Two years ago tragedy struck when Melanie’s Mum lost an almost two year battle with breast cancer. Every thing changed. Seeing how short life really is Melanie decided to go all in on creating a lifestyle business driven by her passion to help women create Profitable, Live-able

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08:52

How Successful Retailers Keep Their Team Members

Bringing Business to Retail ·

2017/05/24

Imagine this. Your business is going well, your team seems happy enough, no one complains, they turn up for work and you haven’t been asked for a pay rise. So when a staff member comes to you and tells you their leaving, it’s a big shock. You don’t quite know how to react, and the first question that you blurt out is probably “why?”. But you don’t know if you actually want to know that answer, because it will unearth a big flaw in your business. People stop working for you because they are

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56:31

What Climbing Kilimanjaro Taught Me - Sarah Williams

Bringing Business to Retail ·

2017/05/22

Sarah's Bio: After working in finance for 8 years, I quit my city job and spent 18 months travelling the world, climbing Kilimanjaro, backpacking around South America and doing a ski season. I used this time to help me decide on what I wanted to do with my life. I set up Tough Girl Challenges as a way of motivating and inspiring women and girls. I'm the host the Tough Girl Podcast where I interview inspirational female explorers, adventurers, athletes and everyday women who have overcome great

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08:11

6 Things You Learned In Preschool That Will Help You...

Bringing Business to Retail ·

2017/05/17

I was at the playground with my daughter recently, and whilst she was off on the swings, I was absentmindedly watching a group of toddlers play in the nearby sandpit. I observed a little girl with pigtails playing with a dumptruck in the sand, when a boisterous toddler, a little older than her, thundered over, ripped it out of her hand, and started playing with it. The mother came over to placate the little girl, and rescue the dumptruck, all the while soothing the tears with the promise of ice

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49:22

Finding Happiness In The Everyday - Jen Riday

Bringing Business to Retail ·

2017/05/15

Dr. Jen Riday is a Women's Happiness Expert, host of the Vibrant Happy Women podcast and a mom of 6. Jen helps women shift from frazzled to fantastic and from overwhelmed to overjoyed by helping them learn the art of self care, manage their time in a way that matches up with their priorities, and to live in a way that honors their passions and purpose while still connecting with loved ones in a balanced way. Jen lives in the woods just outside of Madison, WI with her husband and kids. In her spare

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10:52

The 4 Most Misunderstood Facts About Marketing

Bringing Business to Retail ·

2017/05/10

I was on holidays recently in a small beachside town. The family had a hankering for fish and chips, so I wandered down to the local store to order. When I walked into the store, the first thing I saw was a big sign announcing that if I was using a mobile phone, I wouldn’t be served. Even though I wasn’t using my phone, in fact, I didn’t even have it with me, I felt like turning around and walking back out. The only thing stopping me, was the promise of fish and chips for the family, and no other

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49:32

Finding Inspiration For Business Growth - Amanda Vodic

Bringing Business to Retail ·

2017/05/08

Weddings can be a time of intense love, optimism and hope. Yet the logistical realities of planning a wedding can take away from what should be a time of joyful celebration. I believe if couples are better informed on the pricing and value of services; better prepared for what is required to create the wedding day they envision; they'll have the space to not only create a shiz hot wedding, they'll be able to nurture their relationships with loved ones at the same time. They'll be able to share in a

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13:06

Mastering The Customer Experience in 6 Easy Steps

Bringing Business to Retail ·

2017/05/03

I was on holidays recently in a small beachside town. The family had a hankering for fish and chips, so I wandered down to the local store to order. When I walked into the store, the first thing I saw was a big sign announcing that if I was using a mobile phone, I wouldn’t be served. Even though I wasn’t using my phone, in fact, I didn’t even have it with me, I felt like turning around and walking back out. The only thing stopping me, was the promise of fish and chips for the family, and no other

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11:05

The Ugly Truth About Why What Your Customer Wears...

Bringing Business to Retail ·

2017/04/26

When I tell my retailers, that they need to spend a week keeping tabs on what their customers are wearing, most look at me a bit strangely. But after that week, they realise there’s a method to this madness. You see, when you look at what your customer is wearing, it tells you more about them than you could ever imagine. I know, I know, don’t judge a book by it’s cover. I’m not saying you should treat any person in your store any differently, but when you keep a keen eye on what types of clothing

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19:45

What Makes You Go Wow When You Walk Into A Retail Store

Bringing Business to Retail ·

2017/04/24

In this week’s episode you will hear what our guests answered in the past on Sal’s great question “What makes you go wow when you walk into a retail store” We have Diana Holwerda and Michelle Keefe '' Because I have a marketing background, I love anything that is showing that the store has actually spent some time in attracting people into the store. So, the window layout is very important to me, if they have done an awesome job on the windows. And I also like colours, so if there are appealing

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598 results

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