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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

20:39

The Daily: Has Meta Turned Things Around, What's Next...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/12

On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:

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39:54

The Weekly Listen: Amazon's New AI Shopping...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/09

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti. Follow us on Instagram

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22:06

The Daily: Facebook Turns 20—The Highs and Lows of...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/08

On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:

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19:26

Reimagining Retail: How Shopping on Our Mobile...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/07

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser. The 2024 CommerceNext Growth Show https://commercenext.com/conference?utm_source=InsiderIntelligence&utm_medium=podcast

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18:21

The Daily: How Google's Q4 Influences Its 2024,...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/06

On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have

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21:35

The Daily: The Race to Create Artificial General...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/05

On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact

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40:22

The Weekly Listen: How Prime Video with Ads Changes...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/02

On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact

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20:21

The Daily: How Netflix Has Roared Back to Life and A...

Behind the Numbers: an EMARKETER Podcast ·

2024/02/01

On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact

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20:40

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/31

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings

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21:58

The Daily: The Great BtN Take Off—2024 Social Trends,...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/30

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley. Reports mentioned in this

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24:46

Around the World: 2024 Global Predictions ('Shark...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/29

On today’s podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions? Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit:

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40:18

The Weekly Listen: Using AI to Enhance Shopping, Ads...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/26

On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise—and potential fall—of the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins. Follow us on Instagram

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20:07

The Daily: AI in 2024—Multimodal Chatbots, The...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/25

On today's podcast episode, we discuss the impact of multimodal chatbots, the copyright case between The New York Times and OpenAI, and how AI could influence the election. "In Other News," we talk about how much Microsoft's new AI keyboard key might affect AI use. Tune in to the discussion with our analyst Yory Wurmser. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more

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16:59

Reimagining Retail: Retailers to Watch in 2024—Most...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/24

On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact

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19:10

The Daily: The Digital Habits of US Generations—Gen...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/23

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact

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18:29

The Daily: 2024 Forecast Trends—Gaming Ad Revenues...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/22

On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood. Reports mentioned in this

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37:49

The Weekly Listen: The (non-AI) Standout Tech at CES...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/19

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner. Follow us on Instagram

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20:59

The Daily: The Great BtN Take Off—2024 Health Trends,...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/18

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to

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21:38

Reimagining Retail: The Most—and Least—Important...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/17

On today's podcast episode, we discuss this year's National Retail Federation event—the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more

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21:54

The Daily: The Great BtN Take Off—2024 Video Trends,...

Behind the Numbers: an EMARKETER Podcast ·

2024/01/16

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of

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508 results

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