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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:36:58

Kip Boyle: The Intimacy of Podcast Marketing

BE THAT LAWYER ·

2022/01/20

In this episode, Steve Fretzin and Kip Boyle discuss:Becoming a professional who sells and serves people in the process.The changing of traditional selling techniques.Creative marketing to connect with your community.The unique, human connections of podcasting. Key Takeaways:People don’t want to connect with companies, they want to connect with people.The selling techniques of yesteryear don’t work and often turn people away.There is a relationship that gets established between a podcast host and

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00:31:04

Daniel Steinberg: Making Legal Easier for All Parties

BE THAT LAWYER ·

2022/01/17

In this episode, Steve Fretzin and Daniel Steinberg discuss:How Daniel’s professional journey lead him to creating lawbrokr.Differentiating yourself enough to find your clients. Branding and specialization. Creating a strong experience in legal. Key Takeaways:It is okay to fail. If you don’t try, you won’t have the opportunity to succeed or fail. Your firm needs to live everywhere consumers are online. There are so many opportunities to be a creator in today’s day and age. That allows you, as the

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00:34:07

Dave Zumpano: Doing Everything With Purpose

BE THAT LAWYER ·

2022/01/13

In this episode, Steve Fretzin and Dave Zumpano discuss:Knowing before you no. Distinguishing yourself in what you can do for the client, beyond the typical answer. Systems as a key fundamental of your business. Measuring everything you do, and doing that purposefully. Key Takeaways:Success comes by not stopping at the first “no.”Money is a byproduct of the value you create. If you create value, the money will come. Do something you love that has impact for others. If you can’t measure it, you

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00:34:51

John Cannon: Changing Your Mindset and Overcoming the...

BE THAT LAWYER ·

2022/01/10

In this episode, Steve Fretzin and John Cannon discuss:Overcoming the fear barrier and using that growth to strengthen the foundation of your firm. Continued education for learning and expanding your knowledge to grow your law firm. Changing your mindset and understanding the core of who you are. Delegation, training, and managing the employees in your firm. Key Takeaways:Use your drive time to continue to learn to strengthen your business, such as through podcasts or audiobooks. Change your

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00:38:04

Zack Glaser: Legal Tech for the Future

BE THAT LAWYER ·

2022/01/06

In this episode, Steve Fretzin and Zack Glaser discuss:Challenges lawyers face in creating processes and procedures (and in documenting those). Understanding how to use your email and other business products. Creating efficiencies for both your, and your client’s, convenience. Paying others to utilize your time in higher level tasks. Key Takeaways:A project management software is at least as important, if not more important, than your case management software. If you aren’t paying for the product,

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00:34:10

Nequosha Anderson: Cultivating Relationships for Success

BE THAT LAWYER ·

2022/01/03

In this episode, Steve Fretzin and Nequosha Anderson discuss:Cultivating relationships to reach your end goal. The important aspects of building and maintaining relationships. Creating conversations with those in spaces where you want to be. The benefits to being a disruptor in your space. Key Takeaways:You have to follow through and maintain top of mind with your clients and those in your network. Connect with people on more than just one level. Cultivating relationships long term allows you to

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00:29:51

Nicole Clark: Utilizing Data to Align with Your Clients

BE THAT LAWYER ·

2021/12/30

In this episode, Steve Fretzin and Nicole Clark discuss:Better utilizing the data that you have access to. Challenges lawyers have when presenting pitches. Don’t assume you can’t access data just because it wasn’t previously accessible. Asking questions, gathering data, and understanding insights. Key Takeaways:You need to understand the goals in relation to the data of what the client is facing in order to give great advice. Set your expectations with the client and help them to understand what

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00:37:45

Deb Knupp: Duelling Banjos of Business Development

BE THAT LAWYER ·

2021/12/27

In this episode, Steve Fretzin and Deb Knupp discuss:The six viable selling styles that work for all lawyers. Relationship building no matter your personality or sales style. Time management, even when it is crazy busy. Helping others to help yourself. Key Takeaways:There is not one singular way to do business development and become a rainmaker. Introversion and extroversion are not correlated to sales success - the willingness to take action is. You can activate business development seeds during

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00:31:20

Brian LaBovick: Serving Your Community and Building...

BE THAT LAWYER ·

2021/12/23

In this episode, Steve Fretzin and Brian LaBovick discuss:Creating focus for success. Understanding who you are and who you want to be, personally and professionally. Leveraging challenges to rise to new heights. Serving your community with the intent of serving, while still maintaining your brand. Key Takeaways:Whatever you need in your life, give first and the world will bring it back to you tenfold. Pick a direction and lean into it. Find the gifts as you move forward. When you get the right

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00:36:47

Leslee Cohen: Giving Authentically to Build Your Book

BE THAT LAWYER ·

2021/12/20

In this episode, Steve Fretzin and Leslee Cohen discuss:Building your own book of business to have freedom, including in a large firm. Finding what makes you unique and differentiates you in the market, then understanding how to communicate that difference. Joining and being fully involved in organizations. Giving leadership roles to those who may not yet have a book of business. Key Takeaways:You need to believe in yourself and understand that you are, truly, bringing value to the table. It is all

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00:30:51

Rena Paul & Alison Trenk: Getting Present to Be a...

BE THAT LAWYER ·

2021/12/16

In this episode, Steve Fretzin, Rena Paul, and Alison Trenk discuss:Ongoing wellness for professionals. Having individual tools that you can do daily that work for your life and wellness. Consciously re-regulating our bodies and focusing on our breathing. Finding ways you can get into your present life. Key Takeaways:Start with the tiny things and bring mindfulness into your life and practice in small ways. It doesn’t have to be big grand things, just something you can do in your life everyday. As

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00:32:48

Adam Arkfeld: Measurable Marketing with Pay-Per-Click...

BE THAT LAWYER ·

2021/12/13

In this episode, Steve Fretzin and Adam Arkfeld discuss:Sales and marketing working hand in hand. Diagnosing what is happening in your marketing. Who pay-per-click works best for. Tracking the data of your marketing campaigns. Key Takeaways:Measurement creates integrity - the numbers don’t lie. You have to have clean metrics that you can rely on to understand what is happening with the marketing campaigns. Targeted and paid marketing changes rapidly, anything more than 6 months ago and it really is

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00:32:07

Ken Crutchfield: Technology, Relationships, and the...

BE THAT LAWYER ·

2021/12/09

In this episode, Steve Fretzin and Ken Crutchfield discuss:Thinking about the client first in building and growing your firm. The intersection between technology and relationships. Bringing in new talent to your firm (then retaining them). Looking to the future and understanding what your firm needs. Key Takeaways:There is pressure on clients to be better, faster, and cheaper. You get to decide how your firm helps your clients to reach their goals. Keep a pulse and check in with your clients. You

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00:33:01

Margaret Burke & Casey Blake: Solving Inefficiencies...

BE THAT LAWYER ·

2021/12/06

In this episode, Steve Fretzin, Margaret Burke, and Casey Blake discuss:Inefficiencies in technology and financial management in law firms. Daily inefficiency improvements. What happens when you wear too many hats. Your law firm as a business. Key Takeaways:Anyone considering working with you, not just clients, are looking at your website. Make sure it is supporting what you want people to know. Having a diverse team, with mixed speciality areas, can assist you in better supporting and

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00:32:30

Gary Miles: Building Your Life of Health and Wealth

BE THAT LAWYER ·

2021/12/02

In this episode, Steve Fretzin and Gary Miles discuss:The relationship between physical and mental health. The effects of social media. Drivers of good mental health and the benefits of having an attitude of gratitude. Changing your mindset and improving your health. Key Takeaways:As humans, we compare our worst to other people’s best (what they post on social media). Being self aware is one of the biggest drivers of mental health. We need to be aware of our mindset and what we are thinking

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00:29:44

Eric Schurke: Stepping Up and Taking Care of Your...

BE THAT LAWYER ·

2021/11/29

In this episode, Steve Fretzin and Eric Schurke discuss:From a three man start-up to CEO of Moneypenny North America. The benefits of having a chat feature on your website. Tips and ideas for resolving inefficiencies in your law firm. Taking care of the people around you. Key Takeaways:A lot of people don’t manage their websites. However, if you can get a chat monitored, it increases the engagement and traffic to your site, and increases those who will convert into a new intake client. Engaging a

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00:34:33

Kim Stapleton: Business Development Best Practices

BE THAT LAWYER ·

2021/11/25

In this episode, Steve Fretzin and Kim Stapleton discuss:Kim’s professional role as a business development executive at a law firm and how that impacts the firm. Being prepared for all sales and marketing conversations, as well as networking events (no matter the size). Best practices in business development. Utilizing your second degree connections. Key Takeaways:Show up in someone’s inbox. Even though you may have met, being top of mind at the right time. Invite those you want to connect with to

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00:35:13

Ryan Anderson: Investing in Technology and Your...

BE THAT LAWYER ·

2021/11/22

In this episode, Steve Fretzin and Ryan Anderson discuss:Challenges lawyers are having with technology.Solutions regarding document and task management for lawyers. How to handle conversations of record. Investing in your employees. Key Takeaways:Make sure your systems are all on the cloud. The majority of law firms are still on servers, which are more easy to penetrate (from a security perspective) than the cloud is. Every document should be uploaded in a system that is searchable and

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00:30:20

Kory Kelly: Modernizing the Delivery of Legal Services

BE THAT LAWYER ·

2021/11/18

In this episode, Steve Fretzin and Kory Kelly discuss:Value in productized, turnkey solutions. Legal Karma is not a robot lawyer, it is a change of delivery. Making changes now, not waiting for the speed of business. Key Takeaways:It’s more about communication than it is about document drafting. Giving your client insight as to what is going on and expectations can ease a lot of stress from you and your client. Changes in the legal market (such as non-lawyer owned law firms) makes it worthwhile to

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00:34:31

Nina Stillman: Sales and Relationships in Networking

BE THAT LAWYER ·

2021/11/15

In this episode, Steve Fretzin and Nina Stillman discuss:Challenges facing new lawyers in new areas. Applying lessons you learn from your coaches. The benefits of a quick no. Finding the right balance between listening and speaking. Key Takeaways:Understanding the methodology of how to network and ask for referrals then interpret it in your own vernacular will help to grow and evolve your business. You don’t have to take every client - not every client is right for what you are wanting to

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574 results

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