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PODCAST

Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature "Checkout" episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you"re growing a Shopify store, leading a retail team, or just trying to stay one step ahead,

business marketing

All Episodes

45:24

Pearls of eComm Wisdom: The Bubble Tea Club Story | #166

Add To Cart: Australia’s eCommerce Show ·

2022/03/06

In this episode of Add To Cart, we are joined by Pamela Yip from Bubble Tea Club. When Covid hit, within a week of losing most of her marketing clients, Pamela Yip had conceived and launched a new business with her friend Jenny Le. Their idea - DIY bubble tea - was timely and a huge success - if the people can’t go and get bubble tea, then bubble tea must come to the people! Bubble Tea Club has now had over 40,000 customers or ‘bubblers’ as they are known and the company is generating over $2m in

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8:07

Checkout Jenn Donovan and Sarah Britz from Spend With...

Add To Cart: Australia’s eCommerce Show ·

2022/03/03

In this episode of Add To Cart, we checkout Jen Donovan and Sarah Britz from Spend With Us. Jenn and Sarah are Co-founders of the online shopping marketplace and directory for rural and regional small businesses of Australia who have taken a hit from bushfires, drought, and coronavirus. Sarah, a web designer, had built a website to help bush businesses as they struggled with adversity. Meanwhile Jenn, with her marketing background,, was growing a community with her facebook group ‘Buy From a Bush

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59:20

Horses Are Better Than Unicorns: The CitrusAd Story |...

Add To Cart: Australia’s eCommerce Show ·

2022/02/27

n this episode of Add To Cart, we are joined by the guy who used to play in Wayne Carey’s number 18 jersey at the North Melbourne Kangaroos. Nowadays, he is better known for having recently sold his retail media business, CitrusAd, to Publicis for $200m. Brad Moran is the CEO and Founder of CitrusAd - they monetize the digital shelf of eCommerce retailing sites. Or to put it simply, they take the old school grocery shelf buying and make it accessible for online retailers so they can generate

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9:52

CHECKOUT Adam Lindsay from Koh | #163

Add To Cart: Australia’s eCommerce Show ·

2022/02/24

In this episode of Add To Cart, we checkout Adam Lindsay from Koh. Confused by dozens of chemical cleaners, not to mention all the hardware that goes with them, Adam was determined to simplify domestic cleaning and create a simple, safe and effective alternative. Almost five years later, Koh is used in ten percent of Aussie households and the company is on track to hit $50 million in revenue this financial year.Links from the episode:AppleThe Obstacle is the Way by Ryan HolidayBut Does It Actually

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45:38

Wine Flirts and Wallflowers: The Different Drop Story...

Add To Cart: Australia’s eCommerce Show ·

2022/02/20

In this episode of Add To Cart, we are joined by Tom Hollings from Different Drop. Tom is a self-confessed wine flirt whose passion turned into an eCommerce business. With a focus on wines crafted by real people with a sense of adventure and authenticity, Different Drop unearths the best and most exciting drops from producers all over Australia and with some great tech know-how, makes them accessible to all. In today’s chat we cover a heap of ground from how he and his Co-founder Brett, started the

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14:06

CHECKOUT Brenden Hartmann from Budgy Smuggler | #161

Add To Cart: Australia’s eCommerce Show ·

2022/02/17

In this episode of Add To Cart, we checkout Brenden Hartmann, General Manager at Budgy Smuggler swimwear. Who needs a great swathe of material billowing around your legs when a carefully positioned, streamlining triangle of lycra will do?! The brand started out as a bit of a laugh in an Aussie backyard when some mates decided to write ‘Budgy Smuggler’ on the back of some speedo-style swimmers. Growing from selling 1,000 pairs of smugglers a year to over 100,000 pairs internationally, Budgy Smuggler

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51:21

Get Your Sheet Together: The Lad Collective Story | #160

Add To Cart: Australia’s eCommerce Show ·

2022/02/13

In this episode of Add To Cart, we are joined by Bill and Ed Ovenden, brothers who have established the bedroom brand, The Lad Collective. Founded in 2020, Ed and Bill have developed bed sheets that even bloody useless Australian males can use. Corner tags, magnetic clips, zip in pillow slips - it’s totally idiot proof. But jokes aside, there is a serious side - they’ve developed a version of the product which is registered with the NDIS - National Disability insurance scheme which even includes

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8:32

CHECKOUT Susan Martin from Smart In Planning | #159

Add To Cart: Australia’s eCommerce Show ·

2022/02/10

In this episode of Add To Cart, we checkout Susan Martin from Smart In Planning. Have you ever wondered what the hell Merchandise Planners do? They are like the air filters of the retail world - everyone knows they are important but most don’t know what they actually do. Susan Martin is not just a Merchandise Planner, but one of the best in the country with her experience at Cotton On, Best & Less and The Warehouse Group. Today, Susan is the CEO of Smart In Planning who consults leading

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51:37

Playing the Marketing Slot Machines. How to Win...

Add To Cart: Australia’s eCommerce Show ·

2022/02/06

In this episode of Add To Cart, we are joined by the James Bond of marketing - Mark Baartse. You call him in when you’ve got a problem to solve and you need the best in the business. Mark is, in his own words, the outsourced Chief Marketing Officer. Before consulting, Mark led the growth for leading fashion brand Showpo and has worked with clients including Catch, Menulog and Officeworks. He has been awarded the Top 50 CMP, Top 50 people in eCommerce and is a regular contributor to publications like

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9:56

CHECKOUT Leigh Williams from eStore Logistics

Add To Cart: Australia’s eCommerce Show ·

2022/02/03

In this episode of Add To Cart, we checkout Leigh Williams, Founder and Managing Director of eStore Logistics - a third party logistics fulfilment and warehousing solution for small, medium and large retailers. In Leigh’s own words, they are aiming to democratise access to enterprise-level logistics for all retailers. eStore Logistics runs fulfilment and warehousing for some of Australia’s biggest eCommerce brands including Kogan, Temple & Webster and MyDeal. They are fulfilling 20 million

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51:58

From The Streets To The Catwalk: The HoMie Story | #156

Add To Cart: Australia’s eCommerce Show ·

2022/01/30

In this episode of Add To Cart, we are joined by Nick Pearce, the CEO and Co-Founder of HoMie - a social enterprise that aims to break down the stigma associated with homelessness and those experiencing it rough on the streets. They do this through their ultra cool fashion label, HoMie, their upcycled ReBorn range and their Pathway Alliance Program that helps disadvantaged youth kick start their retail career. In this episode we go on a journey with Nick on how he went from studying Journalism and

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6:43

CHECKOUT Briony Kennedy from Adorn Cosmetics | #155

Add To Cart: Australia’s eCommerce Show ·

2022/01/27

In this episode of Add To Cart, we checkout Briony Kennedy from Adorn Cosmetics. Briony started the pureplay brand in 2009, to create a luxury beauty range with ethics at its core and their products are organic, vegan, low impact and sustainably packaged. With their eco refill programme, colour matching and unique sample kits, they have grown a huge and devoted following of united Adorners of all ages.Links from the episode:DecjubaSienna Byron BayThe Happiest Man on Earth by Eddie JakuPatricia

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1:04:50

Products Are More Important Than Customers: The...

Add To Cart: Australia’s eCommerce Show ·

2022/01/23

In this episode of Add To Cart, we are joined by James Taylor, the Founder and CEO of Particular Audience - an Australian technology platform helping eCommerce retailers create a more intuitive and personalized shopping experience through merchandise, search and advertising. And this is all done dynamically and without using any personally identifiable information or third party cookies. James’ theory is that product data and intention is more important than customer groupings and it is a

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5:49

CHECKOUT Daniel Flynn from Thankyou | #153

Add To Cart: Australia’s eCommerce Show ·

2022/01/20

In this episode of Add To Cart, we checkout Daniel Flynn from Thankyou. They burst onto the scene with bottled water that was doing good and now 12 years later Thankyou has raised over $17 million to impact the lives of people across 22 countries… and no longer do bottled water. Many of you will be familiar with Thankyou and its mission to redistribute wealth from consumer spending. We are living in a time where extreme poverty and extreme consumerism live side by side - Daniel and his team are

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38:24

Return to Better: The Refundid Story | #152

Add To Cart: Australia’s eCommerce Show ·

2022/01/16

In this episode of Add To Cart, we are joined by Brad Karney, Co-founder and CEO of Refundid. Brad describes himself as a retail enthusiast who combined this energy with his finance background to create a solution for a common pain point - refunds! Refundid provide instant refunds to customers on behalf of brands, when they want to make a return. Instead of customers having to wait until the item has made it’s often long journey back to the retailer, they get the cash in their pocket straight away

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6:31

CHECKOUT Tennealle O'Shannessy

Add To Cart: Australia’s eCommerce Show ·

2022/01/13

In this episode of Add To Cart, we checkout Tennealle O’Shannessy, CEO of Adore Beauty. From starting out in Kate Morris’ garage with a $12,000 loan from her boyfriend's parents to listing on the ASX in 2021 at a valuation of over $650m - it has been a wild ride so far. Adore now partner with over 150 cosmetics brands and stock 10,000-plus beauty care products. Today, they sell over $180m of product every year to over 800 thousand active customers.Links from the episode:Adore BeautyGlossierNet A

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56:55

Getting Clayed: The Crockd Story | #150

Add To Cart: Australia’s eCommerce Show ·

2022/01/09

In this episode of Add To Cart, we are joined by Rosa-Clare Willis and Andrew Ford, Co-founders of DIY pottery kits, Crockd. They are on a mission to help friends and family have real connections through the power of creativity. Both from a start up and UX background, they only launched Crockd two years ago and are now selling across Australia, Europe and the US. Even more impressive, what started as a physical set up with a warehouse is now a fully remote team scattered across the world. In this

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6:59

CHECKOUT Nati Harpaz from Tradesquare | #149

Add To Cart: Australia’s eCommerce Show ·

2022/01/06

In this episode of Add To Cart, we checkout self confessed crazy ideas guy, Nati Harpaz. Many of you who have been in eCommerce for a while will know Nati from his time as Managing Director of Catch and the Director, CEO and Chairman of Octomedia which publishes Inside Retail. Today, Nati is the Co Founder and Executive Director of TradeSquare - Australia’s wholesale one-stop shop for business - with over 150,000 products all in one place and 8,000+ buyers. Recently TradeSquare announced TradeSquare

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35:04

The Continued Rise of Gumtree & The Super-Intenders |...

Add To Cart: Australia’s eCommerce Show ·

2022/01/02

In this episode of Add To Cart, we are joined by Erin Holt, Gumtree’s Head of Partnerships. Gumtree now goes beyond household items and includes cars, jobs, real estate and services. There are now over 7.8m Australians using Gumtree - or gummies, as they affectionately known and Add to Cart wanted to get an update on Gumtree, understand more about Gummies and explore how eCommerce brands might be able to access this huge audience. In this conversation we learn more about the primary Gumtree customer

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6:56

CHECKOUT Nathan Bush from eSuite | #147

Add To Cart: Australia’s eCommerce Show ·

2021/12/30

In this episode of Add To Cart, we checkout Nathan Bush, the guy who usually asks the questions around here! Nathan is an eCommerce Strategist, Co founder and Director of eCommerce talent agency eSuite and of course, host of the Add to Cart podcast. Before all that, he was Group Digital Manager at Super Retail Group and was placed in the Top 50 People in e-commerce four years in a row.Links from the episode:TeslaAmazonDan MurphysBondsHappiest Man on Earth by Eddie JacuAn Astronaut’s Guide to Life

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