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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

14:05

Instagram SEO: Do This Instead of Hashtags

The Edward Show ·

2024/12/14

E528: This is how to do Instagram SEO. I’ve posted 775 days in a row, Reels and Images, over 2,500 posts. Here is how to optimize Instagram so your posts are discovered in Instagram’s native Search and more. And yes, hashtags really are not the way. Hashtags are not good for this. This covers where to put your keyword(s), how the Instagram algorithm prioritizes content, how to optimize your profile (bio, username, and profile picture), how to quickly make content, how to write a description for

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11:00

Youtube’s New Inspiration Tab Could Be One of the...

The Edward Show ·

2024/12/13

E527: YouTube’s new inspiration tab could be one of the craziest SEO and content hacks. YouTube is literally giving you topics to make videos, podcasts, articles, etc, but especially videos and podcasts. The topics it provides are based on its own proprietary search data. It provides a detailed outline for you to riff off of. It gives keywords to use in your descriptions and titles. It gives interest levels. It even gives a query box to get more content ideas. There’s so much to this new update from

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13:04

Rapidly Increasing Backlink Velocity Without Getting...

The Edward Show ·

2024/12/12

E526: Usually, rapidly increasing your backlink velocity in a non-organic way can be dangerous. This video explains when it is not dangerous to do, with two short examples. Then, I give a recap of 6 other link building techniques and nuances. If you’re interested in SEO link building and in obtaining backlinks that increase your rankings, you’re going to love this. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 Introduction to Link

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09:14

Ranking on Google for Competitive Seasonal Keywords

The Edward Show ·

2024/12/11

E525: The SERPs (search engine results pages) for the most competitive keywords fluctuate A LOT. This is especially the case for seasonal keywords. This is how you rank for hyper-competitive seasonal keywords in a thick ocean of competent competition. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Further resources: Compact Keywords - https://compactkeywords.com/ High Leverage Keywords - https://www.youtube.com/watch?v=qdN2D_RLT0I My Exact

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08:34

Using a Simple Linkable Asset to Rank in the Finance...

The Edward Show ·

2024/12/10

E524: The story of an SEO who enhanced a page with a simple linkable asset. This little trick got the client ranking from position 15 to position 1 in a very competitive niche. Linkable assets - one of the coolest link building tactics in search engine optimization. Create things that are useful, cool, or interesting that compel others to give you backlinks. I share this story as well as give other examples of powerful linkable assets. Story source:

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07:48

Backlinks From Generic Websites Increase Rankings

The Edward Show ·

2024/12/09

E523: What do you do when you’re a hyper-niche company in need of backlinks from relevant websites? First, you exhaust your hyper-niche sites. But that happens fast. So then - you get generic sites! This video explains how to structure niche link building articles on generic websites so that your website gets better rankings in the search results! Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ More link building: Ranking for High Volume

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06:49

Ranking for High Volume Keywords One Year Early

The Edward Show ·

2024/12/08

E522: You have a super high-volume year-specific keyword only searched for a few months. “In 2025,” “in 2026,” “in 2027.” The keyword increases a year every year. What’s the most sure-fire way to rank for these keywords? Go after them one year early! Two successful stories on this episode of doing that. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 An Exciting SEO Trick 00:27 Building Links for Future Events 01:30 Targeting Future

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06:54

Exact Match Anchor Text Hurting Google Rankings

The Edward Show ·

2024/12/07

E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty within the credit card niche. Here’s what you need to know about exact match anchor text vs partial match vs generic. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Low Domain Authority Sites Increase Google Rankings: https://youtu.be/o64AfxcO_Pc 00:00 De-Optimized Link Building 00:30 Case Study:

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14:17

Should You Steal?

The Edward Show ·

2024/12/06

E520: Should you steal content, marketing, and ideas? I just had a hook for a viral video stolen by the biggest AI TikToker. I’ve had lots of other stuff stolen too, which benefited the people who stole it to great wealth. In fact, lots of entrepreneurs steal. Mark Zuckerberg. MrBeast. And… I’m not innocent either. I share stories where I have stolen. Should you steal? I’ll let you decide after hearing this. 00:00 I Am Pissed 00:24 Viral Video Creation Process 01:10 The Theft 01:35 Should You Steal

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13:11

Five Dimensional Reddit Parasite SEO

The Edward Show ·

2024/12/05

E519: Reddit Parasite Search Engine Optimization is a five-dimensional game of chess and so few people are able to think the necessary steps ahead of Google. But if you do want to think ahead… If you do want to outsmart your opponent, this is what you have to do. This episode reveals your opponent’s assets, which you must be aware about. If you’re not thinking about these things, you will be beaten, and your brand will be blocked from Reddit and your websites removed from the Google Search Results

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22:27

Alex Mashinksy of Celsius Sentenced to 30 Years in...

The Edward Show ·

2024/12/04

E518: Alexander Mashinksy, the founder and ex-CEO of Celsius Network, pleads guilty to multi-billion dollar fraud scheme, and is sentenced to 30 years in prison. But before Celsius, he was already set for life. Celsius Network wasn’t a risk he had to take. How do I know this? I met him. On multiple occasions, I met him and executives at Celsius. These are my stories from those encounters and then how this relates to digital marketing (the subject of this daily podcast) and to business. This is what

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15:50

YouTube Playlist SEO - What Nobody Thinks About

The Edward Show ·

2024/12/03

E517: YouTube Playlist SEO appears to be a powerful way to rank for competitive top-of-funnel keywords that require more depth. The types of high-volume top-of-funnel keywords that require thousands of words to rank for. But these thousand-word articles are time and resource-intensive. An SEO-optimized YouTube playlist is way easier to make and way more engaging. But despite this, YouTube Playlist SEO is an aspect of search engine optimization that very few experts notice or talk about. Could this

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06:52

Why You Shouldn’t Always Use One Page to Go After...

The Edward Show ·

2024/12/02

E516: You have a list of keywords. The search engine results pages are similar for all keywords. But the keywords sound different from each other. When do you target keywords with one page and when do you target keywords with multiple pages? That’s what you’re getting on this action-packed episode of the show. 00:00 Introduction to Keyword Targeting 00:27 Example Keywords and SEO Strategy 01:03 Bottom of Funnel Keywords 01:24 When to Target Multiple Keywords 01:46 Search Intent and Page Titles 02:21

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11:45

Your brain is trying to trick you

The Edward Show ·

2024/12/01

E515: Relating Daniel Kahneman's 8 questions to expose cognitive traps to digital marketing. Your brain is trying to trick you. These 8 questions will prevent you from making costly long-term mistakes. Question 1: Am I thinking fast or slow? Kahneman's not impressed by your lightning-fast decisions. Why? Because your brain has two systems: • Fast: Intuitive, emotional, unconscious • Slow: Analytical, logical, conscious Guess which one Kahneman trusts for big decisions? Think about it: You're offered

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07:37

Low Domain Authority Sites Increase Google Rankings

The Edward Show ·

2024/11/30

E514: How going after low domain authority sites can actually increase rankings on Google! A user on the SEO subreddit had a client with only elite websites linking to them. The client needed a natural backlink profile - only high domain authority sites is not natural. The SEO contractor built links from a ton of low domain authority “mom blogs.” The keyword was in the 90th percentile of difficulty. Did the low domain authority link building increase rankings on Google? You’ll have to watch to find

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15:32

The Best Way to Suck at Marketing

The Edward Show ·

2024/11/29

E513: This is the best way to be a terrible marketer and to get the worst results. From the legendary Rand Fishkin: https://moz.com/blog/the-best-way-to-suck-at-marketing-whiteboard-friday And mentioned at the end of the episode: What I Learned About Networking Going to NYC Tech & Business Events Every Night for Three Years - https://edwardsturm.com/articles/three-year-networking-experiment/ Things I’ve Learned About Networking to Sell a Service -

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11:16

Viral Affiliate Marketing on TikTok and Instagram Reels

The Edward Show ·

2024/11/28

E513: In 5 minutes, I made a video in a café about a product I love. The product has an affiliate program, so I used my affiliate link, masked with a catchy domain I purchased. The video is going viral. Now, every couple of minutes, I get a notification of a new customer from my affiliate link. The product is software with recurring monthly fees. I get 25% of those recurring monthly fees… for life. This is why that video is going viral. 00:00 Recording Videos in Public 00:16 A Day in Lithuania: The

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10:56

The Screaming Chicken Game’s Groundbreaking Viral...

The Edward Show ·

2024/11/27

E511: A combination of silly gameplay and TikTok virality has resulted in 20 million downloads in October alone for “The Screaming Chicken Game.” These mechanics are brilliant and can be copied across products. The game was the most downloaded game in October 2024 due to its viral mechanics made explicitly for TikTok and Instagram Reels. It also invited tons of copycats exploiting the game’s lack of ASO (app store optimization) knowledge to rank above the game for its own keywords! Wild digital

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11:50

Can You Buy the Backlink Services Offered on Fiverr?

The Edward Show ·

2024/11/26

E510: Answering whether you can and if it’s a smart investment buying the backlink and link building services offered on Fiverr. Then giving my #1 platform for link building and obtaining reputable backlinks. Here's what all SEOs need to know. 00:00 Introduction 00:31 The Reality of Fiverr Backlinks 01:27 Semrush's Local Tool 02:10 Risks and Realities 03:41 Long-Term SEO Strategy 08:31 Alternative Link Building Platform 10:54 Outro #seo #linkbuilding #searchengineoptimization #digitalmarketing

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11:43

How I Run SEO Experiments

The Edward Show ·

2024/11/25

E509: How I run SEO experiments and why every digital marketer should be doing this. The SEO change log I keep and some of the experiments I’m running now. This is one of the most insightful things you can do in SEO. 00:00 Introduction 00:34 Bottom of Funnel SEO for Service Businesses 01:39 Challenges and Experiments with SEO Keywords 02:55 Best Practices for Services’ Bottom of Funnel SEO Pages 04:13 Recent Changes and Testing Strategies 06:26 Importance of SEO Change Logs 07:13 Additional SEO Tips

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