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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:37:22

Episode 122: What a potential acquirer wants from...

Paul Green"s MSP Marketing Podcast ·

2022/03/15

In this week’s episode What exactly makes your MSP more attractive to a potential acquirer? This week Paul has the answer. Two guests – one a former MSP owner, and the other the person who bought his business – join Paul to share their journey Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your marketing message – find out exactly what you can say to attract the right kind of new clients to your

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00:37:22

Episode 122: What a potential acquirer wants from...

Paul Green"s MSP Marketing Podcast ·

2022/03/15

Episode 122 includes how to prepare your MSP for sale, the importance of being a leader and the next part of your one-page marketing plan

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00:37:22

Episode 122: What a potential acquirer wants from...

Paul Green"s MSP Marketing Podcast ·

2022/03/15

Episode 122 includes how to prepare your MSP for sale, the importance of being a leader and the next part of your one-page marketing plan

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00:33:07

Episode 121: Bond with a new client when you onboard...

Paul Green"s MSP Marketing Podcast ·

2022/03/08

Episode 121 includes how to bond with clients during onboarding, the niche in your marketing plan and another Microsoft revenue stream

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00:33:07

Episode 121: Bond with a new client when you onboard...

Paul Green"s MSP Marketing Podcast ·

2022/03/08

In this week’s episode It’s the ultimate goal for every MSP: Another ‘bonded client’ who will stay for 10 years or more. This week on the show Paul explores how best to start the long bonding process with brand new clients, to practically guarantee long and profitable relationships Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your niche – find out what it is, why you need one and how to focus on

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00:33:07

Episode 121: Bond with a new client when you onboard...

Paul Green"s MSP Marketing Podcast ·

2022/03/08

Episode 121 includes how to bond with clients during onboarding, the niche in your marketing plan and another Microsoft revenue stream

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00:30:43

Episode 120: Your MSP’s one page marketing plan

Paul Green"s MSP Marketing Podcast ·

2022/03/01

Episode 120 includes the next stage in creating your 1 page marketing plan, how to check if your marketing will work and a phishing expert shares the latest industry news

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00:30:43

Episode 120: Your MSP’s one page marketing plan

Paul Green"s MSP Marketing Podcast ·

2022/03/01

Episode 120 includes the next stage in creating your 1 page marketing plan, how to check if your marketing will work and a phishing expert shares the latest industry news

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00:30:43

Episode 120: Your MSP’s one page marketing plan

Paul Green"s MSP Marketing Podcast ·

2022/03/01

In this week’s episode To attract new clients you must understand who they are and what they really want. This week Paul tells how this information fits into your one page marketing plan Have you ever done some marketing that just didn’t work? Paul explains the Marketing Triangle, and how it’s a test to make sure all your marketing basics are correct Plus listen for a phishing expert’s advice on how to best sell cyber security solutions Featured

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00:21:05

Episode 119: What clients really buy from MSPs

Paul Green"s MSP Marketing Podcast ·

2022/02/22

Episode 119 includes why it's important to understand what a client buys, how to start a marketing plan and great tips from a lead gen expert

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00:21:05

Episode 119: What clients really buy from MSPs

Paul Green"s MSP Marketing Podcast ·

2022/02/22

In this week’s episode What do clients actually buy from you? Because it’s not “technology” or “solutions”. This week Paul explains that figuring out what business owners are actually buying, and understanding their true motivations, will make your sales so much easier Also on the show this week, if you haven’t yet got a one-page marketing plan, Paul is going to help you create one over the next few weeks, starting with today’s episode Plus listen for a

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00:21:05

Episode 119: What clients really buy from MSPs

Paul Green"s MSP Marketing Podcast ·

2022/02/22

Episode 119 includes why it's important to understand what a client buys, how to start a marketing plan and great tips from a lead gen expert

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00:33:08

Episode 118: Can your MSP generate leads with webinars?

Paul Green"s MSP Marketing Podcast ·

2022/02/15

In this week’s episode Yes, we’re all suffering from webinar fatigue. But don’t let that stop you from creating your own. There are huge benefits to creating and running your own webinars. Paul explains how to get started in this week’s episode Also on the show this week, the better way to sell cyber security. Paul’s featured guest started his career in cyber security for the military and has some great advice on how best to sell cyber solutions Plus

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00:33:08

Episode 118: Can your MSP generate leads with webinars?

Paul Green"s MSP Marketing Podcast ·

2022/02/15

Episode 118 includes how your MSP can use webinars to generate leads, tips for doubling your marketing and to build trust with your clients

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00:33:08

Episode 118: Can your MSP generate leads with webinars?

Paul Green"s MSP Marketing Podcast ·

2022/02/15

Episode 118 includes how your MSP can use webinars to generate leads, tips for doubling your marketing and to build trust with your clients

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00:21:43

Episode 117: Your 6 month reminder to raise prices

Paul Green"s MSP Marketing Podcast ·

2022/02/08

Episode 117 includes why you need to be the most expensive MSP in your market, the business owners that don't buy technology and awesome tips from an SEO and MSP expert

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00:21:43

Episode 117: Your 6 month reminder to raise prices

Paul Green"s MSP Marketing Podcast ·

2022/02/08

Episode 117 includes why you need to be the most expensive MSP in your market, the business owners that don't buy technology and awesome tips from an SEO and MSP expert

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00:21:43

Episode 117: Your 6 month reminder to raise prices

Paul Green"s MSP Marketing Podcast ·

2022/02/08

In this week’s episode You not only need to increase your prices, but you need to so regularly. Listen to this week’s MSP Marketing podcast for some great advice on how increase your MSP’s prices Also – if the main marketing messages are led by the technology you sell, it’s time to change that. This week Paul explains how leading with ‘outcomes’ can have a massive impact on your MSP’s sales Plus, Paul has a special guest talking SEO, or Search Engine

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00:29:14

Episode 116: When staff NOT taking holidays disrupts...

Paul Green"s MSP Marketing Podcast ·

2022/02/01

In this week’s episode Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the chances of them burning out, it can be a huge pain when everyone tries to take their time off, at the same time, at the end of the year. In today’s show Paul explores something you could put in place today to make this go away Also on the show this week, there may be something wrong with your marketing and you don’t even know about it

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00:29:14

Episode 116: When staff NOT taking holidays disrupts...

Paul Green"s MSP Marketing Podcast ·

2022/02/01

In this week’s episode Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the chances of them burning out, it can be a huge pain when everyone tries to take their time off, at the same time, at the end of the year. In today’s show Paul explores something you could put in place today to make this go away Also on the show this week, there may be something wrong with your marketing and you don’t

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