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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:34:24

Ep 246: Nathan Thompson & Stu Jolley, Stories and...

DTC Podcast ·

2022/10/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’ve got a skin deep conversation that’s sure to leave a mark with UK tattoo after-care, brand Stories and Ink. Did you know that 1 in 3 uk adults has a tattoo? How about 1 in 5 Americans. Tattoo after-care is a booming and always expanding industry and founder/ ceo Stu Jolley is taking full advantage. https://storiesandink.com Join Stu and Nathan Thompson, Ink and Stories Growth marketing lead as we examine their interesting growth

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00:21:35

Ep 245: AKNF - The Pilot Program: How Smaller Brands...

DTC Podcast ·

2022/10/14

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, I'm Eric, and today we're checking in with one of the most innovative teams at Pilothouse that we don't feature that often, and that's Jacob in the Pilot Program. The Pilot Program is for advertisers who've got product market fit, but are torn between wearing many hats and doing everything themselves, and hiring an agency. You'll hear all about some Pilot Program successes, Jacob's basic playbook for iterating to

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00:34:22

Ep 244: Huel - Ben Bokaie: High Performance,...

DTC Podcast ·

2022/10/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I’m Eric Dyck. Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie https://huel.com Listen and

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00:22:33

Ep 243: AKNF - Q4 Email Content Guide

DTC Podcast ·

2022/10/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast. Today we're diving deep into email content with Cam and Alex. We start by harkening back to our last podcast with JoGo from Pilothouse email, where he laid out this handy guide for the emails you need to send this BFCM. Offer 1- VIP - Get first pick (no exclusions, engaged in last list) Offer 1 - Product feature (whole list) Offer 1- Product feature (engaged audience) Offer 1 -

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00:24:11

Bonus: Turn Your Returns Into Exchanges With Aaron...

DTC Podcast ·

2022/10/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. Today we’re closing the loop on returns with President of Loop, Aaron Schwartz. https://loopreturns.com In the Apparel space, returns AVERAGE 38%, which makes me think I’m keeping way too many things. Aaron joins DTC to discuss how you can help turn at least 30% of those returns into exchanges that extend and increase LTV. Loop is the leading platform that turns returns into exchanges for some of the world’s

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00:48:11

Ep 242: Making a 5X Return on Affiliate Sales with...

DTC Podcast ·

2022/10/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck Today we’re spinning a yarn with Canada’s Top Sock Maker, CEO and Founder Rob Fraser from Outway Socks https://Outway.com Rob’s sock-strapped Outway to 8 figure sales, innovating his business model to reap maximum cashflow, investing heavily into affiliate sales, and overcoming an unwanted rebrand, and coming out on the other end stronger. You can catch Rob at C-Suite Mastermind, but for now, I hope you

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00:19:03

Ep 241: AKNF - On Amazon, Relevance is Everything...

DTC Podcast ·

2022/09/30

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're joined by Rob and Clifford from Pilothouse's Amazon squad to discuss the number one factor determining your Amazon success as a DTC brand - RELEVANCE. You'll hear how to build relevance and even a little about how to hack it. You'll also learn what not to do directly from two gentlemen who've been farming the Amazon bumper crop for years. Subscribe to DTC Newsletter -

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00:28:29

Bonus: Two Hacks to Increase Subscriber Conversion by...

DTC Podcast ·

2022/09/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're spilling the subscription tea with Luke Retterath, Vice President Marketing at Recharge and Tracy Julien, VP Marketing at Tea Drops. https://MyTeaDrop.com https://rechargepayments.com/ Tea Drops are organic shaped teas that dissolve in your cup, disrupting the $200+ Billion, millennia old tea business. Listen to this double VP Podcast where we dive deep on the critical factors that make or break DTC

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00:52:11

Ep 240: Thinking in Billions with Josh Elizetxe...

DTC Podcast ·

2022/09/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re reconnecting with ecommerce Icon, and friend of the show, Josh Elizetxe, the force of nature behind Snow Oral Care. We’re checking back in on post-engagement work life balance How he’s driven Snow to #3 on the list of biggest DTC Brands (behind only shein and FashionNova) And ultimately why the whole DTC Audience should be thinking in Billions rather than in Millions in 2022 Josh is

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00:33:40

Ep 239: AKNF - TikTok Dark Sparks, Display Cards, and...

DTC Podcast ·

2022/09/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler the DTC Podcast. Continuing our theme of BFCM/Q4 prep, this week with the focus being on TikTok Put yourself in the seat of a marketing team, preparing for Q4, thinking about what the hell they need to do on TikTok to create profitable returns at scale Why you need to innovate during Q4 and what that means How to walk the wacky, weird line Why you need a longer runway this year How to use Dark Posting

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00:15:40

Bonus: Retail Giant Steve Madden on Retention at...

DTC Podcast ·

2022/09/21

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting to the core of customer retention with,Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore. Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the digital side

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00:52:36

Ep 238: Growth vs. Customer Experience: Cody Plofker...

DTC Podcast ·

2022/09/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on

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00:22:37

Ep 237: AKNF - Get Up On Google Analytics 4, In Time...

DTC Podcast ·

2022/09/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler, the DTC Podcast. Today we're checking in on the Pilothouse Google team as they gear up for Q4 across dozens of clients. You'll learn about https://getelevar.com/, the bolt on solution that helps you set up GA4 in minutes for Shopify users, as well as an update on PMax for Q4, and why it's smart to set your promos based on your Google plans, vs any other platform. Work with Pilothouse's Google Team ➝

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00:38:55

Ep 236: Disco's Benjamin Smith on Nailing Your...

DTC Podcast ·

2022/09/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, Today we’re taking a rip around the DTC Dancefloor with Benjamin Smith, CEO and Founder of Disco simplified skin care for men. https://letsdisco.com Learn all about Benjamin’s biggest levers for growth including How to build and optimize a winning landing page How to find your “hero” offer and how to support it with ads Why raising prices might just be the easiest way to improve your bottom

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00:23:18

Ep 235: AKNF - The Revealing Strategy behind...

DTC Podcast ·

2022/09/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Ashley Gonzales from Songfinch, with John, Braydon, and Dan from team Pilothouse to discover the secret to Songfinch's massive growth. You'll learn about: Creative velocity at this scale and our formula for "reveals" Scaling strategies working best right now for FB Ads Inc5000 recognition and what it means to the team Work with Pilothouse ➝ https://pilothouse.co Sing with Songfinch ➝ https://songfinch.com Subscribe to DTC

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00:48:24

Ep 234: Overcoming the new normal with a content...

DTC Podcast ·

2022/09/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re jumping in for a double dutch with returning guests Srdjan Popovic, CMO of Crossrope. https://crossrope.com We last checked in with Srdj in Oct of 2020 at the beginning of the pandemic induced ecommerce and at home fitness craze that absolutely skyrocketed CrossRope’s growth. This podcast dials in on Crossrope’s post-pandemic growth trajectory and a few of the hard lessons srdj

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00:23:19

Ep 233: AKNF - Q4 Booster Shots: Part 1 - Offer and...

DTC Podcast ·

2022/09/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we begin our 2022 Q4 Preparation Series with Pilothouse's Paid Social team, including Nate, Jacob, and Cam. This is the first of a multipart series we're planning to help our listeners make q4 2022 the best ever. Listen to this one and you'll learn: Why you should never use lead objectives when list building How to leverage product launches all year long to power product specific, high converting

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00:35:43

BONUS: How True Botanicals Became The Fastest Growing...

DTC Podcast ·

2022/08/31

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're chatting with John Chan from Tresl.co and Tran Wu, VP of Marketing and Ecommerce from True Botanicals. Today's talk is all about the democratization of data and Tresl's value proposition of helping DTC brands uncover more CLV and profitability by helping them ask questions, and tell stories with their data across all channels. Get started with Segments ➝ https://apps.shopify.com/segments Subscribe to

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00:31:44

Ep 232: Kuru Footwear Scales Meta Ad Spend 350%! Sean...

DTC Podcast ·

2022/08/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain https://kurufootwear.com When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru’s site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic. At that time he was skeptical that paid social could be an effective

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00:23:22

Ep 231: AKNF - Are your emails getting delivered?...

DTC Podcast ·

2022/08/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday. You'll learn: How to monitor your deliverability and why lots of brands' emails never reach the inbox Why you shouldn't send two days in a row without cannibalizing your clicks How to use

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