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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

23:30

BYP 71 - You Can't Just Buy A Personal Brand with...

Brand You Personal Branding ·

2016/03/02

Today we have a very special guest, Michael Hyatt. Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever. In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, and some keys to stop drifting and start living with intention. Michael has also written a new book called Living Forward with executive coach Daniel Harkavy. It's an

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26:28

BYP 70 - How Much Money Do You Need to Pull Off A Pivot?

Brand You Personal Branding ·

2016/02/24

There's a lot of great content out there on making the leap from your day job to entrepreneurship. Several good friends of mine teach different versions of this, and a good part of my own business involves helping people with this pivot. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all: "How much money do I need to make a successful pivot?" Isn't that what we all want

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26:53

BYP 69 - How To Host A Networking Dinner

Brand You Personal Branding ·

2016/02/17

A few weeks ago, I hosted a networking event with my friend Brian Dixon we called The Epic Breakfast Club. I've done a number of these kinds of events through the years, always to great results. The biggest payoff is that you become seen as a connector. In today's episode, I share how I put this one together, as well as some principles you can use to host your own.

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40:11

BYP 68 - How To Build Your Brand as a Speaker with...

Brand You Personal Branding ·

2016/02/10

Ever wish you could "live the dream" as a professional speaker, traveling the world and sharing your ideas with audiences everywhere? If so, today's episode is for you. Today we have one of the top speakers in the HR industry, Jennifer McClure with us to give us some actionable, practical types on how to build a personal brand as a public speaker. She has a powerful portfolio of presentations, professional networks, and social media followers. Moreover, Jennifer has a great story of making the pivot

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38:58

BYP 67 - How To Validate Your Business Ideas with Pat...

Brand You Personal Branding ·

2016/02/03

Today we have a very special guest on the show, Pat Flynn from SmartPassiveIncome.com and author of the brand new book, Will It Fly? Today, Pat talks to us about a very important concept: business validation. Rather than just launching a new product or service, Pat tells us that we should do a series of smaller steps and tests to validate our ideas. Pat has a special place in my life and business -- he is one of the top 3 influencers that I directly credit with helping me make my career pivot into

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40:30

BYP 66 - 6 Stages of Productivity with Lynn Friesth

Brand You Personal Branding ·

2016/01/27

Ah, productivity. It's a quest we're all on, especially when building a personal brand. How can we be more efficient and effective with our time, decisions, and efforts? Today's guest, Lynn Friesth, is no stranger to productivity. For years, Lynn successfully supervised productivity systems and processes at John Deere. If there are any companies out there that pay extra attention to systems and processes, it's those in the manufacturing business. Lynn now advises organizations large and small in

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36:30

BYP 65 - The 30 Minutes A Day Marketing Plan with...

Brand You Personal Branding ·

2016/01/20

Is inconsistent marketing getting in the way of better clients & more money? You had the best intentions, but you never got serious about marketing in 2015. Your workload is a roller coaster and your marketing gets back-burnered when you get client work. You're running a business (and a life) so you just don't have blocks of time for marketing. You need more (and better) clients but you get paralyzed because you're not sure which marketing efforts will work. You need a simple plan that will take

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24:08

BYP 64 - How To Market Soft Skills

Brand You Personal Branding ·

2016/01/13

A few weeks ago Dr. Ann Vertel, an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market "soft" skills. In today's episode I share a simple approach to marketing based on your potential client's level of awareness. In short, the more aware a client is of his or her need for your service, the more direct you can be with your marketing. The more unaware they are, the more "indirect" you need to be in your marketing -- preferably with an emphasis on

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29:07

BYP 63 - An Inside Look At My Affiliate Income

Brand You Personal Branding ·

2016/01/06

A few weeks ago Rick Marion, a listener of the podcast, asked about affiliate marketing: "I notice you offer a number of affiliate products. Do you have any tips, other than standing behind the affiliate obviously, on how to select affiliates? How to approach affiliates? And would you recommend purchasing a product that you know your audience would use, so that you can in turn offer it as an affiliate to your audience?" In today's episode I share my income figures from affiliate marketing in 2015,

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36:54

BYP 62 - Value Pricing with Kirk Bowman

Brand You Personal Branding ·

2015/12/23

One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value podcast unpacks practical advice on pricing. In my opinion, this is one of the best episodes (ever) of this podcast! There were several instances during our conversation where I had to pause just because Kirk blew my mind with what he was sharing. This is a must listen. Register for Kirk's Pricing Master Class, Free. Join Kirk on Thursday January 7, 2016 at

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15:31

BYP 61 - Bios That Supercharge Your Guest Posts and...

Brand You Personal Branding ·

2015/12/16

If you plan to make guest blogging and podcast interviews a part of your overall brand strategy, don't overlook this small but vital part of the process: your bio! Guest need to be both punchy and persuasive so that you maximize your exposure on these other platforms. Your goal: to get visitors who enjoy your content over to YOUR platform and hopefully onto your email list. In this episode, we take a quick look at several guest bios I've written that you can adapt to your own use. Get My ‘Guest Bio

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21:58

BYP 60 - 3 Crucial Things To Consider When Designing...

Brand You Personal Branding ·

2015/12/09

Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today's episode, we take a slightly deeper dive into establishing a strong visual identity. If you're looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 Designs. 1. Make sure it looks good small. Most people will see your logo on a very (very!) small screen: their phone. Your logo needs to be identifiable, even on a very small

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22:23

BYP 59 - The 3 Identities of Every Personal Brand

Brand You Personal Branding ·

2015/12/02

If you've ever struggled on getting clarity regarding your brand's identity, it may have something to do with the fact that you really have three identities. That's right, three! In today's episode we talk about these 3 identities: the visual, the verbal, and the value. Each works in tandem with the other two, and together they form a (hopefully) cohesive picture of your brand that is clear and convincing. Mentioned in Today's Episode: On December 8th at 7:00PM I'll be hosting a free webinar on how

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24:43

BYP 58 - The Antidote To Not Having Enough

Brand You Personal Branding ·

2015/11/25

Ever feel like you don't have enough time, money, know-how, connections, clients, etc.? I do, and in today's episode we cover 3 simple exercises that can help you rediscover what you have and put you in the right frame of mind to shape a successful future. The clarity that came as a result of engaging in these 3 exercises was unbelievable, and it allowed me to have my best year yet. I have a lot to be thankful for -- including your choice to allow me a small role in your own growth and development

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19:53

BYP 57 - How To Get Clearer on Clarity

Brand You Personal Branding ·

2015/11/18

Gaining clarity can be one of the most frustrating parts of building a personal brand. We're constantly peppered with information that tells us we should know our ideal client, our unique selling proposition, and so forth. In today's episode, I share 3 things that helped me gain more clarity when launching my brand -- they might help you, too. Mentioned in Today's Episode: How To Use Facebook To Build Your Personal Brand The Power of Positive Peer Pressure by Ray Edwards Would you review this

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22:19

BYP 56 - Rest Is A Weapon

Brand You Personal Branding ·

2015/11/11

One of the greatest weapons in our creative and business arsenals is one of the least heralded: rest. Today I share my takeaway from (of all places) the spy novels featuring Jason Bourne, made even more famous by the action flicks starring Matt Damon. I also share the 3 biggest challenges I've faced since "going solo" in my own business, and how being self-aware of our own tendencies can keep us coping habits that can adversely affect our business.

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15:55

BYP 55 - Maximizing Your Value From Live Events

Brand You Personal Branding ·

2015/11/04

Live events are important both for our personal and professional development. But attending any kind of event requires both a large investment of time and money, and as such it should be treated like an investment. This episode gives you a behind-the-scenes look at the steps I use to prepare for attending a live event and ensuring I know my "why" ... my purpose for attending. When I'm clear on this, nearly every event I attend becomes a success. What is my purpose for attending this event? What are

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22:49

BYP 54 - Mastering Multiple Brand Management

Brand You Personal Branding ·

2015/10/28

Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related? This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should narrow your focus or not. Mentioned in this episode: Jody Maberry Park Leaders Show Creating Disney Magic with Lee Cockerell Porn Free Radio Matt Dobschuetz Text

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46:23

BYP 53 - Quick Start Copywriting with Ray Edwards

Brand You Personal Branding ·

2015/10/20

If you join me inside Ray Edwards' Copywriting Academy course, I'm prepared to offer these 3 exclusive bonuses: 1. 1-on-1 Copy Consultation - I'll look over your promotion to advise you with tips and tweaks. Retail value: $1000 2. Access to all my copywriting resources - Writing a Winning Support Letter, Essential Business Forms, Click-To-Client Email Templates. Retail value: $200 3. Access to my vault of all my copywriting promotions, including client projects. Take and tweak to your specific

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35:49

BYP 52 – What To Say When Clients Don't Pay

Brand You Personal Branding ·

2015/10/14

When clients don't pay you feel frustrated, out of sync, conflicted, and it's a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action you want...paying you! Today I'll share some sample scripts I use, tips to avoid working with clients that don't pay, and how to respond when clients feel like they haven't received the value for the money they've paid. To get today's scripts, text PAYMENOW to 33444.

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491 results

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