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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

11:44

6 Simple Secrets To Totally Rocking Your Online Store

Bringing Business to Retail ·

2017/04/19

Utilizing the manufacturers description is a simple, quick and easy way to get products up onto your website. Yet standard descriptions hold you back in a few ways. Firstly, the Google Gods prefer it if you have fresh content – you’ll rank higher in searches, than the stores that simply copied-and-pasted. Secondly, by customising your product descriptions, you’re in a better position to move the customer one step closer to buying. Because if every website has the same picture and the same

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42:27

Navigating A Successful Business Partnership - Rachel...

Bringing Business to Retail ·

2017/04/17

Seven years ago I was bit by the brick and mortar bug. I was managing a small boutique so I was starting to understand the process and I had met someone that I knew would be a good business partner. Most importantly, I had an idea for a shop that I felt would stand out and that would add value to my neighborhood. When my business partner Meredith and I got serious and finished writing our business plan, what emerged was a lingerie boutique that made shopping for underthings a not-terrible thing to

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08:50

The Jaw-Dropping Customer Experience Tip That Costs...

Bringing Business to Retail ·

2017/04/12

Have you ever been into a store, only to find out that they’ve run out of the thing you came in to buy? The store assistant assures you that stock is arriving in the next few days, and that they’ll take your details, put on aside for you when the delivery occurs, and give you a call. The days, then weeks pass, and you hear nothing. In fact, you may have even forgotten about the order, and bought the product somewhere else. Weeks later, the shop calls you to tell you that your order has arrived, but

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41:34

Babyproofing Your Business - Arianna Taboada

Bringing Business to Retail ·

2017/04/10

Bio You might be surprised to learn that my entrance into maternity leave planning and coaching did NOT begin with my own arrival at motherhood. I had a decade of experience as a maternal health professional, but when I set out to plan my maternity leave as a self-employed consultant, I found…a whole lot of nothing. I found some blog posts of what other women did and what worked for their business. I read about what entrepreneurs in billion dollar companies did for their leave (oh hey Marisa Mayer!)

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09:32

Why I Joined Mastermind

Bringing Business to Retail ·

2017/04/05

One of the things people ask me all the time is "What is the mastermind". This episode will try to help you better understand what is mastermind and how it works. I invited rockstars to tell you exactly why they join and what they achieve in the last few days. They will let you know experience so you can be the next one who is going to join this fantastic group. You will learn today: What made them join mastermind class What was the biggest obstacle they have before they joined mastermind For some

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37:35

Hiring Staff & Balancing Business - Teliah Gienger

Bringing Business to Retail ·

2017/03/27

Teliah is the owner of Renu Hot Yoga, NUYU Juice Bar, and the host of The Balancing Act Podcast, where she interviews women entrepreneurs on balancing personal and business life. Aside from those three, she coaches personal clients on developing healthy habits and yoga practices. She loves every joy, opportunity, challenge and growth moment that comes along with being an entrepreneur and especially loves working alongside her husband, Kylon. She loves being outside with her family and looks forward

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06:40

How To Get Customers To A Low Foot Traffic Store

Bringing Business to Retail ·

2017/03/22

When you open a bricks and mortar store, you’re often forced to make a decision between a store with less foot traffic, but low rent, or the store with more foot traffic, and higher overheads. With each of these choices, comes a tradeoff. The lower rent means that you can invest more money into stock, advertising and staff and grow your business at a steady pace. The higher rent option puts you in a position of having to achieve a higher turnover of products and sales, in order to stay afloat. One

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33:26

Mastering Meal Planning For Busy Business Owners -...

Bringing Business to Retail ·

2017/03/20

"I'm a passionate professionally trained private chef and holistic nutritionist. Through private chef services, realistic nutrition coaching, meal planning and culinary education, I help people live a delicious life of MORE with less!" "My culinary approach focuses on delicious simplicity, letting the ingredients shine. Fresh flavours, bright flavours and a focus on seasonality. My nutritional approach is similar, support the body with bright, delicious and healthy food and it will love you back. My

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09:27

What does a sales funnel look like for a retail store?

Bringing Business to Retail ·

2017/03/15

Every retailer would love to have more customers coming to their store, whether it’s online, or, into their shopfront. As business owners, we spend a lot of time, and money, obsessing over the best ways to attract those customers. If you’ve hear people talking about sales funnels and customer lifecycles, and you’re feeling a little out of your depth, today I’m going to break down exactly what they are, so that you can master YOUR store’s sales funnel and attract more customers What’s a Sales Funnel

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39:19

Everything You Neeed To Know To Avoid Losing Your...

Bringing Business to Retail ·

2017/03/14

Today you will learn few more tips when it comes to website hosting. Doug will share so much with us so stay tuned. What services Doug's company provide What is different between website hosting and domain name Learn more about multi sites on one server Learn more about VPS (Virtual Private Server How to handle with servers, learn can you handle on your own or you need technical support For more click here

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12:39

How To Hire The Right People Based On Your Personailty

Bringing Business to Retail ·

2017/03/08

In the business world, have you ever found yourself super excited about a potential employee? They have every skill that you could have ever hoped for. It just that, they’re a bit, you can’t quite put your finger on it, but they just don’t seem right. On paper, this person is perfect, but still there’s a little niggle in the back of your mind The other candidate doesn’t have the same skill set, but they just seem like they’d be a great fit. So which do you choose? Well, the better we understand

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26:24

Part 3: 3 Painfully Genuine Reasons You Aren't Making...

Bringing Business to Retail ·

2017/03/06

Today I will share with you what I learned from the guests and experts that attended the 3 day business retreat I recently attended. Last week we talked about fear. Today I will talk more about money blocks, including, Why we feel we have to work hard to make money Why you should embrace this mantra "There is an easier way to make money" How to have more fun in business For more click here

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18:24

3 Apps That Will Put You On The Path To Business Freedom

Bringing Business to Retail ·

2017/03/02

For some many retailers, in fact, let’s face it, for so many people in any business, there is just never enough time to get through that to do list on any given day. All of this leads to frustration, overwhelm, anxiety, and feeling constantly pressured, which all lead to a (sub) conscious a sense of failure. When you’re in this mind-space, you find yourself short tempered, snapping at little things that shouldn’t bother you, taking our frustration at yourself, out on those around you. Who hasn’t

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32:38

Part 2: 3 Painfully Genuine Reasons You Aren't Making...

Bringing Business to Retail ·

2017/02/27

Today I will share with you what I learned from the guests and experts that attended the 3 day business retreat I recently attended. Last week we talked about how what others will think about us, holds back our earning potential., today I Today I will talk more about fear. Learn about two types of fear (Fear of success and fear of failure) Why how others will look at you if you are successful, holds you back Why you can't talk about success with your friends For more click here

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27:19

Part 1: 3 Painfully Genuine Reasons You Aren’t Making...

Bringing Business to Retail ·

2017/02/20

What you will learn in this episode: Today I will share with you what I learned from the guests and experts that attended the 3 day business retreat I recently attended. How to solve your business problems How to talk with others about how much you earn in your business What will others think about me – the first monologue that’s holding you back For more click here

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09:17

How One Overwhelmed Retailer Regained 10 hours In A Week

Bringing Business to Retail ·

2017/02/15

Meet Alfred* A few weeks ago, I was talking to a retailer, let’s call him Alfred. Alfred was frustrated at the fact that he just didn’t seem to have enough time. Between working his ecommerce retail store, dropping the kids at school and day care, and prepping meals, he was staring straight into the eyes of Overwhelm. With a capital O. Overwhelm was such a presence in his life, that when we dug a little bit deeper into his situation, he confessed that he wasn’t getting any work done on his business

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51:18

PR Strategies For Retailers – Janet Murray

Bringing Business to Retail ·

2017/02/14

Janet spent the past fifteen years writing and editing for national newspapers and magazines in the UK including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail. She’s pitched (and successfully placed) countless stories in the national media. Plus, she’s also commissioned hundreds of stories (and turned down many more). What you will learn in this episode: What is PR How Amy's strategy is related with Janet's business How you can pitch your story into the media Do you need to pay if

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10:53

How to Make Your Store the Leader Of The Retail Pack

Bringing Business to Retail ·

2017/02/08

I recently went into a store, that felt like I was in a time warp. The store sold “timeless” pieces for furniture. All I could see was fat, puffy leather sofas (from the 90’s), brown wood (from the 90’s) and the desperate stench of “please buy something”. Timeless does not mean time warp. Seasons change, trends change, and people’s tastes change as they get older. So being on trend, with what’s happening externally in the design world, and internally, with your own target market, is the key to

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35:18

Digital Marketing Hacks to Get You More Customers -...

Bringing Business to Retail ·

2017/02/06

Today we are talking about digital marketing and how to get more more customers in your business. The lovely Kim will share with you awesome tricks and tips how to use twitter for your business. What you will learn today Meet Kim and her business Learn about system that run your business when you sleep Learn how to use twitter properly Learn few facts about newsletter and opt in For more click here

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42:16

How To Overcome Brand Shame - Leah Bridge

Bringing Business to Retail ·

2017/01/30

We all want to have our own brand, right? So this is the right place to learn few more things about that. A lot of useful tips for all retailers. Learn how Leah created her own brand What is the different between a business name, logo and a brand Learn three tips to work out what you want your brand to be How to translate branding into reality For more click here

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