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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:46:17

Converting Cold Traffic: How $200K in Ads Generated...

Shopify Masters ·

2021/04/13

You'll learn from an entrepreneur who accelerated the growth of their brand through Facebook and Google Ads. Threadheads is a pop culture-loving t-shirt brand, illustration studio, and printing hub rolled into one delightful organization. For more on Threadheads and show notes: https://www.shopify.com/blog/threadheads-apparel-ads Tune in to learn How to drive traffic when you are transitioning from selling on a marketplace to your own website What kind of information to include on your product page

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00:59:26

Supporting 14,000 Artisans While Generating Over $4...

Shopify Masters ·

2021/04/06

Learn from two entrepreneurs who are making the fashion business sustainable both financially and for the environment. Suta is the maker of modern yet classic sarees geared towards the younger generation. For more on Suta and show notes: www.shopify.com/blog/suta-social-impact Tune in to learn: How to price items that enable fair wages for artisans and affordability for consumers The hiring tactics and growth values to build a strong team How to 10x your production through marketing tactics that

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00:49:45

How One Company Scaled By Not Scaling At All

Shopify Masters ·

2021/03/29

You'll learn from an entrepreneur who focused on the fundamentals to grew his social enterprise that creates equitable global supply chains by working directly with farmers to cut out intermediaries and deliver exceptionally flavorful spices. For more on Burlap & Barrel and show notes: http://www.shopify.com/blog/burlap-and-barrel-social-impact Tune in to learn The benefits of a low volume BUT high margin business What are the most important fundamentals you need to establish for your ecommerce

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00:56:13

How TikTok Helped This Purpose-Driven Business Scale...

Shopify Masters ·

2021/03/23

In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M. SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the world. For more on SendAFriend and show notes: http://shopify.com/blog/sendafriend-tiktok Tune in to learn What it means to develop your brand's identity and how to use it in your marketing How to make sure you aren't being taken advantage of by business partners and vendors How they used

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00:51:02

How This Entrepreneur Brought Consistent Sales to a...

Shopify Masters ·

2021/03/16

You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business. Glade Optics builds premium goggles and helmets for committed skiers and snowboarders. For more on Glade Optics and show notes: https://www.shopify.com/blog/glade-optics-seasonal Tune in to learn The most valuable activities when starting a business on the side Why they never make their emails look like emails from big companies and brands How they are shifting from a highly seasonal business

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00:52:37

How SUGAR Cosmetics Raised $21 Million and Became an...

Shopify Masters ·

2021/03/09

Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers. For more on SUGAR Cosmetics and show notes:

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00:54:27

Building a 7-Figure Emergency Preparedness Company...

Shopify Masters ·

2021/03/02

In this episode, you'll learn from three entrepreneurs on how they partnered up their businesses to expand and grow their brand. Redfora is the US's most-trusted marketplace for the very best emergency preparedness tools, supplies, and planning guides.For more on Redfora and show notes: www.shopify.com/blog/redfora-partnership Tune in to learn What to discuss when you are considering partnering or merging with another company How to give your customers the right amount of information without

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00:35:26

From Kitchen Experiments to Cult Favorite Skincare Brand

Shopify Masters ·

2021/02/23

You'll learn how Janell received her first national retailer contract, how she leaned on word of mouth marketing to grow her business from scratch, and how she became a beauty industry disrupter. For more on Camille Rose and show notes: https://www.shopify.com/blog/camille-rose-organic-marketing

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00:57:07

How This Direct to Consumer Suits-Maker Disrupted the...

Shopify Masters ·

2021/02/16

You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers. The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond. For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo Tune in to learn How to identify when your business model is "good enough" The strategy this company used to rank on top of search engines without spending too much

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00:29:47

86 Rejections But Jay-Z Ain't 1: From Idea to...

Shopify Masters ·

2021/02/09

In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms. For more on Partake Foods and show notes: www.shopify.com/blog/partake-foods-fundraising

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00:49:18

How This Dinnerware Brand Grew Through Influencer...

Shopify Masters ·

2021/02/02

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brandFable creates premium quality home accessories that make designing the perfect space effortless.For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting Tune in to learn Why this brand envisions itself first and foremost as a tech company How to protect yourself against missteps when you are developing physical products The

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00:46:25

Launching a Wearable Technology Through an...

Shopify Masters ·

2021/01/26

You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator Tune in to learn The biggest benefits of joining an accelerator How

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00:55:37

The Marketing Strategy That 10X Their Sales In 18 Months

Shopify Masters ·

2021/01/19

In this episode of Shopify Masters, we chat with Rachael Corson of Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair. For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing Tune in to learn How to transition from side hustle to a full business How the pandemic affected their business

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00:42:45

The Journey Of Being A Distributor Of A 100-Year-Old...

Shopify Masters ·

2021/01/12

Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more. For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor Tune in to learn How to help retailers sell and educate customers on your products How to balance between selling to retailers and selling directly to consumers How to identify and overcome the biggest hurdles for your customers that stop them from buying

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00:57:21

Learnings from Hidden 6-Figure Manufacturing Costs

Shopify Masters ·

2021/01/05

We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation. For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing Tune in to learn How to use big brand strategies when starting a smaller business The hidden six-figure costs in manufacturing How to use Facebook ads to introduce a new product to the marketplace

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00:51:38

Leveraging Influencer Marketing to Build a 7-Figure...

Shopify Masters ·

2020/12/22

From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey. For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing Tune in to learn: What questions you should ask manufacturers before partnering with them Their game plan for selling as many products as possible at trade shows The best way to approach influencers to

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00:43:11

The Marketing Tactics of LeBron James’ Sports...

Shopify Masters ·

2020/12/15

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity Tune in to learn How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint How they decide what kind of information should be

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00:38:49

The Formula for Building a Cult Favourite Skincare Line

Shopify Masters ·

2020/12/08

We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey Tune in to learn: Julie's journey of turning home remedies into a natural skincare line with a cult followingHow Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29Why content marketing played a vital role in scaling the businessFor more on Province Apothecary and show notes:

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00:51:24

The Advantages of Brand Licensing in a Different Country

Shopify Masters ·

2020/12/01

On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada. Tune in to learn How to structure a licensing deal with a bigger brand Why and how to localize a product when you are selling in a different country How they used Facebook ads to build a huge list of leads before launching their business

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00:45:21

How This 8-Figure Brand Turns Skeptics Into Customers

Shopify Masters ·

2020/11/24

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers. For more on PowerDot®and show note:www.shopify.com/powerdot-partnership Tune in to learn How to educate a customer that might be skeptical about your product Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making What are trusted voices and how they can be powerful in your marketing

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