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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

18:28

Insane Way to Get Expert SEO Content for Free

The Edward Show ·

2024/11/24

E508: How to get credible experts to write your SEO content for free and in a timely manner. I did this to outrank the New York Times in under 5 minutes back in 2020. I got an expert to write our SEO article for free. I targeted the keyword properly. I submitted the article to Google Search Console. 5 minutes after the article was published, it was ranking #1 on Google, and the New York Times was ranking #2. This strategy is going to blow your mind. The article I shared:

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07:55

Selling a $450 Million Dollar Painting of Jesus to a...

The Edward Show ·

2024/11/23

E507: The strategy Loïc Gouzer used to sell the da Vinci painting, Salvator Mundi, to Crown Prince Mohammed bin Salman (MBS) for $450,300,000. This is a marketing and sales strategy anybody can incorporate into their business. It’s a fun one. Loïc Gouzer sold a $450 million dollar painting of Jesus to Crown Prince Mohammed bin Salman (MBS) in 19 minutes. But the real work of art was his insane sales strategy. Here's how he pulled off the most expensive art sale in history. In 2017, Christie's exec

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07:59

Steal This SEO Strategy

The Edward Show ·

2024/11/22

E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: https://www.reddit.com/r/SEO/comments/1gwj5hn/steal_my_seo_strategy/ 00:00 Introduction to The Strategy 00:31 Phase 1: Analyzing Google Search Console 01:02 Phase 2: Optimizing Keywords 01:45 Phase 3: Competitor Analysis 02:25 Phase 4: Interlinking and Backlinks 02:32 Case Study 03:04 Moz for Keyword Gaps 06:52 Personal Reflections 07:39 Sign-Off The

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07:46

People Making Fun of Me Leads to Sales

The Edward Show ·

2024/11/21

People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale. 00:00 Introduction 00:26 Surprising Discovery on Reddit 03:09 Extremely Searchable Content 05:34 Fear of Criticism 07:09 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #solopreneur #socialmediamarketing #marketingstrategy

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10:31

The Surprising Influence of Anchor Text on Page Titles

The Edward Show ·

2024/11/20

E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title. A startling experiment. Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potentially being generous with including sites in AI Overviews. Also, how to be included in Google’s AI

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21:55

Smashed by Google’s Helpful Content Update (HCU) -...

The Edward Show ·

2024/11/19

E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this looks like and how to move on if you have been hit by this hugely negative tag. Mentioned in the video ↓ What Causes the Google Helpful Content Update (HCU): https://youtu.be/0bzye0IN2oQ Compact Keywords: https://compactkeywords.com/ My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Semrush Local:

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22:28

What’s Going On With Meme Coins

The Edward Show ·

2024/11/18

E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them? How did the PNUT meme coin created to honor the euthanized squirrel, Peanut, grow to a market cap of $2.2 billion? How is the PEPE meme coin worth over $10 billion? And what does this teach us about the current state of the world? What does this teach us about brand building and marketing? Turns out it teaches us a lot. That is what is shared on this episode of The Edward Show. Sources:

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08:47

3 Tools in My Digital Marketing Toolbox I Never Share

The Edward Show ·

2024/11/17

E501: 3 tools in my digital marketing toolbox I never really talk about on this show. However, that does not mean they are not important. The first and second tools I use weekly. The third tool I use daily. Links to the tools: https://algoroo.com/ https://wordhtml.com/ https://capitalizemytitle.com/ 00:00 Introduction 00:31 Algoroo - Tracking Google Volatility 03:16 WordHTML - Clean HTML for Your Content 06:31 CapitalizeMyTitle - Perfect Title Capitalization 08:06 Final Thoughts The Edward Show

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17:31

Meet the Indie Hackers Killing It on TikTok

The Edward Show ·

2024/11/16

E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero followers—if you create content that hooks people, you have the same shot at getting picked up by the algorithm as anyone else.” Combine the massive audiences and level playing field, and you have the perfect arena for a new age of founders. These are the Indie Hackers killing it with social video. Source for the podcast:

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11:03

SEO for SearchGPT, ChatGPT, Gemini, Perplexity, and More

The Edward Show ·

2024/11/15

E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity. Summary for how to get generative AI to recommend your brand: - Use Bing Webmaster Tools and Google Search Console. - Use neutral language. Don’t sensationalize. Don’t use superlatives. - Have your sitemap in your robots.txt file. - Go after keywords that represent the solutions your brand satisfies. - Use your keyword in your page title, meta description, URL slug, H1, and

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15:34

What Causes the Google Helpful Content Update (HCU)

The Edward Show ·

2024/11/14

E498: What causes and what triggers the Google Helpful Content (HCU). Here are my notes, explained in the episode: -Google Helpful Content Update uses a tag, a machine learning classifier. Very little chance of recovery or a long recovery period. -Content websites that are making money through ads and affiliate links. -It’s really many affiliate sites being hit. -Less e-commerce, less news, more content sites being hit. -Having a brand reduces chances of being hit. -Having good Domain Authority

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13:56

Everyone in SEO Is Making This Mistake

The Edward Show ·

2024/11/13

E497: I was looking at one of the most expensive niches in SEO - personal injury law - and I saw something shocking. None of the SEOs in the niche knew what they were doing. And the ones that had some semblance of an understanding - they were outranking everybody. This is what nobody knew… Reserve your spot for Compact Keywords: https://compactkeywords.com/ 00:00 Introduction 00:09 Personal Injury Law Keywords 00:55 Mistakes in SEO for Law Firms 02:04 SEO Strategies for Law Firms 02:52

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08:40

Ecommerce Millions a Year With High Frequency Posting...

The Edward Show ·

2024/11/12

E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day on TikTok and Instagram. Strategy: high frequency posting - post as many times per day as possible. Make easy videos. Content: reactions, build in public, nice music on products. From: https://x.com/iamgdsa/status/1856005886210416864 00:00 Millions a Year From Social Video 00:25 Keida Dervishi: The Young Entrepreneur 01:58 High Frequency Posting 03:48

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29:51

Head of Events at Forbes Explains Extreme...

The Edward Show ·

2024/11/11

E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast! He talks about preparing for the Forbes Under 30 Summit, cold calling Sony in 2012 to get them to allow a flagged YouTube video using copyrighted music, finding celebrity contact information, getting Kim Kardashian on his podcast as a 17-year-old kid, press release marketing, and more. He’s one of the most

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16:52

Cosine Similarity - How SEOs Sell Their Services

The Edward Show ·

2024/11/10

E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO. Cosine Similarity and Embeddings are explained in the context of SEO. Simultaneously, it’s explained how SEOs use concepts like these to sell SEO services to clients. “Cosine Similarity Audits.” Complex things that describe basic SEO functions and actually may be over-optimization. Listen to this to improve your SEO terminology, learn how to see through the veil of SEO agencies, or

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21:01

AI vs. SEO: What does the Future of Search look like?

The Edward Show ·

2024/11/09

E493: In-depth research and insights on Google’s AI Overviews. Which sources are included in AI Overviews? Do all organic results have a chance of being an AI source? Are all sources in the AI Overviews equally important for Google? How many sources does Google actually link to in an AI Overview? How common are AI Overviews in search results now? Do AI Overviews lead to fewer clicks on websites than before? How to prepare for AI Overviews? Lots of interesting questions are answered in this

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16:06

How to Repurpose Podcasts Into Viral Shorts

The Edward Show ·

2024/11/08

E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more. The success of a short form mobile video with speaking in it only comes down to how engaging the transcript. If it’s engaging to read, it will be engaging to watch. And if somebody has a podcast, they’re probably an engaging speaker anyway. So the best copywriters today are also the best editors. If you’re a good copywriter you can edit a

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15:58

0-1M Followers in Exactly 2 Months

The Edward Show ·

2024/11/07

E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS! He has a super popular thread on Reddit answering people’s questions. I read the most popular questions and answers. Lots to learn from this Instagram expert. Source: https://www.reddit.com/r/InstagramMarketing/comments/1g0cdfj/01m_followers_in_exactly_2_months_ama/ 00:00 Overview 01:02 Posting Schedule and Frequency 03:01 Monetization Strategies 03:50 Content Types

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19:48

How Publishers Can Rebound From the 2023/24 Google...

The Edward Show ·

2024/11/06

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates... Especially ones who see their traffic going to Reddit and Quora... Or ones who are worried about generative AI bots, like ChatGPT and Meta AI, answering the queries they’re ranking for... The definition of insanity is doing the same thing over and over again and expecting different results. Content SEO is going away. But you have a site with existing decent domain

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13:05

VPN Parasite SEOs on Reddit

The Edward Show ·

2024/11/05

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules. Reddit is the 3rd most clicked website on Google Search. SEOs are abusing it a ton. Sources: https://x.com/lilyraynyc/status/1853502675004060159 https://x.com/lilyraynyc/status/1852732333142507546 00:00 Intro to Parasite SEO 00:11 Reddit's Rise 00:28 Bad Actor Strategies 01:28 Why Reddit is Dominating 02:20 Top of Funnel vs. Bottom of Funnel 03:16 Lily Ray's

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