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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:29:14

Episode 116: When staff NOT taking holidays disrupts...

Paul Green"s MSP Marketing Podcast ·

2022/02/01

In this week’s episode Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the chances of them burning out, it can be a huge pain when everyone tries to take their time off, at the same time, at the end of the year. In today’s show Paul explores something you could put in place today to make this go away Also on the show this week, there may be something wrong with your marketing and you don’t even know about it

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00:28:49

Episode 115: How to make cyber security relevant to...

Paul Green"s MSP Marketing Podcast ·

2022/01/25

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the technology solutions you’re trying to sell to them? It’s all about making your services feel relevant to them. And this week Paul talks about how you can do this Also on the show this week, how do you feel about attending physical networking meetings? If it’s Covid-safe for you to attend, Paul explains how to get the most out

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00:28:49

Episode 115: How to make cyber security relevant to...

Paul Green"s MSP Marketing Podcast ·

2022/01/25

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the technology solutions you’re trying to sell to them? It’s all about making your services feel relevant to them. And this week Paul talks about how you can do this Also on the show this week, how do you feel about attending physical networking meetings? If it’s Covid-safe for you to attend, Paul explains how to get the most out of

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00:28:49

Episode 115: How to make cyber security relevant to...

Paul Green"s MSP Marketing Podcast ·

2022/01/25

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the technology solutions you’re trying to sell to them? It’s all about making your services feel relevant to them. And this week Paul talks about how you can do this Also on the show this week, how do you feel about attending physical networking meetings? If it’s Covid-safe for you to attend, Paul explains how to

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00:23:48

Episode 114: How to figure out a USP for your MSP

Paul Green"s MSP Marketing Podcast ·

2022/01/18

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose you?). It all comes down to having a USP – a Unique Selling Proposition. And this week Paul explains precisely what yours should be Also on the show this week, did you know your MSP-branded polo shirt could lose the sale… as could your nicely ironed shirt. So what DO you wear in sales meetings with

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00:23:48

Episode 114: How to figure out a USP for your MSP

Paul Green"s MSP Marketing Podcast ·

2022/01/18

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose you?). It all comes down to having a USP – a Unique Selling Proposition. And this week Paul explains precisely what yours should be Also on the show this week, did you know your MSP-branded polo shirt could lose the sale… as could your nicely ironed shirt. So what DO you wear in sales meetings with prospective clients? Paul

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00:23:48

Episode 114: How to figure out a USP for your MSP

Paul Green"s MSP Marketing Podcast ·

2022/01/18

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose you?). It all comes down to having a USP – a Unique Selling Proposition. And this week Paul explains precisely what yours should be Also on the show this week, did you know your MSP-branded polo shirt could lose the sale… as could your nicely ironed shirt. So what DO you wear in sales meetings with prospective clients? Paul

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00:41:44

Episode 113: How to achieve total MSP market domination

Paul Green"s MSP Marketing Podcast ·

2022/01/11

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s podcast Paul talks about how to totally dominate your area through systematic, persistent marketing. It’s easier than it sounds because most of the MSPs you’re up against will be doing very little marketing Also on the show this week, the best things to talk about when doing a job interview. There are a few key questions that can make the

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00:41:44

Episode 113: How to achieve total MSP market domination

Paul Green"s MSP Marketing Podcast ·

2022/01/11

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s podcast Paul talks about how to totally dominate your area through systematic, persistent marketing. It’s easier than it sounds because most of the MSPs you’re up against will be doing very little marketing Also on the show this week, the best things to talk about when doing a job interview. There are a few key

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00:41:44

Episode 113: How to achieve total MSP market domination

Paul Green"s MSP Marketing Podcast ·

2022/01/11

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s podcast Paul talks about how to totally dominate your area through systematic, persistent marketing. It’s easier than it sounds because most of the MSPs you’re up against will be doing very little marketing Also on the show this week, the best things to talk about when doing a job interview. There are a few key questions that

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00:17:33

Episode 112: Special: The most valuable piece of...

Paul Green"s MSP Marketing Podcast ·

2022/01/04

In this week’s special episode What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year A large panel of industry experts join Paul to share the most valuable piece of business advice they’ve ever been given From ‘jumping in with two feet’ to ‘ensuring true compensation for skills’, the panel have tons of invaluable advice to share Show notes Out every Tuesday on your favourite

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00:17:33

Episode 112: Special: The most valuable piece of...

Paul Green"s MSP Marketing Podcast ·

2022/01/04

In this week’s special episode What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year A large panel of industry experts join Paul to share the most valuable piece of business advice they’ve ever been given From ‘jumping in with two feet’ to ‘ensuring true compensation for skills’, the panel have tons of invaluable advice to share Show notes Out every Tuesday on your favourite podcast platform Presented by

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00:17:33

Episode 112: Special: The most valuable piece of...

Paul Green"s MSP Marketing Podcast ·

2022/01/04

In this week’s special episode What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year A large panel of industry experts join Paul to share the most valuable piece of business advice they’ve ever been given From ‘jumping in with two feet’ to ‘ensuring true compensation for skills’, the panel have tons of invaluable advice to share Show notes Out every Tuesday on your favourite podcast

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00:18:09

Episode 111: Special: What successful MSPs do to grow

Paul Green"s MSP Marketing Podcast ·

2021/12/28

In this week’s special episode As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two podcast special episodes aimed at helping you A panel of industry experts join Paul to look at the recipe for successful MSPs They look at everything from ambition to delegation and processes to mindset. As one guest says “businesses grow to the size of thinking of the owner” Featured guests Ian Luckett from

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00:18:09

Episode 111: Special: What successful MSPs do to grow

Paul Green"s MSP Marketing Podcast ·

2021/12/28

In this week’s special episode As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two podcast special episodes aimed at helping you A panel of industry experts join Paul to look at the recipe for successful MSPs They look at everything from ambition to delegation and processes to mindset. As one guest says “businesses grow to the size of thinking of the owner” Featured guests Ian Luckett from ‘IT Experts’. Ian is a

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00:18:09

Episode 111: Special: What successful MSPs do to grow

Paul Green"s MSP Marketing Podcast ·

2021/12/28

In this week’s special episode As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two podcast special episodes aimed at helping you A panel of industry experts join Paul to look at the recipe for successful MSPs They look at everything from ambition to delegation and processes to mindset. As one guest says “businesses grow to the size of thinking of the owner” Featured guests Ian Luckett from ‘IT

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00:26:20

Episode 110: Can prospects live chat your MSP?

Paul Green"s MSP Marketing Podcast ·

2021/12/21

In this week’s episode Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week Paul explains how this feature, when used correctly, can help to generate more leads for your MSP Also on the show this week, did you know you that you are unconsciously setting the ‘warmth’ factor of everyone working in your business? Warmth is critical to keep both staff and clients happy. And increasing it should be a key

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00:26:20

Episode 110: Can prospects live chat your MSP?

Paul Green"s MSP Marketing Podcast ·

2021/12/21

In this week’s episode Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week Paul explains how this feature, when used correctly, can help to generate more leads for your MSP Also on the show this week, did you know you that you are unconsciously setting the ‘warmth’ factor of everyone working in your business? Warmth is critical to keep both staff and clients happy. And increasing it should be a key focus in

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00:26:20

Episode 110: Can prospects live chat your MSP?

Paul Green"s MSP Marketing Podcast ·

2021/12/21

In this week’s episode Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week Paul explains how this feature, when used correctly, can help to generate more leads for your MSP Also on the show this week, did you know you that you are unconsciously setting the ‘warmth’ factor of everyone working in your business? Warmth is critical to keep both staff and clients happy. And increasing it

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00:26:36

Episode 109: The perfect prospect journey for an MSP

Paul Green"s MSP Marketing Podcast ·

2021/12/14

In this week’s episode Do you think like prospects think? If you can put yourself in the shoes of the prospect and think through what kind of journey you’d like them to have with your MSP, that will be a huge marketing advantage. This week Paul explains how to design the perfect prospect journey Also on the show this week, how you can improve the business by using data points to make positive changes every single day Plus find out from Paul’s featured guest what video storytelling

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