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PODCAST

Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world"s most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream

business management

All Episodes

00:24:19

Strategy Session: When to leave the trenches? Can you...

Masters of Scale ·

2021/09/07

Host Reid Hoffman answers seven burning questions from a range of entrepreneurs facing universal and timeless challenges in this all-new Strategy Session. How do you expand to a country where you’re not located? What was the insight that led Reid from entrepreneur to investor? Should you shift from product development to customer acquisition? Plus, Reid gives advice to a recent graduate who wants to change the world. Co-hosted by Anne Kave, Capital One Business. Read a transcript of Strategy

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00:31:34

Rapid Response: When you should require vaccinations...

Masters of Scale ·

2021/09/02

“You have to preserve your energy because this year has been about pace,” says iconic restaurateur Danny Meyer in his fourth Rapid Response interview. Meyer catches us up on the past seven-plus months of operating in the midst of the pandemic. In the beginning of the summer, when Covid rates were plummeting in New York City, he says he was full of optimism. His restaurants were back to indoor dining, and despite dealing with a limited workforce, “progress is progress.” Then came the Delta variant,

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00:37:43

91. Microsoft’s Satya Nadella: Why we need re-founders

Masters of Scale ·

2021/08/31

To achieve massive scale, you don’t just need founders, you also need a re-founder – someone to come in at a later stage to keep the mission and culture on track. As Microsoft’s third CEO ever – after Bill Gates and Steve Ballmer – Satya Nadella is doing just that. He’s fostered a culture at Microsoft that rewards new ideas and makes room for feedback. Satya discusses how, as Chairman and CEO, he has transformed Microsoft from a cutthroat culture towards embracing social networks, collaboration, and

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00:33:35

Rapid Response: How Electronic Arts grows a...

Masters of Scale ·

2021/08/26

Hollywood may build stars, but gaming is "the biggest, fastest-growing entertainment medium in the world," says CEO Andrew Wilson of Electronic Arts. That's why businesses from Netflix to Disney to Facebook are eyeing the space, along with creators and startups eager to tap into the entrepreneurial opportunities posed by the still-evolving "metaverse." Wilson, who oversees franchises from Apex Legends to FIFA to The Sims, explains how he's playing in this ever-changing field – and how an

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00:03:26

Coming soon on Masters of Scale Season 9

Masters of Scale ·

2021/08/24

Coming August 31st: An all-new season of Masters of Scale, with iconic leaders and rising stars of scale companies. This season, Reid Hoffman trades theories with Satya Nadella, CEO of Microsoft, Robert Reffkin, founder and CEO of Compass, Indra Nooyi, former CEO of Pepsico, Jessica Alba, founder of The Honest Company, Beth Ford, CEO of Land O'Lakes, iconic investor and founder Marc Andreessen, Sheila Marcello, founder of Care.com, Lynn Jurich, co-founder and CEO of Sunrun – and many more. Plus,

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00:28:46

Rapid Response: How mission fuels risk-taking, with...

Masters of Scale ·

2021/08/19

Facing off with the FTC isn't for the timid. But when your mission and your business model are aligned, the hard decisions – about risk, about investment, about priorities – become clearer. Francis deSouza is CEO of Illumina, the world’s dominant maker of gene sequencing technology. After playing a key role in the creation of Covid vaccines, Illumina is trying to acquire a company with a breakthrough cancer screening test, over the FTC's objections. DeSouza offers a personal reflection on the

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00:25:06

Bonus: Cultivate an entrepreneurial mindset, w/Reid,...

Masters of Scale ·

2021/08/17

Reid’s personal advice on the most important success factor for any scale leader: your mindset. Talking with editor-at-large Bob Safian, Reid shares how he approaches every challenge with a learning mindset: ask the right questions, leverage networks, and build curiosity and resilience. To cement the idea, he shares Lesson One from the new Masters of Scale Courses app, starring Sir Richard Branson! You'll learn an exercise from Reid that you can practice daily. Redeem code MINDSET at

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00:43:05

46. Make it epic, w/will.i.am

Masters of Scale ·

2021/08/10

What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage

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00:23:26

Rapid Response: How Harley-Davidson set a foundation...

Masters of Scale ·

2021/07/29

Even an 118-year-old company needs an entrepreneurial jolt. When Jochen Zeitz took over as CEO of motorcycle maker Harley Davidson in early 2020, he moved quickly to restructure the business – even in the midst of the pandemic's highest uncertainty. That defiance paid off, settling investors and refocusing the company. He's trimmed the product line, set up equity grants for employees including factory workers, and doubled-down on Harley’s brand power. Challenges persist, including ongoing supply

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00:32:48

90. The beauty of emphasizing the obvious,...

Masters of Scale ·

2021/07/27

Unconventional ideas define entrepreneurship: They fuel dreams but also spur naysayers and obstacles. Katia Beauchamp, co-founder and CEO of Birchbox, has repeatedly found ways to recast the unconventional as something obvious, enabling ongoing growth through repeated challenges. When Katia and her co-founder introduced Birchbox, its novel business model went against many beauty-industry norms. Then, as it caught on, competitors from Amazon to Sephora took direct aim by copying Birchbox's approach –

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00:23:48

Rapid Response: Inside J.Crew's purposeful pivot,...

Masters of Scale ·

2021/07/22

"We have to reignite the energy and the fire and the love," says CEO Libby Wadle of J.Crew Group, which launched Madewell Forever this week, a dynamic bet on sustainability. The resale platform, in partnership with ThredUp, is part of a purpose-led pivot that Wadle first sparked as head of Madewell. Wadle takes us inside that journey, looking back to J.Crew's heyday and forward to the opportunities that she believes purpose can unlock. From a visit to a fair-trade factory in Vietnam to new insights

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00:26:34

Strategy Session: When should founders step aside?...

Masters of Scale ·

2021/07/20

When should you hire your replacement as CEO? Is blitzscaling still the best strategy, in today's context of uncertainty? What are the best fundraising options if you can't access a major VC firm? How do you balance long-term growth with short-term pressures? In this all-new Strategy Session, Reid answers critical in-the-moment questions from six entrepreneurs – all in different industries and at different stages of scale. "When you're in a crisis, everyone recognizes that you have to make a bunch

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00:27:23

Rapid Response: Scaling a mission w/TAAF's Sonal Shah

Masters of Scale ·

2021/07/15

"Hate is not a one community issue," says Sonal Shah, president of The Asian American Foundation, a nonprofit launched by business leaders in May, dedicated to addressing discrimination against Asian Americans. In just its first few weeks, TAAF raised $1 billion – and is now grappling with what all start-ups face: how to iterate fast, pivot, lose what's not working, and scale what is working, fast. Sonal, who launched the White House Office of Social Innovation in the Obama Administration, is

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00:40:16

22. How to find your big idea w/Spanx's Sara Blakely

Masters of Scale ·

2021/07/13

To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the U.S. Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg. LINKS: Learn more about The

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00:28:01

Rapid Response: How BuzzFeed bounced back, w/Jonah...

Masters of Scale ·

2021/07/08

Millennials and Gen Z want different experiences, different content, different opportunities. But catering to those distinct needs wasn't enough, says BuzzFeed co-founder and CEO Jonah Peretti; the digital-media outfit also needed to create a flywheel for value. When the pandemic trimmed tens of millions in revenue, Peretti cut back on costs – but kept the flywheel spinning. By the end of 2020 his team had engineered a rebound, finishing the year with record profitability. Now, the company has

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00:36:40

89. How to accelerate expertise, with Mellody Hobson,...

Masters of Scale ·

2021/07/06

To move at the speed of opportunity, you need to accelerate expertise. Mellody Hobson is co-CEO of Ariel Investments, the first Black-owned asset management firm in the United States, as well as board chair of Starbucks. Her incredible entrepreneurial journey – punctuated by deep societal and business impact – has been fueled by an intense attention to learning from every mentor, every opportunity, and every mistake. Mellody discovered early on the power of adapting both quickly and well, that

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00:29:09

Rapid Response: Tapping into generosity (via...

Masters of Scale ·

2021/07/01

The art of promotion can advance any enterprise, as Scott Harrison demonstrated even during the pandemic. As founder and CEO of Charity Water, Scott faced fundraising trouble a year ago but now the nonprofit is on track to bring in a record $100 million in 2021. Over the last 15 years, Scott has dramatically grown Charity Water’s footprint by taking far-sighted and often unconventional strategic steps. Just recently, he launched a Bitcoin Water Trust, to tap into a new community of potential donors

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00:34:07

88. Asking the uncomfortable questions, w/ Michael...

Masters of Scale ·

2021/06/29

Barreling full-speed ahead isn't always the key to scale. For Michael Seibel, managing director at Y Combinator and co-founder of Justin.tv and Socialcam, action sometimes needs to take a back seat to asking: "Is this working?" Michael learned early on that by stopping to ask the counterintuitive question, he gained the wisdom – and avoided time lost to big mistakes – that ultimately propelled him forward. At Y Combinator, he's helping other founders ask themselves uncomfortable questions. The

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00:27:06

Rapid Response: Fighting through headwinds at...

Masters of Scale ·

2021/06/24

With Marriott's business already reeling due to Covid, beloved CEO Arne Sorenson was lost to cancer earlier this year. Stephanie Linnartz, president of Marriott International, shares how she and new CEO Tony Capuano have picked up the reins in the most challenging travel environment in modern times. Stephanie’s journey, and her prescriptions for Marriott’s future, reveal an unrelenting entrepreneurial spirit and an inspiring dedication to Sorenson's legacy. Read a transcript of this interview

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00:32:46

Need to Know, w/Reid & Bob: Crypto craziness,...

Masters of Scale ·

2021/06/22

"Will some people lose their shirts with crypto? Absolutely. Will new great industries be built upon this? Absolutely," Reid Hoffman tells Rapid Response host Bob Safian, in a new, unfiltered conversation. The co-hosts dive into cryptocurrency strategy, why cybersecurity "is an emperor-has-no-clothes situation," weighing Target vs. the corner store, what's driving new climate-change habits, and more. Plus: What Reid missed most in the pandemic. Cameos: Compass CEO Robert Reffkin, Guild Education CEO

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