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Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world"s most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream

business management

All Episodes

00:34:23

Kalshi vs. Everyone: Co-Founder Luana Lopes Lara on...

Masters of Scale ·

2026/10/06

Prediction markets incentivize truth. Everything else incentivizes clickbait. That's the core argument Luana Lopes Lara makes for Kalshi — the prediction market platform she co-founded that has gone from $5 billion to $22 billion in valuation in under a year, and is now being sued by New York's attorney general for $36 billion. Luana joins Rapid Response to make the case that Kalshi is fundamentally different from DraftKings — even though 75% of its volume is sports — explain why George Santos got

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00:33:44

Don't be boring: KCRW's Jennifer Ferro on building a...

Masters of Scale ·

2026/10/01

Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, and how the best defense of getting ignored is simple: Don’t be boring.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:27:11

Halloween meets GLP-1s: Hershey’s candy Super Bowl,...

Masters of Scale ·

2026/09/29

The second a brand like Hershey stops being culturally relevant, says its CEO Kirk Tanner, you should be worried. He joins Rapid Response to explain exactly what he's doing to make sure that never happens. Tanner also reveals why GLP-1 users are actually good for the candy business, how AI is now routing Hershey's sales force in real time through Target and Walmart, and why the Reese's Oreo collaboration (which generated $100 million in its first five months) is the model for how iconic brands find

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00:33:23

Rapid Response: Stop creating businesses. Buy one...

Masters of Scale ·

2026/09/26

Own or be owned. That's Codie Sanchez's ultimatum for anyone serious about their financial future. The founder of Contrarian Thinking and author of the new book Own or Be Owned returns to Rapid Response to make her most impassioned case yet for why buying a small business is the most reliable path to wealth that most people are too scared to take. She breaks down what "cowboying" your business is costing you, and why AI isn’t a shortcut for everyone, but instead an accelerator for what's already

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00:37:02

How to build a billion-dollar sports team from...

Masters of Scale ·

2026/09/24

When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a blank slate. Now, the Golden State Valkyries brand is boasting a unicorn valuation in just its second season. Smith talks with host Jeff Berman about building the brand from scratch, the rise of women’s professional sports, and why so many women in the C-Suite are former athletes. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at

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00:26:45

Rebranding in a war zone, with Prosper Global...

Masters of Scale ·

2026/09/22

The world has never faced so many humanitarian crises at once, and the systems built to respond to them are fraying. Tjada McKenna, CEO of Prosper Global — the organization long known as Mercy Corps — joins Rapid Response during UN General Assembly week to share what she's seeing firsthand from Syria to Sudan to Ukraine to Gaza, and why she rebranded a 40-year-old institution in the middle of a funding crisis rather than in spite of one. She explains how the Strait of Hormuz conflict is quietly

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00:22:59

Brené Brown & Reid Hoffman on the skills every leader...

Masters of Scale ·

2026/09/17

Author and researcher Brené Brown joined host Reid Hoffman on stage last year in San Francisco for the 2025 Masters of Scale Summit. She reveals insights about how to lead courageously, the underrated skills leaders need to thrive, and why compassion is essential for success – even if it’s currently being crowded out of the zeitgeist. For more conversations like this, join us at this year’s Masters of Scale Summit, coming up October 20-22 in San Francisco.Go to masters of mastersofscale.com/summit

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00:32:51

Let’s Kill Sh*t: Axios CEO on simplifying your...

Masters of Scale ·

2026/09/15

AI isn't simplifying your life… Yet. It's mass-producing more options, more decisions, and more noise. Axios CEO Jim VandeHei returns to Rapid Response to make the case that the antidote isn't a better productivity app, it's a ruthless, three-part system he calls Confront, Delete, Amplify. VandeHei shares what he's learned from running Axios by these principles, including calling a leadership meeting with the subject heading "Let's Kill S***," and why he shuttered the Axios app despite years of

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00:27:07

Rapid Response: On's 16-year overnight success:...

Masters of Scale ·

2026/09/12

On built a $4 billion sports brand in 16 years with a garden hose, a Roger Federer dinner in Zurich, and a young designer who watched a Halloween YouTube video. Co-founder and co-CEO David Allemann joins Rapid Response to explain why the defining decade for On is still ahead, and why being the most premium brand matters more than being the biggest. He breaks down the leadership shake-up that brought him back into a CEO role, and what the first-of-its-kind LightSpray robotic process says about On’s

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00:30:38

From high school dropout to CEO, with Autodesk’s...

Masters of Scale ·

2026/09/10

Autodesk is the massive public software company at the heart of designing almost everything around you, from cars to buildings to video games. CEO Andrew Anagnost talks with host Jeff Berman about why he first joined a “rebel” group at the company, how he battled for the top job, and why he thinks leading with empathy is smart business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:25:02

NFL Kickoff: the science gets more damning, but the...

Masters of Scale ·

2026/09/08

The NFL is the world's most valuable sports business, and it keeps growing. But is the growth sustainable? Sports journalist Michele Steele joins Rapid Response to kick off the 2026-2027 NFL season with a clear-eyed look at what's driving record franchise valuations, why quarterback salaries keep exploding, and what the league's dizzying array of streaming platforms means for the fans. She also breaks down the NFL's deliberate "Helmets Off" strategy to grow its female audience, the business calculus

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00:34:30

Angela Duckworth on why grit isn’t enough

Masters of Scale ·

2026/09/03

With the highly anticipated follow up to her bestseller “Grit”, psychologist and author Angela Duckworth offers a new framework for achieving excellence. She talks with host Jeff Berman about why making even small changes to your situation is the precursor to success. You can find more about Angela's book Situated here: https://www.simonandschuster.com/books/Situated/Angela-Duckworth/9781668005941See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:29:52

When AI agents do your shopping, everything changes,...

Masters of Scale ·

2026/09/01

For decades, e-commerce rewarded the biggest brands who could buy their way to the top of search results. AI is changing that. Shopify COO Jess Hertz joins Rapid Response to share what Shopify's data reveals about the agentic shopping revolution in real time, and how the company is building the infrastructure layer that makes products discoverable and purchasable by AI. Plus, why Shopify's engineers can spend freely on AI tokens while the rest of the business world agonizes over ROI, and what it

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00:44:34

Pioneers of AI: Designing AI for people and the...

Masters of Scale ·

2026/08/29

AI is rapidly changing what it means to be human, but is AI development truly human-centered? According to Aza Raskin, co-founder of the Center for Humane Technology, the answer is largely “no.” The man who invented the “infinite scroll” is now working to understand why the most powerful technology so often fails to prioritize the human experience and our collective well-being. Raskin is also leading the Earth Species Project — using AI to better understand the animals that live alongside us, by

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00:35:42

Chicago Fed President on inflation, recession, and...

Masters of Scale ·

2026/08/27

The economy is strong, prices are still too high, and the job market is sending mixed signals. The Federal Reserve is navigating all of it while fending off the most overt political pressure in its modern history. Austan Goolsbee, President of the Chicago Fed, joins Rapid Response ahead of the Central Bank’s highly-watched meeting in Jackson Hole, to give his most candid read on what's actually going on. He explains why tariffs, war in the Middle East, and six years above the 2% inflation target

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00:28:23

Ford's Jim Farley on beating China, and the storm...

Masters of Scale ·

2026/08/25

With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to give a candid account of what the turmoil means for the auto industry, and for an iconic American brand navigating one of the most turbulent moments in its history. Farley gets frank about the China threat reshaping the global auto business, and his frustration with Ford's own ingenuity. Plus,

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00:32:54

How Barnes & Noble made a comeback, with CEO James Daunt

Masters of Scale ·

2026/08/20

CEO James Daunt has now rescued two iconic bookstore chains: Barnes & Noble and Waterstones. He joins host Jeff Berman to discuss the turnarounds, plus how bookstores are preparing for an onslaught of AI-written content, his BookTok strategy, and why local control is the key to making great bookstores. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:30:03

What the jobs report isn't telling you about AI & the...

Masters of Scale ·

2026/08/18

Few leaders have a better real-time read on how AI is actually reshaping the workforce than Hayden Brown. As CEO of Upwork, the platform where 18 million freelancers meet the businesses that need them, she sees what the monthly jobs report can't: which skills are surging, which jobs are quietly disappearing, and why 23% of businesses that moved work to AI are already bringing humans back. Brown joins Rapid Response to share what she's actually seeing on the ground, why she refused to blame AI when

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00:39:19

Pioneers of AI: Why AI conversations are always...

Masters of Scale ·

2026/08/15

Is it possible for us to ever wholeheartedly trust a machine the way we would a human? According to Charles Duhigg, Pulitzer Prize-winning journalist and New York Times bestselling author of The Power of Habit and Supercommunicators: How to Unlock the Secret Language of Connection, the answer is no. And that’s what stops us from being able to emotionally connect with AI chatbots.In this episode of Pioneers of AI, host Rana el Kaliouby and Duhigg dissect what's really happening when people confide in

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00:31:35

Know which rules to break, with MTV co-founder Tom...

Masters of Scale ·

2026/08/13

Tom Freston is a cofounder of MTV and former CEO of Viacom. He joined host Jeff Berman to dig into the wild stories and meaningful lessons from his life as an unconventional corporate leader. Freston reveals how MTV’s audience-first mentality and “subway car” approach to hiring helped the network scale into a cultural icon. Tom’s memoir is Unplugged: https://www.simonandschuster.com/books/Unplugged/Tom-Freston/9781668089798See Privacy Policy at https://art19.com/privacy and California Privacy

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