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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:24:02

BONUS: Are you measuring your actual growth?...

DTC Podcast ·

2022/08/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rockerbox's Founder and CEO, Ron Jacobson. For the free DTC Benchmark report on which channels are growing fastest across hundreds of brands (and lots more) go to https://rockerbox.com/free) Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Get the free Rockerbox report ➝ https://rockerbox.com/free Subscribe to DTC Newsletter -

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00:25:54

Ep 230: Blume Banks on Community -- Taran Ghatrora on...

DTC Podcast ·

2022/08/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're revisiting one of our favorite brands, Blume, this time chatting with Taran Ghatrora (Bunny's Sister) and catching up on their incredible growth. Catch Taran at C-Suite Mastermind in Victoria BC, Sept 21-23 https://directtoconsumer.co/c-suite-mastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse -

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00:21:15

Ep 229: AKNF - Leaning HARD into Q4 with Velocity,...

DTC Podcast ·

2022/08/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler with Dave, Nate, and Cam from Pilothouse, parachuting in to get us HYPED and strategically prepared to have the best q4 EVER. You'll hear: Why q4 is the most critical sales driving activity you'll have all year Timelines for what you need to have done by when How to set yourself up for true velocity when it comes time to flip the q4 switch Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter -

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00:47:51

Ep 228: Building a High-Quality Content Empire with...

DTC Podcast ·

2022/08/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re coming at you with something a little different. Instead of A DTC brand, today we caught up with content creator extraordinaire Justin Tse. Justin began reviewing tech ten years ago and has since grown to almost 800k subscribers on YouTube, and has evolved his content to focus on at-home office setups as well as unique renovations and more. This podcast is a deep dive into what it takes to be a high-end content creator, and an

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00:15:52

Ep 227: AKNF - Amazon Ads Growth Beats Meta and...

DTC Podcast ·

2022/08/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team. Work with Pilothouse Amazon ➝ https://pilothouse.co In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data. Hear how to use this data to get smarter with your Amazon Ads

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00:33:31

BONUS: Driving 25 month average subscription LTV (So...

DTC Podcast ·

2022/08/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee. Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce. Talk to Chargebee: ➝ https://chargebee.com Fresh Dog Food Delivered ➝

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00:30:27

Ep 226: "Six Figures in Revenue, Five Figures in...

DTC Podcast ·

2022/08/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. After speaking to Sean Frank a month ago, I had to get him to come to Victoria for our Q4 prep mastermind in Victoria BC. Join us! [Free C-Suite Mentor Preview] https://directtoconsumer.co/c-suite-mastermind Sean has an obsessed, educated perspective on the DTC space and this podcast is just a preview of what you'll get from hanging out with him for 3 days in victoria. You'll hear: Why Ridge Wallet's Sean Frank is

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00:46:09

Ep 225: AKNF - How to Recession Proof Your Media...

DTC Podcast ·

2022/08/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler edition of the DTC Podcast. Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team. We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines. Here is the video files (strip

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00:29:22

BONUS: Subscription Program Masterclass with Rashad...

DTC Podcast ·

2022/08/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we've got an absolute masterclass on successful subscription programs with Rashad Hossain Founder & CEO at RYZE Superfoods, and Dileepan Siva, Founder & CEO at Upscribe. Rashad is an unabashed fan of what Dileepan has built with Upscribe and considers his subscription platform to be light years ahead of a lot of the big players when it comes to flexibility and overall retention. Get on Upscribe ➝

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00:34:39

Ep 224: The Incrementality mentality with Ryan...

DTC Podcast ·

2022/08/01

In today's BONUS cast we're catching up with CMO and Co-founder of Tru Earth and friend of the DTC Podcast, Ryan McKenzie. Ryan has agreed to join us at C-Suite Mastermind for DTC Founders and Execs in Victoria BC, Sept 21-23 as a growth mentor to our attendees See you at C-Suite: https://directtoconsumer.co/c-suite-mastermind (limited seats available) Subscribe to Ryan's YouTube Channel! https://www.youtube.com/watch?v=NKam1y1lCT8 Today's podcast a sampling of the material Ryan will be covering

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00:19:08

Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to...

DTC Podcast ·

2022/07/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler! The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn: What is a Pmax Campaign? Will PMax Campaigns eat into my existing keyword campaigns Are media buyers out of job with PMax? What to make of Google's Q2

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00:49:55

DTC Future Proof - AI and the Future of Marketing...

DTC Podcast ·

2022/07/28

Welcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market. This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content. This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of

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00:40:23

Dropping a Cool Million in Sales in Ten Minutes with...

DTC Podcast ·

2022/07/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I'm Eric Dyck. Today we're diving deep into the world of back-end fulfillment and warehouse operations for brands attempting the Drop Model. Our expert guests are founders Nell Diamond from Hill House Home and Ricky Choi from Outerspace Work with Outerspace ➝ https://outerspace.com Get a Nap Dress ➝ https://hillhousehome.com Hill House Home has been around since 2016 but really blew up when Nell created "The Nap

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00:40:48

Ep 222: Is the future of DTC free? Dive deep with...

DTC Podcast ·

2022/07/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re diving into the cool blue ocean of FreeWater, a potentially revolutionary concept that turns bottles of water into advertising impressions, which allows CEO and Founder Josh Cliffords to offer water to the world for free. Listen as we dive into exactly how the advertising model works, along with the partnerships Josh has planned to grow free ecommerce. You’ll hear about Josh’s vision for a Free-Walmart where every product on the

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00:29:42

Ep 221: AKNF - 5 key insights about advertising in a...

DTC Podcast ·

2022/07/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're back with Pilothouse co-founders Dave, Jeff and Kyle to discuss the key trends and tacks we're seeing and taking to prepare our clients and brands to thrive in a potential downturn. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter -

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00:37:21

Ep 220: How General Mills is Going Direct To Consumer...

DTC Podcast ·

2022/07/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen. Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills. This podcast is a rundown of the biggest challenges wins, and insights along the way. You’ll hear about Ratio, Gen Mills keto

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00:17:26

Ep 219: AKNF - Consumer Confidence High For Amazon...

DTC Podcast ·

2022/07/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Today we're dissecting Pilothouse's Amazon Prime day and discuss our biggest wins ever on Amazon. We discuss: Spending/scaling without attribution -> knowing your numbers/history Competitors losing placements late in the day likely due to hitting budget caps Adjusting strategy for day 2 from day 1 data Work with Pilothouse Amazon➝ https://directtoconsumer.co Subscribe to DTC Newsletter -

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00:35:36

Ep 218: Tabs Sex Chocolate: Engineering Virality from...

DTC Podcast ·

2022/07/11

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re getting intimate with gen Z entrepreneurial icons Jake Lewin and Oliver Brocato from Tabs Chocolate, the makers of one of the most viral DTC products I’ve ever seen, growing quickly to 7 figures in its first year, without spending a dime on paid ads. Break. Bite. Bang ➝ https://tabschocolate.com By combining two of the world’s favorite things, Sex and Chocolate, Jake and Oliver created that was engineered from Day one to grow

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00:37:40

EP 217: AKNF - The Pilot Method: How to Find Winning...

DTC Podcast ·

2022/07/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer, No Filler shares the testing process by which our sister agency Pilothouse finds winning creative for paid social. This podcast is actually Module 3 of our Facebook Ads course, Scale School, released late in 2021, but even more relevant today. You can view the complete module, complete with screen shares and example creatives at https://pilothouse.co/meta. Go to the page and click the podcast button in the center of your

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00:43:10

Ep 216: Ridge Wallet CEO Sean Frank's Hot Takes After...

DTC Podcast ·

2022/07/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re diving deep with Sean Frank, the Einstein of Ecom, and the CEO of Ridge Wallet which hit $50 Million in revenue in 2020 and hasn’t slowed down. Get a Ridge Wallet ➝ https://ridgewallet.com Sean is a news junkie, and hangs out on earning calls and 10K reports just to get an edge on what’s happening in the space. This episode feature’s Sean’s hot takes on the current recession,

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