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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

19:43

BYP 51 – Stop Letting People Pick Your Brain (For Free)

Brand You Personal Branding ·

2015/10/06

If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re normally paid for? Today’s episode notes 3 reasons why you shouldn’t. Would you mind leaving an honest review for the Brand […]

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39:17

BYP 50 – Time Management Magic with Disney’s Lee...

Brand You Personal Branding ·

2015/09/29

Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is our most precious commodity, why do we treat it as if it isn’t? Human beings […]

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28:19

BYP 49 – My One-Page Productivity Plan

Brand You Personal Branding ·

2015/09/23

Ever experience “mission drift” when it comes to your personal brand? Well, so do I. That’s why I started using this simple one-page productivity plan. This can take as little as ten minutes to complete, but it’s effect is undeniable. I have this plan laminated and displayed throughout my workspaces — even the shower! This […]

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23:40

BYP 48 – How To Pick Your Niche

Brand You Personal Branding ·

2015/09/16

You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t found in picking a niche, it’s in focus. That might sound cliche, but tune in and you’ll see why. […]

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24:38

BYP 47 – The Key To Attaining ‘Rising Star’ Status

Brand You Personal Branding ·

2015/09/09

You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert. But no matter how religiously you follow the “right” advice, you just can’t seem to get more traction. What gives? Chances are, you’re missing what I consider […]

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33:49

BYP 46 – Interview with Bob Burg, The Go-Giver Way of...

Brand You Personal Branding ·

2015/09/02

Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables […]

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23:07

BYP 45 – 83% Of Marketers Say This Is More Important...

Brand You Personal Branding ·

2015/08/26

Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not — in fact, 83% of CMOs (Chief Marketing Officers) recently said something else was more important. A Quick Preview of […]

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24:57

BYP 44 – Forget Products and Services, This Is What...

Brand You Personal Branding ·

2015/08/19

It’s easy to fixate on products and services — after all, these are the drivers of cash flow in our businesses. But there are tons of products and services out there, and simply marketing yours only results in you being more of the same. In today’s episode, we look at what really sells, and how […]

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26:49

BYP 43 – So, I Quit My Day Job To Be An Entrepreneur

Brand You Personal Branding ·

2015/08/12

One of my biggest dreams in recent years has been to one day be my own boss. It’s been said that “the dream is free, but the hustle is expensive.” I’ve found that to be ever so true. If you’re looking to “make the leap” I share three things in today’s episode that really helped […]

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18:14

BYP 42 – THE Most Important Marketing Question

Brand You Personal Branding ·

2015/08/05

In this episode you will learn a simple five-word question that gives you an almost unfair advantage in boosting response and outselling your competition. This simple question is the easiest way to think outside the box with your marketing. A Quick Preview of the Podcast: The most important marketing question One of the items on […]

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26:39

BYP 41 – How I Close Over 90% Of My Client Proposals

Brand You Personal Branding ·

2015/07/29

You’ve set up your brand, built your platform, and have potential clients that want to work with you. How do you “close” the deal? What is the process by which someone contracts you? If you aren’t clear on this, you’ll end up leaving a lot of money on the table — either because you’re taking […]

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35:08

BYP 40 – Sales Strategies with Donald Kelly, The...

Brand You Personal Branding ·

2015/07/22

Sales. It’s one of the most dreaded aspects for many people in building their personal brand. Luckily there are some great folks out there that are willing to share their sales strategies in an honest, ethical, and effective way. One such person is Donald Kelly, affectionately known as “The Sales Evangelist.” In this episode, Donald […]

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27:08

BYP 39 – Next Level: Course, Coach, or Consultant?...

Brand You Personal Branding ·

2015/07/15

One of the most important things you can do to reach the next level in your personal brand business is to invest in resources. But how do you know which to spend your hard-earned dollars on? On today’s episode, I share my strategy when it comes to investing in a course, coach, or consultant. A […]

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20:29

BYP 38 – Next Level: How To Connect With Rising Stars

Brand You Personal Branding ·

2015/07/08

One of the most important things you can do to reach the next level in your personal brand business is to connect with “rising stars.” Why? Because you can’t build a brand by yourself. You must connect with other growing brands to position and establish yourself as someone that is “going places.” A Quick Preview […]

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28:42

BYP 37 – Next Level: Never Join A Mastermind That...

Brand You Personal Branding ·

2015/07/01

The right mastermind group can catapult your success like nothing else can. It’s almost “unfair” how quickly you can grow your influence and income by being in the right mastermind. If you’re not sure what a mastermind group is or how it works, this episode is for you. Today’s episode is in response to a […]

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34:43

BYP 36 – Pivot: How To Turn Your Blog Into A Business...

Brand You Personal Branding ·

2015/06/24

Today we wrap up this series on making a career pivot. I share my story of how I turned my blog into a business. I’ll also mention a chance for us to work together if you want to take a look at making a career pivot more seriously. A Quick Preview of the Podcast: How […]

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33:18

BYP 35 – Pivot: How To Price Your Services When...

Brand You Personal Branding ·

2015/06/17

I can’t wait to share today’s episode with you, where we’ll cover some ideas on pricing your products or services when you’re starting out. Now, price is always relative to other factors including your market and competition, but in most cases I’ve found people charge less than they should. A Quick Preview of the Podcast: […]

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24:02

BYP 34 – Pivot: How To Find Your First Clients

Brand You Personal Branding ·

2015/06/10

We continue our series on making a career pivot by talking about how to find your first clients when you’re starting out. These are the same steps I used locate and communicate with my first clients, and they’re a lot easier to do than you might imagine. Check out the episode for more. A Quick […]

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29:07

BYP 33 – Pivot: How To Position Yourself As An Authority

Brand You Personal Branding ·

2015/06/03

We continue our series on making a career pivot by covering 3 easy-actions to establishing yourself as an authority in your new industry — even if you don’t feel like one. These are the same steps I used when starting my career pivot, and they are a lot easier than you might think. Check out […]

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27:33

BYP 32 – Pivot: 3 Things Successful Personal Brands...

Brand You Personal Branding ·

2015/05/27

What do the successful personal brands do that lead to their success? Actually, I don’t think it has as much to do with “doing” as it does with “knowing” — especially early in your brand building journey. Today I share 3 things that I wish I knew more clearly at the start of my business. […]

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491 results

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