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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

12:55

The 5 Minute Hack To Make You A Copywriting Ninja

Bringing Business to Retail ·

2017/01/25

When it comes to online shopping, it can be a customer’s worst nightmare, seeing the same description over and over. When that happens, al a customer has left to choose on, is the price that you’re selling the product for, or what other products you happen to stock, that your customer might be looking for. Two pretty tenuous reasons for a customer to shop with you, rather than your competitor, right? So it’s time to stop copying manufacturers (or even worse, another website’s) product descriptions

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18:03

What Makes You Go Wow When You Walk Into A Retail Store

Bringing Business to Retail ·

2017/01/24

In this week's episode you will hear what our guests answered in the past on Sal's great question "What makes you go wow when you walk into a retail store" We have Dan Norris, Greg Van Borssum and Jessica Oman. Dan Norris: That's very difficult question. I don't shop very often. I am an online shopper and I like apple store, I don't know why. I think I am very heavenly influenced by design. If I see website and I need to buy something, I don't know if that is to common thing, but if I see the site

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31:03

Automating Retail Success - Dominique Perry

Bringing Business to Retail ·

2017/01/17

This weeks guest is Dominique Perry What you will learn in this episode: How to grow your business when your business partner is actually your life partner Discover loads of tips about packaging, shipping, and organising your stock room How automating your business can save a lot of money on staffing costs How to get around the issue of products that don't have bar codes For more click here

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40:00

Wowing Your Customers - Traci DeForge

Bringing Business to Retail ·

2017/01/09

Meet Traci, a Business Strategist In this episode you will learn: Discover how Traci started with her strategy consulting business Listen to why Traci thinks it's so important to know what are you selling What is difference between shopping online and in store Refunds? How to deal with them For more click here

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29:57

4 New Year Resolutions You Should Actually Make

Bringing Business to Retail ·

2017/01/05

It's 2017 and I hope it will be wonderful for all of us. The new brings with the New Year Resolutions. Today I want to talk to you about my 4 new years resolutions that I think you should keep. For more click here

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30:55

My Favourite Apps of 2016 - Salena Knight

Bringing Business to Retail ·

2016/12/26

This is the last episode in 2016. and I hope you had a wonderful year, together with all people you love. In this episode, I will try to let you know more about apps of 2016 that are really awesome. For more click here

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41:22

Balancing Your Life - Brodie Welch

Bringing Business to Retail ·

2016/12/19

Brodie Welch is a Licensed Acupuncturist, board-certified herbalist, qi gong teacher, holistic health counselor, Aroma Acupoint Therapist™, and Chinese Medicine educator practicing in Corvallis, Oregon. Brodie earned her Masters of Science in Oriental Medicine degree at Southwest Acupuncture College in Albuquerque, New Mexico in 2003. She is a Nationally Certified Diplomate in Oriental Medicine (NCCAOM). Having completed a three-year teacher-training program with Dr. Liu Dong and Master Liu He at

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40:11

Rescuing Relationships From Failure

Bringing Business to Retail ·

2016/12/12

Today we are talking about relationships. Fiona's Bio: I’m a relationship specialist, personal coach, speaker, facilitator and the mother of four beautiful feisty children. But most of all, I am a passionate advocate of the power of human connection. Connection is everything. It feeds our soul. It is the vital pumping force at the heart of all we think, do and feel. When we are truly connected, we shine. We are the best possible versions of ourselves we can be. The Relationship Place is all about

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11:35

Maximising The Least Used (But Most Effective) Page...

Bringing Business to Retail ·

2016/12/07

When it comes to customer acquisition, the hard part is driving people to your website. Once they’ve landed, you have a chance of selling to them. If you’ve managed to get them all the way through to checkout, you’ve hit a home run. Your work is done. Right? Wrong! When it comes to selling, the opportunity that an existing customer will buy from you again, ranks around 70%, whereas a new customer can be as low as 5%. Or let’s be honest. A big fat 0% So once you’ve managed to get someone to fork over

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14:03

How To Unlock The Hidden Treasure Of Your 404 Error...

Bringing Business to Retail ·

2016/11/30

We've all been there and nobody likes it when it happens – 404 error pages. That page that pops up when the thing your were searching for, has disappeard into the internet ether. No matter how good your website is, you are still going to have error pages displaying to your visitors. For more click here

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03:52

8 Common Mistakes Retailers Make (And How To Avoid...

Bringing Business to Retail ·

2016/11/28

We all make mistakes but in this episode, you will see the 8 mistakes retailers make. In this episode you will learn: What is a successful marketing campaign? How to calculate return on investment? Do you have a backup if social your media disappears? How much time you need to have your advertising active? For more click here

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08:36

4 Reasons Your Retail Store Is Losing Money And How...

Bringing Business to Retail ·

2016/11/16

When I first meet with a retailer, I ask them why they opened their store. And of course, the reasons vary dramatically. Bu what generally comes up are these 5 things To have more freedom to spend time with my family To not have to work as many hours andTo not have to work in a rigid corporate environment To make more money Because I love this thing I sell and wanted to share it with others. Sound familiar? And to tell you the truth, MOS of those things are the reasons that small business retailers

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28:43

8 Common Mistakes Retailers Make (And How To Avoid...

Bringing Business to Retail ·

2016/11/14

We all make mistakes but in this episode, you will see the 8 mistakes retailers make. In this episode you will learn: Why you can't do everything by yourself Why employees need to be a part of your brand, not just regular workers How much training processes are important when you hire someone How to plan your stock strategy For more click here

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06:22

3 Rookie Mistakes That Strangle Your Advertising Success

Bringing Business to Retail ·

2016/11/02

You know the feeling. You need to capitalise on the holiday season to fill your cash register and give you some breathing space for that time of the year when trade naturally drops off. For most people, that time is the Christmas period, or the Summer. Each year, you wrack your brain to figure out just which platform you should use, in order to get the maximum return on investment. If you haven’t been getting the results you’d expected, here are 3 rookie mistakes that are strangling your advertising

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34:25

Retail Staff: How to Hire For The Holidays (Like A...

Bringing Business to Retail ·

2016/10/31

We are approaching Christmas rush time, and at that time it's very important to sort out many things. One of them is hiring process. In this episode you will learn: The perfect strategy to hire the right people for your store For more click here

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47:24

The Secret To Charging More And Getting More...

Bringing Business to Retail ·

2016/10/03

This week Sal is a guest of Angela Counsel's podcast. And you will learn few more things Sal is in Christmas mode, are you? How Sal started and finished in the retail business? How media can change your business Sal decided to share her experience with potential retailers For more click here

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38:18

Coping with Copycats - Cinzia Cozzolino, Founder of...

Bringing Business to Retail ·

2016/09/21

What you'll discover when I talk to Cinzia Cinzia shares her journey from Kitchen Table to success Why her family was the motivator for Smoothie Bombs How she juggles working and being a single mother What happened when someone stole her idea and copied it BIO As a nutritionist and dedicated single mother of two, I created the Smoothie Bombs 5 years ago at my kitchen bench. Lana, my youngest, was skipping breakfast way too often; it was a battle to get her to eat breakfast. I tried many tactics

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43:09

How To Negotiate a Commercial Lease and Come Out a...

Bringing Business to Retail ·

2016/09/14

What you'll discover when I talk to Amanda Key areas to ensure you look at when you take out a commercial lease The incentives available for new leases How to calculate CPI (probably my most asked question!) Deadlines and the importance of exercising options BIO The Tenant Company is about empowering the small business owner to confidently understand their rights under their lease and ensuring they secure their property with the best lease terms possible. We provide Tenant Representation services

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44:18

The Secrets You Need To Know To Start Your Own...

Bringing Business to Retail ·

2016/09/05

Meet Julia and meet her unique fashion business What the difference is between a label and just making something What is the biggest mistake people make from Julia's experience How important is photo shooting in this business For more click here

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01:08:50

Facing Fear To Create Business Success - Karly Nimmo

Bringing Business to Retail ·

2016/08/29

Hear Kylie's experience with business fear Should you be afraid when it comes to advertising Partnership - Yes or No? How to avoid fail in your business For more click here

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