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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:52:23

Growing a Niche Product into an 8 Figure Business

Shopify Masters ·

2020/11/17

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-nicheTune in to learnThe power of a “shallow rock bottom” and how it can help to quickly rebound from failureThe importance of

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00:51:27

Art of Reinventing: How This Bicycle Company Refines...

Shopify Masters ·

2020/11/10

In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product. Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities.For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development Tune in to learnHow they sold as year’s worth of bikes in one quarter alone and the logistics involvedThe 3 ways to compete in a

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00:50:17

Adapting to the Times: Three Unique Approaches to...

Shopify Masters ·

2020/11/03

From bypassing discounts to incorporating social impact, for more on how these three previous guests are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup

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00:40:26

How a Beverage Brand Fills the Cups of Many

Shopify Masters ·

2020/10/27

In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future. For more on BLK&Bold and show notes: https://www.shopify.com/blog/blk-bold-social-impact Tune in to learn Why Rod and Pernell left their corporate careers to start an impactful businessHow BLK&Bold established their retail relationshipsThe importance of scalability when building a business model

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00:52:06

Building A Niche Board Games Business By Crowdfunding...

Shopify Masters ·

2020/10/20

This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience.For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfundingTune in to learn What factors led to the success of their $900,000 Kickstarter campaignWhat are the critical steps to take after your crowdfunding campaign endsWhy your SEO efforts should be focused on ranking high for Google Image Search results

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00:37:54

Using TikTok to Generate 15,000 Sales in One Day

Shopify Masters ·

2020/10/13

You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months. For more on Peace Out Skincare and show notes: https://www.shopify.com/blog/peace-out-skingcare-tiktok Tune in to learn When should you invent a new product or simply improve on an existing product How they use TikTok to acquire new customers The unique benefits of SMS marketing

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00:52:47

7 Tips for Building a 7-Figure Business

Shopify Masters ·

2020/10/06

In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories. For more on Klassy Network and show notes: https://www.shopify.com/blog/klassy-network-social-marketing Tune in to learn What is their 321 strategy that grew their Instagram to their first 1000 followers The criteria they look at to evaluate business opportunities and

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00:49:09

The Scientific Way to Generate and Test Business Ideas

Shopify Masters ·

2020/09/29

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes. For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch Tune in to learn How to use the scientific method to come up with a business idea How to drive traffic to a pre-order page How to build up excitement for new product releases

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00:44:57

The Power of Data and Feedback for Growing a New Brand

Shopify Masters ·

2020/09/22

You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time. The Nue Co. helps people redefine their relationship with good health and how supplements play a part in that. For more on The Nue Co. and show notes: https://www.shopify.com/blog/the-nue-co-data Tune in to learn How to use consultation surveys to learn exactly how to market to your customers The most challenging part of having a 12-month product development process Why they chose to

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00:50:12

The Journey of a Million-Dollar Customized Jewelry Brand

Shopify Masters ·

2020/09/15

For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource Tune in to learn How to manage a business that requires customization for every product How they crowdsource the design of their jewelry How they market their business when 50% of their customers are buying products as gifts

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00:45:50

Using Life Savings To Kickstart A Planner Business

Shopify Masters ·

2020/09/08

We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies. STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves. For more on STIL and show notes: www.shopify.com/blog/stil-marketing Tune in to learnHow she was able to sell out her first production run using her life savings Why the moved from focusing on big influencers to featuring their

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00:47:54

Achieving High Conversion Rates in a Saturated Market

Shopify Masters ·

2020/09/01

In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market. PureChimp sells Feel good Japanese matcha green tea and 100% natural skincare. For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads Tune in to learnHow to increase your conversion rateWhat to do when you see a lot of competition entering your marketThe pros and cons of the different paid advertising

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00:55:38

The Pre-Launch Strategies of A Million-Dollar Brand

Shopify Masters ·

2020/08/25

In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.Healthish sells health-based products that help you live a 'healthish' lifestyle. For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing Tune in to learn What is a golden trifecta rule for choosing products How to identify Influencers to do Instagram influencer marketing What is an ideal Influencer marketing deal

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00:50:52

How 2 Teachers Started a 7-Figure T-Shirt Business

Shopify Masters ·

2020/08/18

You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was started by two high school teachers with a passion for fashion, music, outdoors, food and culture. For more on Tumbleweed TexStyles and show notes: http://shopify.com/blog/tumbleweed-texstyles-side-hustle Tune in to learn What should T-shirt entrepreneurs not to waste their time and money on How

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00:55:31

Pizza In The Post: How Pizza Pilgrims Moved Their...

Shopify Masters ·

2020/08/11

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors.For more on Pizza Pilgrims and show notes: https://www.shopify.com/blog/blog/pizza-pilgrims-pivotIn this episode you will hear: How Pizza Pilgrims

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00:43:44

Catch-Up with 3 Previous Guests: Growing Through...

Shopify Masters ·

2020/08/04

In this episode, you'll hear from: Chris Meade from CROSSNET on how they experienced a 500% increase in salesJess Ekstrom from Headbands of Hope on their masks donation programGamal Codner from Fresh Heritage on tripling their marketing budgetFor more on our guests and show notes: https://www.shopify.com/blog/shopify-masters-catch-up-2

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00:40:04

Best of Both Worlds: Ethical Fashion Label and...

Shopify Masters ·

2020/07/28

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine Leconte shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube. Justine is a French fashion designer creating ethical clothing for all body types. For more on Justine Leconte and show notes: https://www.shopify.com/blog/justine-leconte-youtube Tune in to

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00:55:02

Turning Your Passion Project into a Seven Figure...

Shopify Masters ·

2020/07/21

You'll learn from an entrepreneur who launched his passion project and eventually became a 7 figure business. State Bicycle creates direct to consumer bikes that are simple, stylish, and affordable. For more on State Bicycle and show notes: https://www.shopify.com/blog/state-bicycle-partnerships Tune in to learn Why you need to invest in quality control if you want to build multi-decade brand Why there’s good revenue and bad revenue and how to tell the difference How to get big brands like The

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00:50:24

Creating The Perfect Product For Social Media Virality

Shopify Masters ·

2020/07/14

You'll learn from an entrepreneur who built a luxury hot sauce brand through an Instagram account. Truff is a truffle hot sauce with an upscale but personable aura. For more on Truff and show notes: https://www.shopify.com/blog/truff-social-media Tune in to learnHow they grew an Instagram account from 0 to 10,000 in just a few monthsWhy the teased their product to their audience before ever launching itWhat is an influencer seeding program and how it can make or break your product launch

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00:49:24

A Youtuber's Journey Of Launching Products Based on...

Shopify Masters ·

2020/07/07

In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment. BluMaan is a range of men's hair products created with input from the BluMaan Community. For more on BluMaan and show notes: https://www.shopify.com/blog/blumaan-communityTune in to learn How to build a community before

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758 results

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