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PODCAST

Build Your Tribe | Grow Your Business with Social Media

Whether you"re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers

business marketing

All Episodes

09:40

What Kind of Instagram Account Should You Have |...

Build Your Tribe | Grow Your Business with Social Media ·

2020/07/21

On today's Quick Tip Tuesday, Brock explains the different Instagram account options and which ones to consider for growing your following. Also, you may have noticed in the last few months some very popular accounts have gone private. Brock reveals why he feels this is becoming a trend and whether or not it’s something you should do, too. If you’re looking for all the latest tips and tricks to grow your Instagram account and make it the best it can be, then start training with Chalene and Brock! Go

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16:25

Why Giving Away Free Content Will Make You Money - 399

Build Your Tribe | Grow Your Business with Social Media ·

2020/07/16

Do you post constant free content online — blogs, podcasts, IGTVs, YouTube videos — and wonder if it’s just too much? Like, will it / can it ever make you money? In this episode, Chalene uncovers why the important relationships you’ve developed by offering free content can — in the long run — bring substantial income. Links from today’s episode: Learn more about Marketing Impact Academy Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Not sure what your thing is

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12:18

How to Make Money with a Scheduling App Comparing...

Build Your Tribe | Grow Your Business with Social Media ·

2020/07/14

Brock talks with Taylor Arco about the scheduling platform Acuity. You’ll hear why it just may be the best app out there when it comes to customization and the ability to house so many different features all in one place. Links from today’s episode: Sign up or Learn more about Acuity Scheduling Acuity Set-up Help from Taylor Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Learn more about Marketing Impact Academy Not sure what your thing is? Go to

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52:08

How to Write Copy That Sells with Wahida Lakhani - 397

Build Your Tribe | Grow Your Business with Social Media ·

2020/07/09

Writing sales copy — and copywriting in itself — is an art form. If done the right way, it can be very lucrative for a business. Today, Chalene speaks with Wahida Lakhani (super talented copywriter, involved in many Team Johnson and SmartLife projects). Wahida shares the secrets you need to know when writing any type of copy: from email to social media post to website. You’ll definitely want to take notes and refer back to this episode whenever you find yourself about to tackle some copy. Links

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14:59

Common Instagram Growth Strategies to Avoid | Quick...

Build Your Tribe | Grow Your Business with Social Media ·

2020/07/07

On this Quick Tip Tuesday, Brock breaks down once-popular Instagram growth strategies. These particular practices may have been effective in the past, but, as of right now, they’re not recommended when trying to grow your Instagram following. Links from today’s episode: Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Learn more about Marketing Impact Academy Not sure what your thing is? Go to Chalene.com/MyThing Get Your Free Report by going to IGHACKS Learn

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01:02:03

Creating a Unique Personal Brand with Rory Vaden - 395

Build Your Tribe | Grow Your Business with Social Media ·

2020/07/02

With the advent of social media, building a personal brand seems all the rage these days. But, for many, the thought of branding oneself seems daunting, out of reach, confusing and scary. Today, Chalene and her guest, Rory Vaden — New York Times best selling author and co-founder of The Brand Builders Group — take a deep dive into the topic of Personal Branding. You’ll hear steps and tips (more than you could ever possibly have imagined) when it comes to creating / uncovering your very own personal

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27:51

Should You Stay Silent When You Don't Know What To...

Build Your Tribe | Grow Your Business with Social Media ·

2020/06/26

There are times when you just don’t know what to post on social media. Because of which, you might find yourself not posting at all. But — will you lose followers? Will your platform stop growing? Will Instagram’s algorithm penalize you? The truth is, at the end of the day, it doesn’t matter. We all have seasons when other things in life need to take priority over social media and/or business. In this episode, Chalene will provide tips you can put into action today if you are, indeed, struggling

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26:20

How To Get Started Using TikTok for Business with...

Build Your Tribe | Grow Your Business with Social Media ·

2020/06/18

Today, Brock invites Keenya Kelly (branding and business expert) on the show and they’re talking about all things TikTok. Keenya once thought TikTok was just for teenagers, but quickly found out she was wrong! Her presence on the app has grown her following on all of her other platforms and, not to mention, her business, too! By hearing Keenya’s story, you’ll learn the value of consistency, whether or not it’s too late to jump on the platform, how to stand out in the TikTok game and how to use it to

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37:38

Making Money on Patreon and Content Creation with...

Build Your Tribe | Grow Your Business with Social Media ·

2020/06/11

Today, Brock talks with Craig Benzine — super popular YouTube creator. In fact, his main channel is about to hit 1 Million subscribers! Brock and Craig cover a wide range of topics, including an in-depth discussion on Patreon. You’ll learn how it works, the benefits of utilizing it as a second stream of income and why you don’t need a huge following to make money on that platform. Craig also shares how and why he started his YouTube channels and why he is, particularly, loving the type of content

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35:58

What Brands Need to Say about Race and Inequality - 391

Build Your Tribe | Grow Your Business with Social Media ·

2020/06/05

Chalene invited 3 black business owners — Aprille Franks, Jamal Miller and Keenya Kelly — to give their thoughts on what we, as business owners and brands, should and shouldn’t be doing when it comes to supporting black people in our tribe. Chalene will also share her feelings during this time of racial injustice. Links from today’s episode: Follow Aprille Franks on Instagram and Facebook Follow Jamal Miller on Instagram and Facebook Follow Keenya Kelly on Instagram Facebook and TikTok

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20:20

Grow Your Reach | What it Really Means to be...

Build Your Tribe | Grow Your Business with Social Media ·

2020/05/28

Chalene sat down with one of our favorite Build Your Tribe guests, and MIA alum, Bob Heilig. They both share what it means to be unapologetically authentic in social media. You’ll hear their perspective on what you should — and shouldn’t — share to attract the right people to your tribe! Links from today’s episode: Learn more about Bob www.BobHeilig.com Subscribe to Bob’s Podcast www.yourvirtualupline.com Listen to past episodes with Bob #290, #291, #225 and #178 Leave Chalene or Brock

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41:07

Affiliate Marketing When You Don't Have a List with...

Build Your Tribe | Grow Your Business with Social Media ·

2020/05/21

In this episode, Chalene talks with Tiffany Lee Bymaster about how she was able to become one of the top affiliate marketers — by accident. Tiffany reveals her organic approach to passionately sharing things with people who are not on an email list, but, rather, on a close circle-of-friends list. You’ll learn how she develops real relationships with business owners and online entrepreneurs. Also, because of her unique coaching process, Tiffany is able to establish a community of support filled with

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21:14

9 Phrases to Persuade Anyone to Take Action - 388

Build Your Tribe | Grow Your Business with Social Media ·

2020/05/14

On today’s episode, Chalene shares 9 phrases you need to memorize if you hate coming off as salesy, but want to encourage others to take action. These words might apply to your customers, followers, friends or even children. Bottom line: there are times we’re all looking to be more influential by changing someone’s mind or helping them to improve upon something! So, get out your pen and paper and write these phrases down! Links from today’s episode: Leave Chalene or Brock a message or ask them

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20:19

You have Something Unique to Offer and I Can Prove It...

Build Your Tribe | Grow Your Business with Social Media ·

2020/05/07

In this episode, Brock takes you through 7 “yes or no” questions geared toward helping you figure out what your unique offer is. If you follow along (pen and paper required) and keep score (yes, there’s a scoring system), Brock is confident you’ll have an “a-ha!” moment — resulting in what might just be YOUR offer by the end of the show. Links from today’s episode: Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Sign up for Marketing Impact Academy at a once in

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26:24

Stuck In a Waiting Game - 386

Build Your Tribe | Grow Your Business with Social Media ·

2020/05/01

Today, Chalene welcomes two incredibly successful entrepreneurs from two very different industries — both of which have been hit hard by the pandemic. Some topics explored: Can your business be perfectly positioned to withstand emergencies? How do you predict what's coming next? How to know when to pivot (or if you should)? What about your team? These two individuals and their stories will hit hard and, hopefully, leave you inspired. Links from today’s episode: Check out LCD at ShopLCD.co

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32:55

Taking Your Calls | Don’t Pivot - Do This Instead - 385

Build Your Tribe | Grow Your Business with Social Media ·

2020/04/23

Today, Chalene listens to your voice messages on all things business and, in her usual candid way, will offer very honest feedback. Her goal is to answer your questions from the angle of trying to spark creativity because it’s crucial — these days more than ever — to look for the opportunities. We must make it a point to not just survive... but thrive! Links from today’s episode: Leave Chalene a message, Ask her a question or send her a text at ‪(619) 500-4819‬ Sign up for Marketing Impact

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27:49

How This Mom Added 8,500 New Emails to Her List By...

Build Your Tribe | Grow Your Business with Social Media ·

2020/04/16

Today, Brock interviews Diane Bleck, the creator and founder of The Doodle Institute. Diane shares with Brock how she turned her passion for creativity and doodling into a 7-figure online business (and how Marketing Impact Academy played a significant role)! She’s also a professional Visual Facilitator & Innovation Strategist with 20 years of experience working with 300+ companies, including: Nike, Google, Mars and Disney — bringing their big ideas to life all by doing what she loves… doodling!

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47:14

How Coronavirus Will Impact Business and How to Shift...

Build Your Tribe | Grow Your Business with Social Media ·

2020/04/07

Today’s episode is from a Live Webinar with Chalene and Bret. And it’s absolutely essential listening if you’re an entrepreneur, business owner (of any kind), network marketer, or independent contractor. In their usual candid and no-nonsense way, Chalene and Bret offer specific strategies of how to pivot and what you should be thinking about in our current climate — from worst-case scenarios to the many possibilities that exist. Whether your business is still up and running, partially running or had

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44:14

Your Business Turned Upside Down...Now What? - 382

Build Your Tribe | Grow Your Business with Social Media ·

2020/04/02

Today’s episode is from this week’s Live Webinar with Chalene and Bret. And it’s absolutely essential listening if you’re an employer or own a business of any kind. In their usual real and candid way, Chalene and Bret break down the historic CARES ACT Package and tell you everything you need to know from the business owner’s perspective. Whether your business is still up and running, partially running or had to close its doors for now. This is a very scary and uncertain time for any business owner —

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40:41

Worst-Case Scenario | Real Talk - 381

Build Your Tribe | Grow Your Business with Social Media ·

2020/03/26

Warning: Today’s episode comes directly from Chalene’s Instagram Live — where she answers your questions and offers advice concerning the Coronavirus crisis and economic fallout. You’ll hear a very raw, honest and candid approach as Chalene gets real with worst-case scenarios — for you, your employer, family, friends, businesses, neighbors and the country — during this unprecedented time in all of our lives. Make sure you’re following on Instagram (and turn your notifications on) so you never miss

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