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PODCAST

Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less

business marketing

All Episodes

28:22

The Attention Formula: How To Make Addictive Reels...

Build Your Tribe | Grow Your Business with Social Media ·

2026/04/23

In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching.Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates

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28:05

11 Ways To Use Claude Ai On Your Instagram In 2026 - 887

Build Your Tribe | Grow Your Business with Social Media ·

2026/04/20

In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually. Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track

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25:59

Hashtags Are Dead | Here's How To 10X Your Followers...

Build Your Tribe | Grow Your Business with Social Media ·

2026/04/13

In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section. Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your

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26:59

NEW Instagram Algorithm April 2026 | Direct From...

Build Your Tribe | Grow Your Business with Social Media ·

2026/04/09

In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement.Brock walks through key strategic changes you should be making right now, including how to

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20:55

How to BECOME KNOWN on Instagram in 2026 - 884

Build Your Tribe | Grow Your Business with Social Media ·

2026/04/06

In this episode, Brock Johnson breaks down how to actually become known on Instagram in 2026. Instead of chasing viral videos, he explains why the real goal is building recognition—being known for something specific by the right audience. Viral content creates temporary attention, but recognition creates predictable growth and income. Brock walks through the shift from going viral to becoming known, including how to define your “known for” statement so your audience can clearly understand who you

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28:27

My *Exact* System For Getting 10M Views EVERY Month -...

Build Your Tribe | Grow Your Business with Social Media ·

2026/03/30

In this episode, Brock Johnson breaks down my exact system for generating over 10 million Instagram views every month. He shared the real numbers behind my results, including 12.8M views in December, 16.9M views in January, and 13.6M views in February, and explained the core principle behind the strategy: the more you post, the more opportunities you create for growth and views.Brock walks through the structure of my posting system, including how often he posts to the feed, the mix of Reels and

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52:24

How Small Youtube Channels Can Make $50/Day In 2026

Build Your Tribe | Grow Your Business with Social Media ·

2026/03/26

In this episode, Brock Johnson breaks down how small YouTube channels can realistically make $50 per day in 2026. He sits down with Sean Cannell to discuss why the common belief that you need millions of views to make money on YouTube is misleading, and how even smaller creators can build meaningful income with the right strategy. They start by explaining the math behind $50 per day, including how YouTube RPM works and why many creators misunderstand how ad revenue is calculated. Sean walks through

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16:27

8 VIRAL Instagram Carousel Ideas to Boost Views and...

Build Your Tribe | Grow Your Business with Social Media ·

2026/03/23

In this episode, Brock Johnson shares eight viral Instagram carousel ideas that can help boost views, engagement, and followers. He breaks down why carousel posts are performing well in the Instagram algorithm and how swipe-style content encourages longer viewing time, shares, and saves. Brock walks through several carousel formats creators and businesses can use, including educational posts, storytelling slides, list-style content, and other repeatable structures designed to keep viewers swiping

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43:51

Brand Deals in 2026: How to Actually Get Paid (Even...

Build Your Tribe | Grow Your Business with Social Media ·

2026/03/16

In this episode, Brock Johnson breaks down how to land brand deals in 2026—even if you don’t have 10,000 followers. He explains why follower count matters less than performance, how micro and nano influencers are securing paid partnerships, and what brands are actually looking for today, including conversions, content assets, and trust. Brock covers how to monetize before brand deals through affiliate marketing and UGC, how to pitch brands effectively, and how to structure performance-based

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32:53

1 Post Per Day Without Burnout - Complete Guide to...

Build Your Tribe | Grow Your Business with Social Media ·

2026/03/12

In this episode, Brock Johnson shares a complete guide to posting once per day on Instagram without burning out. He walks through how to batch content efficiently, build a repeatable workflow, and create a sustainable system that allows you to stay consistent long term. Brock will cover how to organize ideas using tools like Google Sheets and ManyChat, film content in bulk, edit efficiently with tools like CapCut and Gling AI, and schedule posts in advance. He also explains how to use repeatable

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33:47

Get 10X More Views on Your Instagram Stories in 5...

Build Your Tribe | Grow Your Business with Social Media ·

2026/03/09

In this episode, Brock Johnson breaks down how to get 10X more views on your Instagram Stories in just five minutes. He explains why most Stories underperform, the common mistakes creators make—like simply resharing posts—and how to shift your approach to content that actually drives engagement. Brock walks through specific Story frameworks, including the S.H.A.R.E. strategy for content that gets shared and the S.T.D. method for Stories that drive replies. He’ll also cover how to increase profile

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27:43

I Studied 1300 Hooks, Here’s What Actually Works - 877

Build Your Tribe | Grow Your Business with Social Media ·

2026/03/02

In this episode,Brock Johnson breaks down what he learned after studying 1,300 viral hooks and explains what actually works in 2026. Brock categorizes the most effective short-form video hooks, including pattern interrupt hooks, curiosity gap hooks, contrarian angles, bold claims, outcome-based hooks, and story-driven openings. Brock walks through how to structure the first three seconds of your Reels or TikToks to increase watch time and retention, and why certain hook formulas consistently

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55:55

He Beat The Instagram Algorithm | 39K Followers in 90...

Build Your Tribe | Grow Your Business with Social Media ·

2026/02/26

In this episode, Brock Johnson breaks down how one creator beat the Instagram algorithm and gained 39,000 followers in just 90 days. He walks through the exact posting strategy that was used, including high-frequency posting, repeatable content formats, and how consistency played a larger role than tactics like trial Reels or trends. Brock will cover how posting up to 12 times per day was structured, how content was upcycled without a team, and why this system led to a major increase in reach and

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17:44

Is Your Instagram Dead? Should You Start Over? - 875

Build Your Tribe | Grow Your Business with Social Media ·

2026/02/23

In this episode, Brock Johnson breaks down how to tell if your Instagram account is actually “dead” and whether starting over is the right move in 2026. He walks through the real reasons accounts experience low engagement, slow growth, or declining reach, and how to diagnose whether the issue is your content, consistency, or strategy—not your account age. Brock also explains when restarting or rebranding an Instagram account makes sense, and when it’s better to fix what you already have. He’ll

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31:16

Watch This to Fix Shadowban on Instagram in 2026 - 874

Build Your Tribe | Grow Your Business with Social Media ·

2026/02/16

In this episode, Brock Johnson breaks down how to fix a shadowban on Instagram in 2026 and explains what’s actually happening when your reach drops. He clarifies the difference between a true shadowban and normal algorithm behavior, including why many accounts feel stuck in the “200 view” range and why engagement suddenly declines. Brock walks through how to check your Instagram account status, identify potential content suppression issues, and recover from low views using strategies like

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26:06

10X Your Instagram Followers in 30 Days with These...

Build Your Tribe | Grow Your Business with Social Media ·

2026/02/12

In this episode, Brock Johnson breaks down how to 10X your Instagram followers in 30 days using new Reels strategies that are working right now. He walks through the latest Instagram Reel trends for 2026, including linked Reels, outro strategies, FaceTime-style Reels, curated Reel collections, and the outro swap trend. Brock also covers high-performing formats like NAPs Reels, trending holiday content, fake green screens, challenges, and starting a Reel series to increase retention. This episode

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27:18

NEW Instagram Algorithm - 10 Changes Direct From...

Build Your Tribe | Grow Your Business with Social Media ·

2026/02/09

In this episode, Brock Johnson breaks down 10 major Instagram algorithm changes shared directly by Instagram’s CEO. He walks through the latest updates affecting Reels distribution, view tracking, hashtags, AI integration, and how Instagram is customizing the algorithm at an individual user level. Brock covers changes like linked Reels, expanded language support, how Instagram now counts views, the reduced role of hashtags, and why third-party editing apps are not being penalized. He also explains

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45:41

How To Grow on Instagram in 2026 | From 0 Followers -...

Build Your Tribe | Grow Your Business with Social Media ·

2026/02/02

In this episode, Brock Johnson walks through exactly how to grow on Instagram in 2026 starting from zero followers. He breaks down the full process for launching a new account, including how to optimize your profile, choose a niche, and use the Instagram ABC method to set a strong foundation from day one. Brock also covers what to post first, how to batch and schedule content with tools like Metricool, and how to use DM automation with ManyChat to accelerate growth. He’ll talk about announcing a

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20:32

This One EASY Trick Went Viral and Blew Up Her...

Build Your Tribe | Grow Your Business with Social Media ·

2026/01/29

In this episode, Brock Johnson breaks down a real Instagram case study showing how one easy strategy helped a small business go viral and dramatically grow overnight. He walks through the exact trial Reels approach that triggered the spike, including the curiosity hook, the call to action, and how DM automation played a role in converting attention into real growth. Brock also explains why this viral moment worked, how tools like ManyChat supported the strategy, and what lessons business owners can

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20:47

Do You Really Need a Niche in 2026? My Answer Will...

Build Your Tribe | Grow Your Business with Social Media ·

2026/01/26

In this episode, Brock Johnson breaks down whether you really need a niche in 2026 and why the answer isn’t as straightforward as most advice makes it seem. He explains how the “TikTokification” of Instagram has changed how content is distributed, why variety-based content can perform well, and how the algorithm now responds more to immediate interests than rigid niche boundaries. Brock also covers the difference between a content niche and a business niche, how to build a loyal following without

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889 results

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