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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:37:40

EP 217: AKNF - The Pilot Method: How to Find Winning...

DTC Podcast ·

2022/07/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer, No Filler shares the testing process by which our sister agency Pilothouse finds winning creative for paid social. This podcast is actually Module 3 of our Facebook Ads course, Scale School, released late in 2021, but even more relevant today. You can view the complete module, complete with screen shares and example creatives at https://pilothouse.co/meta. Go to the page and click the podcast button in the center of your

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00:43:10

Ep 216: Ridge Wallet CEO Sean Frank's Hot Takes After...

DTC Podcast ·

2022/07/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re diving deep with Sean Frank, the Einstein of Ecom, and the CEO of Ridge Wallet which hit $50 Million in revenue in 2020 and hasn’t slowed down. Get a Ridge Wallet ➝ https://ridgewallet.com Sean is a news junkie, and hangs out on earning calls and 10K reports just to get an edge on what’s happening in the space. This episode feature’s Sean’s hot takes on the current recession,

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00:37:13

Ep 215: AKNF - How Unilever Launches New Products in...

DTC Podcast ·

2022/07/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler on the DTC Podcast. When we first started DTC Podcast, we quickly realized we'd captured the right audience when Elliot from Unilever's Uncovery first reached out. Since then we've stayed in close touch, and have even found a way to partner with the CPG giant, to help launch new products with their Uncovery Division, run by VP New Business Development Selina Sykes. Today we went deep on how Unilever thinks

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00:53:47

Ep 214: Death Wish Coffee's Will Critcher Spills The...

DTC Podcast ·

2022/06/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re caffeinating with Death Wish Coffee’s Ecommerce Director Will Critcher. https://deathwishcoffee.com Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world’s strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going. Will is a performance marketing veteran, so this podcast is

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00:26:01

Ep 213: AKNF - Today's All Killer No Filler DTC...

DTC Podcast ·

2022/06/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking. Work with Pilothouse ➝ https://pilothouse.co We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior. This podcast features Saul from Pilothouse

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00:37:27

Ep 212: Making memories of NYC into Candles (and...

DTC Podcast ·

2022/06/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast…today we’re talking with Erica Werber, founder and CEO of Literie candle which aims to capture the unique olfactory experiences of New York City in candle form. Today’s podcast has notes of fresh cut grass and includes: How New York’s bad smell became a business changing PR hit How to actually capture and reproduce, the smell Hot roasted nuts, and a house in the hamptons, and the US Open. Literie’s

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00:32:48

Ep 211: AKNF - 30 Day TikTok Ads Startup Plan

DTC Podcast ·

2022/06/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler episode of the DTC Podcast covers all the steps you need to take to get your brand launched on TikTok Ads. Get your first 30 days on TikTok covered by Pilothouse (plus a super secret special offer) ➝ https://pilothouse.co/contact-us The first 30 days are very important. We have launched brand after brand to get a feeling for how to start on platform. We have also had the pleasure of meeting with our TikTok reps

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00:35:15

BONUS: AdRoll Bakes Up A Solution to the 3rd Party...

DTC Podcast ·

2022/06/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll. Get started with Adroll ➝ https://adroll.com Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking. What exactly is a cookie, and what happens when they go away? A review of what Google is doing to replace cookies for audience

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00:36:22

Ep 210: Revenue regeneration: Growing 20-30% month...

DTC Podcast ·

2022/06/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re diving in with Danielle Gronich and Kayleigh Cristina, the co-founding duo of fast growing skincare brand ClearStem. https://clearstemskincare.com Clearstem is a next generation solution for Acne, who’s purpose is best summarized by their tag line: Anti-Acne products age you Anti-Aging products cause acne That's why we created CLEARSTEM After personally helping thousands of

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00:15:26

Ep 209: AKNF - “We Sold Out Feta Globally” TikTok’s...

DTC Podcast ·

2022/06/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck For today’s All Killer No Filler edition, we’re serving up a TikTok exclusive. One of the highlights of our Vancouver Live event in May, was that TikTok’s Brand Partnership Manager and her team flew out from Toronto to rub elbows and speak at the event. Work with Pilothouse➝ https://pilothouse.co Meet Andrea Di Domizio, from TikTok. In this short, but super informative presentation, Andrea

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00:37:02

BONUS: Aviator Nation Drives Over $10 Million in...

DTC Podcast ·

2022/06/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Tech Stack edition, where today I’m over the rainbow excited to talk with the Ecommerce Director of one of my favorite apparel brands, Aviator Nation. Build your app ➝ https://tapcart.com/dtcpod Join the nation ➝ https://aviatornation.com High quality garments, sun soaked in California nostalgia that help you feel like a rockstar every time you put on a hoodie. Curtis Ulrich has been part Aviator Nation

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00:38:35

Ep 208: Greasy Affiliate SEO with Connor Meakin from...

DTC Podcast ·

2022/06/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re getting Greasy with Connor Meakin from Bluebird provisions diving deep on the SEO strategy he’s used to scale to over 50K monthly unique visitors over the past two years. https://bluebirdprovisions.co This episode contains Connors’ SEO Playbook, including his skyscraper strategy, as well as several high value, slightly greasy, tactics for increasing page rank, backlinks and domain

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00:25:05

Ep 207: AKNF - Why Amazon?

DTC Podcast ·

2022/06/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast drills in on the TRUE value of Amazon as a channel, with Rob and Clifford from the Pilothouse Amazon Team. Work with Pilothouse ➝ https://Pilothouse.co This podcast covers: The value of Amazon as a channel Capturing ‘problem aware’ BOF traffic Capture Brand Aware customers already shopping on Amazon What brands get wrong When is Amazon not the right fit Creating a market vs capturing existing

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00:27:32

BONUS: Put Machine Learning and AI to work for your...

DTC Podcast ·

2022/06/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Tech Stack edition, I’m Eric Dyck Today we’re going deep with Richard Harris, CEO and founder of Black Crow AI, a machine learning platform that predicts every visitor’s likelihood to buy, in real time as they shop. https://blackcrow.ai Richard has been building business intelligence and working with AI for close to a decade and is a treasure trove of information about this wildly interesting topic. This

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00:46:03

Ep 206: $50K to $21 Million: How Noa Home Scales...

DTC Podcast ·

2022/05/30

Subscribe to DTC Newsletter - https://dtcnews.link/signup Noahome.com Today we're chatting with Noa Home Furnishings founder Jeremy Kopek about his company's incredible growth journey, that started with a $50K investment, a completely soiled pallet, a clever international strategy, and a burning desire to re-invent how furniture is sold online. Listen to this podcast to learn: Why starting in international markets can be your best play (think 60% lower cpms for starters) How Jeremy managed to

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00:22:43

Ep 205: AKNF - Roast my funnel -- Top CRO Bottlenecks...

DTC Podcast ·

2022/05/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on Part two of our Pilothouse Audit Series we cover the final section of the Audit offering: Customer Experience. Ready for your Pilothouse Audit? ➝ https://pilothouse.co Kyle, Liam, and Nate provide tactical advice about funnel congruency, offer construction, presell page strategy and lots more in this value packed episode that covers: What is CRO? Bottleneck Mapping & Flow Optimizations Prospecting & Retargeting Landing

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00:33:31

Ep 204: $100 Million+ in Vancouver-Based DTC Sales:...

DTC Podcast ·

2022/05/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to a VERY special edition of the DTC Podcast, I’m Eric Dyck Today you’re invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast’s top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers. We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a really

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00:34:08

Ep 203: AKNF - 19 Point Audit on Traffic and Creative...

DTC Podcast ·

2022/05/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Liam who's building out Pilothouse's DTC Audit product. Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand. Listen in to hear the full structure, plus lots of best practices around Incrementality Facebook Attribution & Cross-referencing with Google

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00:25:36

BONUS: Growing your Shopify store from $5 to $30M...

DTC Podcast ·

2022/05/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’ve got a Tech Stack episode featuring Bumpboxx and Rich Panel. Fix your customer service! ➝ https://richpanel.com Get a sweet customized boombox ➝ https://bumpboxx.com You’ll meet Christina Ebersole, Customer Service Manager from Bumpboxx and Amit RG, CEO of Richpanel to hear Bumpboxx drove $150K from customer service alone, with 20% of that coming from Self Service. This episode is a

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00:46:24

Ep 202: 5x Your Revenue with a Facebook Group, 40 new...

DTC Podcast ·

2022/05/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience. https://myobvi.com In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and with ash

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