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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

26:09

BYP 31 – 3 Reasons Why A Podcast May Be More...

Brand You Personal Branding ·

2015/05/20

Today I answer a question posed by a listener named Josh Hogancamp on why I started podcasting. I’ll tackle that within the framework of why a podcast may well be better than a blog these days. (Hard to admit because I love blogs, but it may be true!) 1. Blogs are like mixtapes, podcasts are […]

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27:57

BYP 30 – Caution: Do Not Violate These 5 Laws Of...

Brand You Personal Branding ·

2015/05/13

Marketing your personal brand is tough enough as it is — but it’s even harder if you go against the current. These 5 “laws” of marketing will help you get more traction and results. Violate at your own risk! 1. The Law of Leadership: It’s better to be first than better. This the most basic […]

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23:57

BYP 29 – 5 Marketing Lessons From Marvel’s The Avengers

Brand You Personal Branding ·

2015/05/07

For this episode, I’m repurposing some content from a blog post that was well-received earlier this week. We take a look at Marvel’s marketing behind their latest hit movie, The Avengers: Age of Ultron and look at what concepts we can apply to our own personal brands. A Quick Preview of the Podcast: five lessons from […]

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28:37

BYP 28 – 5 Takeaways From A Recent Product Launch

Brand You Personal Branding ·

2015/04/30

Do you have a product to sell? This episode gives you a behind-the-scenes look at a recent product I sold. I learned some pretty interesting things — and I’m hoping these lessons will serve as actionable items for you to consider in your own product sales. A Quick Preview of the Podcast: five takeaways you […]

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15:20

BYP 27 – Two Ways To Improve Your Email Marketing In...

Brand You Personal Branding ·

2015/04/23

Many people view email marketing as a “necessary evil” but it’s actually one of my favorite things in all of marketing (I’m weird, I know). Regardless of how you feel about email marketing, one cliche rings true: “the money is in the list.” In this episode, I share two simple ways to improve your email […]

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23:22

BYP 26 – 3 Design Tweaks That Have Grown My Blog...

Brand You Personal Branding ·

2015/04/08

In this episode, I take you behind-the-scenes of my latest blog design. Several months ago I rolled out a new, more modern look. Some of these changes are helping me grow my email list and readership, and most are fairly simple to do. A Quick Preview of the Podcast: 3 simple tweaks I made that […]

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23:17

BYP 25 – 3 Steps To Handling A Public Relations Crisis

Brand You Personal Branding ·

2015/03/26

Today’s episode was created in response to a question I received: “How can I rebuild my personal brand/credibility in the community when someone in the community has lied about my character?” At some point, all of us will face negative press or even a public relations crisis in our business. Following these 3 steps will […]

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23:19

BYP 24 – Business Partners: What To Look For

Brand You Personal Branding ·

2015/03/18

You can’t build a brand all by yourself. Eventually, you’ll need to outsource work or even bring on a business partner. But what should you look for? I share a few personal preferences I look for in partners, as well as some examples when things haven’t gone as I wished they had. A Quick Preview […]

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24:57

BYP 23 – How To Use Coaching Principles To Build Your...

Brand You Personal Branding ·

2015/03/11

In this episode, I interview certified life coach Charlie Vensel on how to utilize coaching principles to gain clarity in our personal and professional lives. If you’re unfamiliar with “coaching” (or think it’s a scam) this is an episode you won’t want to miss. A Quick Preview of the Podcast: The difference between coaching vs. […]

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27:48

BYP 22 – 5 Small Actions That Led To Big Mindset Shifts

Brand You Personal Branding ·

2015/03/04

Sometimes the keys to success are obvious. But one thing I’ve learned is that it’s often the small things that lead to the biggest breakthroughs. In this episode, I share five small, unexpected things that led to signficant changes in the way I run my business. This episode is all about mindset shifts. A Quick Preview […]

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20:00

BYP 21 – 3 Unforgettable Acronyms I Learned At...

Brand You Personal Branding ·

2015/02/25

I am fresh off my trip to Ray Edwards’ Permission to Prosper conference held in San Diego, CA. I was challenged, stretched, and encouraged … and I’ve got a few things I learned there to share with you today. A Quick Preview of the Podcast: 3 Unforgettable acronyms vital to your success, as taught by […]

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53:53

BYP 20 – A Personal Brand Success Story: Cliff...

Brand You Personal Branding ·

2015/02/18

Cliff Ravenscraft left a successful career in insurance to make a living doing what he loves: podcasting. Cliff is now known as the “Podcast Answerman” and runs a successful personal brand business, but it wasn’t an easy journey. In this interview, Cliff shares some great lessons for anyone looking to venture out and make a […]

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20:16

BYP 19 – 7 Questions Every Personal Brand Must...

Brand You Personal Branding ·

2015/02/11

We all know the importance of an elevator pitch. But what about the questions that follow? Here are 7 questions every personal brand must absolutely nail. Prepare your answers, practice your response, and you’ll see your business grow. A Quick Preview of the Podcast: The 7 questions every personal brand must absolutely nail Some of […]

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25:30

BYP 18 – 4 Reasons Why You Should Rebrand (And 1...

Brand You Personal Branding ·

2015/02/04

This episode was inspired by a question left by Dayo Samuel from Audacity to Lead on rebranding. Rebranding can be tricky business, especially for personal brands because it’s a pretty labor-intensive process. A Quick Preview of the Podcast: The four reasons you should consider rebranding The one reason you should NOT rebrand A bit of […]

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42:10

BYP 17 – Personal Branding For Pastors with Dave Shrein

Brand You Personal Branding ·

2015/01/28

Pastors are natural content creators. Each week they spend long hours crafting messages and teaching series. Unfortunately, too much of their content is “one-and-done”, only to be heard by a live audience that day and just a handful of folks that listen to the recording. Today I interview Dave Shrein, a marketing consultant for churches […]

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11:58

BYP 16 – How To Establish Your Value (While Taking...

Brand You Personal Branding ·

2015/01/21

Dilemma: you’ve got a few people willing to pay you … but it’s not very much money. You need to grow your experience and portfolio, but don’t want to devalue your services. I’ve got the perfect answer in today’s (short) episode: How To Establish Your Value (While Taking Lower Paying Clients) A Quick Preview of […]

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22:35

BYP 15 – Initial Client Acquisition Strategies

Brand You Personal Branding ·

2015/01/14

How do you land your first clients? What do you do if you haven’t yet “established authority” … but need to get some paying work? In today’s episode I cover my initial client acquisition strategies. A Quick Preview of the Podcast: These are the strategies I used to land my very first clients. From […]

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21:06

BYP 14 – How To Get Client Testimonials

Brand You Personal Branding ·

2015/01/01

For this first episode of 2015, I cover how to get client testimonials. Testimonials allow you to give future clients the gift of going second. A Quick Preview of the Podcast: I’ve used this form for the past two years, and it has been an absolute gamechanger for my business. Sure, setting up a […]

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16:43

BYP 13 – Overcoming Doubt And Fear In 2015

Brand You Personal Branding ·

2014/12/22

In today’s episode, I open up about some of the doubts and fears I have heading into 2015. I also share some of the victories from this past year, and some personal updates regarding my job and career. Episode Resource: In this episode, I mention Michael Hyatt’s Best Year Ever goal-setting course. I was skeptical […]

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30:39

BYP 12 – Visual Design 101 with Jason Clement

Brand You Personal Branding ·

2014/12/11

I’m not a designer … in fact, I’m pretty clueless when it comes to Photoshop, InDesign, or any other fancy design tools. Good news is that I know someone who does. Jason Clement (Twitter @JasonJClement) is a bona fide graphic and web designer and president of Red Letter Design, a marketing and design firm based […]

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491 results

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