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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

50:19

124: Gartner's Expert on Making B2B Buying Easier

Renegade Marketers Unite ·

2019/03/15

Nothing like a live audience to keep you on your toes! Third-time guest Brent Adamson, Distinguished Vice President, Gartner, joins Drew for a live conversation in front of an elite collection of B2B CMOs to chat about smarketing—and no, that’s not a typo. Brent dives into why sales and marketing—“smarketing”— must work together and fully align to connect with customers. Beyond that, Brent explains why buying is broken, the pitfalls of working with a large buyer committee, and why companies need to

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49:57

123: Why Uberflip Says "F*** Content Marketing"

Renegade Marketers Unite ·

2019/03/08

If a tree falls in the forest... You know the rest. But, if Randy Frisch doesn't attend a conference, did people there still talk about content marketing? It's quite possible—but perhaps not with the same enthusiasm, and likely not from the same angle. On this episode, Randy Frisch, the CMO & President of Uberflip, a content experience platform for marketers, talks about cutting through. Randy explains that you have to “Trojan Horse” your sales message inside a broader, topic of interest. The

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23:10

122: The Art of the Survey (Special Episode)

Renegade Marketers Unite ·

2019/03/06

Surveys can provide a wealth of data on any sort of topic. But there is an art to crafting the perfect survey, one that invites honest and valuable feedback without steering the respondents, and doesn't damage the responses by overwhelming the survey takers. Leela Srinivasan, CMO of SurveyMonkey, took some time after recording her recent RTU episode to discuss survey creation with Drew. Well-constructed surveys are crucial for informing creative, effective marketing efforts. To learn more about

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37:28

121: How SurveyMonkey Powers The Curious Internally...

Renegade Marketers Unite ·

2019/03/01

“Eating your own dog food” didn’t sound so appetizing, so folks started “drinking their own champagne.” SurveyMonkey didn’t want people thinking they were sipping too much bubbly on the job, so now they “eat at their own restaurant.” Put simply, they lean heavily on their own offering to strengthen their marketing, grow their company and—as they like to say—power the curious! From finding out how much a person uses technology, to determining how a company’s culture is developing, the options are

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50:14

120: What Modern Banking Can Teach Us About Marketing

Renegade Marketers Unite ·

2019/02/22

Whether you're a small business catering to a consumer, or an enterprise tech company targeting fortune 500 giants—the changes in how banks are approaching branding and marketing can provide a great template for successful marketing in the modern era. When most people have a banking issue to resolve, they usually open up their mobile app, or visit a website—in-person banking is starting to take a back seat to digital mediums. That's the shift Paul Kadin and Sarah Welch, of analytics and advisory

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41:34

119: Be the Big Fish in Many Small Ponds

Renegade Marketers Unite ·

2019/02/15

You’ve heard it said, “be the big fish in a small pond.” But have you ever considered being the big fish in many small ponds? Sage Intacct, a provider of cloud financial management, is doing just that. To pull this off, Sage Intacct first defines different “micro-verticals” by breaking down larger marketplaces, like manufacturing, into more granular categories, like toys, planes, and cars. Following that, they become experts in the field, and begin producing valuable, category-specific sales

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28:18

118: Spotting Terrorist Plots and Rental Car...

Renegade Marketers Unite ·

2019/02/08

UVeye is putting together technology that has an immense range of uses, is wildly innovative, and is—putting it plain and simple—cool! The company produces under vehicle inspection systems, that use deep learning—a sort of AI-derived machine intuition—to say “hey, something about this car doesn’t seem right” and flag it for inspection. This can help stop dangerous contraband or weapons from being smuggled into secure areas, but the use cases don’t stop there. Though in an ideal world these scanners

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31:46

117: A Former CMO, Turned CEO’s Approach to Strategic...

Renegade Marketers Unite ·

2019/02/01

When you have to reach out to someone quickly, what do you usually do? Exactly! Send a text. So why aren't more businesses text-enabling their phone lines? That question is at the center of Brightlink's text-enabling solution, designed so that company phone lines—usually reserved for saying 'no' to pesky cold calls— can handle informative text conversations with prospective clients. Given the nature of their product, Brightlink has also been able to utilize it as their own marketing tool, a

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26:25

116: The Need to Fail, Cars That See, and Defining...

Renegade Marketers Unite ·

2019/01/25

CES never fails to be a revelatory experience, but this year marked a significant step closer to one of humanity's longest-held dreams (or at least, one of Drew's longest-held dreams): A Jetsons-style flying car! A key component of this tech-driven marvel is an astoundingly impressive "LiDAR" system—think radar detection, done with laser technology. In simpler terms, a new way for machines to see things. Granted, the implications are much broader than a flying car, but it provides an interesting way

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37:42

115: How to Market and Succeed at Employee Communication

Renegade Marketers Unite ·

2019/01/18

Have you ever read through healthcare plans in an effort to sign-up? They're generally pretty important, but given how jargonistic and dense they are, they can be a real snooze-fest. That's where Jellyvision comes in. This week's guest, Bob Armour, is CMO of a company that creates a software named Alex that helps people make sense of their healthcare benefits and select the best plan by communicating with them in plain english. The efficacy of Alex speaks to a few types of effective communication,

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42:23

114: Copper, Blue + Pink: An Artful Name Change /...

Renegade Marketers Unite ·

2019/01/11

If you took every tech company logo and stacked them by color, here's what you'd see: some red, some shades of black, grey, and white, some green. But all those stacks would be in the shadow of one color: blue. Samsung, Facebook, Lenovo, PayPal, hp, Dell—the list of blue logos goes on and on. So what did Morgan Norman, CMO of Copper (née ProsperWorks)? He went pink. With a dash of creative and a spritz of data analysis, Morgan went bold and rebranded in a major way. But—a rebrand isn't just a name

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40:05

113: Recession Proof Your B2B Marketing

Renegade Marketers Unite ·

2019/01/04

Shakespeare once wrote, "To thine own self, be true." In that spirit, RTU host Drew Neisser did something a little out of the ordinary. Now, some people might consider talking to yourself for 30+ minutes to be a little crazy, but not Drew Neisser. In one of the most unusual Renegade Thinkers Unite episodes to date, Drew interviews none other than himself. On this episode, the dynamic duo of Drew and Drew continually push the conversation to exciting territories. The discussion touches on key

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40:15

112: Using Your Personal Brand to Help Build Your...

Renegade Marketers Unite ·

2018/12/28

What do we talk about when we talk about a CMO’s to-do list? Usually, items are along the lines of “align sales and marketing” or “ensure proper metrics are being examined.” And, yes, those are usually, in conjunction with other things, crucial to making your marketing machine fire on all cylinders. However, if you add tasks like “Dress as Korean mega star Psy and open for Bon Jovi” and “Set up online video series centered on food and marketing” to your list, it might start to look a little more

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41:14

111: Deloitte's Global CMO Shares Her 4 M's for B2B...

Renegade Marketers Unite ·

2018/12/21

Growing a community of leaders - an important goal for many companies, but not typically the designated task of a CMO. Diana O’Brien, CMO of Deloitte, however, is not your typical CMO. Diana spends 50% of her time prioritizing building workplace culture and, in turn, the firm’s brand to provide better marketing services to clients. She spearheaded Deloitte University, which provides training to bring employees into the fold on brand alignment, culture, and continuing workplace education for every

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54:57

110: Making Your Marketing Metrics Magical!

Renegade Marketers Unite ·

2018/12/14

Top 10 Global CMO for companies worth over two hundred and fifty million, top 15 CMO on Twitter by Social Media Marketing Magazine, and top 50 most influential people in sales lead management - just some of the accolades that CMO Brian Kardon has earned over decades of cutting through in marketing. Now, as the CMO of Fuze, a cloud-based communications business, he is continuing to cut through by using his vast knowledge of sales and marketing metrics. On this episode of Renegade Thinkers Unite,

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41:48

109: How Coveo’s CMO is ‘Making Business Personal’...

Renegade Marketers Unite ·

2018/12/07

One of the most sought-after goals in current B2B marketing is being able to deliver personalized content to clients in a sales cycle. This elusive skill is one of the foundations of Coveo, a company using machine-based intelligence to help clients deliver personalized content to their markets. On this episode of Renegade Thinkers Unite, Drew talks with Coveo’s CMO, Mark Floisand, about the latest account-based strategies that have allowed them to become experts at personalized marketing. As Mark

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40:04

108: How Aetna’s Brand Transformation Teaches a...

Renegade Marketers Unite ·

2018/11/30

A company's brand transformation process should never be taken lightly, especially for a health insurance company that serves the lives of thousands of people across the country. When David Edelman joined Aetna’s team as the CMO two years ago, he knew that a change was needed to reimagine the public perception of health insurance companies. On this episode of Renegade Thinkers Unite, you’ll learn how he and his team successfully transformed the Aetna brand into one that puts the joy and wellness

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39:44

107: The 2019 CES Preview - Everything B2B Businesses...

Renegade Marketers Unite ·

2018/11/23

Every January, over 180,000 people converge on Las Vegas to place their bets on the coolest and potentially coveted gadgets the world has yet to see. The 2019 CES promises to be “the world's gathering place for all who thrive on the business of consumer technologies.” It’s a can't-miss conference for marketers and business professionals from all industries — even those in the B2B space.On this episode of Renegade Thinkers Unite, Drew talks with Shelly Palmer, CEO of The Palmer Group, about what

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42:18

106: Creating the Category — Affectiva and Emotional AI

Renegade Marketers Unite ·

2018/11/16

Gabi Zijderveld is no stranger to pioneering new tech industries. As the CMO of Affectiva, she has helped to create an entirely new category in the tech industry: #EmotionAI. While emotional intelligence is not always fully understood, Gabi and her team at Affectiva have found a way to craft a narrative around emotional AI that the tech world could not ignore. From educational summits to simple handwritten notes to supporters, Gabi has found the keys in paving a new frontier for smart technology

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41:54

105: "Fearless" Marketing and the Power of Storytelling

Renegade Marketers Unite ·

2018/11/09

No matter how dramatic or controversial, truly great storytelling in marketing doesn’t just boil down to publicity stunts. Rather, the most impactful storytelling is all about the message a company is trying to convey and how that message originates from its internal values. And in the case of the famous “Fearless Girl” statue that faces down Wall Street’s charging bull, it was the message about fostering a greater diversity in the financial industry that has had a lasting impact. Stephen Tisdalle,

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