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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:48:03

Building A Multi-Million Fitness Brand Without Paid...

Shopify Masters ·

2020/06/30

Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted bands that amplify just about any workout. In this episode, you will learn how the husband and wife team: Pitched on Shark Tank and had all sharks vying to be their partnerHow they received media coverage from notable publications like Vouge, Marie Claire, and GlamourAnd how they are managing an influx of sales during COVID-19For more on Bala and show

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00:57:15

Moomin Shop: Licensing and Merchandising For An...

Shopify Masters ·

2020/06/23

In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets. The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise. For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing Tune in to learn What is a licensing deal and how it works How they use Facebook Lead ads that return 8 times return on ad spend The often missing

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01:00:30

Launching A Niche Business with $500

Shopify Masters ·

2020/06/16

Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear. For more on Doe Lashes and show notes: https://www.shopify.com/blog/doe-lashes-influencer-marketing Tune in to learn What research you should do to determine if a business is viable What it means to focus on functions and features rather than your company’s brand Why it’s a mistake to ask for influencers to post about your product in exchange for the product

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00:53:26

Catch-Up with 3 Previous Guests: Navigating The...

Shopify Masters ·

2020/06/09

We chat with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capital and lending programs, and Patrick Coddou from Supply on how they turned around their business from a drop in sales. In the spirit of catching up, the team at Shopify recently put together Reunite, a free streamed event where the company's leadership team shared new and upcoming ecommerce products and provided insights about the future of commerce

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00:48:08

Foursquare Meets Volleyball: The Invention of a...

Shopify Masters ·

2020/06/02

In this episode, you'll learn from an entrepreneur who invented a brand new 7-figure sport. CROSSNET is the world's first four square volleyball game. For more on CROSSNET and show notes: https://www.shopify.com/blog/crossnet-pr Tune in to learn How to find a manufacturer to create a brand new type of product when you only have a $5,000 budget How to increase sales using FOMO in your email marketing How to use LinkedIn to get featured on big publications like Forbes

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00:22:16

Meet the 3-Person Team Behind a Global Giftware Company

Shopify Masters ·

2020/05/26

In this episode, you'll learn from a couple who are life and business partners on how they built a giftware company that designs and produces items that are sold in over 45 countries. Bitten Design was founded in 2008 and creates giftware from fun ideas. For more on Bitten Design and show notes: https://www.shopify.com/blog/bitten-design-bootstrapping Tune in to learn: The investments and skillsets needed to launch a giftware design company How this design team manages legal restrictions, patents,

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00:52:28

How This Direct To Consumer Fashion Brand Found Its...

Shopify Masters ·

2020/05/19

In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand. Caraa sells handbags, reimagined. The perfect balance of form and function designed for a life in motion. For more on Caraa and show notes: https://www.shopify.com/blog/caraa-partnership Tune in to learn How they got their first 100 customers How do you know if you have product-market fit? How they determine the pricing of their products

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00:55:19

40 Prototypes and Lenny Kravitz: How This Cause...

Shopify Masters ·

2020/05/12

In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands. Twice is a modern oral healthcare company reimagining the everyday experience of brushing your teeth. For more on Twice and show notes: https://www.shopify.com/blog/twice-cause-driven Tune in to learn How to work with a charitable partner Do customers care about charitable missions How to make the purchase decision easier for your customers

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00:53:31

Second Act: How They Launched A Second Successful...

Shopify Masters ·

2020/05/05

In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly launching another business in a completely different industry. Veldskoen Shoes sells ethically and sustainably made shoes from South Africa. For more on Veldskoen Shoes and show notes: https://www.shopify.com/blog/veldskoen-shoes-paid-marketing Tune in to learnHow to scale ad spend from $1,000 to $30,000 per monthWhat is browse abandonment and why is

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00:45:01

How A Custom Shopping App Multiplied Their Conversion...

Shopify Masters ·

2020/04/28

In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate. True Vintage is a leading vintage clothing retailer providing global customer base with an eco-friendly approach to fashion. For more on True Vintage and show notes: https://www.shopify.com/blog/true-vintage-app Tune in to learn How they grew their Instagram to 30,000 followers in just a few months How they built a shopping app for their store How to scale

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00:52:53

How to Turn Your Content Marketing Into A Sales Machine

Shopify Masters ·

2020/04/21

In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing. For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-marketing Tune in to learn What are kaizen principles and how you can apply it to improving your business How to respond when your target customer says your product is too expensive Their system for cranking out great content that improves their SEO

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00:43:03

How LastObject Broke Their Crowdfunding Goal in 22...

Shopify Masters ·

2020/04/14

In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter CampaignLastSwab is a reusable, sustainable and sanitary alternative to cotton swabs and buds. Replacing at least 1,000 cotton swabs. For more on LastObject and show notes: https://www.shopify.com/blog/lastobject-crowdfunding. Tune in to learnHow to validate your product idea by collecting emailsHow to market towards a sustainability-focused customerHow to determine if your passion is

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00:44:45

The Secret Ingredients to Building a 7-Figure Meal...

Shopify Masters ·

2020/04/07

In this episode, you'll learn from an entrepreneur how you can scale your business using email, text, and push notificationsEat Well Nashville delivers deliciously healthy, ready-to-eat meals straight to your home or office. For more on Eat Well Nashville and show note: https://www.shopify.com/blog/eat-well-nashville-marketing Tune in to learnWhy you should talk to your potential competitors early onHow to market to customers via text messageWhy they acquired a competitor within their first year of

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00:27:43

How an Entrepreneur Worked Quickly With Local...

Shopify Masters ·

2020/03/31

In this episode, you’ll learn from an entrepreneur who started a gift certificate program to help local businesses amid the current Covid-19 pandemicThe Cornwall Gift Certificate Program provides a gift certificate program where shoppers can purchase gift certificates from a slew of local businesses.For more on Cornwall Gift Certificate Program and show notes: https://www.shopify.com/blog/cornwall-gift-certificate-pivotTune in to learn:How a local entrepreneur worked with local government to help

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00:26:00

How This Direct to Consumer Brand Disrupted the...

Shopify Masters ·

2020/03/24

In this special episode of Shopify Masters, we visit the office of Velasca, a direct to consumer brand specializing in Italian handcrafted shoes. Co-founder Enrico Casati shares how he left his banking career and launched a direct to consumer brand by connecting local craft-makers in Italy with a global customer base. The COVID-19 pandemic is affecting entrepreneurs everywhere, some more than others. Velasca, based in an epicenter of the current outbreak, are working incredibly hard to stay

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00:49:23

The Best Conversion Hacks That Anticipate Customer's...

Shopify Masters ·

2020/03/17

In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass marketYouth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport.For more on Youth Sport Nutrition and show notes: https://www.shopify.com/blog/youth-sport-nutrition-conversion Tune in to learnHow they grew from 150 pounds per month to 9,000 pounds per month on adsWhat changes they made to their site to

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00:53:18

How a 7-Figure Swimwear Brand was Built on a...

Shopify Masters ·

2020/03/10

In this episode, you'll learn from an entrepreneur the mindset required to scale your business to 7-figuresFUSED Hawaii designs timeless, functional swimwear for all body typesat all stages of life, so you feel comfortable, confident, and beautiful in your own skin again. For more on Fused Hawaii and show notes: https://www.shopify.ca/blog/fused-hawaii-mindsetTune in to learnHow she was able to finally break through the 7 figure markWhy it’s important not to be too attached to the highs or the lows

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00:55:42

How This Natural Skincare Company is Supporting Other...

Shopify Masters ·

2020/03/03

In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.NIU BODY is a female-founded beauty company that creates natural skincare at affordable prices.For more on NIU BODY and show notes: https://www.shopify.com/blog/niu-body-contentTune in to learnWhat to look for in a co-founderHow going full time in their business led to $250,000 in salesWhich social media channel is the best to use to get press

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00:53:42

Diversity Matters: This Makeup Brand's Movement for...

Shopify Masters ·

2020/02/25

In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own businessMakeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers. For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmetics-productsTune in to learnHow to turn a blog in to a businessWhy is a brand book important and what you

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00:45:31

Balancing Act: Growth and Purpose for a Social...

Shopify Masters ·

2020/02/18

In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterpriseSweet Beginnings makes the beelove® family of all-natural line of raw honey and honey-infused body care products. For more on Sweet Beginnings and show notes: www.shopify.com/blog/sweetbeginnings-growthTune in to learnHow does having an online store affect offline salesHow should Chief Growth Officer spend their timeWhat you get out of one-on-one customer interviews that you can’t get out of

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