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PODCAST

Carl Gould #70secondCEO

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You"re too busy to be reading this, start listening!

business entrepreneurship

All Episodes

01:24

Carl Gould-70secondCEO-Founders get in the Way of Growth

Carl Gould #70secondCEO ·

2023/11/22

Founders get in the Way of Growth Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I was just reading an interview, an old interview with Bill Gates where he said in the early days of microsoft he--he wrote all the code and then when they bought in coders, he had to sign off on all the code before it went out and then they bought in Steve Ballmer and Steve was like Bill does anything happening that’s it, you’re not

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01:16

Carl-Gould-#70secondCEO-First 2 Hires Part 3

Carl Gould #70secondCEO ·

2023/11/21

First 2 Hires - Part 3 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. One movie that impacted impacted me for a lot of different reasons but did anyone see Schindler’s List? What did Liam Neeson do every time he had an idea throughout the movie? He turned to his, to Ben Kingsley’s character, I forget what his name was. And he just said, ‘I never want those guns to shoot straight again. Can we do it? He’s yeah, we can do it, yep, we

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01:02

Carl-Gould-#70secondCEO-First2HiresPart2

Carl Gould #70secondCEO ·

2023/11/20

First 2 Hires - Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. The second one is, a strong finance person, you will never get where you want to get without somebody who can crunch the numbers and tell you if your great idea is actually a great idea or a really bad one. Ok, Melissa worked for 10 years, she is a full charge accountant, she lives in Canada, we sponsored her to be here. I didn’t need an accountant in a small

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01:15

Carl-Gould-#70secondCEO- Why Hire the Obnoxious Guy...

Carl Gould #70secondCEO ·

2023/11/15

First 2 Hires - Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. My suggestion is your next 2 hires or outsourcing is a personal assistant, number 1 is a personal assistant, alright, I could do this for your life. What are the recurring tasks in your life, your life is a business guys, ok, I get my chops busted all the time on my calendar, I have everything on my calendar, everythings on my calendar. Right, so I come in and

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01:12

Carl-Gould - #70secondCEO -Your 48-Hour Challenge

Carl Gould #70secondCEO ·

2023/11/15

Your 48-Hour Challenge - Hey everybody this is Carl Gould with your #70secondCEO. I have a 48-hour challenge for you. My 48-hour challenge for you is to get off the grid. Ok, I’m here in Moab, Utah, well off the grid, no sign of any cell service here, I’ve got my phone but it’s not connected to anything. Get off the grid for 48-hours: Take a journal, a pen, take your phone, your one note, however you capture your journal notes. Start to think about where were you in the last 5 years...

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01:25

Carl-Gould-#70secondCEO -How to Make Your Strategic...

Carl Gould #70secondCEO ·

2023/11/13

How to Make Your Strategic Plan More Compelling -Answer these two questions. First, give yourself a rank, a scale of 1 - low, 10 - high. What is so compelling and inspiring about your business that would make an employee be willing to switch geography, leave where they’re working now, and come work for you, for less? That’s right. You heard it. Less. What is so inspiring and compelling about your business that your competitors' customers would be willing to leave buying from them, switch over

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01:43

Carl-Gould- #70secondCEO - Your Just Making Noise

Carl Gould #70secondCEO ·

2023/11/10

You’re Just Making Noise Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the internet has leveled the playing field in business, everybody has the same access to the customer and it’s for free. Think about this for a minute, everybody is a penguin and everybody is making noise. So, one thing to know, if you’re on social media and you aren’t saying anything significant, you aren’t adding to thought leadership you aren’t saying

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01:11

Carl-Gould-#70secondCEO- Your Calendar Can set you Free

Carl Gould #70secondCEO ·

2023/11/07

Your Calendar Can Set You Free Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. The calendar will set you free. As good as you think your systems are, wait till you hire a virtual assistant, you’re going to realize holy cow! There’s more to do. Because when you have to explain something to somebody through email, it just has to be more detailed and granular. Does that make sense? So, for today’s meeting, for today’s meeting, you

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01:14

Carl-Gould-#70secondCEO- I can Steal Your Money Part 4

Carl Gould #70secondCEO ·

2023/11/06

I can Steal Your Money! Part 4 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won’t even look, or you would rarely question. Rarely question. Ok, so, we had a client who was a forensic accounting company and I remember talking to them and I said, so I said, when you get called in and there’s suspicion of fraud like, how often do you find it? And they said every time! And I’m

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01:19

Carl-Gould-#70secondCEO-I can Steal Your Money Part 3

Carl Gould #70secondCEO ·

2023/11/03

I can Steal Your Money! Part 3 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, let me ask you a question. I’m going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let’s imagine I worked for you, you give me $5000 expense budget, marketing, whatever. You gave me $5000 and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not

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01:11

Carl-Gould-#70secondCEO-I can Steal Your Money Part 2

Carl Gould #70secondCEO ·

2023/11/02

I can Steal Your Money! Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number you’ll take notice, your team way outperforms, or if your team way underperforms, you’ll take notice. That’ll wake you up,

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01:23

Carl-Gould-#70secondCEO-I Can Steal Your Money Part 1

Carl Gould #70secondCEO ·

2023/11/01

I can Steal Your Money! Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. I do this thing, remember I said I could show you how much money I can steal from you? And you’d never know it, ok? So, without looking at any reports please, write down, year to date, as of close of business yesterday to the dollar, what is your collective revenue in your business as of yesterday, close of business? Write down the number no rounding up,

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01:25

Carl-Gould-#70secondCEO-Make the Promises

Carl Gould #70secondCEO ·

2023/10/31

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want to make the promise that nobody else in your niche has the guts to make. Now how do you know what promises to make? At your next association meeting, at your next gathering where you’re among your other industry peers and you get into your CEO round-tables and your mastermind groups you guys all talk about the same problems. You all HAVE the same PROBLEMS! So, make a

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01:30

Carl-Gould-#70secondCEO- Be TIMELESS and Timely in...

Carl Gould #70secondCEO ·

2023/10/30

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. In your messaging you need 2 things, you need: TIMELINESS and.. TIMELESSNESS. Let’s take the TIMELESSNESS first. So, in your messaging you want to have the core foundation, foundational communications that are relevant to your clientele forever. So, business wisdom and personal wisdom and messages that match the seasons and match the holidays and match the rhythms of life at

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01:39

Carl-Gould-#70secondCEO- Customers Purchase When it...

Carl Gould #70secondCEO ·

2023/10/27

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you’re going to want to know this one. Earn them, use them! Yeah! Alright see you everybody. No, I’m just kidding. It is so hard to use my damn mileage account. Like I’ve got, it’s like an act of congress to be able to cash these damn things in. They’re ridiculous. It’s too hard

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01:33

Carl-Gould-#70secondCEO-Customers Purchase When it is...

Carl Gould #70secondCEO ·

2023/10/26

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle’s taking too long Dad, I’m not getting the clients I want, they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes

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01:28

Carl-Gould-#70secondCEO-Compete To Be The Best in...

Carl Gould #70secondCEO ·

2023/10/25

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You’re going to have a premium offering, that really high McDaddy offering and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And if you’re pricing is in the middle of your

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01:33

Carl-Gould-#70secondCEO-Offer a VIP or Premium Service

Carl Gould #70secondCEO ·

2023/10/24

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, here’s what you need in your business. Whether somebody buys it or not you NEED to offer a VIP, or exclusive or premium service, or white glove treatment, concierge or mcdaddy, or the whole enchilada. Whatever you want to term it. But you need that platinum, titanium offering where it’s the highest level engagement with your company. How do you know what to charge? Take your

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01:32

Carl-Gould-#70secondCEO-How do we judge value

Carl Gould #70secondCEO ·

2023/10/23

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality

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01:52

Carl-Gould-#70secondCEO-What will your customer PAY for

Carl Gould #70secondCEO ·

2023/10/20

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10 year-old is not going to

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543 results

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