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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

12:44

Linkable Assets, ABC Link Exchanges, Roundup Posts

The Edward Show ·

2024/10/19

E472: Backlink strategies for 2024. 3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups Important: 3 way linking (ABC link exchanges) is considered a black hat link-building tactic and should be avoided by website owners. However, it’s still worth knowing about. From: https://x.com/theshaneduggan/status/1847253872496214489 and https://back2marketingschool.com/3-way-link-building/ 00:00 Backlink Strategies for 2024 01:38 Linkable Assets

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11:15

125 Million Views in Under 4 Months Selling Keychain...

The Edward Show ·

2024/10/18

E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy. All videos are extremely repeatable and require little work. Find a simple faceless format that works. Wash, rinse, repeat… 3-5 times a day. Crazy. From: https://x.com/iamgdsa/status/1846551078608757029 Second post that’s shared: https://x.com/iamgdsa/status/1847218132899004433 00:00 125 Million Views in 4 Months 00:43 Multiple Accounts 01:35 TogetherKeys 01:58 Faceless

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58:02

$100,000/Month With Affiliate SEO to a Single Webpage...

The Edward Show ·

2024/10/17

E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod. Lars was one of Neil Patel’s early employees back in 2011 and just went super viral for his exposé of the black hat affiliate SEO that Forbes, CNN, USA Today and other big publishers are doing. We start the conversation with an affiliate story of his own - how he had a single webpage do $100,000/month with SEO. Then we talk about link exchanges, content trades, developing sites with huge backlink profiles,

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07:58

I Can’t Stop Thinking About How Easy Local Is

The Edward Show ·

2024/10/16

E469: I can’t stop thinking about how easy local marketing is. On this episode, I specifically talk about local SEO with Google Business Profile, and local newsletters. It’s some crazy stuff - marketing on easy mode. Yesterday’s episode: https://youtu.be/IyUv47A5m40 00:00 Introduction 00:23 Basics of Local SEO 00:58 Google Business Profile 02:41 Success Stories in Local SEO 03:23 Local Newsletters 06:00 Local Newsletters in Bigger Cities 06:42 Yesterday’s Edit Story The Edward Show. Your daily

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52:07

Eight Figure Exit to Hugely Profitable Local...

The Edward Show ·

2024/10/15

E468: Nik Hulewsky (https://x.com/CoFoundersNik) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do now. - Local SEO and Google Business Profile Optimization - Local Newsletters and how to grow them Then we talk about content marketing success stories (going deep into the details of how they happened) and a story of how him and Chris Koerner used Reddit marketing to get a new business to 1,000,000 in profit (10,000,000 in revenue) in just 3 months of

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13:45

This Advice Is Guaranteed to Make You Viral

The Edward Show ·

2024/10/14

E467: This is seriously one of the most surefire ways to go viral. Recently, I had one of my most viral videos. I share exactly how I made it and how I’ve reused the strategy time and time again. In fact, I used it just last night, and that video is also going viral. If you need some hits and want content that performs above average, this is a surefire way to do it. The first video mentioned: https://youtube.com/shorts/X7F2pGi5F8o?feature=share The viral video from last night:

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06:25

Google’s First Link Bias

The Edward Show ·

2024/10/13

E466: Google’s First Link Bias, also called the First Link Counts Rule, is both weird and notable. Google has a bias towards the first link on a page. This applies to both internal links and external links. Google has a bias. And this bias gets even stranger when image links are involved. From: https://seosherpa.com/seo-experiments/ More detail: https://www.link-assistant.com/news/link-location-and-seo-value.html#:~:text=This%20is%20called%20the%20First,not%20from%20all%20of%20them. Image links:

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12:48

The dumbest startup idea?

The Edward Show ·

2024/10/12

E465: This entrepreneur had a super dumb startup idea. But he went and built it anyway. And even though it didn’t make him much money, it was so dumb it went viral! I love this - crazy ideas that are so crazy they have to go viral. When you do this, you get tons of positive SEO signals. Great thing to leverage. + Eight pieces of advice that would have made a successful entrepreneur hit milestones twice as fast. Learn from this person’s failures! Post about the dumb startup idea:

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05:14

Free Views From 3-Minute YouTube Shorts!

The Edward Show ·

2024/10/11

E464: YouTube Shorts is extending to 3 minutes. It’s happened with Instagram Reels, Facebook Reels, TikTok Duets, Stories, pinned comments... the list goes on. When a platform introduces a new feature, content utilizing that feature gets pushed - or at least that’s the theory. From: https://x.com/xNickOnline/status/1843879939306598855 00:00 YouTube Shorts Opportunity 00:09 New 3-Minute Shorts Feature 00:24 Faceless Social Media 00:59 Capitalizing on New Features 01:32 Preparing for the Shorts Launch

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17:33

4 Indie Hackers Making Money and How They’re Doing It

The Edward Show ·

2024/10/10

E463: 4 self-employed indie hackers who are making either tens of thousands MRR or hundreds of thousands USD - and the marketing they’re doing to get their customers. If you need some inspiration from people making it with in-depth details of how they’re doing it, you’ll like this. Mentioned: Memelord Technologies: https://memelord.tech/ Stage Timer: https://stagetimer.io/ AWS and Twitter Info Product:

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16:18

Forbes Hit with Google Penalty for Spamming SEO

The Edward Show ·

2024/10/09

E462: Forbes Marketplace, a third-party managed platform under the Forbes URL, has been spamming SEO - making up for over 50% of Forbes’ revenue. Forbes’ Marketplace is entirely lazy affiliate articles targeting a variety of keywords unrelated to Forbes’ typical topics. Even worse, these articles lack Forbes’ oversight and exist only to manipulate search rankings. This is a massive violation of Google's Site Reputation Abuse Policy, and Forbes is paying the price. They’ve been hit with a severe

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08:29

Is Google Losing Search Market Share?

The Edward Show ·

2024/10/08

E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be. Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google. So here is all the data on Google's yearly performance for share of voice, searches, and ad sales. This research is from the legendary Rand Fishkin. Watch his original summary here: https://sparktoro.com/blog/is-google-losing-search-market-share/ SEO – Down the Funnel:

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14:09

$500,000 From Course Pre-Sales in a Week With a Small...

The Edward Show ·

2024/10/07

E460: How Josh Comeau built a small social media audience and email list in a year, then launched a course to it, doing $500,000 in a week-long pre-sale. The course was only 50% complete when the limited pre-sale launched to his audience. This is one of my best episodes yet, and I am hyped by the information in it. From: https://www.indiehackers.com/post/launched-my-first-course-earned-over-us-500-000-ama-4382405cd5 Josh’s website: https://www.joshwcomeau.com/ Josh’s 𝕏: https://x.com/JoshWComeau

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09:12

The Long Tail of YouTube Shorts

The Edward Show ·

2024/10/06

E459: YouTube Shorts is one of the most exciting places for marketers. Not only are Shorts great for SEO, the long tail of views is insane. This episode gives many examples of how long it takes to see crazy virality on YouTube Shorts… and much more. 00:00 YouTube Shorts Crazy Virality 00:36 Glacier Video 01:15 Video Metrics 02:29 Personal Experience with YouTube Shorts 04:43 The Long Tail of YouTube Shorts 06:11 Selling Strategies 08:39 Conclusion The Edward Show. Your daily digital marketing

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08:15

Getting Headlines Right

The Edward Show ·

2024/10/05

E458: If you go after everybody with your headline, you get nobody. If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it. Headlines are the only part that literally every viewer reads. If you have a month to work on a page or ad, spend 27 days on the headline. Here’s how to craft great headlines. Source: https://larslofgren.com/how-to-write-headlines/ and https://read.first1000.co/p/about-cute-copy 00:00 The Importance of Headlines 00:48 Why

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21:41

From Creator to Icon

The Edward Show ·

2024/10/04

E457: Pure consistency will get any creator to a great spot. But how do you go from just another creator to an icon who has captured the conversation? That’s what this episode is about. 00:00 A Hit Product 00:16 iShowSpeed's Success 00:56 Kai Cenat 01:31 Evolution of Viral Stunts 04:16 My Experience Almost Getting a TV Show 06:27 Gary Vaynerchuk Products 07:58 Ryan Holiday Products 08:49 Pieter Levels and 12 Startups in 12 Months 16:02 Anatoly Gym Pranks to Fitness Icon 18:51 Conclusion The Edward

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15:26

Bad Digital Marketing Advice

The Edward Show ·

2024/10/03

E456: Bad digital marketing advice I’ve heard or hear all the time. What to stay away from. Who can you really trust out there in this wild world???? 00:00 Bad Viral SEO Tips 01:58 Top of Funnel SEO 03:14 Bottom of Funnel SEO 04:18 Misleading Content Advice 06:45 Schema Markup 09:08 PageSpeed Insights 11:44 Testing 14:38 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #seoadvice #digitalmarketingtips

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10:54

Easy Employment From LinkedIn

The Edward Show ·

2024/10/02

E455: LinkedIn video is horrible… For everything other than search. The promise of LinkedIn video being great for page growth has been disproven - until LinkedIn fixes its recommendation algorithm, at least. But for search it is constantly recommended above text posts, even when those text posts have more engagement and are from bigger accounts. This is perfect for anybody selling services, expertise, or looking for employment. Here’s how to use this. 00:00 Introduction 00:20 Personal Experiences

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47:02

Becoming a Formula 1 Influencer Without Even Having a...

The Edward Show ·

2024/10/01

E454: One month ago, Formula Feldman (real name, Vova Feldman) didn’t know anything about Formula 1. Now, even without a driver’s license, his Formula 1 videos (he’s putting out 5-6 daily on social media) each get thousands of views. He’s exploiting the curious learner bias and starting to get top-of-mind awareness as a result. Vova’s a hustler and is somebody I’ve learned a lot from. This is a fun conversation. 00:00 Introduction and Guest Announcement 00:11 Vova's 100 Video Streak Journey 01:45

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17:05

Private Equity Meetups - $50,000 for 15 minutes

The Edward Show ·

2024/09/30

E453: Private equity people and other people in financial institutions are extremely price insensitive. On a recent My First Million podcast (https://youtu.be/qWQZpgnjlLA?si=QwGI1Qj-UdQs3N4G), Jesse, the guest, shares how PE firms and others will pay tens or hundreds of thousands of dollars for digital marketing expertise and reports that don’t take much time. What they’re paying for is assurance that their deals, worth tens or hundreds of millions, or more, are worthwhile. So the tens or hundreds

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952 results

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