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PODCAST

Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world"s most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream

business management

All Episodes

00:23:46

Rapid Response: Can bankruptcy save movie theaters?...

Masters of Scale ·

2021/04/15

"It's 12 months of no meaningful revenue," says Alamo Drafthouse CEO Shelli Taylor. "And then last weekend was phenomenal." Taylor returns to the podcast to explain why the hip, culture-forward movie theater chain recently filed for Chapter 11 bankruptcy protection, even as movie-goers began to return back to theaters, plus the unexpected lessons she learned about the process – and why she still sees great hope and opportunity ahead for the business. Read a transcript of this episode at

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00:34:51

Need to Know, w/Reid & Bob: GameStop, SPACs, gov't...

Masters of Scale ·

2021/04/13

"The future is sooner and stranger than you think," Reid Hoffman tells Rapid Response host Bob Safian in a frank, unfiltered conversation about the lessons of 2021 so far. "The rulebook will be changing month by month." The co-hosts dive into U.S. government stimulus efforts; GameStop, SPACs and potential froth in the investment markets; rising pressure on business leaders to engage on social and policy issues; and how vaccinations are impacting all of us. Plus: the 10-year anniversary of Reid's

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00:35:11

Rapid Response: Delta CEO Ed Bastian: Turbulence,...

Masters of Scale ·

2021/04/08

With 75% of U.S. customers saying they'll soon be vaccinated, Delta is embracing a new phase, opening up middle seats as of May 1. CEO Ed Bastian bet at the start of the pandemic that focusing on consumer confidence and reinforcing Delta’s brand would ultimately pay big rewards. Now that strategy will be put to the test -- even as Bastian clashes with Georgia officials over the state's new voting law. How quickly will domestic demand rebound? When will business and international travel return? And

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00:43:00

81. Beyond Meat's Ethan Brown: How to teach your...

Masters of Scale ·

2021/04/05

As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What Brown has demonstrated, and what every entrepreneur should learn: You must first build trust from customers – making sure they feel heard – before you can educate them about the value of your innovation

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00:31:45

Rapid Response: The trampoline effect, w/ Morning...

Masters of Scale ·

2021/04/01

Revenue for Morning Brew's booming email newsletter operation dried up when the pandemic hit, but its audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand's distinctive personality, fueling a sharp rebound. By last fall, they sold a majority interest to Business Insider for a reported $75 million. Lieberman explains the roots of this "trampoline effect," the potential of

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00:42:49

80. Mark Cuban: What investors really look for

Masters of Scale ·

2021/03/30

No one knows the fundraising game better than Mark Cuban, serial entrepreneur, investor, and star of Shark Tank. For founders, identifying the right source of capital, under the right terms, can provide a thermal updraft. But as Cuban explains, there are always strings attached when you bring on a financial partner – and those strings can pull you crashing down if you don't understand them properly. Cuban shares deep insights on the qualities investors look for in a founder, and what entrepreneurs

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00:32:36

Rapid Response: The business of democracy,...

Masters of Scale ·

2021/03/25

In recent months, business leaders have been pressed to take public positions on politics in ways they never have before. That's good for business and good for democracy, says Daniella Ballou-Aares, co-founder and CEO of the Leadership Now Project. She argues that even businesses that don’t lobby are key players in building our communities of the future – and that business-style innovation offers the best chance of improving democratic processes. With trust in entrepreneurs outpacing that of other

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00:28:00

79. Disney’s Bob Iger: How acquisitions become an...

Masters of Scale ·

2021/03/23

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox. Read a transcript of

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00:41:56

Airbnb's Brian Chesky: "We died and were reborn." A...

Masters of Scale ·

2021/03/16

Headlines last April predicted death for Airbnb. How could it survive a pandemic that stopped their core business cold? As the business cratered (in 8 weeks, they lost 80% of revenue), CEO Brian Chesky realized: It was a moment to step back, rethink and do more than anyone expected. So after putting a planned IPO on hold, he and his team started planning Airbnb's "illogical rebound." In this special Rapid Response interview with Bob Safian, Brian shares candid, never-before-heard stories about the

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00:42:19

78. Tyra Banks: Personal brand power

Masters of Scale ·

2021/03/09

To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant

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00:26:04

Rapid Response: A prescription for healthy growth,...

Masters of Scale ·

2021/03/04

How does a start-up geared to healthcare workers balance giving back during Covid with the desire for growth? FIGS, an emerging lifestyle brand for medical professionals that built its name around premium scrubs, faced key choices amid the pandemic. Co-founder and co-CEO Heather Hasson explains why a commitment to offering free PPE, isolation gowns, and more supported both FIGS's mission and its community. Shifting supply lines, leaning into a robust e-commerce system, and expanding internationally

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00:40:00

77. Disney’s Bob Iger: How acquisitions become an...

Masters of Scale ·

2021/03/02

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core

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00:30:57

Nike’s CEO John Donahoe on wartime leadership (Rapid...

Masters of Scale ·

2021/02/25

When he became CEO on the eve of the pandemic, Nike's John Donahoe starting game plan revolved around listening and being out in the marketplace. But when lockdowns began rolling through, he quickly adjusted, assuming what he calls a "wartime" approach to leadership. Donahoe's view is that top-down stewardship matters now more than ever. To not only survive the pandemic but come out in a stronger position, he is leaning into the brand’s legacy, his team’s strengths, and booming direct-to-consumer

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00:36:29

76. Virgin’s Sir Richard Branson: The secret to big...

Masters of Scale ·

2021/02/23

Successful daredevils aren't really winging it, even if it looks that way from the outside. They have a method. No one knows this better – or does this better – than Sir Richard Branson, founder of the Virgin Group. Sir Richard has been willing to take death-defying entrepreneurial leaps again and again, into new markets and industries, establishing himself as one of the most prolific and successful founders ever. You can't help but marvel at his bias to action: his eagerness to ask “What if?” and

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00:02:10

A taste of Masters of Scale Season 8

Masters of Scale ·

2021/02/19

Our all-new season of Masters of Scale features iconic leaders and rising stars of scale companies. This season, Reid Hoffman trades theories with Disney CEO Bob Iger, model/mogul Tyra Banks, investor Mark Cuban, Houzz founder Adi Tatarko, Beyond Meat founder Ethan Brown, Sir Richard Branson – and many more. Plus, we’ve got Live episodes, your favorite Strategy Sessions, and a few surprises in store. Join us! Subscribe to the Masters of Scale weekly newsletter at

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00:26:12

Rapid Response: Winning and losing, w/Vanderbilt...

Masters of Scale ·

2021/02/18

Maintaining high performance in business has become harder than ever, between health challenges, economic obstacles, and political uncertainty. But we all still work to win. Jerry Stackhouse, coach of the Vanderbilt University men’s basketball team and former NBA all-star, is focused on winning – in the near-term, and the long term. His experience offers a compelling parable for every business leader these days. With Covid-19, his team has faced cancellations, testing protocols, and a pandemic

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00:32:10

Rapid Response: Public-private opportunities, with...

Masters of Scale ·

2021/02/16

Call him the unofficial U.S. ambassador to Silicon Valley. As director of the Defense Innovation Unit within the U.S. Department of Defense, Mike Brown is tasked with bridging the gap between technology innovators and the U.S. government. Formerly CEO of Symantec, Brown knows the significant opportunity public-private partnerships can offer entrepreneurs – if structured for speed not bureaucracy – and he's been setting up new ones at a rapid clip. He also knows the intense need to keep the U.S

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00:30:11

Rapid Response: Iterating under pressure, with...

Masters of Scale ·

2021/02/11

The pandemic era has ushered in a new wave of food insecurity, with some 50 millions Americans hungry for food aid. How could Feeding America, a nationwide network of food banks, meet the moment? CEO Claire Babineaux-Fontenot describes the immense challenge: volunteers unavailable, mass-distribution centers untenable, resources unreliable. But with one in six Americans in need (one in four kids), she leaned on Feeding America's assets in new ways, empowering local chapters, collecting data,

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00:34:37

Strategy Session: 5 burning questions & their...

Masters of Scale ·

2021/02/09

How do you build expertise in new tech like quantum, crypto and AI? How much attention should you be paying to the stock market right now? How do you keep your company's culture fresh if you don't have an influx of fresh talent? Host Reid Hoffman and editor-at-large Bob Safian dig into the most-often-whispered questions of entrepreneurs right now – questions that are both of the moment and timeless. Plus: Would Reid ever go on Shark Tank? Read a transcript of Strategy Session 6

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00:30:43

Rapid Response: Why we need to think again, w/Adam Grant

Masters of Scale ·

2021/02/04

As we grapple with pandemic-charged change in business and as a society, we’ve become more fractured, more divisive, and more vulnerable. Adam Grant, best-selling author and professor at the Wharton School, argues that recognizing what we don't know is the key step on the road to insight, competitive advantage, and community peace. In his new book, "Think Again," Grant illuminates why taking a fresh look at our assumptions, about others and about ourselves, is such a powerful tool. His

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