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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:20:39

Ep 201: AKNF - Top 5 Copy Styles for Facebook Ads...

DTC Podcast ·

2022/05/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler DTC Podcast -- Today we're catching up with Pilothouse Facebook Ads team leads, Nate and Taylor to discuss the five copy styles they test with almost every campaign we run. Work with Pilothouse: https://www.pilothouse.co/contact-us Let us know what you think! Possible Copy Styles: Short and sweet - concise single line with your most powerful angle 3 paragraph - easy to read, can tell a story Hook + emoji

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00:38:55

Ep 200: SMS is no longer optional with Sophie Baer,...

DTC Podcast ·

2022/05/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Today we’re getting in the win column with Win Brands Group Director of Retention Sophie Baer. https://winbg.com Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear. Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collaborates

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00:32:10

Ep 199: AKNF - The Creator's Perspective and how to...

DTC Podcast ·

2022/05/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer, No Filler. Today we're talking with two budding creators that we work with across multiple fronts at DTC, Pilothouse, and Helmkin about what makes great organic content, as well as advertising content. https://www.tiktok.com/@b_turner50 https://www.tiktok.com/@marinarossa_ Work with Pilothouse: https://pilothouse.co Work with Pilothouse: https://pilothouse.co Subscribe to DTC Newsletter -

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00:58:47

Ep 198: Perry Belcher on Ecom Tripwires, Premiums,...

DTC Podcast ·

2022/05/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher. You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales. Why the squeeze is on for retailers, and what you can do to make

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00:41:56

Ep 197: AKNF - How to hit targets on day 1 of the...

DTC Podcast ·

2022/04/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler Podcast features Founder and CEO Julian Methot as well as Head of Ecommerce, Georges Thébault-Dagher, for Maddle Paddle Boards. Armed with incredible product design that drills in on the ideal paddle board lifestyle, Maddle has had an incredibly successful launch that combined a contest, with a VIP product launch that worked so well, Maddle hit it's April targets on April first. Grab a maddle and start to

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00:29:43

Ep 196: Ecommerce SEO in Three Simple Steps with...

DTC Podcast ·

2022/04/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast I’m Eric Dyck. Today we’re growing organically with Kevin Miller, co-founder and CEO of Gr0, a fast growing SEO company focused on help DTC Brands succeed with SEO. https://gr0.com We talked about: Not quitting SEO too early, and how to create a plan and a goal you can stick with How to approach high competition keywords, and the insane Only Fans angle Kevin’s simple three pronged approach press

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00:32:38

Ep 195: AKNF - Cut your CaC in Half with THIS UGC...

DTC Podcast ·

2022/04/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Nori is the innovative iron and steamer that's taken the fashion world by storm in just the past 11 months. Nori is iron spelled backward, but Courtney is a forward thinker when it comes to performance brand growth. https://nori.co That's why she partnered up with Angela and Pilothouse to produce a high volume of creator-focused UGC ads that Nori is using to halve their customer acquisition cost and scale

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00:35:36

Ep 194: Building a 7-Figure Business in Sub-Two Years...

DTC Podcast ·

2022/04/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with 20-year-old marketing phenom and Co-founder of Peachy Shapewear, Corey Nicholson. We'll cover: How Corey built a 7-figure business in less than two years Simple funding options for startups No-nonsense email marketing tactics Web3 predictions, and much more. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC -

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00:21:44

Ep 193: AKNF - 8X Your Ad Spend With A Stacked Offer...

DTC Podcast ·

2022/04/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler. Today we're talking with Pilothouse Senior Facebook Media Buyers Nate and Taylor about what's working best in the world of meta Advertising. ▪ Why you need to make a killer offer today (for Mothers) ▪ What Facebook is giving six-figure ad credits to test (FB/IG Shops and Catalogs) ▪ What grinds our gears about Meta Ad buying experience Craft your killer offer, and work with Pilothouse to scale it ➝

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00:44:42

Ep 192: Dreamday and The Quality Edit’s Lauren...

DTC Podcast ·

2022/04/11

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the

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00:28:58

Ep 191: AKNF - Generate 100,000 Emails in One Week...

DTC Podcast ·

2022/04/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're tackling Lead Gen for Ecom Brands, why it's so important, best practices for building "an email farm", and how to generate 100,000 leads in a week. Work with Pilothouse➝ https://pilothouse.co You'll learn the biggest mistakes that brands make with Lead Generation, why you shouldn't be obsessed with CPL (cost per lead) and how to make 2022 your best lead gen year ever. Subscribe to DTC Newsletter -

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00:41:38

Ep 190: 100 Million TikTok Views Slapping the...

DTC Podcast ·

2022/04/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting all soft and gooey with Joel Twyman, co-founder of TheMarshmallow.co Having experienced moderate growth in Australia throughout 2020 and 2021, Joel started dabbling with TikTok organic posts in late 2021. It took him three videos to go viral for the first time and have to date gathered over 100million video views on their content, and grown over 2000% in

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00:24:21

Ep 189: AKNF - Are you still using Facebook's On...

DTC Podcast ·

2022/04/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth. Work with us https://pilothouse.co This podcast covers: Why so many advertisers lean heavily on FB's on platform metrics What to use instead Why it still takes a human, and at least 5 tabs to have

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01:02:23

Ep 188: If You Shelve It, Will They Come? With...

DTC Podcast ·

2022/03/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today’s podcast is with Bryan Holladay, who is a fractional CMO for three different home goods and apparel companies. Bryan is a long time performance marketer with a skill set on paid social that makes him dangerous, and a strategic mind for the broader picture that really sets him apart. Today we dive in on: What the day to day of a fractional CMO looks like and exactly how he integrates

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00:24:32

Ep 187: AKNF - Drink Marquis drives 3x velocity on...

DTC Podcast ·

2022/03/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast features Zach Volpo, Director of Marketing for Marquis (https://drinkmarquis.com), and Rob + Takai from Pilothouse Amazon. You'll hear: Zach's biggest learnings, and headaches when it comes to scaling a beverage How BOGO gets us the velocity we crave The benefits of the rebrand to the Amazon ecosystem Why responsible caffeination is sweeping the nation Subscribe to DTC Newsletter -

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00:41:05

Ep 186: Why Personalization Might Be The Biggest...

DTC Podcast ·

2022/03/21

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market. https://gainful.com This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing. You’ll hear: Why you can only buy Gainful by taking their quiz what most

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00:23:11

Ep 185: AKNF - Efficient Amazon Ads Spend Through...

DTC Podcast ·

2022/03/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Rob and Clifford from Pilothouse recently attended a large Amazon vendor show, and the word everyone kept bringing up was efficiency. Everyone's looking for their Amazon Ad Spend to be more efficient. This podcast explains how to achieve Amazon Ads efficiency this through deep product listing segmentation: Work with Pilothouse Amazon ➝ https://pilothouse.co As Clifford details: Recently we've been REALLY segmenting keywords hard - we used to

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00:40:33

Ep 184: The Fast Road to 8 Figures with Jones Road...

DTC Podcast ·

2022/03/14

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re throwing down with Director of Ecommerce for Jones Road Beauty, Cody Plofker. https://jonesroadbeauty.com/ When makeup icon Bobbi Brown sold namesake cosmetic company to Este Lauder she quickly realized she didn’t want to work for a billion dollar conglomerate. Soon after she started Jones Road Beauty with the idea that less is more, capitalizing on more naturalistic trends in

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00:24:11

Ep 183: AKNF - Doubling TikTok Ad Spend With The...

DTC Podcast ·

2022/03/11

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he chats with Spencer and Nikita from Pilothouse about the process they're using to scale clients on TikTok Ads. TikTok has announced their plans to double their TikTok ads business in 2022, so let's focus on what Pilothouse is doing to help them hit this goal 😀 Listen to the podcast for full details, but here in all it's glory is the TikTok Creative Flywheel that Pilothouse is using to improve on Black Friday numbers for one

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00:49:05

Ep 182: Molly Garraway on Growing a CX Team to 100,...

DTC Podcast ·

2022/03/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we present a true story about fake eyelashes with Molly Garraway, Head of Customer Experience at LoveSeen, lashes for those looking for a more naturalistic flare. https://loveseen.com Molly is a CX Bawse with four years experience leading the CX team at The Farmer’s Dog and Growing it to over 100. With LoveSeen, Molly’s back in the trenches and building out a CX team and strategy from

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