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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

10:36

BYP 11 – The Most Important Tactic In Closing Sales

Brand You Personal Branding ·

2014/12/03

In today’s episode I cover the most important tactic in closing sales. Unfortunately, not many people do this, and it’s to their detriment! I actually think you’ll be surprised at what it is. Find out by listening to the episode. A Quick Preview of the Podcast: The one simple thing you need to do to […]

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18:18

BYP 10 – 4 Pricing Models For Your Personal Brand

Brand You Personal Branding ·

2014/11/20

In today’s episode I cover 4 basic pricing models for your personal brand because let’s face it — if you don’t have a pricing model, you won’t profit! A Quick Preview of the Podcast: 4 pricing models every personal brand should know about. My personal favorite pricing model, which rewards you for getting better at […]

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16:39

BYP 9 – How Rebranding Helped Increase My Profits By...

Brand You Personal Branding ·

2014/11/13

This week I share a quick episode on what rebranding has done for me and how it has impacted my profits. This can all be traced back to a decision to “niche down” and focus on my ideal client. A Quick Preview of the Podcast: How rebranding really helped take my business to the next […]

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50:21

BYP 8 – Day Job To Your Dream Job With Kary Oberbrunner

Brand You Personal Branding ·

2014/11/06

Today I interview author, speaker, and coach Kary Oberbrunner. Kary wrote one of my favorite books this year called Day Job To Dream Job. He will inspire you to continue building your personal brand. A Quick Preview of the Podcast: Why everyone is a guru … whether they realize it or not. Actionable steps towards […]

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26:27

BYP 7 – Packaging and Pitching Your Products

Brand You Personal Branding ·

2014/10/30

Today we finish off our talk about the 7 steps you need to launch a profitable personal brand: packaging, pitch, and partnership. A Quick Preview of the Podcast: The final three steps to building a profitable personal brand. Valuable insights on branding, logos, and color schemes. Pro tips on perfecting your sales pitch. Want to […]

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31:54

BYP 6 – How To Launch A Profitable Personal Brand

Brand You Personal Branding ·

2014/10/21

Today we talk about the 7 steps you need to launch a profitable personal brand. I’ve done this for myself and a myriad of clients, and I give you the exact framework to follow in this episode. A Quick Preview of the Podcast: The seven necessary steps to launching a profitable personal brand A quick […]

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24:45

BYP 5 – How To Position Yourself Against The Competition

Brand You Personal Branding ·

2014/10/16

Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand. A Quick Preview of the Podcast: Why marketing is really like jujitsu […]

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27:07

BYP 4 – How To Create A Magnetic Lead Magnet

Brand You Personal Branding ·

2014/10/09

Today we continue in this series on “positioning” and cover what constitutes a magnetic “lead magnet” and how you can utilize it to position yourself as an authority in your space. A Quick Preview of the Podcast: Why you shouldn’t create a huge, epic lead magnet What really constitutes a magnetic lead magnet Examples of […]

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16:55

BYP 3 – How To Identify Your Ideal Client

Brand You Personal Branding ·

2014/10/02

Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can quickly and easily identify your ideal client. A Quick Preview of the Podcast: The quickest and easiest way to identify an ideal client The quickest and easest way to define your unique selling […]

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18:43

BYP 2 – Two Marketing Concepts You Can’t Afford To...

Brand You Personal Branding ·

2014/09/25

Welcome to the second episode of the Brand You Podcast. Today we continue in this series on “positioning” and what that means for you in building your personal brand. A Quick Preview of the Podcast: Two concepts you can’t afford to confuse Some personal examples from my business on tactics, strategies, and goals How three […]

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18:17

BYP 1 – What To Name Your Personal Brand

Brand You Personal Branding ·

2014/09/18

Welcome to the very first episode of the Brand You Podcast. For the next few episodes, I’ll be covering the issue of positioning and what that means for you in building your personal brand. A Quick Preview of the Podcast: Three ways to name your personal brand (the first one is easiest) Two myths that need […]

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491 results

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