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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

21:53

Fix The Problem Once

Gym Business Coach Podcast ·

2021/07/08

Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch

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27:47

The Power Is In The List

Gym Business Coach Podcast ·

2021/07/06

Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch

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39:17

Personalizing Semi Private Training

Gym Business Coach Podcast ·

2021/07/01

Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch

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23:27

You're Not Normal

Gym Business Coach Podcast ·

2021/06/29

Additional Resources:www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch

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12:50

Outside The Gym

Gym Business Coach Podcast ·

2021/06/24

Key TakeawaysKeeping clients engaged (1:15)52 Weeks (3:10)More than just a workout (6:11)More than a Gym (10:15)Fitness talk Facebook group (11:50)---------------------------------------------Additional Resources:www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You

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25:46

The Event Roll Out Strategy

Gym Business Coach Podcast ·

2021/06/22

Key Takeaways:Event Roll Out Strategy1 - Create an Event Flyer - Who, What, When, Where, Why2 - Create a Facebook Event3 - Add Clients to Facebook Event4 - Print Flyers for the Club5 - Create Email Campaign (Keap Campaign)6 - Update Landing Page (RSVP), Tags, Emails7 - Sign Up Sheet At The Front Desk8 - Text Message Campaign9 - Team Personally Invites Members - Hands Out Flyers10 - Facebook Live in Members Community11 - Facebook Posts in Members Community----------Additional

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19:20

Should You Call An Audible

Gym Business Coach Podcast ·

2021/06/17

Key Takeaways:Iron Circle (0:55)Call an audible (4:37)Services within your gym (6:18)Our story (9:23)Semi-private (14:31)Reoccurring passive revenue (15:43)---------------------------------Additional Resources:www.PFMarketingSolutions.com/CallIf you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our

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19:12

$25,000 Gym Membership

Gym Business Coach Podcast ·

2021/06/15

Key Takeaways:CLA Workshop info (0:55)Lifetime memberships (1:59)The math (3:42)What they get (6:00)Have to be authentic (10:30)Legacy Gym info (12:30)Half a million in marketing (15:46)Business talk facebook group (17:53)--------------------------------------------------------------------------------------Additional Resources:www.winninggym.com/workshopwww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals

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26:22

Stay in Your Lane

Gym Business Coach Podcast ·

2021/06/10

Key TakeawaysCLA workshop info (0:48)Staying in your lane (1:39)Supplements (3:17)Apparel (6:47)Outsourcing (8:53)Full-service solution (13:58)Stay in your lane (19:53)Data drives decisions (19:37)Marketing (21:50)-----------------------------Additional Resources:www.winninggym.com/workshopwww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are

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27:06

Raising The Bar

Gym Business Coach Podcast ·

2021/06/08

Key TakeawaysCLA workshop info (0:19)Email address (1:56)Your website (7:30)Work uniforms (11:10)Professionalism (15:55)Be intentional (18:13)Conditioning (21:00)Cleanliness (23:03)Build trust (25:07)------------------------------------------------------Additional Resources:www.winninggym.com/workshopwww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If

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40:28

Beyond Memberships

Gym Business Coach Podcast ·

2021/06/03

Key TakeawaysCLA Workshop info (0:31)Inside the gym (3:50)Nutrition is huge (4:34)Apparel (9:24)One Membership (11:51)Semi-private training (15:00)Look at your numbers (19:41)Client lifetime value (23:28)TPI (25:00)Affiliate programs (30:31)------------------------------------------------------www.winninggym.com/workshopwww.pfmarketingsolutions.com/callwww.gymsupps.orghttps://www.mytpi.com/------------------------------------------------------Additional

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15:18

The Seminar Effect

Gym Business Coach Podcast ·

2021/06/01

Excerpts:Don't say no to something you know nothing about.Sad data point: 2% - 3% of the attendees in any seminar will actually take action on what they just learned.Don’t get paralysis by analysis.The 23 hours your coaching clients and your training clients are not with you is where the real work comes in. That's the only way you're going to see the results you're talking about, the ones you actually desire.Nothing's telling you that you have to be in the 2% or the 98%, it's

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15:56

Growth Summit Recap

Gym Business Coach Podcast ·

2021/05/27

Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over

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60:11

The Key To Success With Jason Phillips

Gym Business Coach Podcast ·

2021/05/25

Excerpts:The “I can’t do it” is typically a cover-up for complacency. This statement is just a cover-up for “I don’t want to”.You need to create and demand success from yourself. Betting on yourself requires an investment. Maybe an investment of money, maybe an investment of time, whatever it may be, you will need to invest and possibly sacrifice to achieve the next level. Winners understand it’s an investment and not a cost. It's not a ” cost of doing business” but an investment in yourself.The

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18:05

How Challenges Are Crippling Your Business

Gym Business Coach Podcast ·

2021/05/20

Excerpt:Challenges might be a great marketing angle, which is exactly what it is, a marketing angle. That doesn’t mean it serves your business.When you offer so much, nutrition seminars, zoom stuff, and a giant bundle for one low cost of x amount of dollars, the problem is when you convert those people into memberships, unless you are doing all of those things all of the time, you are actually giving them less when they become a member.Example: The Internet subscription sign-up special. You get all

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20:43

The 4 Types of Trials to Use in Your Gym

Gym Business Coach Podcast ·

2021/05/18

The four types of trials we cover in today’s episode:Paid Trial: This is paid upfront. You get two weeks and you get x amount of things in that two weeks, then it’s over with. You have to sell the client upfront, and then try to sell them at the end into a membership. In this trial, there is no risk for the person and they could disappear after, you get the first payment and that’s it.Free Trial: This is two weeks, where they get to try your services unlimited. They pay zero upfront and they get to

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45:34

Getting News Coverage for Your Gym with Christina...

Gym Business Coach Podcast ·

2021/05/13

Special Guest: Christina NicholsonWebsites:Podcastclout.commediamavenandmore.comKey TakeawaysSpecial guest introduction (0:38)Getting people’s attention (1:30)Bigger reach (3:05)Local Market (7:01)Exposure (8:30)No to press releases (13:02)Perception credit (16:47)Brand yourself (20:13)The long game (24:54)Word of mouth (29:11)Grand Openings (32:01)Give value, you’ll get it back (35:36)Become a Media Maven (41:58)------------------------------------------------------FIT PRO GROWTH SUMMITGrowth

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50:38

Fitness Technology With MyZone Founder Emmett Williams

Gym Business Coach Podcast ·

2021/05/11

Key TakeawaysMyzone Introduction (2:08)Perksville (6:00)Fitting in the fitness space (11:54)Technology Framework (14:54)Gym representation (17:50)Proving fitness is healthy (20:20)Gamification (24:17)Number one objective (25:23)Module flexibility (29:49)Different styles of training (30:38)Working too hard (36:56)What’s next (40:33)Everything online (43:59)Closing (48:18)------------------------------------------------------FIT PRO GROWTH SUMMITGrowth Summit 2021 is locked and loaded for another

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17:16

What Quadrant Are You In?

Gym Business Coach Podcast ·

2021/05/06

Excerpts:The four quadrants:EmployeeSelf-employedBusiness ownerInvestorThere is a big difference between being a business owner and being self-employed. Being in the gym every day, training clients, training employees, answering phones and cleaning up, this is you owning your job, which there is nothing wrong with that. It’s all about knowing the difference and deciding what you want to be. A business owner or self-employed.If you find yourself as self-employed but are looking to become a business

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25:53

You're Chasing The Wrong Thing

Gym Business Coach Podcast ·

2021/05/04

Excerpts:A strategy that is widely used is creating urgency for someone to purchase or sign up. If what you are selling is available all the time, chances are the customer is going to put it off.The tactics might change with the marketplace, but the strategy stays the same. You can have multiple tactics withing the strategy, multiple ways to get to your goals.A known tactic is a blown tactic.A few Examples of tactics:The risk of removal: A paid trial, 14 days for $89. You are not fully committing

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