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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:55:30

How This Direct to Consumer Brand Disrupted the...

Shopify Masters ·

2020/02/11

In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry. For more on Made In and the show notes: https://www.shopify.com/blog/madeincookware-disruptionTune in to learnWhat is involved in doing a whole redesign of an ecommerce siteWhat you should focus on when improving your product pageHow to use your

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00:53:24

From Class Project to Kickstarter to Shark Tank

Shopify Masters ·

2020/02/04

In this episode, you’ll learn from these two entrepreneurs who turned their class project into a 6-figure businessKanga invented and patented the world's first iceless cooler designed to fit around an entire case of 12 oz. beverages.For more on Kanga and the show notes: https://www.shopify.com/blog/kanga-sharktankTune in to learnHow to collect early feedback from your initial beta customersThe value of setting your pricepoint higher than what it’s currently worthWhat kind of retargeting photos work

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00:47:39

The Business of Planners: How to Create Products and...

Shopify Masters ·

2020/01/28

In this episode, you’ll learn form an entrepreneur who got well known in the planner community by posting content on Facebook GroupsChasing Planner Peace sells a range of refillable, customizable planners with the widest range of planner refillsFor more on Chasing Planner Peace and show notes: https://www.shopify.com/blog/chasingplannerpeace-productTune in to learnHow you can build a customer base with custom work, but should quickly move to selling non-custom productsHow to promote your business in

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00:46:58

The Business of Celebrations: How Retail Enabled this...

Shopify Masters ·

2020/01/21

While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial and more creative partyware, Rachel started Bonjour Fete, a boutique for party goods, tableware, decor and all things event design. In this episode of Shopify Masters, Rachel shares her journey of launching online, operating two physical stores, and building relationships with return customers.For more on Bonjour Fete and show notes:

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00:53:49

How Purpose Fuelled this Business to Keep Going

Shopify Masters ·

2020/01/14

In this episode, you’ll learn from an entrepreneur on why and how to figure out WHY you are starting your businessSo Worth Loving is a lifestyle company bridging the gap between not talking about self worth and talking about it.Tune in to learnWhy and how to figure out your WHY when starting your businessHow to transition from your full time job to your own businessHow to manage entrepreneurship burnout

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00:54:30

Bullet Journal’s Journey Through Kickstarter,...

Shopify Masters ·

2020/01/07

What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career. The Bullet Journal is the analog system for the digital age that lets you track the past, organize the present, and plan your future. For more on Bullet Journal, Ryder

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00:51:38

How $100 Bottle of Hot Sauce Brings the Heat and...

Shopify Masters ·

2019/12/31

Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows customers to create their own sauces and labels by bridging the food industry with tech and data. In this episode of Shopify Masters, you’ll hear from Nadim Yahia of CustomHeats on marketing with a low budget, developing hardware, and how their $100 bottle of hot sauce went viral. For more on

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00:55:15

How Instagram Brings Ventana Surfboards a Wave of Sales

Shopify Masters ·

2019/12/10

David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards, maker of boards handcrafted from upcycled and reclaimed material. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable

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00:48:17

The Power of Content: How 1 Article Generated $22...

Shopify Masters ·

2019/12/03

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. For more on BOOM by Cindy

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00:52:20

FinalStraw's Journey of Building a Cause Driven Business

Shopify Masters ·

2019/11/26

Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched

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00:56:51

Pessimism vs. Enthusiasm When Validating an Idea

Shopify Masters ·

2019/11/19

When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entrepreneurial journey sparked a new business idea. As his beard got longer, Gamal noticed how there were no grooming products designed for men of color and launched Fresh Heritage to address this unmet need in the market. For more on Fresh Heritage and show notes: https://www.shopify.com/blog/fresh-heritage-validateTune in to learnWhy it’s important to

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00:50:57

Why Losing Money on a Sale Can Be Beneficial

Shopify Masters ·

2019/11/12

The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was transported back to those happy memories. This sensory experience prompted her to launch Outlaw Soaps with her husband Russ. Together, the couple created soaps that would smell like campfire, whiskey, and leather to meet the niche of specialty scents. In this episode of Shopify Masters, we’ll hear from Danielle Vincent of Outlaw Soaps on how they navigated

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00:52:16

Why Telling Stories is More Important Than Ads

Shopify Masters ·

2019/11/05

Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world. In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.For more on Superfit Hero and show notes:

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00:53:36

How to Scale Beyond Stagnant Sales

Shopify Masters ·

2019/10/29

Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and selling automotive performance products. Initially starting with a physical and service location, Modern Automotive Performance expanded to selling products online and grew to generate over $27 million in annual revenue.In today’s episode of Shopify Masters, Chris Carey shares how they moved past stagnant sales, which resources changed his way of

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00:55:20

Bulletproof's Branding and Scaling Advice

Shopify Masters ·

2019/10/22

Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming to live until 180 years old and having published five books on his diet and lifestyle approaches, it was no surprise that Dave decided to launch his own line of nutrition products.Under the brand name Bulletproof, consumers can include coffee, proteins, and supplements that Dave personally uses into their routines. Despite Dave’s reputation, building

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01:11:33

Disrupting a Stagnant Market through Self Funding

Shopify Masters ·

2019/10/15

Josh Elizetxe has been a serial entrepreneur ever since he was a teenager. Having a knack for building websites, SEO, and managing ad dollars, Josh managed sites for an array of businesses when he was still in school. Despite the early success, it wasn't until Josh befriended his dentists through multiple braces treatments and jaw surgery that he found his calling. Josh was intrigued by the dental industry and invested his own savings to research an at-home whitening system to disrupt the stagnant

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00:56:12

Building a $1.8 Million Gift Box Company

Shopify Masters ·

2019/10/08

Three Nashville proud friends, Sam Davidson, Stephen Moseley, and Rob Williams, had the idea to start Batch, a gift company curating items made by artisans from their beloved city. Initially starting off selling subscription boxes in 2013, Batch switched gears to be a gift company and grew to have its own retail space while generating $1.8 million in sales annually. In this episode of Shopify Masters, you'll hear from Sam Davidson of Batch on how they validated the concept, work with local

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00:58:34

Viral Idea To Product In 60 Days

Shopify Masters ·

2019/10/01

Justin Clark is a serial entrepreneur who loves to launch new products and build brands. In 2017 Justin and his friends decided to give male rompers a chance and launched the company Romperjack. From ideation to production to marketing, Romperjack went from an idea to a physical product within 60 days.In this episode of Shopify Masters, you'll hear from Justin Clark of Romperjack on how he validate product-market fit, work with manufacturers, and move from a viral brand to an everyday brand. For

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01:05:50

How to Step Out of Your Comfort Zone and Pitch On...

Shopify Masters ·

2019/09/24

Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing home remedies that were chemical-free Krista started GloveStix to sell her deodorizer for athletic gear.Going from mom to business owner, Krista stepped out of her comfort zone to pitch to national TV programs like the Today Show and Shark Tank.In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she created a physical

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00:51:34

How a Beauty Subscription Box Launched Through...

Shopify Masters ·

2019/09/17

Bili Balogun always loved beauty and experimenting with new products, so much so that she started her own beauty subscription box months after graduating from college in 2017. Bootstrapping with only $200, Bili launched Tribe Beauty Box and grew the business to over $300,000 in sales in 16 months. In this episode of Shopify Masters, you'll hear from Bili Balogun of Tribe Beauty Box on how to collaborate with brands, build relationships with subscribers, and launch a business through other Facebook

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