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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

17:05

Private Equity Meetups - $50,000 for 15 minutes

The Edward Show ·

2024/09/30

E453: Private equity people and other people in financial institutions are extremely price insensitive. On a recent My First Million podcast (https://youtu.be/qWQZpgnjlLA?si=QwGI1Qj-UdQs3N4G), Jesse, the guest, shares how PE firms and others will pay tens or hundreds of thousands of dollars for digital marketing expertise and reports that don’t take much time. What they’re paying for is assurance that their deals, worth tens or hundreds of millions, or more, are worthwhile. So the tens or hundreds

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13:40

Should You Try to Manipulate CTR in Google Search?

The Edward Show ·

2024/09/29

E452: Should you try to manipulate CTR in Google search? First, I explain why this is even possible - the experiments that have been done and leak data that show CTR is a valued ranking signal. Second, I give a breakdown of exactly how CTR manipulation is done: using bots, hacking, and microworkers. The breakdown is from Charles Floate on 𝕏: https://x.com/Charles_SEO/status/1839665713692459103 Third, I share the verdict on whether or not this is worth trying. Finally, I give great white hat, easy

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11:27

Getting Paid $10,000 per Hour for Consulting Without...

The Edward Show ·

2024/09/28

E451: How this guy was getting paid $10,000 for an hour-long consulting call, cold, with no referrals. This was 2017, and my clients were paying this guy. Here’s how he pulled this off. 00:00 The $10,000 Consulting Call 00:41 Introduction to This Guy’s Marketing Genius 01:25 Deep Dive 02:15 Controversial Marketing Tactics 03:04 Fabricated Stories 07:13 Guerrilla Marketing Examples 09:56 Pivot 10:25 Final Thoughts The Edward Show. Your daily search engine optimization podcast:

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07:29

$80,000 MRR With This Faceless TikTok Strategy

The Edward Show ·

2024/09/27

E450: How the Rayz mobile app scaled to $80,000 MRR and 40M+ views on TikTok with this easy, faceless video strategy. This is a crazy one, so get your popcorn ready. Then, how you can use this strategy with easy-to-make single-feature apps. From the thread: https://x.com/iamgdsa/status/1836063552961945810 Use my exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 The Rayz AI App 00:21 The Faceless Strategy 00:51 Rayz’s Viral TikTok Campaign

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08:08

1.3 Million Views a Week From TikTok SEO

The Edward Show ·

2024/09/26

E449: TikTok has overtaken Google as the biggest search engine among Gen Z… the opportunity is huge. It’s very easy to rank on TikTok and creators are getting lots of traffic. For example, Sabrina Ramonov who writes, “12% of all my TikTok views (around 1.3M/week) come from search and this % continues to grow.” TikTok ranks on Google. The videos can (and should) be reused on Instagram Reels and YouTube Shorts where it is even easier to rank on Google. You could spend ten minutes on a video and rank a

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09:24

Titan Doing $70M/Year Gives Advice to Underdog

The Edward Show ·

2024/09/25

E448: A fast-food titan whose 50-year-old business is doing $70,000,000 in annual revenue gives advice to a struggling entrepreneur who cold-emailed him. The titan was so wealthy he owned a literal castle that him and his wife had restored. Whereas the struggling entrepreneur was, “a hungry, broke, and eager first-time franchisee.” This is a warm business story with plenty of lessons. You’re going to enjoy it. Read it here:

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12:09

What Makes a YouTube Video Viral by MrBeast

The Edward Show ·

2024/09/24

E447: What makes a YouTube video viral. Written by MrBeast in his leaked 36-page super-dense internal company handbook. So much good stuff in here. If you’re active in doing content marketing on YouTube or trying to make more engaging videos, there’s a ton to learn from this. And this is just one small part of the book. Read the whole “How to Succeed in MrBeast Production” book here: https://bit.ly/mrbeastbookpdf As mentioned in the podcast, to be a guest on The Edward Show, please apply here:

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09:02

How to Go Viral on YouTube Shorts

The Edward Show ·

2024/09/23

E446: How to go viral on YouTube Shorts. The content I’m seeing that performs really well. How to craft a good title for YouTube Shorts. YouTube and YouTube Shorts statistics. This is an information-dense episode on YouTube Shorts. Yesterday’s Newsletter as mentioned in the podcast: https://edwardsturm.com/articles/harsh-feedback-made-me-viral/ 00:00 Introduction to YouTube Shorts Insights 00:13 How Long It Takes for a YouTube Short to Go Viral 01:17 YouTube Shorts Retention and Traffic Sources

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13:22

What Happened After I Outed a Reddit Mod for...

The Edward Show ·

2024/09/22

E445: Lars Lofgren confronts a hydra of affiliate Parasite SEO posters on Reddit. One of the affiliates is even a moderator! Lars enters the hydra’s lair, confronts it, and tries to take it down. But does he succeed? Does Lars Lofgren succeed at taking out the Parasite SEO posters on Reddit? You’ll have to listen to find out. And credit again to Lars Lofgren here: https://larslofgren.com/reddit-affiliate-spam/ 00:00 The Reddit Mod Story 00:49 Parasite SEO on Reddit 01:19 Exposing the Mod 02:30

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14:24

This Is AI Parasite SEO

The Edward Show ·

2024/09/21

E444: Indie Hackers is being abused for Parasite SEO, even with lazy AI-generated articles being pushed to the homepage. This is what I’m seeing and this is how I would improve it. 00:00 Introduction to Parasite SEO 01:21 Parasite SEO Techniques 01:57 Indie Hackers and Parasite SEO 03:25 Detecting AI-Generated Content 05:42 The Impact of Parasite SEO 12:32 Best Practices 14:03 Final Thoughts #seo #searchengineoptimization #blackhatseo #parasiteseo

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18:05

How I Made $210,822 Selling a PDF and a Video on the...

The Edward Show ·

2024/09/20

E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter. As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the biggest immediate financial impact, and all the lessons gained throughout the person’s journey. The author goes deep - this is a good one. Recorded from the Warsaw Chopin Airport as I wait for my flight. Read the original article on Indie

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10:36

How to Have More Pictures of You Appear on Google Images

The Edward Show ·

2024/09/19

E442: How to have more pictures of you or your company appear on Google Images. This video is especially applicable for people, where there can be lots of other people who have your name. Brand names are easier because they tend to be more unique. If you want to control the narrative of your brand, which people experience when looking you up on Google Images, this episode is for you. The beautiful thing: it doesn’t even have to be that much work. 00:00 Crafting Your Google Image Narrative 00:48

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19:03

Turning a Tweet Into a Million Viral Posts

The Edward Show ·

2024/09/18

E441: A close friend had one of his best-performing 𝕏 posts of all time. But he didn’t consider going deep into the subject. However he should have. The subject matter was highly validated. This podcast is about all the ways in which a well-performing 𝕏 post can be the gift that keeps on giving. How to turn tweets / 𝕏 posts into well-performing: - Podcasts - LinkedIn Posts - TikToks - IG Reels - Lots more Don’t leave that juicy visibility on the table. 00:00 The Dating Coach's Strategy 00:38

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07:34

Work Momentum During a Flood

The Edward Show ·

2024/09/17

E440: Hope everybody stays safe out there. This episode is about dedication to consistency. 00:00 Unexpected Trip to Warsaw 00:34 Floods in Central Europe 02:29 Thoughts About Consistency 04:57 Nervous Anticipation in the City 06:48 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #consistency #socialmediamarketing #personalbranding #digitalmarketing

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14:21

Ranking for 200,000+ Keywords With a New Site Using...

The Edward Show ·

2024/09/16

E439: The GPT-based Chrome Extension in this episode ranked on Google for 213,000+ keywords on Google (2,200 rankings in positions 1-3) with a site that was well under one year old. No 301-redirects. No acquisitions. Normal SEO, heavily augmented with programmatic AI pages. Then, during the panic of Google penalizing AI sites in early 2024, this site completely scrapped all its AI pages. Then… it brought them back. And now, nearly two years after the website was created, it ranks for a fraction of

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15:12

Press Release SEO Still Works

The Edward Show ·

2024/09/15

E438: A press release SEO experiment ten years ago directly refutes a top Google representative’s claim that they do not work. And my experiences sending out many press releases. The last one I sent out was April 2022. All of my experiences were positive. And alternatives to press releases if sending out out is over budget. Read the press release SEO experiment: https://seosherpa.com/seo-experiments/ How to launch on Product Hunt (as described in the episode):

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13:20

My Networking Cheat Sheet for Sales and Lifelong Friends

The Edward Show ·

2024/09/14

E437: This is what I learned about networking while going to NYC technology and business events every night for three years. It’s a list of the most impactful things to do to create a web of relationships that will give you a consistent stream of awareness and referrals with little further lead generation. If you want to get good at networking so that you can make: - Sales - Allies - Friends This episode is for you. Original cheat sheet document:

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07:46

SEO Dead? NerdWallet SEO up 38% With Their Best Year...

The Edward Show ·

2024/09/13

E436: For those saying SEO is dead… NerdWallet’s revenue is up 25% year over year, with SEO making up 76% of visitors to its site. "According to Semrush, NerdWallet's search traffic is close to as high as it's ever been." NerdWallet’s search traffic is up 38% over the last two years despite ChatGPT being released in December 2022. NerdWallet’s secret? Updating its pages. More in the episode. Research from https://detailed.com/q4/ - which is an excellent SEO resource. 00:00 Introduction 00:19

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11:51

Reddit Is a War Zone

The Edward Show ·

2024/09/12

E435: A thread on the Entrepreneur subreddit today: 1. How a company repeatedly games Reddit by buying upvotes to product recommendation lists where their product is discreetly nestled into the list. 2. How a Redditor tries to expose them. 3. How that Redditor is then downvoted into oblivion and their comments hidden. 4. How the company buys comments to further hide the Redditor trying to expose them. 5. How this is super common nowadays and how it’s done. Reddit is really a war zone. 00:00 Reddit

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12:53

$432,483.50 From Social Media Marketing as an Urban...

The Edward Show ·

2024/09/11

E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram. First, he gives an overview of who he is and what he’s doing. Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy. After, he recommends to various Instagram creators how they can monetize their audiences. He answers questions about how much he spends on paid advertising, and what to do if you

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953 results

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