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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:26:29

Ep 181: AKNF - Bump Your Email Revenue 10% This Month...

DTC Podcast ·

2022/03/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bump Your Email Revenue 10% This Month with Jordan Gordon, Head of Email at Pilothouse Today's All Killer No Filler Podcast with Pilothouse is all about simple tactical things you do to increase your revenue from email asap. Just employ the learnings from any of these discussions, and you should see a noticeable boost. Work with Jordan ➝ https://pilothouse.co You'll hear: No more blanket coupons, segment your audience for less discounts

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00:47:53

Ep 180: Restructuring Google Ads for Customer Avatars...

DTC Podcast ·

2022/02/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we’re diving deep with Kuru footwear CMO Sean McGinnis who’s helped the pain-free footwear brand break out of a growth slump and reach new heights last year. https://Kurufootwear.com Sean is a deeply structured, strategic marketer who’s focus on Google search marketing architecture has paid massive dividends since he began. In this podcast you’ll hear How a sketch in grade 5 turned

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00:31:59

Ep 179: AKNF - 9 Figure Mega Growth with Mushroom...

DTC Podcast ·

2022/02/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Foursigmatic Mushroom Coffee - https://foursigmatic.com Today we’re here with Head of Growth Rick Cadotte of FourSigmatic makers of functional coffee, made from mushrooms, as well as Pilothouse founder Kyle Hitchcox, and the Media buying and content duo of Liam and Jocelyn. You'll hear FourSigmatic's growth journey through hypergrowth as well as Rick's unique stamp he's put on things with a little help from Pilothouse. Work with

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00:26:54

BONUS: Smooth Out Your Cashflow and Extend Your...

DTC Podcast ·

2022/02/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Smooth Out Your Cashflow and Extend Your Runway with Settle's Alek Koenig Today’s DTC Bonus Podcast follows the money, as we go deep on cash flow management with https://Settle.com founder Alek Koenig Settle provides cash flow management for the modern business, allowing you to pay vendors and expenses up front, and finance over time, extending your runway to grow faster. Alek spent four years as the head of credit at Affirm, and with

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00:42:03

Ep 178: 40% Repeat Purchase Rate (Without Email) and...

DTC Podcast ·

2022/02/21

Subscribe to DTC Newsletter - https://dtcnews.link/signup Check out Mighty Munch: https://mightymunch.com Hello and welcome to the DTC Podcast, I’m Eric Dyck Today I’m catching up with my good friend James Petrellis, a ten year performance entrepreneur who started his pet brand, Mighty Munch four years ago and after several product iterations, has just found true product market fit, and is on pace for a highly profitable 8 Figure revenue 2022. Mighty munch’s epic product market fit journey How

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00:23:15

Ep 177: AKNF - Email Cohort KungFu with Jordan Gordan...

DTC Podcast ·

2022/02/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse -> https://pilothouse.co Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO). We cover: Why every funnel is a leaky funnel Why your most recent purchases are your best purchasers Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business Why Black Friday looks like a Pig in a Python Who cohort

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00:48:26

Ep 176: Mascots in the metaverse - how to make NFTs...

DTC Podcast ·

2022/02/14

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.eatofflimits.com/ Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re going out of bounds to chat with Emily Elyse Miller, Founder, and CEO of Offlimits Cereal. In a world full of rules, Emily does what's OffLimits. Unlike what you find in the cereal aisle, OffLimits gives the middle finger to breakfast as we know it. This podcast is a deep dive into the power that mascots can bring your brand, helping you engage your

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00:38:04

Ep 175: AKNF - $80K Days and Scaling to Exit - Henry...

DTC Podcast ·

2022/02/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Pilothouse Founder Kyle Hitchcox and Henry De Zoete from Look After My Bills on this wide-ranging conversation about how to build, scale, and exit your DTC brand. LookAfterMyBills.com Kyle and Henry go deep on some of the outrageous tactics that Pilothouse deployed to help scale Look After My Bills to millions of UK homeowners over the past couple of years, and how this incredible growth trajectory lead to an exciting, and lucrative

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00:44:45

Ep 174: Tend Merges Dentistry with Hospitality and...

DTC Podcast ·

2022/02/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.hellotend.com/ Today's total painless DTC Podcast features Matt Fitzgerald CMO of Tend, which was founded with a direct but ambitious idea to make people look forward to going to the dentist, by focusing on something overlooked by four out of five dentists: The complete customer experience. Matt is a veteran of the DTC Space having lead growth at Hello Fresh for many years. You'll hear how they've made dental work

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00:21:08

Ep 173: AKNF - Amazon Ads x Google Ads x Only Fans

DTC Podcast ·

2022/02/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're joined by Saul, Clifford and Rob from Pilothouse's Amazon and Google Ads teams. We're discussing the synergy and benefits of Google Advertising on your Amazon ad campaigns, from your keywords to your display ads. Work with Pilothouse -> www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse -

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00:29:31

Ep 172: Youthforia's Fiona Co Chan Creates an Organic...

DTC Podcast ·

2022/01/31

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in. https://youthforia.co Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant. In this interview, Fiona outlines her unconventional TikTok and Amazon one

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00:26:24

Ep 171: AKNF - Songfinch Sings (and crushes goals)...

DTC Podcast ·

2022/01/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're vibing with Ashley Gonzalez from Songfinch along with Dan and John from the Pilothouse team. Songfinch creates fully personalized, fully professional, one-of-a-kind songs for any occasion by connecting customers to a pool of talented songwriters who interview the customer and produce an emotional, powerful song for as little as $199. After some initial success through word of mouth, Ashley signed up

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00:51:23

Ep 170: Changing the World's Pleasure Baseline with...

DTC Podcast ·

2022/01/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Kin: https://kineuphorics.com Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m straight up giddy to talk with Kin Euphorics Chief Euphoria officer Jen Batchelor about her mission to transform the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin is a daily brain care ritual designed to help you connect to your center and find a better balance. Set your mind free! In this

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00:25:03

Ep 169: AKNF - TikTok Media Buying and Creative...

DTC Podcast ·

2022/01/21

Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse - https://dtcnews.link/pilothouse Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC Spencer, and Angela where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to find more of it The most critical factors of any TikTok Ad Subscribe to DTC Newsletter -

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00:51:09

Ep 168: How HighKey Raised Their AOV by 40% with...

DTC Podcast ·

2022/01/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m lowkey excited about my chat Ryan Rouse, Chief Digital Officer at HighKey. HighKey makes better for you cookies and snacks and can be found at https://HighKey.com HighKey is committed to helping America Snack Smarter by removing sugar from our favorite foods, one craving at a time. Today’s talk focused in on the secrets of High Key’s enormous success with Amazon and how that

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00:20:49

Ep 167: AKNF - Five Things to Improve Your Google...

DTC Podcast ·

2022/01/14

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, this week with Saul and Kyle from Pilothouse. Saul is a 33rd degree Google Suite Master and today's cast is all about how to improve your Google World, starting with why you NEED to be spending more on YouTube. You'll hear: Why Google is less affected than Facebook after iOS14.5 Why Pilothouse's goal is to have YouTube be 23% of our total Google Suite Spend by 2023 How use custom feeds to maximize your

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00:43:20

DTC Archive: Slashing Customer Acquisition Costs with...

DTC Podcast ·

2022/01/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021. We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks

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00:27:46

DTC 166: AKNF Traffic Roundup - Google, Facebook, and...

DTC Podcast ·

2022/01/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we caught up with Pilothouse team leads from Google Ads, Facebook Ads, and Amazon to discuss the big wins from Q4, synergies from clients working on more than one platform, our approach to Q5, as well as our omnichannel outlook for 2022 😎 If you'd like to chat to Pilothouse about how to get more synergistic and efficient in your paid media spend, reach out: https://www.pilothouse.co/contact-us Subscribe to DTC Newsletter -

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00:29:35

Bonus: NOBULL Increases Repeat Buyers by 46% with...

DTC Podcast ·

2022/01/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I’m Eric Dyck Today we’re getting to the core of your customer data with NOBULL Director of Loyalty and Retention Joy Huang and well as Bluecore VP of Marketing Sarah Cascone Learn more about Bluecore Multichannel Personalization at Bluecore.com In this podcast, you’ll hear how NOBULL uses Bluecore to increase repeat buyers by 46% and expected customer lifetime value by 30% You’ll also hear how

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00:48:42

DTC 165: Muddy Bites CEO Jarod Steffes on Growing...

DTC Podcast ·

2022/01/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter. Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes. https://muddybites.com For years, ice cream manufacturers have put delicious chocolate at the

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