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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

29:38

What's The Right Way To Pay Your Trainers?

Gym Business Coach Podcast ·

2021/04/29

Excerpts: The first thing to understand is, according to URSA, on average a trainer enters and exits the industry within 12 months.The way we structure our hours is if we schedule you for 37 hours, we pay you for 40. This is because we expect you to come in a little early, or stay just a little late, an hour here or there every week. Paying you for those extra hours makes it so you feel like your time is valued.There is a fine line between coach and client relationships, and something we see too

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14:55

Gymmin Ain't Easy

Gym Business Coach Podcast ·

2021/04/27

We have extra challenges because we are in the business of selling delayed gratification. When clients walk into your gym, you are selling the potential for future results. The challenge is you don’t have control of the client once they leave, and they can easily sabotage all the hard work on being unhealthy outside the gym.You not only have to be a great salesperson, a great coach, and have a great facility, you also have to play psychologist as well as be happy every day and try to be the best

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13:44

Million Dollar Gym

Gym Business Coach Podcast ·

2021/04/22

Excerpts: When you get to a million-dollar, the problems look different, and often it is hard to stay there. A gross revenue goal is one thing, but vanity metrics are another. It is all relative…. What is your profit? What is the take-home? Is a million dollars actually a million dollars?You want to get to the point where your money is doing the heavy lifting. You want to move away from trading your time for money.The question is, why a million dollars? Does a million dollars equate to something of

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17:36

How To Effectively Communicate with Your Team Regularly?

Gym Business Coach Podcast ·

2021/04/20

Excerpts:The way that you handle and do the small things is a reflection of how you handle and do the large things.Something that we do in every team meeting gives “props“ to a team member. We recognize someone on our team going above and beyond that week. It sets the tone for the rest of the meeting.If you have clients that are not coming into the gym they are likely to quit because they don’t see the value. So we got to find ways to get them in the gym, so they can see results and we also see the

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27:33

Is Your Business Serving You?

Gym Business Coach Podcast ·

2021/04/15

No two gym owners are in the same boat. So you need to look at yourself and the role you are playing in your business. This is one of the first steps we do when talking to new gym owner coaching clients.Are you involved in the business to a point where you have to be involved for it to generate revenue? If you are, then you are self-employed in your own business.The real test is, if you left your business for a few months, would it fall apart? Would it be there in full capacity or even have grown?If

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18:33

Is Team Training Dead For Good?

Gym Business Coach Podcast ·

2021/04/13

The consumers are making the decisions. They are are looking for ways to “get sweaty” but not get bored after a few months. And semi-private training offers this to your clients.We want that lifelong client that understands it’s a journey, it’ a process. It is something bigger than just a class or workout.Semi-private isn’t about putting people together for a workout, it’s a strategic approach to the training. The program around it and the experience. Knowing that the routines you are creating are

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26:11

Your Circle of Influence

Gym Business Coach Podcast ·

2021/04/08

Excerpts:Opportunities for growth occur when you surround yourself with like-minded people.You are the average of the five people you hang around with the most. If you are a business owner and you don’t have a “tribe, I highly suggest you figure that out and be intentional about it. Seek people that you aspire to learn from and that can help you grow in ways that you need.Be intentional with your time as well. If you love reading, but find yourself reading novels or non-fiction, switch gears and

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15:31

Stop Doing This In Order To Scale

Gym Business Coach Podcast ·

2021/04/06

Experts:You as a gym owner are beyond repairing things, wiping down things, cleaning toilets, it’s about learning to value your time.Imagine if you had an hourly rate. What is the rate you would assign to yourself as the business owner? Is it $100 an hour? Or $200 an hour? What is the value you bring to the marketplace?If you can’t think of things to spend your time on that make money or drive business, the first problem with this whole equation.Your time is the most valuable in the organization

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14:51

Without This, Nothing Works

Gym Business Coach Podcast ·

2021/04/01

Sometimes the way that you do the small things is the way that you do the largeIf you can’t recite the foundation and core of your business, it’s probably time to take another look at it.You need to think about the organizational structures, the things that need to be done to operate, not just how you run the day-to-day big picture items, but all the way down to who answers the phone. It comes down to doing the simple things the same exact way every single time to ensure scalability. You ensure

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12:26

This is the KPI that really matters

Gym Business Coach Podcast ·

2021/03/30

Excerpts: “Delta change and reoccurring revenue, or just “Delta”. The way we calculate the delta is we look at the monthly dues that are signed up in a month, we also take into consideration the exit to do so if somebody cancels, as well as take in consideration the upgrades or downgrades in dues against that delta number. It’s the difference number we look at.” “Do you have a goal that you strive for? Is the goal monetary? Or is it membership based, like number of members? And I would argue that

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13:52

Convert More Memberships With This Style of Close

Gym Business Coach Podcast ·

2021/03/25

How do we get ourselves into a position of authority? How do we get that respect factor that doctors have, that other people in different industries have? And that's, in my opinion, how you do it, you create that type of process procedure. And that’s where most sales opportunities go wrong, the salesperson is there thinking that their job is to just fill in the request of the customer, instead of order. They're taking the order instead of being in a position of control prescribing that fix

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18:41

Non-Negotiable Questions Before Bringing In A New...

Gym Business Coach Podcast ·

2021/03/23

Anytime a new opportunity for a new profit center comes up, I always sit back in ask four questions. And I want you guys to write these down and think about them as part of your onboarding process.Do I believe in it?-- There's a lot of gimmicks. There's a lot of snake oil out there, especially when it comes to supplements and products like that. Every product you bring in is representing your gym, so you need to be able to stand by it. Will my clients get better results?-- If you believe

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17:09

Momentum And What It Means For Your Business

Gym Business Coach Podcast ·

2021/03/18

Excerpts:"The longer you're in business, the more battle scars you're gonna get. So, your tolerance for problems becomes better, right? You don't fall apart when one little thing happens, because you've seen that before, or you've had 10 times worse things happen to you than this. So, what are we really worried about?""I always believed that you can outsell most problems. Most problems are money-driven. And sales is money-driven. If you just made more sales, you can

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21:48

Profits vs Owner Benefits

Gym Business Coach Podcast ·

2021/03/16

Excerpts:"I don't even think it's about profit, which is completely different than anybody else, I think is about owner benefit. And what I mean by that is, how much are you as the owner benefiting from the spoils of your operation? Not how much you have in profit, per se." "It's not necessarily how much profit you make, it's how much you personally benefit. You took the risk, you invested your time, blood, sweat and tears, and money financially, you put all that on the

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18:20

Use These Incentives To Compete For The Best Employees

Gym Business Coach Podcast ·

2021/03/11

What are the things you can do to add to the comp plan that doesn't necessarily increase the pay, but helps with retention? So I've got a list of them here, all of these things where we are have done or are doing currently.Paid time off: Built into all of our full-time coachesInsurance: We offer health insurance to all of our coachesBonuses: Based on sessions and capacityClothing Allowance: Coaches get the clothing they enjoy wearing, but brand and advertise your gymEducation credit: A lot

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17:39

Use These Tactics to Generate Additional Business...

Gym Business Coach Podcast ·

2021/03/09

These are super easy things that we guarantee you're probably not doing. We should have you know, once a month we go through these things and making sure that they're utilized. We want to give you tactical plays to just go out and make some money to grow and make more money!Key TakeawaysFitness Growth Summit info (0:49)generate revenue without spending anything (3:18)four things you can do right now that are going to cost you very little if any money1. Rolling five (3:45)2. Lowest hanging

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19:32

How Gyms Will Compete In The Future

Gym Business Coach Podcast ·

2021/03/04

One of the things we are seeing happen is people are becoming more aware of the mindset approach to the fitness routine. And when we say " mindset", it's not just "you need to come in and get your workouts or else you're not going to get in great shape", It's the mindset around life in general. It's sleeping, it's eating, it's the extracurricular things you do with your life, that carry into your work and family and everything else. But it also helps your

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17:37

How to Sell Semi-Private Training

Gym Business Coach Podcast ·

2021/03/02

Tim and Randy take the first few minutes to announce the dates for the Pro-Growth Summit. A two-day summit full of classes, speakers, presentations, food, and fun. This event is open for only the first 100 gym owners and spots fill up quickly. The event is May 21st - 22nd, 2021 in Scottsdale. Visit the website to get more information and reserve your tickets: winninggym.com/scottsdaleFor this episode, we are going to talk about something that is coming up more and more with our clients, which is,

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24:17

A Sneak Peek Into The Future Of The Fitness Industry

Gym Business Coach Podcast ·

2021/02/25

Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it's going to take to elevate your business from your competition.As gym owners, like many other businesses, we have had a tough time recently with all that happened. Nobody could have prepared for all the disruption that the pandemic brought. However, with the end of the pandemic in sight, we need to be ready for the

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17:30

Charge More, Sell More

Gym Business Coach Podcast ·

2021/02/23

Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the language of your offer and how you present it to the marketplace to attract a totally different audience than the one you currently have.Here at Tim's gym, Pulse Fitness, we have changed how we present our offer and decided to go with a weekly payment plan for new clients. The deliverables are exactly the same as before, we are only changing how we

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