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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

5:14

Podcasting's Share of Audio, GenZ Pays for Premium, &...

Sounds Profitable ·

2024/03/12

Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews

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3:51

Who's Buying Indie Podcast Companies, Flightpath to...

Sounds Profitable ·

2024/03/11

Here's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM isn't sweating lower Pandora numbers, and Flightpath debuts a new way to do "faked-in" host-read ads. Find the full write-up and links to every article mentioned here on Sounds Profitable.

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9:51

Apple Podcasts Transcripts Arrive, Bringing Music to...

Sounds Profitable ·

2024/03/08

Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations. Find links to everything covered and the full write-up on Sounds Profitable.

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4:13

New British Podcast Festival Announced, The Roost...

Sounds Profitable ·

2024/03/07

Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts.Find links to everything discussed and the full write-up here on Sounds Profitable.

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5:54

Apple's Podcast Transcripts Live, PRX Helps Radio...

Sounds Profitable ·

2024/03/06

Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past four years. Find links to every article mentioned and the full write-up here on Sounds Profitable.

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8:34

Podcasting Licensed Music - It’s Time

Sounds Profitable ·

2024/03/06

Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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5:14

Podcasts Are Transforming Digital Strategy, Markle to...

Sounds Profitable ·

2024/03/05

Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies, Digiday looks into the rocky start of AI-powered podcast translations, and reps from The New York Times and Vox Media discuss their podcast strategies. Catch links to every article mentioned and find the full writeup here on Sounds Profitable.

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5:22

Earnings Call Roundup, Australia's Audio Advertising...

Sounds Profitable ·

2024/03/04

Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast ad investment Down Under. Podcast CPMs increase inf Feb. on AdvertiseCast's tracker. Newsguard has launched new automation tools to "fingerpint" political disinformation, and CoHost is running a survey of professional podcasters.Find links to

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8:15

Making Space for Podcasting @ SXSW, Decision-Makers...

Sounds Profitable ·

2024/03/01

Here's what you need to know for this week in the business of podcasting: How Podcasting is Making ITself Known at SXSW "Trojan-horse style"Radio and Podcasts Deliver Decision-Makers to B2B MarketingPodcasting’s Place in Advertising as Google Closes the Cookie JarKeeping Audio Ads Simple for Better Attention MetricsGet links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.

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4:02

Podcasting's Attribution Gap, Untapped Rural...

Sounds Profitable ·

2024/02/29

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up here on our site.

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4:55

Turning Up Ad Audio, Canadian Podcasting's Continued...

Sounds Profitable ·

2024/02/28

Here's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns. Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting

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3:49

B2B's Spending Big on Podcasts, IAB Australia Tracks...

Sounds Profitable ·

2024/02/27

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.For links to everything covered, the quick hits, and the full write-up, click here.

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3:51

Spotify's $10b Goal, Podcasting's SXSW Experiment, &...

Sounds Profitable ·

2024/02/26

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO. Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.

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7:17

Making SXSW Count, Spreaker's Supporter Club,...

Sounds Profitable ·

2024/02/23

Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.Our top stories: Edward Fuller'sGuide to Making the Most of SXSW as a Podcast ProfessionalTom Webster Pitches AI as a Podcast CohostSpreaker Supporters Club AnnouncedNew NPR SVP of Podcast Strategy Sees an Optimistic 2024 AheadAnd in our quick hits: 2024 Marketing Trends Report. A new report from Quill and Carney collects

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4:54

Your AI Co-Host, Temu's Sonic Branding Win, PodPod's...

Sounds Profitable ·

2024/02/22

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year. Find links to every story covered, as well as the full write-up, on Sounds Profitable.

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4:29

Top Podcast Advertisers, Middle East Brand Safety, &...

Sounds Profitable ·

2024/02/21

Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January. Find links to all articles covered and the full write-up on Sounds Profitable.

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8:05

Meet Your New Co-Host

Sounds Profitable ·

2024/02/21

A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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4:17

Maximizing SXSW Podcast Potential, Opportunity @ NPR,...

Sounds Profitable ·

2024/02/20

Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees opportunity after a turbulent 2023, marketers are underinvesting in radio brand campaigns, and more. Find links to everything covered in today's episode, as well as the full write-up, here.

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4:46

Spreaker's Supporter Club, Spotify entre dans ACPM, &...

Sounds Profitable ·

2024/02/19

Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Business Insider looks at ad load on video streamers, and Adelicious' Andrew Goldsmith talks about the importance of targeting 50+ demographics. For links to all stories covered, check out the full writeup on Sounds Profitable.

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10:27

Super Bowl Special, Brand Marketing Growth, Slate's...

Sounds Profitable ·

2024/02/16

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here.

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