x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

15:10

When Samsung Bought Out the Train Station in Front of...

The Edward Show ·

2024/09/10

E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, “The Samsung Galaxy Station.” They also bought out all the ad space in the station. People had to walk through nonstop ads of Samsung devices to get to the new Apple Store. Next, we look at Burger King’s viral Moldy Whopper Campaign. Burger King made videos and an image of a Whopper decomposing for 30 days and getting super moldy

en

08:30

Backlinks from Webpages with Thousands of Links Do Work

The Edward Show ·

2024/09/09

E432: There’s a belief in SEO that backlinks from websites, and especially from pages, that link out to thousands of other sites, are not enough to do anything. “This page gives so many algorithmic votes of confidence (aka SEO backlinks) that they stop mattering,” the theory goes. But is this true? This experiment tests this and turns back results that are directly actionable. 00:00 Backlinks from Webpages with Thousands of Links Work 01:15 SEO Link Building 101 and Backlinks 03:10 The PageRank

en

10:29

When Google Forgot to Renew Google.com and Somebody...

The Edward Show ·

2024/09/08

E431: This is the true story of when Google forgot to renew its domain name, Google.com, and somebody purchased it and literally owned it. That somebody is Sanmay Ved, and he wrote this article on what went down: https://www.linkedin.com/pulse/i-purchased-domain-googlecom-via-google-domains-sanmay-ved/ Then the Verge reported on the amount paid to him by Google: https://www.theverge.com/2016/1/29/10868404/google-reveals-how-much-it-paid-the-guy-who-bought-google-com “Sanmay Ved somehow managed to

en

10:34

Hacking Backlinks With Remote Meetup Takeovers

The Edward Show ·

2024/09/07

E430: This is a crazy hack for increasing SEO backlinks and brand awareness. All the time Meetup organizers step down. By doing what’s described in this podcast you can get notified when this happens so you can take over the abandoned meetup that the organizer worked hard to build. It’s now your meetup. Then, with this meetup, you can increase backlinks, brand authority, and even an email list… from anywhere in the world. You don’t even need to attend the events. Crazy hack. 00:00 Getting Backlinks

en

14:36

If You’re Not Sure Your Idea Could Work

The Edward Show ·

2024/09/06

E429: A common question I get is, “I have this idea. I’m not sure it could work. I’m passionate about it, though. Really passionate, in fact. Do you think it could work?” I received this question from my landlord just today. I also received a variation of it from somebody I was with yesterday. If you’re not sure your idea could work, this is my response. 00:00 IA Question from My Host 00:37 My Social Media Strategy 01:50 Success Stories 03:10 Persistence 04:41 Social Media Challenges 10:28 Aspiring

en

10:53

Parasite SEO on Reddit Is Changing! Reddit Is...

The Edward Show ·

2024/09/05

E428: Reddit is making changes that make Parasite SEO harder, but not yet impossible. Here’s what is happening. And the ways Google has made LinkedIn Parasite SEO more competitive. Plus, is there an actually good way to engage in blackhat digital marketing? What’s suggested in this pod might actually be it. 00:00 Introduction - Parasite SEO Crackdown 01:13 How Parasite SEO Works on Reddit 02:10 Changes in Parasite SEO 03:13 Reddit's New Moderation Policies 05:27 Parasite SEO on Other Platforms 06:21

en

13:21

Cursor AI Is Insane for Marketers - 5 Examples

The Edward Show ·

2024/09/04

E427: 5 examples of apps people cooked up with Cursor - the most hyped AI code editor. 8-year-olds are even making apps with Cursor! This tool is a game changer for people with marketing savvy. It becomes even cheaper to make a MicroSaaS and to make linkable assets. Build backlinks or create a product you can market with SEO and social media, and profit from. 00:00 Late Night Discovery 00:30 5 Examples 02:01 Backlinks With Remove BG 03:08 Leveraging Cursor 07:21 Marketing 09:07 Building a Brand

en

10:50

Stuck Ranking in Top 10 - How to Reach 1

The Edward Show ·

2024/09/03

E426: How to rank 1 on Google if you’re stuck ranking within the top 10. The common mistakes that keep a page at positions 5-10 instead of the #1 spot. If you are on page 1 of Google, but you can’t get to the number 1 spot, this podcast will tell you what to do. Recorded from the Grand Hotel Vilnius, in Lithuania. Answering https://www.reddit.com/r/SEO/comments/1f7sz49/all_pages_are_ranking_in_top_10_but_stuck_how_to/ 00:00 Stuck on Google's First Page 00:52 Understanding the Problem 01:35 On-Page

en

06:33

The Language of Off-Site SEO Is Massively Underrated

The Edward Show ·

2024/09/02

E425: People commonly overestimate backlinks and anchor text while underestimating the language that appears around your brand name. With proper language associated with your brand and website, you can rank #1 for many great keywords. Here’s what to do to achieve this, especially if you have a new site. 00:00 Off-Site Signals 00:17 Looking at Existing Rankings 01:10 Technical SEO Basics 02:33 Creating Targeted Pages 04:37 Off-Site Language Hacks 05:39 Conclusion The Edward Show. Your daily search

en

17:27

The Google Leak Revealed These 7 Things That Will...

The Edward Show ·

2024/09/01

E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works. Revisiting the Leak months later, these are 7 of the most notable takeaways. Seven things that Google measures that will affect your search engine optimization efforts. A few of these might surprise you. Read the original post here: https://www.wordstream.com/blog/google-algorithm-documents-leak 00:00 Intro to the Google Leak

en

14:07

Taylor Swift’s Marketing Strategy: Public Relations,...

The Edward Show ·

2024/08/31

E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal. But what caused this? Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail. This is Taylor Swift’s marketing strategy that caused her to become one of the biggest trends of 2024. From the Reddit thread:

en

15:09

How Reddit Faked Critical Mass

The Edward Show ·

2024/08/30

E422: The founding story of Reddit - The Front Page of the Internet. And how Reddit created hordes of fake users at its beginning to make new users think they were part of a preexisting vibrant community. The story of how Reddit started is a legendary one with tons of lessons for founders and marketers. This is how Reddit got its first users and eventually got off the ground. Read it on the First 1,000 Newsletter: https://read.first1000.co/p/-reddit 00:00 Reddit's Influence 00:42 The Request I

en

19:02

How NYC Nightlife 12 Years Ago Made Me Famous Today

The Edward Show ·

2024/08/29

E421: How the skills and behaviors I got from working at the most elite NYC clubs 12 years ago help me with videos and podcasts today. I talk about the shocking ways that NYC nightlife, called ‘The Scene,’ works - and how it’s completely different than European nightlife. How NYC nightlife leveled up important skills in the role-playing game of life. The skills I got from this time in my life are used in my content marketing now literally every single day. 00:00 Disclaimer 00:51 The Impact of NYC

en

08:41

High-Leverage Keywords

The Edward Show ·

2024/08/28

E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition. Keywords that could mean many users or customers. Keywords that can get you and your brand clout. Keywords that, just by ranking for them, can get you backlinks, allowing you to rank for even more High-Leverage Keywords. Bottom-of-funnel keywords that can and should be leveraged. High-Leverage Keywords are some of my favorite things in SEO. And after hearing this, hopefully, they will be

en

14:32

This Digital Marketing Newsletter Gets Results (Plus...

The Edward Show ·

2024/08/27

E419: I share the three best digital marketing newsletters and read an example from the newsletter I picked as #1. If you want actionable digital marketing hacks, stories, case studies, and advice delivered to your inbox each week, this is for you. The insights shared in these newsletters, especially #1, are creative, fun, and will get you proven results without tremendous effort. The newsletters are: 1. https://edwardsturm.com/newsletter/ 2. https://www.shaanpuri.com/ 3. https://read.first1000.co/

en

17:10

The Craziest Marketing Opportunity Right Now Is...

The Edward Show ·

2024/08/26

E418: YouTube Shorts and YouTube Videos have the craziest velocity of Google rankings in both speed and percentage of content being ranked. 6/6 of my most recent YouTube Shorts are showing on the first page of Google for their keywords. As are SEO-targeted YouTube Videos from other companies. With YouTube Shorts and main videos, the coverage a brand can get in a short amount of time with little effort is insane. This is how to do SEO with YouTube Shorts. 00:00 Introduction: YouTube Shorts for SEO

en

11:52

LinkedIn Pulse Parasite SEO: Google Search Is Being...

The Edward Show ·

2024/08/25

E417: Immediately, when looking at the keywords LinkedIn Pulse is ranking #1 for, a handful of Parasite SEO pages can be easily identified. Marketers are doing some serious Parasite SEO with LinkedIn Pulse and it is ranking #1 for so many lucrative keywords. Here's what some of these wild keywords are and the super spammy way this is being done. 00:00 Introduction 00:28 Hilarious Keyword Rankings 01:14 Parasite SEO Techniques 02:32 Best Recliner Chair 02:54 Fake Engagement and Followers 04:59

en

09:27

Amazing Discovery That Nofollow Backlinks Actually...

The Edward Show ·

2024/08/24

E416: Lots of SEOs and digital marketers believe nofollow backlinks have no value. Multiple experiments prove otherwise. This episode shows two experiments where nofollow links result in an SEO ranking bump. Nofollow links contain value! Read it here: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Today's Topic 00:20 Fascinating SEO Experiments 02:51 Deep Dive into Nofollow Links 05:14 Experiment Results 07:57 The Value of Nofollow Links 08:57 Final Thoughts #seo

en

09:25

What’s Ordinary to You Is Special to Others

The Edward Show ·

2024/08/23

E415: An epiphany I have had time and time again. What’s become ordinary to me is still interesting as heck to lots of other people. Half of the battle with content marketing is good subject matter. That comes naturally to those genuinely interested in their topic. The other half of the battle is energy and enthusiasm. 00:00 Epiphany on Instagram Followers 02:01 Enthusiasm in Content Marketing 03:47 Properly Leveraging Viral Content 04:49 Big Companies Making AI Advertisements 06:43 SEO Insights -

en

09:52

5 Boring Businesses and How They Got Their Customers

The Edward Show ·

2024/08/22

E414: 5 successful boring businesses and how they got their customers, clients, visibility, and awareness. Practical strategies anybody can copy. The many ways these boring businesses appear where their customers are. No need to complicate it with this one! 00:00 Introduction 00:18 Story 1: Mailbox Replacement Business 02:07 Story 2: Wealth Management Firm with SEO 04:27 Story 3: Mobile Car Detailing 07:30 Story 4: Industry Expo 09:12 Story 5: SaaS for Instagram Marketing Automation 09:40 Final

en

953 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...