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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:43:20

DTC Archive: Slashing Customer Acquisition Costs with...

DTC Podcast ·

2022/01/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021. We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks

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00:27:46

DTC 166: AKNF Traffic Roundup - Google, Facebook, and...

DTC Podcast ·

2022/01/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we caught up with Pilothouse team leads from Google Ads, Facebook Ads, and Amazon to discuss the big wins from Q4, synergies from clients working on more than one platform, our approach to Q5, as well as our omnichannel outlook for 2022 😎 If you'd like to chat to Pilothouse about how to get more synergistic and efficient in your paid media spend, reach out: https://www.pilothouse.co/contact-us Subscribe to DTC Newsletter -

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00:29:35

Bonus: NOBULL Increases Repeat Buyers by 46% with...

DTC Podcast ·

2022/01/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I’m Eric Dyck Today we’re getting to the core of your customer data with NOBULL Director of Loyalty and Retention Joy Huang and well as Bluecore VP of Marketing Sarah Cascone Learn more about Bluecore Multichannel Personalization at Bluecore.com In this podcast, you’ll hear how NOBULL uses Bluecore to increase repeat buyers by 46% and expected customer lifetime value by 30% You’ll also hear how

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00:48:42

DTC 165: Muddy Bites CEO Jarod Steffes on Growing...

DTC Podcast ·

2022/01/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter. Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes. https://muddybites.com For years, ice cream manufacturers have put delicious chocolate at the

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00:44:03

DTC Archive: Supercharging Your Growth with Super...

DTC Podcast ·

2022/01/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of

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00:30:05

Ep 164: New Non-Profit Growth Model - Wellfare CEO...

DTC Podcast ·

2021/12/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I’m Eric Dyck. Today’s episode features Wellfare’s Cole Riley. To learn more about Wellfare, go to https://welfare.org Wellfare is a nonprofit organization on a mission to solve food insecurity. Working alongside the country’s best food and beverage brands, The Wellfare Box Program brings healthy groceries like chickpea pasta, plant-based milk, protein bars and low-sugar beverages to families in need, for

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00:30:25

DTC Archive: AKNF - How to Crush Email Segmentation

DTC Podcast ·

2021/12/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀

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00:28:46

Bonus: ROAS is a Vanity Metric with Triple Whale CMO...

DTC Podcast ·

2021/12/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re going deep on marketing data with Triple Whale CMO Rabah Rahil For more information on Triple Whale, go to https://trytriplewhale.com Triple Whale aims to be the Operating System for Ecommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business. Rabah is a friend with a long track record of successful

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00:50:41

Ep 163: Paul Singh from Bump Health on becoming a...

DTC Podcast ·

2021/12/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re talking with Paul Singh, co-founder and Chief Revenue Officer of Bump Health, (bumpboxes.com) makers of Bump Boxes a subscription company on a mission to make 200 million moms’ lives easier (and a goal to be worth $200B). Bump Health offers consumer goods for the entire lifecycle of the motherhood experience, as well as services and other offerings that allow them to monetize

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00:21:38

Ep 162: AKNF - 60% SMS Click Through Rates and Other...

DTC Podcast ·

2021/12/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today Dan and Julien joined us on AKNF to chat about email/SMS and why list building /ownedchannels are the highest priorities we hear from brands in 2022. Biggest Email/SMS wins from BFCM How to build your list Why you probably want to have you Email and SMS under one roof How to segment lists built from contests What to do with Giant BFCM lists Want to work with Pilothouse to scale up your email/sms strategy? ➡️

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00:32:05

Ep 161: Chippin Pet CEO Haley Russell on Crickets,...

DTC Podcast ·

2021/12/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast, I’m Eric Dyck Today we’re chirping with Haley Russell, CEO, and founder of Chippin Pet which offers all-natural dog nutrition with planet-friendly proteins including crickets. Chippin has created the perfect storm for growth with their timely product that dogs love, and that pet owners can feel good about (without actually having to eat bugs themselves) We cover: Crickets, the protein of the future

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00:15:40

Ep 160: AKNF - Scale School Preview: Pixel, Audience,...

DTC Podcast ·

2021/12/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're catching up with Jacob and Nate to chat about their modules in Scale School: Facebook and Instagram Ads, the comprehensive media buying course we made in partnership with Pilothouse. https://learn.directtoconsumer.co/scale-school-cart Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram &

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00:39:48

Ep 159: Crunch Differentiation in CPG with Daily...

DTC Podcast ·

2021/12/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today it’s CRUNCH time with Laurel Orley Co-Founder and CEO of Daily Crunch Snacks, which offers a range of beautifully flavored sprouted almonds for mindful snackers looking for the ultimate CRUNCH. Daily Crunch Snacks was started just under three years ago but has truly sprouted since switching focus to eCommerce via amazon at the start of the pandemic. In this podcast we digest: The

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00:23:11

Ep 158: AKNF - Scale School: Facebook and Instagram...

DTC Podcast ·

2021/12/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's podcast, we're featuring two interviews we conducted with the Pilothouse team. These interviews serve as introductions to the second and third modules of our recently released social ad buying course. Grab it now while we've extended our BFCM sale for another week-> learn.directtoconsumer.co/scale-school-cart These talks with Cam and Taylor focus on the art of creative and the science of testing it properly. Subscribe to

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00:23:15

Bonus: How Klaviyo Became A $10B Email Unicorn + The...

DTC Podcast ·

2021/12/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast. This week’s Bonus Episode is a big one, featuring Klaviyo’s Director of Product Marketing, Jenna Crane. Klaviyo is the eCommerce industry-leading Email Service provider, valued at close to $10B, and a true unicorn in the DTC Space. This podcast answers the HARD questions about Email and SMS Marketing What’s it like being a Unicorn? Why unifying your Email/SMS/and CDP Stack is a must for any scaling

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01:23:11

Ep 157: How Josh Elizetxe Would Build Snow Oral Care...

DTC Podcast ·

2021/11/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, today we’re brushing up with DTC Icon, and friend Josh Elizetxe, from Snow Oral Care. Josh has been relentlessly growing Snow across all dimensions, expanding his product lines to electric toothbrushes, toothpaste, as well as toothpaste for children, and even dental insurance. This brilliant podcast shines with deep insights on The tactics Snow’s using to make this Q4 the biggest bundling

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00:50:44

Ep 156: NFT for DTC? How Web3 and Metaverse are the...

DTC Podcast ·

2021/11/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup And now for something a little different. Hello and welcome to the DTC Podcast. Today we're talking about how "the next internet" or Web3 will change the landscape for DTC Brands in the next 5-10 years. This wide-ranging conversation covers the core of crypto, Centralization vs Decentralization, and how Web3 gives consumers, brands, and advertisers more skin in the game. We chat about the best current brand implementations within the

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00:24:47

Bonus: How to unlock your customer data and make more...

DTC Podcast ·

2021/11/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart. Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of the world’s fastest-growing pet foods companies that uses Simon as their CDP as well as their

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00:32:53

Ep 155: Real Talk On The Supply Chain Crunch, Word's...

DTC Podcast ·

2021/11/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Visit mercury.com/partner/dtc-newsletter Ian Leslie recently completed over 5 years as CMO for Industry West, an online furniture retailer, and has since moved to the service side, as a senior director of retail operations for Bolt.com Today's wide-ranging chat was a little different than normal, more personal and raw. Here are some of the issues we covered. Why we’re both in the DTC Space Mental Health and DTC Strivers Key lessons

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00:22:54

Ep 154: AKNF - TikTok Creative Optimization and The...

DTC Podcast ·

2021/11/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, and today we’re talking with Spencer from Pilothouse TikTok team as well as Sam and Kyle from Helmkin, who currently run DTC’s TikTok Ads. We cover: How to treat creative testing differently on TikTok How brands are innovating to be more native on the platform Lead Gen in q4 on TikTok Big Brands Doing Organic Awesomely (like Duolingo) The Psychology of Dr. Squatch Eric gets dropship trolled on

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