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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

24:17

A Sneak Peek Into The Future Of The Fitness Industry

Gym Business Coach Podcast ·

2021/02/25

Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it's going to take to elevate your business from your competition.As gym owners, like many other businesses, we have had a tough time recently with all that happened. Nobody could have prepared for all the disruption that the pandemic brought. However, with the end of the pandemic in sight, we need to be ready for the

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17:30

Charge More, Sell More

Gym Business Coach Podcast ·

2021/02/23

Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the language of your offer and how you present it to the marketplace to attract a totally different audience than the one you currently have.Here at Tim's gym, Pulse Fitness, we have changed how we present our offer and decided to go with a weekly payment plan for new clients. The deliverables are exactly the same as before, we are only changing how we

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20:32

When It's Time To Scale Your Marketing

Gym Business Coach Podcast ·

2021/02/18

Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to spend 10X what most other gym owners are willing to, and how it's led to massive growth.How much money do you spend on Google ads? This is the question from one gym owner that prompted us to talk about this topic in today's episode.Tim encourages gym owners to not be afraid to spend money on

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17:14

What You Didn't Know About Your Staff

Gym Business Coach Podcast ·

2021/02/16

Have you ever tried to understand what motivates or drives your employees? It is important to figure this out so that you can determine the best way to incentivize them.Many people wrongly assume the default way to incentivize an employee is by giving them more money, but you'll be surprised to learn that this is not always the case.One of the methods we use to learn more about our staff is by using the DISC Personality Assessment Test. This helps us learn how to work with the different

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18:35

How To More Effectively Communicate With Clients

Gym Business Coach Podcast ·

2021/02/11

Communicating with your clientele is a big part of running a business. A lot of times, we gym owners fail to effectively communicate with our members. Whether we are communicating good or bad news, we fail to deliver the message in the right way and at the right time.Gym clients easily get used to a routine, and any change is likely to lead to uncertainty and even some clients getting upset. It doesn't matter if the change is good for them; anything outside of the norm is bound to ruffle some

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22:23

When Your Coach Leaves...

Gym Business Coach Podcast ·

2021/02/09

As gym owners, we occasionally find ourselves in this dilemma; we want our coaches to have strong relationships with the clients, but this backfires when the coach leaves and clients are left feeling like they can’t achieve the same results with another coach. Some of these clients might even cancel, leading to losses.This is the situation we are in right now here at our Pulse Fitness gym. Even though we all along knew this was a risk, we weren’t adequately prepared to mitigate it and the potential

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28:21

What You Need To Know Before Hiring

Gym Business Coach Podcast ·

2021/02/04

Hiring quality coaches is arguably one of the hardest aspects of the fitness industry. The average life span of a personal trainer is 12 months or less. Any gym owner has at one point scrambled to cover a position in the gym after a team member leaves.In this episode, Tim and Randy talk about staffing, when you should hire that new team member, and how you should go about it.Here at our gym, Pulse Fitness, we are in the process of hiring new coaches and a front desk person. We scaled down during the

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21:11

Why You're Struggling With Semi-Private Training

Gym Business Coach Podcast ·

2021/02/02

During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn't working for them. The major struggle is how to transition from large group training to semi-private training and convert existing gym members into the new model.Where many gym owners go wrong with semi-private training is running the model just like the large group model and only reducing the number of clients per session. To succeed with the semi-private model,

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13:24

Are You Playing Victim?

Gym Business Coach Podcast ·

2021/01/28

2020 has been a pretty gnarly year for most gym owners. We faced a lot of challenges with the pandemic, the shutdowns and unfair targeting by the authorities, as well as the uncertainty brought about by politics. It’s easy to get weighed down by all these things.However, we shouldn’t play the victim but rather focus on what we can control and stop worrying about the rest. Let’s focus on the solutions and how we can move the needle forward in our business coming out of all this.Things are bound to

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16:08

How Big Tech Shutdowns and Censorship Can Affect Your...

Gym Business Coach Podcast ·

2021/01/26

With everything that is happening in the digital space over the last few days, we as gym owners ought to learn something about over-reliance on any one digital platform to acquire clients. We have seen that the Big Tech companies can, on the brink of an eye, shut anybody off and completely ruin your business.These Big Tech shutdowns amplify the message we have been preaching all along about the importance of owning your traffic and not having all your eggs in one basket.You have no control over

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17:33

Make This FREE Change And Kiss The Competition Goodbye

Gym Business Coach Podcast ·

2021/01/21

In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different.If you look at 8 out of 10 gyms, you’ll find the same kind of marketing language that really doesn’t differentiate them from their competition

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10:59

International SMS

Gym Business Coach Podcast ·

2021/01/14

Today, we have great news for our international gym owners. We can now leverage Keap's automation for international text messaging. This is very big because it has been stopping many international gyms from using the whole Keap platform for automation.Text messaging is a very powerful marketing tool for gyms and other B2C businesses. It's important that you include text messaging in your marketing campaigns as the open rates and the reach is way higher than email.When we talk about

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22:43

The Way Your Clients Will Buy In 2021

Gym Business Coach Podcast ·

2021/01/12

What will it take to bring in new clients to the gym in 2021? We have thought about this and had conversations with gym owners, and all signs point to a longer sales cycle. The days of reaching out to cold prospects with your offer and converting them into clients in a day are unfortunately behind us.What this means is that we have to work a lot harder to convert our leads into clients. The era of quickly running a Facebook ad campaign and acquiring customers is coming to an end, we now have to get

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18:54

To Gym Owners

Gym Business Coach Podcast ·

2021/01/07

In today’s episode, Tim addresses gym owners about the realities of owning a gym. Many gym owners open a gym with high hopes and ambitions of getting rich from owning a gym. However, Tim gets honest with gym owners and advises them that owning a single brick and mortar gym won’t make you tons of cash. A single location may give you a good life, you’ll get to pay yourself well, and even enjoy what you do, something many people don’t ever achieve. You can do pretty well with multiple locations, but

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27:57

Marketing For The New Year

Gym Business Coach Podcast ·

2021/01/05

2021 is finally here with us, and with many gym owners having suffered through the past year, we can only hope that better tidings come our way in the new year.One of the questions that many gym owners have been asking us is how to get people back in the gym in the new year. Tim recommends that we fall back to bracketed programs. As you’ll be hearing in the episode, bracketed programs tick all the boxes that get consumers to make a decision.In addition to bracketed programs, owning your traffic in

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9:04

Assess Year-End Damage And Plan For The Future

Gym Business Coach Podcast ·

2020/12/31

There is no doubt that this year has been tough for many people, and as gym owners, we have been hard hit by the effects of COVID. Some gyms have closed down for good, while many others have had to contend with enforced closures and other containment measures.With the new year, we all can breathe a sigh of relief as we plan ahead and look for opportunities to make a comeback.One of Randy's recommendations for gym owners is to try running a little bit leaner in 2021. You’ll achieve this by

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8:55

How To Parlay A Successful Marketing Campaign

Gym Business Coach Podcast ·

2020/12/29

With the new year just around the corner, a lot of gym owners can’t wait to put the struggles of 2020 behind them and just focus full steam on 2021.It’s an opportunity for a fresh start, and there’s no better way to start the year than applying some creative marketing strategies to bring some more members to your gym.One of the marketing strategies that you should try in the new year is duplicating the success of previous marketing campaigns by taking the exact deliverables you had but tweaking the

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8:39

Where Is Your Time Being Spent?

Gym Business Coach Podcast ·

2020/12/24

If you look around, you'll find a strong correlation between successful business owners and discipline. For you to succeed in business and other important areas of life, you need to be disciplined with not only your time but also your finances, your health, fitness, and other pillars of life.Unfortunately, many business owners lack discipline. And if you may be wondering what discipline means in a business setting, it is executing those things that you know you need in order to get the results

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16:18

When To Pitch Your Prospects

Gym Business Coach Podcast ·

2020/12/22

When it comes to attracting a client or a new member to your gym, the marketing vs. sales conversation is a little muddy at times. In this episode, Randy takes us through the main differences between these two and when you should be doing one over the other.On a high level, marketing can be thought of as the introduction to and getting people interested in your company and the products and services you offer. On the other hand, sales are the specific activities or the actions you take that

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15:00

Why Are You In Business?

Gym Business Coach Podcast ·

2020/12/17

Gym owners, just like other entrepreneurs, are typically people with a high work ethic and are highly driven. However, this characteristic can often lead us into a hole. We reach a tipping point where we are completely overwhelmed, which then creates problems.One of the ways to avoid getting overwhelmed is understanding your why. What made you decide to become a gym owner? What keeps you going when the fun fades? The driving force or motivation that keeps us going is our why.Once we understand our

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