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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

39:25

65: The Ups and Downs of Xerox’s Universal Awareness...

Renegade Marketers Unite ·

2018/02/16

The ultimate dream for marketers is universal awareness - the point in time when your brand becomes synonymous with a noun. Having your brand become a verb is an even better case scenario (think, “I’ll Venmo you the money!” or “I’ll Google it.”) This extremely high level of brand awareness can create issues though when your brand perception becomes “stuck” in this one-way thinking. On this episode of Renegade Thinkers Unite, the CMO of Xerox, Toni Clayton-Hine, joins Drew for a conversation about

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43:54

64: How Looker is Enhancing Marketing Data Analytics...

Renegade Marketers Unite ·

2018/02/09

The sheer amount of data any company collects can quickly become overwhelming if it's not managed efficiently. As a CMO you have to have control of the data and understand how it flows throughout your organization. That’s why companies like Looker exist - to help you make sense of the data and use it to your advantage. In this episode of Renegade Thinkers Unite, Looker’s CMO, Jen Grant, talks with Drew about why her unique background allows her to understand the art and science behind connecting

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37:53

63: Marketing Trends from The CMO Survey and...

Renegade Marketers Unite ·

2018/02/02

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business at Duke University. Beginning in 2008 she started interviewing marketing leaders to determine their most important marketing questions and The CMO Survey has been an integral part of illuminating marketing trends ever since. Christine shares with Drew her excitement over the future of marketing and explains that “It’s not just about number crunching, the best marketing analytics bridge

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41:06

62: Effective Verticalization Through the “Jive” Way,...

Renegade Marketers Unite ·

2018/01/26

The historically challenging industry of telecommunications is changing thanks in part to Jive Communications and their cloud-based phone services. Drew talks with co-founder and current CMO, Matt Peterson, about how he transitioned from his background in software engineering into the marketing realm. Not only do they discuss Jive’s innovative marketing verticalization strategies, but they also focus on the company’s innate ability to tackle big problems and approach large customer opportunities

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35:44

61: How Hootsuite is Going Beyond Marketing Through...

Renegade Marketers Unite ·

2018/01/19

As the CMO of Hootsuite, Penny Wilson has some fantastic insights into the social media listening industry and why identifying the customer voice of your company is essential. Not only is customer voice important for executing exceptional customer service but it can also be used as a tool to effectively communicate with executive boards and chief financial officers. Drew Neisser asks Penny about her journey towards Hootsuite and the top questions on why listening to your customers is critical. The

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36:44

60: How to Reach Your Zone of Focus and the Top...

Renegade Marketers Unite ·

2018/01/12

For the 60th episode of Renegade Thinkers Unite, Drew Neisser interviews Peter Shankman - author, serial entrepreneur, and a world-renowned speaker on social economics. He is a top-tier expert on customer service, social media, public relations, and advertising - all while spreading the idea that incredible things can happen when creativity, determination, and ADHD meet. Drew asks him about best advice for entrepreneurs and how to work in your zone of focus on this engaging and entertaining episode

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43:03

59: Incorporating Listening into Social Marketing for...

Renegade Marketers Unite ·

2018/01/05

On this episode of Renegade Thinkers Unite, Drew Neisser asks CMO of NetBase Solutions, Paige Leidig, the top questions surrounding social listening and analytics. With over 80% of tweets mentioning brands and the social media analytics industry being a $2.7 billion operation, it’s critical to know how listening can increase your customer connections. Drew and Paige dive into social listening to give you and your business the best chance to hone your target market and utilize the best marketing

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38:21

58: Brand Building For Company Differentiation and...

Renegade Marketers Unite ·

2017/12/29

Drew’s guest on this episode, Juliette Rizkallah, has an MBA from Harvard University and over 20 years of marketing and cybersecurity experience. As the CMO for SailPoint, she has linked the idea of identity management to cybersecurity and built a brand that is synonymous with excellence. In this conversation, she and Drew offer your company the best tactics for brand building, how to differentiate your company from competitors, and why branding is important for employee buy-in and workplace

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38:54

57: Improving Customer Satisfaction Through Enhanced...

Renegade Marketers Unite ·

2017/12/22

With more than 15 years of healthcare marketing experience, Senior Vice President of Marketing at Binary Fountain, Aaron Clifford, talks with Drew in this episode about the importance of understanding what your customers are saying about your brand. As you listen to this episode of Renegade Thinkers Unite, you’ll discover the top strategies you can implement during your first 6 months on the job as a CMO for a new company. Drew not only asks why customer experience should matter to company

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38:02

56: Social Marketing Campaigns: Engagement Matters...

Renegade Marketers Unite ·

2017/12/15

For some time now the social marketing campaigns of most brands have consisted of scheduling out loads of content through Buffer or another social management tool and letting it run. Kevan Lee, Director of Marketing at Buffer says your promotions, blog posts, and podcast episodes are undoubtedly filled with valuable insights, but a shift is taking place in the social media world that demands you modify your strategy. Users of social media - the very ones you’re trying to reach - are valuing the

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33:14

55: Courage: Why Any CMO Job Description Is...

Renegade Marketers Unite ·

2017/12/08

The role of the Chief Marketing Officer in any company is tough simply because it requires a seemingly contradictory set of skills - the foresight and courage of a brand marketer, and the detail and systems approach of a performance marketer. How can anyone be expected to fill THAT kind of job description as a CMO? That’s the question being explored on this episode. Drew’s guest is Kristi Maynor, Head of the U.S. CMO and Digital Transformation Practice at Egon Zehnder, one of the top recruitment and

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33:15

54: Story-Driven Content Marketing That Drives Leads

Renegade Marketers Unite ·

2017/12/01

B2B storytelling isn’t easy especially on a modest budget. Creating campaigns that both peak the interest of prospective customers and rally the morale of employees requires careful orchestration and a big idea. On this episode, Tungsten Network's CMO Connie O’Brien breaks down how her internal and external team built a story-driven content marketing program that filled the company's pipeline with high-quality leads. Working with multiple agency partners including Renegade LLC, Speed Communications,

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05:19

53: Holiday Wishes to Do Something Good

Renegade Marketers Unite ·

2017/11/23

Think of this episode as a happy holiday greeting with just a bit of meat on the bones as Michele Fino, CMO of DoSomething.org, offers family-friendly advice on how to give back during the holiday season. Michele’s suggestions are short and sweet offering a poignant reminder that giving is a habit that can be taught and shared at an early age.

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42:18

52: Special Preview of 2018 CES w Shelly Palmer

Renegade Marketers Unite ·

2017/11/20

Are you hyped for the 2018 International Consumer Electronics Show? Today’s guest, Shelly Palmer (CEO of the Palmer Group), covers some of the biggest tech trends that will be shown off at the event. Palmer talks about the future of AI, illustrating how consumer interaction with products like Google Home and Amazon Alexa is expected to evolve in the near future. Meet the Guest Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory,

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39:10

51: The Power of a Crystal Clear Positioning to...

Renegade Marketers Unite ·

2017/11/17

Retail is not exactly rich with turnaround stories these days but that's exactly what's happened at Pearle Vision. CMO Doug Zarkin provides a step-by-step review of how the brand has gone from stagnant to revitalized, indicated by same-store sales growth, new store openings and a jump in ranking from >100 to #24 among the best franchises to own. Through a number of small but ultimately significant changes like renaming customers to patients, employees to eye care professionals and stores to eye care

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45:11

Special 50th Episode: Lessons from 200+ CMOs

Renegade Marketers Unite ·

2017/11/10

Renegade Thinkers Unite may be 50 episodes in, but we’ve only begun to scratch the surface of the many innovative marketing ideas out there. This special episode takes a unique twist; instead of asking the questions, Drew will be answering them! Marketing Today podcast host Alan Hart asks the RTU host about some of the biggest insights he’s discovered after interviewing over 200 CMOs. So buckle in and get ready to learn about Drew’s favorite renegade-inspired strategies discussed on the show.

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20:23

49: The Intersection of Marketing & Storytelling...

Renegade Marketers Unite ·

2017/11/07

A little tenderness goes a long way when trying to reach an audience. If you want to develop a brand message that has meaning, emotional storytelling could be the key to your next marketing campaign. As bestselling author Chris Bohjalian illustrated in Part I of this Renegade Thinkers Unite episode, storytelling is all about touching the audience on a personal level. In Part II of this episode, Bohjalian talks about the mechanics behind some of the deeply emotional themes he has communicated to his

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41:09

48: If Marketing is Storytelling Then Learn from NYT...

Renegade Marketers Unite ·

2017/11/03

Marketing is all about telling stories. Who could share better storytelling insights than #1 New York Times bestselling author Chris Bohjalian who also started his career in account service at J. Walter Thomson? A character-driven novelist who imports his own emotional experiences into many of his deeply descriptive works, Bohjalian has mastered the ability to connect with his readers. The wordsmith shares his strategy for hooking in audiences and discusses his genuine approach to engaging with fans

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42:57

47: Diversity Matters for Marketers - Not Just HR

Renegade Marketers Unite ·

2017/10/27

Is your marketing department diverse? Does it reflect the target audience you are hoping to engage? If not, there's a good chance your communications will fall flat and the chance of recruiting a diverse workforce in the future will be that much tougher. How then do you hire and then manage a diverse workforce and what are the key benefits of doing so? To answer these questions and more, Jennifer Brown is this week's guest on Renegade Thinkers Unite. Jennifer Brown is an award-winning

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38:38

46: Visionary CEO Alan Trefler on Future of Marketing

Renegade Marketers Unite ·

2017/10/20

If your own CEO is skeptical about your marketing strategy, chances are you’ll run into problems internally and externally. To operate more effectively and with the board’s full support, you need to fully understand the data and communicate it honestly. Few professionals understand the importance of the CEO-CMO relationship as well as Alan Trefler—founder, CEO, and chairman of Pegasystems. Listen now for Alan’s take on building a stronger rapport with your superiors, maintaining customer

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